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  • 2005-2009  (1,077)
  • Boston, MA : Safari  (984)
  • Upper Saddle River, N.J. : FT Press  (93)
  • Electronic books ; local  (1,077)
  • BUSINESS & ECONOMICS ; Knowledge Capital
Datasource
Material
Language
Years
Year
  • 1
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Pearson India | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (604 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This book has been designed for the course on Programming and Data Structures for the undergraduate students of Anna University, Chennai. It integrates the core concepts of C Programming and Data Structures into a single comprehensive textbook. The contents of the book are student-friendly, example-driven and program-oriented. Based on the belief that expertise is achieved by practice, this comprehensive book is enriched with illustrations and about 400 solved programs. Each concept of C Programming and Data Structure is explained easily and the reader is then taken straight to the applications. A student can follow the fundamental concepts and run the programs as illustrated. It does not assume prior knowledge of C programming.
    Note: Online resource; Title from title page (viewed August 1, 2009)
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  • 2
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Auerbach Publications | Boston, MA : Safari
    ISBN: 9781420082821
    Language: English
    Pages: 1 online resource (553 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local ; Electronic books
    Abstract: In the current fast-paced and constantly changing business environment, it is more important than ever for organizations to be agile, monitor business performance, and meet with increasingly stringent compliance requirements. Written by pioneering consultants and bestselling authors with track records of international success, The Decision Model: A
    Note: Online resource; Title from title page (viewed October 27, 2009)
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  • 3
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (256 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Discover how your net worth can be worth more The Ten Roads to Riches takes an engaging and informative look at some of America's most famous (and infamous) modern-day millionaires (and billionaires) and reveals how they found their fortunes. Surprisingly, the super-wealthy usually get there by taking just one of ten possible roads. And now, so can you! Plenty of books tell you how to be frugal and save, but The Ten Roads to Riches tells you how you can, realistically, get super-rich. Throughout these pages, renowned investment expert and self-made billionaire Ken Fisher highlights amusing anecdotes of individuals who have traveled (or tumbled) down each road, and tells you how to increase your chances of success. Whether it's starting a business, owning real estate, investing wisely, or even marrying very, very well, Fisher will show how some got it right and others got it horribly wrong. Find out the right questions to ask when starting your own business-the richest road of all Learn what Mark Cuban, Rupert Murdoch, and rapper Jay-Z have in common, and how you can emulate them Discover how to avoid high-profile flameouts like the Enron guys and jailed plaintiffs' lawyer Melvyn Weiss Whether you're just beginning to plan your financial future or well on your way, The Ten Roads to Riches can show you how to gain and, more importantly, maintain the wealth you want.
    Note: Online resource; Title from title page (viewed November 2, 2009) , Mode of access: World Wide Web.
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  • 4
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Morgan Kaufmann | Boston, MA : Safari
    ISBN: 9780080959085
    Language: English
    Pages: 1 online resource (448 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local ; Electronic books
    Abstract: Virtual Reality systems enable organizations to cut costs and time, maintain financial and organizational control over the development process, digitally evaluate products before having them created, and allow for greater creative exploration. In this book, VR developers Alan Craig, William Sherman, and Jeffrey Will examine a comprehensive collection of current,unique, and foundational VR applications in a multitude of fields, such as business, science, medicine, art, entertainment, and public safety among others. An insider's view of what works, what doesn't work, and why, Developing Virtual Reality Applications explores core technical information and background theory as well as the evolution of key applications from their genesis to their most current form. Developmental techniques are cross-referenced between different applications linking information to describe overall VR trends and fundamental best practices. This synergy, coupled with the most up to date research being conducted, provides a hands-on guide for building applications, and an enhanced, panoramic view of VR development. Developing Virtual Reality Applications is an indispensable one-stop reference for anyone working in this burgeoning field. Dozens of detailed application descriptions provide practical ideas for VR development in ALL areas of interest! Development techniques are cross referenced between different application areas, providing fundamental best practices!
    Note: Online resource; Title from title page (viewed June 2, 2009)
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  • 5
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Peachpit Press | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (240 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Over the course of the last several years, the DIY market has exploded spawning magazines, books, movies and fueling the growth of the online, handmade marketplace. In Robin Williams Handmade Design Workshop: Create Handmade Elements for Digital Designs , best-selling author Robin Williams and Carmen Sheldon take designers away from their computers and show them, step-by-step, how to use traditional artist's tools to create handmade elements for their digital artwork. The authors provide a wealth of new ideas to jump-start creativity and get graphic designers thinking in new ways. Each how-to is illustrated with tons of photos to show how to use paints, inks, textures, modeling pastes, and more to create handmade materials that can then be scanned in and used to create one-of-a-kind print projects or web sites. Examples of finished projects and Web sites are featured throughout the book to provide both instruction and inspiration for designers to use in their own projects.
    Note: Online resource; Title from title page (viewed October 1, 2009) , Mode of access: World Wide Web.
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  • 6
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Academic Press | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (624 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: The first book, by the leading experts, on this rapidly developing field with applications to security, smart homes, multimedia, and environmental monitoring Comprehensive coverage of fundamentals, algorithms, design methodologies, system implementation issues, architectures, and applications Presents in detail the latest developments in multi-camera calibration, active and heterogeneous camera networks, multi-camera object and event detection, tracking, coding, smart camera architecture and middleware
    Note: Online resource; Title from title page (viewed May 11, 2009) , Mode of access: World Wide Web.
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  • 7
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Chapman and Hall/CRC | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (418 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Providing key information on how to work with research data, Introduction to Data Technologies presents ideas and techniques for performing critical, behind-the-scenes tasks that take up so much time and effort yet typically receive little attention in formal education. With a focus on computational tools, the book shows readers how to improve thei
    Note: Online resource; Title from title page (viewed February 23, 2009) , Mode of access: World Wide Web.
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  • 8
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Make: Community | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (192 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: In Volume 17, MAKE Magazine goes really old school with a special section on steampunk, featuring projects that blend Victorian era technology with the cutting edge. Build your own marble adding machine or geared candleholder, and make music with a random music generator. MAKE continues to be a leader in the tech DIY movement due to its uncanny instinct to nail the curiosity, vitality, and passion of the growing community of Makers -- DIY enthusiasts, hobbyist engineers/designers, and many others. If you like to tweak, disassemble, recreate, and invent cool new uses for technology, you'll love MAKE, our project-based quarterly for the inquisitive do-it-yourselfer.
    Note: Online resource; Title from title page (viewed February 27, 2009)
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  • 9
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137151899 , 0137151896
    Language: English
    Pages: xvi, 175 p , ill., maps , 24 cm
    Series Statement: A Stewart Emery series book
    Parallel Title: Erscheint auch als
    Keywords: New products ; Product management ; Entrepreneurship ; Electronic books ; local
    Abstract: In From Concept to Consumer , renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker's product successes range from Apple's PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You'll discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%! You'll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding "feature creep," prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After you've delivered your first breakthrough product, Baker shows how to follow up with another winner! Optimize your entire product development process Make everything work together seamlessly: from planning and engineering through distribution and marketing Get breakthrough industrial design without overpaying for it Deliver products that create a powerful emotional bond with your customer Time product delivery for maximum competitive advantage Make sure you don't reach your market too late-or too early, either Leverage Asian manufacturing without falling victim to its pitfalls Successfully coordinate even the most complex worldwide product delivery programs
    Note: Includes index
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  • 10
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137154500 , 013715450X
    Language: English
    Pages: xxv, 182 p , ill. , 21 cm
    Parallel Title: Erscheint auch als
    Keywords: Investments ; Speculation ; Portfolio management ; Electronic books ; local
    Abstract: "In this compelling book, Gerald Appel distills a lifetime of learning about what works on Wall Street into key principles of investment success. Whether you are new to the world of finance or you're a veteran portfolio manager, you will gain from Gerald's innovative research and his discerning insights into price behavior." Nelson Freeburg, Editor and Publisher, Formula Research "This new book by Gerald Appel follows the rich legacy he has established over the years; it is a treasure chest of valuable advice which bestows on the reader the benefit of his decades of investment experience. It receives my highest recommendation." Edward D. Dobson, President, Traders Press You can clearly outperform the stock market indexes and a "buy and hold" approach to investing. Leading investment expert Gerald Appel shows you how. Appel introduces The Weekly Stock Market Power Gauge that employs three specific market timing indicators that have had excellent performance histories going back as far as 1970. These timing indicators enable you to gauge the market strength and can be maintained by almost any investor in only a few minutes per week. Using Appel's techniques, you'll learn how to forecast the likely direction of the market, and its relative strength compared with fixed income and other investments. The book provides exact buy-sell indicators, with specific signal generators and track records for readers to follow. In addition, Appel's techniques help you identify the specific mutual funds, exchange-traded funds, and market sectors that are likely to be most profitable. Simply put, Appel shows you what information you need to forecast the direction of stock prices with high probabilities of success, where to readily locate that information, how to interpret that information, and when to enter and when to exit the stock market. Gauge the market's true inner pulse... ...and identify major market shifts in time to leverage them Optimize your portfolio's blend of risk and reward Use proven timing models to systematically reduce risk and maximize profit opportunities Master powerful momentum investing techniques Win by going with the flow, not against it Select the right equities, ETFs, and mutual funds Objectively choose the best investments in any market environment
    Note: Includes bibliographical references and index
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  • 11
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137153886 , 0137153880
    Language: English
    Pages: xi, 251 p , 21 cm
    Parallel Title: Erscheint auch als
    Keywords: Organizational effectiveness ; Empathy ; Interpersonal relations ; Success in business ; Psychological aspects ; Electronic books ; local
    Abstract: In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what's going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn't take off right away. People are "Wired to Care," and many of the world's best organizations are, too. In pursuit of this idea, Patnaik takes readers inside big companies like IBM, Target, and Intel to see widespread empathy in action. But he also goes to farmers' markets and a conference on world religions. He dives deep into the catacombs of the human brain to find the biological sources of empathy. And he spends time on both sides of the political aisle, with James Carville, the Ragin' Cajun, and John McCain, a national hero, to show how empathy can give you the acuity to cut through a morass of contradictory information. Wired to Care is a compelling tale of the power that people have to see the world through each other's eyes, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about the world around them. As Patnaik notes, in addition to its considerable economic benefits, increasing empathy for the people you serve can have a personal impact, as well: It just might help you to have a better day at work.
    Note: Includes bibliographical references (p. 223-236) and index
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  • 12
    ISBN: 9780137036837 , 0137036833
    Language: English
    Pages: 1 online resource (vii, 272 p.)
    Parallel Title: Erscheint auch als
    Keywords: Investments ; Psychological aspects ; Investments ; Decision making ; Finance ; Psychological aspects ; Finance ; Decision making ; Electronic books ; local
    Abstract: "Adler's argument is illuminating and reveals that, when it comes to investing, we should always have second thoughts about our first impressions." --Publisher's Weekly WHY YOUR INSTINCTS CAN BE YOUR #1 ENEMY-AND HOW TO DEFEAT THEM! "David Adler's Snap Judgment is a well-written, entertaining review of human action in risky situations, including stock market behavior and other risk-facing situations. In particular, Adler recounts the conclusions of many practitioners and behavioral finance scholars who have studied such matters. This book is well worth reading, both for its practical advice for the novice and its wealth of illustrations for the pro." - Harry Markowitz, Nobel Laureate in Economics and father of modern portfolio theory "David Adler has done a great public service by translating a dazzling array of research in economics and finance into practical terms that anyone can understand and profit from. This book should be required reading for every investor." - Andrew W. Lo, Professor of Finance, MIT Sloan School of Management "Investing and managing your money on the basis of emotion, instincts, and intuition is a road straight to the poorhouse. This book teaches you why-and how to rid yourself of the irrational impulses that torment your portfolio." - Peter Navarro, bestselling author of If It's Raining in Brazil, Buy Starbucks and The Coming China Wars "Adler's book makes a compelling case, illustrated through engaging examples, that the mind and the purse are well served by the triumph of analytic intelligence over intuition." - Gary Loveman, Chairman, President, & CEO, Harrah's Entertainment, Inc.
    Note: Description based on print version record
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  • 13
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137026814 , 0137026811
    Language: English
    Pages: ii, 34 p
    Series Statement: Truth about
    Parallel Title: Erscheint auch als
    Keywords: Investments ; Taxation ; Dividends ; Taxation ; Income tax ; United States ; Electronic books ; local
    Abstract: All you need to know about cutting your taxes... this year and every year! The truth about maximizing all your legal deductions and credits The truth about smart tax planning for today and for the long term The truth about avoiding IRS audits and costly tax penalties Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 52 PROVEN bite-size, easy tax savings techniques that work. "Kay Bell's blog aims to provide tax and personal-finance tips and advice that will put more money in your bank account, not the government treasury." The Wall Street Journal
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  • 14
    ISBN: 9780137008889 , 0137008880
    Language: English
    Pages: xxiv, 198 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Communication in science ; Information resources ; Reviews ; Global warming ; Electronic books ; local
    Abstract: "Comprehensive, readable, and replete with current, useful examples, this book provides a much-needed explanation of how to be a critical consumer of the scientific claims we encounter in our everyday lives." -April Cordero Maskiewicz, Department of Biology, Point Loma Nazarene University "Seethaler's book helps the reader look inside the workings of science and gain a deeper understanding of the pathway that is followed by a scientific finding-from its beginnings in a research lab to its appearance on the nightly news." -Jim Slotta, Ontario Institute for Studies in Education, University of Toronto "How I wish science was taught this way! Seethaler builds skills for critical thinking and evaluation. The book is rich with examples that not only illustrate her points beautifully, they also make it very interesting and fun to read." -Julia R. Brown, Director, Targacept, Inc. Don't Get Hoodwinked! Make Sense of Health and Science News...and Make Smarter Decisions! Every day, there's a new scientific or health controversy. And every day, it seems as if there's a new study that contradicts what you heard yesterday. What's really going on? Who's telling the truth? Who's faking it? What do scientists actually know-and what don't they know? This book will help you cut through the confusion and make sense of it all-even if you've never taken a science class! Leading science educator and journalist Dr. Sherry Seethaler reveals how science and health research really work...how to put scientific claims in context and understand the real tradeoffs involved...tell quality research from junk science...discover when someone's deliberately trying to fool you...and find more information you can trust! Nobody knows what new controversy will erupt tomorrow. But one thing's for certain: With this book, you'll know how to figure out the real deal-and make smarter decisions for yourself and your family! Watch the news, and you'll be overwhelmed by snippets of badly presented science: information that's incomplete, confusing, contradictory, out-of-context, wrong, or flat-out dishonest. Defend yourself! Dr. Sherry Seethaler gives you a powerful arsenal of tools for making sense of science. You'll learn how to think more sensibly about everything from mad cow disease to global warming-and how to make better science-related decisions in both your personal life and as a citizen. You'll begin by understanding how science really works and progresses, and why scientists some...
    Note: Includes bibliographical references and index
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  • 15
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137003716 , 0137003714
    Language: English
    Pages: xv, 282 p , ill. , 24 cm
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Exchange traded funds ; Stock index futures ; Electronic books ; local
    Abstract: "Possessing a rare skill set amongst professional investors and authors, Dr. Appel has successfully managed to provide readers with the perfect mix of up-to-date details on the various types and asset classes of ETFs, crucial, tried, and true concepts of risk management, and just the right mix of backing historical data to pull it all together-all in a "user-friendly" package. Upon conclusion of this book, readers will have experienced a paradigm shift in the thought process of their own current investment strategies. Taking it to the next level and actually implementing the concepts will automatically cause readers to experience a higher level of profitability and consistency; one they might never have thought possible from the utilization of concepts in just one small book." -Deron Wagner, Founder and Portfolio Manager, MorpheusTrading.com, author, Trading ETFs: Gaining An Edge With Technical Analysis "Today, exchange-traded funds are the most innovative and rapidly growing investment vehicles. Marvin Appel's new book provides, in a highly readable framework, a wealth of information on what they are and-more importantly-how private and professional investors can use them to build wealth through a simple and easy-to-implement investment program" -C. Michael Carty, Principal and Chief Investment Officer, New Millennium Advisors, LLC "In the ever-expanding complex world of ETFs, Marvin Appel has cut through all the fluff and created a one-stop guide to not only using them, but using them profitably. The sections on diversification and the use of relative strength in comparing asset classes are invaluable. Individual investors and financial advisors alike will get a significant return on investment by spending time with this book" -Bob Kargenian, CMT, President/Principal, TABR Capital Management, LLC ETFs offer exceptionally low expenses, outstanding performance, and unparalleled transparency. With more than 200 new ETFs added in just the last year, for typical investors, the choices are simply overwhelming. In this fully updated guidebook, renowned ETF expert Dr. Marvin Appel cuts through the ETF marketing hype, offering a start-to-finish plan for choosing the right ETFs-today, and for years to come. Appel reveals what ETFs can and can't do, explains why they're not all equally attractive, and shows exactly how to use them to beat the market. Drawing on objective data and proven, backtested strategies, Appel shows how to quickly move into the r...
    Note: Includes bibliographical references (p. 268-272) and index
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  • 16
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137003150 , 0137003153
    Language: English
    Pages: x, 180 p , ill. , 25 cm
    Parallel Title: Erscheint auch als
    Keywords: Commodity futures ; Commodity exchanges ; Investment analysis ; Electronic books ; local
    Abstract: "I've been trading stocks and commodities for more than 30 years, and I've read any number of how-to books, but George Kleinman's The New Commodity Trading Guide is as clear, precise, and useful as any book I've come across during my career. I cannot recommend it strongly enough, if for no other reason than George finally explains 'The Voice from the Tomb' better than any of the old guard at the CBOT. Read it and reap."--Dennis Gartman, editor/publisher The Gartman Letter, L.C. "Commodities present great financial opportunity and, as every hedge fund and trader has experienced, great risk. This book shows how to use commodity trading and volatility to capture excess profits while limiting losses. These lessons are as critical for investors as they are for traders, as we are likely to be in a volatile trading environment for the foreseeable future."--Daniel J. Dart, private investor and COO, Merrill Lynch Investment Managers, Third Party Group (retired) "George Kleinman's book has just the right blend of practical trading wisdom, technical charting, and fundamental analysis. It's full of revealing discussions about seasonal trading patterns and long term trends. But most importantly it presents a balanced view that honestly reveals both the difficulties and advantages of being a private commodities trader. There's something here for both experienced investors and beginners interested in learning from a seasoned expert."--Jeff Augen, author of The Volatility Edge in Options Trading and Trading Options at Expiration "I highly recommend George Kleinman's The New Commodity Trading Guide . George's insights, the result of 25 years of successful trading experience, are explained in a way that a new trader can grasp and, at the same time, an experienced trader can translate into his own trading. Best of all, George presents many of his own creative trading methods including his Natural Number Method, explained for the first time in this book."--Jeff Quinto, president of Transformative Trading and futures trading coach "Since leaving the trading floor, George is one of the few people I still talk to about the markets, and this book clearly shows why. He is able to take classic time-tested methods of technical analysis and adapt them to the conditions faced by today's electronic traders."--Andrew Stanton, 20-year veteran of the NY trading floors Over the long term, commodities prices are expected to rise based on massive increases in global demand. But,...
    Note: Includes index
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  • 17
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780136117728 , 0136117724
    Language: English
    Pages: xiii, 186 p , ill.
    Edition: Updated ed.
    Keywords: Credit scoring systems ; United States ; Consumer credit ; United States ; Credit ratings ; United States ; Electronic books ; local
    Abstract: "A great credit score can help you finish rich! Liz Pulliam Weston gives solid, easy-to-understand advice about how to improve your credit fast. Read this book and prosper." David Bach , bestselling author of The Automatic Millionaire and The Automatic Millionaire Homeowner "Excellent book! Insightful, well written, and surprisingly interesting. Liz Pulliam Weston has done an outstanding job demystifying an often intimidating and frustrating topic for the benefit of all consumers." Eric Tyson , syndicated columnist and bestselling author of Personal Finance for Dummies "No one makes complex financial information easy to understand like Liz Pulliam Weston. Her straight-talk and wise advice are invaluable to anyone with a credit card or check book-and that's just about all of us." Lois P. Frankel , Ph.D., author of Nice Girls Don't Get the Corner Office and Nice Girls Don't Get Rich "In a country where consumers increasingly pay more when they have bad credit, Liz Pulliam Weston's book provides excellent tips and advice on ways to improve your credit history and raise your credit score. If you just apply one or two of her insightful suggestions, you'll save many times the cost of this book." Ilyce R. Glink , financial reporter, talk show host, and bestselling author of 100 Questions Every First-Time Home Buyer Should Ask "Your credit score can save you money or cost you money-sometimes a lot of money. Yet, most people don't even know their scores, much less know how to make them better. Liz Pulliam Weston can help you fix that. In this easy-to-understand guide you'll learn how to make sure your score helps you get the best deal on loans and insurance. You can't afford not to read it." Gerri Detweiler , consumer advocate and founder of UltimateCredit.com The #1 Best-Selling Guide to Improving Your Credit Score... Now Thoroughly Updated for the Financial Crisis! In post-crash America, it's tough to get credit...and even tougher to get rates and terms you can afford. That makes your credit score more important than ever before. Now, MSN Money/L.A. Times personal finance columnist Liz Pulliam Weston has updated her best-selling book on credit scores to show how you can maximize your score right now-and save yourself a fortune! Weston reveals the tough new realities of borrowing and credit scoring, and shows why they aren't going to change any time soon. She rips away the mystery surrounding credit scoring, including the FICO 08 overhaul, and tells y...
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  • 18
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137011247 , 0137011245
    Language: English
    Pages: xxviii, 314 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Public relations ; Social media ; Economic aspects ; Online social networks ; Electronic books ; local
    Abstract: "There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice." Seth Godin , Author of Tribes "I am thrilled that there is finally a book about the right way to approach PR in today's world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book." Tony Hsieh , CEO, Zappos.com "Putting the Public Back in Public Relations is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention." Paul Gillin , Author, The New Influencers and Secrets of Social Media Marketing "Putting the Public Back in Public Relations is an excellent read. It is the right book at the right time, explaining the reinvention of Public Relations at the hands of Social Media. A must read for those innovative marketers charged with creating differentiation in today's competitive marketplace." Trish Piontek , Director, Retail Marketing, Amerisource Bergen Corporation Breakthrough Web PR 2.0 Strategies and Tactics That Work Forget the pitch: Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the "public" back into public relations-and earn a new level of results that just wasn't possible before now. Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Along the way, you'll learn how to stop being a "publicist" or mere "communicator" and become what your clients or company really need: a genuine enthusiast for whom and what you represent. What's wrong with PR-and how to fix it Leverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relat...
    Note: Includes index
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  • 19
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780135058749 , 0135058740
    Language: English
    Pages: x, 156 p , ill., map , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Rational choice theory ; Decision making ; Social choice ; Economics ; Psychological aspects ; Consumers' preferences ; Electronic books ; local
    Abstract: Lessons from the Cutting-Edge of Neuroscience: "Remapping" to Thrive in the New Global Economy! "Do you ever wonder how you think? If you do, this book will fascinate and inform you. If you don't, you will after reading this book. Either way, you'll enjoy learning how we don't usually do it as we think we do, how we may do it better for that very reason, and how we may do it still better once we understand." -Thomas C. Schelling, 2005 Nobel Prize Laureate in Economics, Distinguished University Professor, Emeritus, University of Maryland Drawing on cutting-edge research in the neurosciences, Wired for Survival illuminates the surprising security implications of rapid change in the emerging economies and develops practical, technically sound ways to face the challenges of global change. Researcher and consultant Margaret M. Polski begins by uncovering the remarkable neurobiological underpinnings of policy. Polski reveals why the most effective political and economic policies are codified not in law, treaty, or culture, but in the networks embedded in our bodies and brains...and how protecting our prosperity requires us to adapt those networks to radically new realities. Next, Polski applies these fresh insights to three critical security issues: how best to defend our national interests; to take offensive action to protect our interests; and to strengthen our financial system. Finally, she provides "rules for the road" that can be applied to a world of problems: how best to compete in global markets; to build stronger, more secure communities; to manage energy and other key resources; to invest in and secure critical infrastructure; to address the structural impacts of trade; and to manage tomorrow's catastrophes, both natural and man-made. As a political economist, executive, government advisor, and consultant, Polski has spent more than two decades devising strategies for surviving change in the global political economy. Now, drawing on the breakthrough research in social neuroscience, she offers insights that will help you thrive, not just survive! "First, kill all the pundits and policy wonks..." Why you'll make better decisions by thinking for yourself-and how to do it Thinking in the wild Uncovering the intuitive interactions between our minds, bodies, and 21st century environment Overcoming our biases, our histories, and our vulnerability to groupthink Mastering the deep motivations that traditional economics doesn't understand
    Note: Includes bibliographical references (p. 131-142) and index
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  • 20
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    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137001453 , 0137001452
    Language: English
    Pages: ii, 21 p
    Series Statement: Truth about (FT Press)
    Keywords: Employee motivation ; Personnel management ; Electronic books ; local
    Abstract: Praise for The Truth About Getting the Best from People "Finally, a no-nonsense primer for leaders on how to build...and keep...extraordinary talent. This book should be in the briefcase of every exec in the world and should be pulled out every day for a refresher on how to be a real leader." Dan Walker , Former Chief Talent Officer for Apple, Inc. "A fun and easy-to-read blueprint on understanding and creating engagement within a team. No high falootin' business jargon here--Martha Finney tells it like it is. She helps supervisors and managers uncover the secrets of employee engagement through behavioral examples, successes at top companies, and her charming storytelling." Kirsten Clark , Senior Director, Organizational Capability Group, Starwood Hotels and Resorts "Martha succeeds in reducing one of the business world's most sought-after but amorphous concepts--employee engagement--into 49 digestible truths." Christopher Rice , President and CEO, BlessingWhite "A must-read for new supervisors and managers, with lots of essential lessons and tips." Tom Mathews , Senior Vice President, Human Resources, Time Warner Cable "Easy-to-read stories and useful truths about leading. I wish I had this book when I first became a manager. I had to learn some of these truths the hard way!" Scott Shute , Senior Director, Xilinx "The book is outstanding! Very easy to read....great examples, great advice, and the corporate world would be a better place if just 50 percent of the managers would follow your advice!" Peg Wynn , Former SVP/HR, Adobe "I started reading and found myself grabbing for a highlighter. I got to the following line 'Getting the best is about building a culture of trust, connection, growth, and service.' I had to drop a box around that one." Tiane Mitchell Gordon , Senior Vice President, Office of Diversity and Inclusion, AOL "Finney has gifted us an important compendium of accessible and eminently actionable insights about employee engagement. Using 'The Truths' as a guide, generations of managers will find infinite opportunities to unleash, inspire, and leverage the inherent talent in their people. My advice? Seize it! It will enable you to dramatically affect the future of your team, your organization, and your own career." Jane Creech , Founder and Principal, Strategic Business Systems (Organization Consulting & Leadership Coaching), Former Sr. Director, OD, eBay "If you are looking for a great way to deliver Management 101, just distri...
    Note: Includes bibliographical references (p. 21)
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  • 21
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    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780131365339 , 0131365339
    Language: English
    Pages: xix, 332 p , ill. , 25 cm
    Parallel Title: Erscheint auch als
    Keywords: Options (Finance) ; Investments ; Electronic books ; local
    Abstract: Markets are more volatile than ever. That terrifies many investors, but it shouldn't terrify you. Smart investors know how to feast on volatility. That's because they've learned proven trading strategies designed specifically to profit from rapid market shifts. In Volatile Markets Made Easy: Trading Stocks and Options for Increased Profits , investing expert Guy Cohen teaches you how to earn big returns by systematically cherry picking the best trades while minimizing risk, and execute a simple trading plan that leverages your profits in volatile markets. "Volatile Markets Made Easy is not just a book; it is a full course of instruction. This is an incredible piece of work." -Ned W. Bennett , CEO/Cofounder, optionsXpress, Inc. "I highly recommend Guy Cohen's Volatile Markets Made Easy , which introduces to the world his simple approach utilizing flag chart patterns to capitalize on trending stocks. Guy's combination of clear explanations and lavishly detailed follow-throughs of trade examples cogently demonstrates how to deploy several simple, option-based strategies to make consistent money with one of the most reliable stock chart patterns-while strictly limiting risk with sound money management techniques. Add this one to your shelf." -John Brasher , CallWriter.com
    Note: Includes index
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  • 22
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    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780131359512 , 0131359517
    Language: English
    Pages: vi, 201 p , 22 cm
    Series Statement: The truth about
    Parallel Title: Erscheint auch als
    Keywords: Annuities ; Electronic books ; local
    Abstract: Annuities have become one of the most popular ways to save for retirement and also one of the most misunderstood, overhyped, and dangerous investment vehicles available today. Some annuities are worth the money... but too many are flawed, overpriced, and packed with hidden fees that make them absolutely horrible investments. In The Truth About Buying Annuities , consumer finance expert Steven Weisman helps you make smart decisions about annuities and avoid the lies, misrepresentations, and ripoffs that await uninformed investors. From start to finish, Weisman delivers quick, bite-size, just-the-facts information and plain-English explanations you can actually use. You'll learn all you need to know about immediate, deferred, and variable annuities; actively-managed vs. indexed annuities; inflation-protected and tax-sheltered annuities; and more. Weisman explains the impact of annuities on taxes, Medicare, Medicaid, long-term care, and your other retirement plans. He presents crucial, hard-to-find information about death benefits, joint and survivor annuities, alternatives to annuities, assessing annuity risk, avoiding scams, and even how to escape from a bad annuity you've already purchased. Unlike some books on annuities, this one's simple to read, simple to use, up-to-date, and complete: it's the only annuity guide you need!
    Note: Includes bibliographical references (p. 198-201)
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  • 23
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    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137005888 , 0137005881
    Language: English
    Pages: vi, 218 p , 22 cm
    Series Statement: The truth about
    Parallel Title: Erscheint auch als
    Keywords: New business enterprises ; Entrepreneurship ; Small business ; Electronic books ; local
    Abstract: "This book should be on the seasoned entrepreneur's list of 'what I should have read before I started my business.'" JOE KEELEY, President & CEO, College Nannies & Tutors Development "This is one of the best entrepreneurship books I've read...I wish I had this book when I first started out." RYAN O'DONNELL, Cofounder and CEO, BullEx Digital Safety Your own business: Take the leap, make it happen, and make it succeed! · The truth about choosing the right business for you and maintaining a healthy personal life · The truth about planning, funding, hiring, and successful launches · The truth about financial management, marketing, and growth This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business. You'll learn how to generate and test business ideas, and pick the one that's best for you...select the right entry strategy...name and locate your business...raise capital...build your team and get expert advice...protect your business secrets and intellectual property...effectively brand your business and market its offerings...handle pricing, distribution, and sales...manage your finances to specific objectives...prepare for growth...and even maintain your work/life balance as an entrepreneur. This isn't "someone's opinion": it's a definitive, evidence-based guide to building your own successful enterprise--a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.
    Note: Includes bibliographical references (p. 210-217)
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  • 24
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    [Erscheinungsort nicht ermittelbar] : Eyrolles | Boston, MA : Safari
    Language: English , French
    Pages: 1 online resource (70 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Appropriez-vous le système Android conçu par Google pour équiper les téléphones mobiles et les netbooks et affranchissez-vous des limites habituelles : accédez à toutes les couches basses du système pour exécuter un shell, développer des scripts, installer des modules Linux... L'image système étudiée dans ce livre est tirée du prototype Android fourni pour les TP d'un cours ambitieux donné en 2009 à l'École Polytechnique, "Composants d'un système informatique", visant à présenter toutes les couches d'un ordinateur, depuis l'interface utilisateur jusqu'au noyau. Les travaux pratiques présentaient un sérieux défi : les élèves utilisaient chacun leur propre ordinateur portable (avec l'hétérogénéité que cela implique, en terme de systèmes d'exploitations, notamment), mais devaient tous pouvoir faire les exercices portant sur des programmes Java, des scripts shell, des modules Linux... Après avoir envisagé plusieurs solutions, le choix se porta sur Android, qui n'existait à l'époque que sous la forme d'un émulateur. Cette plate-forme permettait à tous les élèves d'utiliser le même système, et gérait directement le langage Java. Mais en l'état, il n'était pas possible d'accéder aux couches Linux, ni d'écrire des scripts et d'utiliser un shell. Il fut donc décidé de modifier l'image système d'Android pour pouvoir s'affranchir de ces limites. Le prototype qui fut fourni aux élèves ressemblait fort à l'image système étudiée dans ce livre. Au sommaire Google à la conquête des smartphones avec Android Les différentes couches d'Android Le système de fichiers Android côté utilisateur : le téléphone Côté développeur : installer l'émulateur Android Compiler du code C ou C++ Pourquoi ne pas se contenter de Java ? Quelle méthode de compilation choisir : avec ou sans SDK ? Outils de compilation à installer Compilation croisée Installation de la chaîne de compilation croisée libre Scratchbox Configuration et démarrage de Scratchbox Configuration de la cible Android Premier programme en C Compiler et configurer la boîte à outils Busybox Tester Busybox Modification du système L'image système d'Android Première modification Un exemple complet de personnalisation Installation de Busybox Personnaliser la procédure de login Modifier le fichier de démarrage Création du fichier de profil Mise en place d'un serveur Telnet Connexion à Android Compiler avec le SDK Android Avant de commencer : où trouver plus d'informations Prérequis en termes d'espace disque et d'équipemen...
    Note: Online resource; Title from title page (viewed May 18, 2009) , Mode of access: World Wide Web.
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  • 25
    Language: English
    Pages: 1 online resource (767 pages)
    Edition: 2nd edition
    Keywords: Electronic books ; local
    Abstract: A compendium of best practices and implementation wisdom, Pro BizTalk 2009 is based upon real feedback from BizTalk developers. BizTalk experts and authors share their experiences and expertise to teach you the art of creating a BizTalk solution using the right tools from the BizTalk 2009 toolbox.
    Note: Online resource; Title from title page (viewed August 15, 2009) , Mode of access: World Wide Web.
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  • 26
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    [Erscheinungsort nicht ermittelbar] : Make: Community | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (176 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Get ready for the coolest issue of MAKE. Our special kids issue is filled with exciting and fun projects to make your weekend or science fair a blast. Hydrogen rockets, catapults, electric animals, chemical batteries, flying bird automatons, and more await you in the pages of Make: Volume 20!
    Note: Online resource; Title from title page (viewed October 27, 2009)
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  • 27
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    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (544 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Coaching Brain in Mind Foundations for Practice David Rock and Linda J. Page, PhD Discover the science behind brain-based coaching By understanding how the brain works, coaching professionals can better tailor their language, strategies, and goals to be in alignment with an individual's "hard-wired" way of thinking. Written by two well-known coaching professionals, David Rock and Linda Page, Coaching with the Brain in Mind presents the tools and methodologies that can be employed by novice and experienced coaches alike to create an effective-and ultimately more rewarding-relationship for both coach and client. This informative guide to the neuroscience of coaching clearly demonstrates how brain-based coaching works in practice, and how the power of the mind can be harnessed to help an individual learn and grow. Illustrated with numerous case examples and stories, this book is organized for immediate use by professionals in their client work. Coverage includes: A succinct but comprehensive overview of the major scientific and theoretical foundations for coaching and their implications for practice How the language of coaching-setting goals, making connections, becoming more aware, seeking breakthroughs, and taking action-parallels what neuroscientists tell us about how the brain operates Neuroscience as a natural platform for the ongoing development of coaching Building on the existing foundation of coaching by adding neuroscience as an evidence base for the profession, Coaching with the Brain in Mind shows that it is possible to become a better professional coach by understanding how the brain works. As well, the authors, through their research, present that an understanding of neuroscience research, however new and speculative, can help coaches and leaders fulfill their potential as change agents in the lives of others.
    Note: Online resource; Title from title page (viewed August 24, 2009)
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  • 28
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    [Erscheinungsort nicht ermittelbar] : Rockport Publishers | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (376 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Now in a new "mini" edition, this third volume in the best-selling LogoLounge series provides 2,000 totally new logos from designers worldwide.
    Note: Online resource; Title from title page (viewed February 1, 2009) , Mode of access: World Wide Web.
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  • 29
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    [Erscheinungsort nicht ermittelbar] : Academic Press | Boston, MA : Safari
    ISBN: 9780123744494
    Language: English
    Pages: 1 online resource (334 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local ; Electronic books
    Abstract: Treats joint source and channel decoding in an integrated way Gives a clear description of the problems in the field together with the mathematical tools for their solution Contains many detailed examples useful for practical applications of the theory to video broadcasting over mobile and wireless networks Traditionally, cross-layer and joint source-channel coding were seen as incompatible with classically structured networks but recent advances in theory changed this situation. Joint source-channel decoding is now seen as a viable alternative to separate decoding of source and channel codes, if the protocol layers are taken into account. A joint source/protocol/channel approach is thus addressed in this book: all levels of the protocol stack are considered, showing how the information in each layer influences the others. This book provides the tools to show how cross-layer and joint source-channel coding and decoding are now compatible with present-day mobile and wireless networks, with a particular application to the key area of video transmission to mobiles. Typical applications are broadcasting, or point-to-point delivery of multimedia contents, which are very timely in the context of the current development of mobile services such as audio (MPEG4 AAC) or video (H263, H264) transmission using recent wireless transmission standards (DVH-H, DVB-SH, WiMAX, LTE). This cross-disciplinary book is ideal for graduate students, researchers, and more generally professionals working either in signal processing for communications or in networking applications, interested in reliable multimedia transmission. This book is also of interest to people involved in cross-layer optimization of mobile networks. Its content may provide them with other points of view on their optimization problem, enlarging the set of tools which they could use. Pierre Duhamel is director of research at CNRS/ LSS and has previously held research positions at Thomson-CSF, CNET, and ENST, where he was head of the Signal and Image Processing Department. He has served as chairman of the DSP committee and associate Editor of the IEEE Transactions on Signal Processing and Signal Processing Letters, as well as acting as a co-chair at MMSP and ICASSP conferences. He was awarded the Grand Prix France Telecom by the French Science Academy in 2000. He is co-author of more than 80 papers in international journals, 250 conference proceedings, and 28 patents. Michel Kieffer is an assistant ...
    Note: Online resource; Title from title page (viewed November 26, 2009) , Mode of access: World Wide Web.
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  • 30
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    [Erscheinungsort nicht ermittelbar] : Auerbach Publications | Boston, MA : Safari
    ISBN: 9781420084139
    Language: English
    Pages: 1 online resource (470 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Oracle is the number one database engine in use today. The fact that it is the choice of military organizations and agencies around the world is part of the company's legacy and is evident in the product. Oracle has more security-related functions, products, and tools than almost any other database engine. Unfortunately, the fact that these capabil
    Note: Online resource; Title from title page (viewed March 10, 2009) , Mode of access: World Wide Web.
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  • 31
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    [Erscheinungsort nicht ermittelbar] : Peachpit Press | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (672 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Newly updated for Final Cut Pro 7, this Visual QuickPro Guide is hands-down one of the most sought out books on Apple's non-linear editing system. An undisputed master of the digital video medium, Lisa Brenneis once again demystifies the complexities of the program with her straightforward approach that uses tasked-based, step-by-step instructions and loads of visuals and time-saving tips. Busy professionals and newcomers alike will appreciate that they can quickly find and learn tasks specific to their needs, benefiting from the award-winning Visual QuickPro style. Topics covered include essential editing tasks and media-management strategies, transitions, effects and filters, rendering options, and much more. It includes coverage of new features such as the new speed tools, iChat theater support, and additional export options via the new Share menu, for delivering content to multiple devices including iPhone, iPod, and MobileMe. This is a must-have reference for anyone wanting to learn to use Final Cut Pro, whether they are new to the program or are upgrading.
    Note: Online resource; Title from title page (viewed September 3, 2009) , Mode of access: World Wide Web.
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  • 32
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    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780768685961 , 0768685966
    Language: English
    Pages: xiv, 206 p , 22 cm
    Series Statement: The truth about
    Parallel Title: Erscheint auch als
    Keywords: Internet marketing ; Telemarketing ; Electronic mail systems ; Electronic books ; local
    Abstract: Praise for The Truth About Email Marketing "It's refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms' book debunks the top email marketing myths in a readable and logical fashion." Tad Clarke , Editorial Director, MarketingSherpa Inc. "Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!" Jeff Hilimire, President, Engauge Digital "Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts." Aaron Kahlow, CEO & Founder, Online Marketing Summit "Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel." Sam Cece, Chief Executive Officer, StrongMail Systems Everything you must know to utilize email marketing in your corporation or small business! The truth about recession-proofing your business with email marketing The truth about measuring results and improving promotional and newsletter campaigns The truth about email marketing versus spam This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.
    Note: Includes bibliographical references
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  • 33
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    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137149506 , 0137149506
    Language: English
    Pages: xviii, 236 p , 23 cm
    Parallel Title: Erscheint auch als
    Keywords: Design, Industrial ; New products ; Industrial design coordination ; Branding (Marketing) ; Electronic books ; local
    Abstract: "Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century." John Sculley former CEO, Pepsi and Apple "Great design is about creating a deep relationship with your customers. If you don't, you're roadkill. This book shows you how and much, much more. Be prepared to have your mind blown." Bill Burnett Executive Director, Design Program, Stanford University "Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy." Ray Riley Design GM, Entertainment and Devices, Microsoft "This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up." Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery ( Success Built to Last ) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.
    Note: Includes bibliographical references and index
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    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137149001 , 013714900X
    Language: English
    Pages: xx, 153 p , 21 cm
    Parallel Title: Erscheint auch als
    Keywords: Respect for persons ; Self-esteem ; Electronic books ; local
    Abstract: You'd trust your life with some people. Others, you wouldn't trust for an instant, even when the stakes are low. Why? What builds the personal credibility that some people simply exude? What do they do differently? This book shows you and helps you build your own personal credibility, the #1 attribute in earning trust and achieving success. Renowned personal coach Sandra K. Allgeier begins with a set of powerful stories that demonstrate what personal credibility really consists of, how it's earned, and how easily it can be destroyed. You'll discover how small daily actions, together with specific communication techniques and decisions, shape others' view of whether you can be trusted. Next, Allgeier illuminates three oft-neglected, crucial secrets of personal credibility. You'll find a hands-on assessment tool designed to help you bring more personal authenticity and transparency to your interactions; as well as practical guidance on suspending judgment and really listening, thereby earning others' trust even if you ultimately choose to disagree. Allgeier concludes with seven specific steps you can take every day to increase your personal credibility, and rebuild credibility you may have already lost. Following her easy-to-understand, easy-to-use guidance, you can live a life that's not just more successful, but happier and more fulfilled, too.
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    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137148134 , 0137148135
    Language: English
    Pages: xvi, 240 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Business enterprises ; Technological innovations ; Technological innovations ; Management ; Business networks ; Organizational change ; Electronic books ; local
    Abstract: To thrive in a world where networks of companies increasingly compete with other networks, managers can no longer focus solely on excellence in planning and execution. In The Spider's Strategy , top business consultant Amit S. Mukherjee provides the tools you need to sense and respond to unexpected events. He shows why and how managers in your company must apply four powerful "Design Principles" today: Change everyday work practices by embedding "sense and response" within your normal plan-and-execute processes. Promote collaboration across partner companies by establishing practical mechanisms that make "win-win" a basis for action not an empty slogan. Ensure that work really teaches by assuring the culture, processes, and organizational structure to improve your company's ability to learn. Implement those key technological capabilities that allow the network to function seamlessly. The heart of this book includes proven implementation advice based on conversations with successful innovators at HP, Nokia, and beyond. Mukherjee offers new insight into everything from work practices to culture and corporate organization and shows how to overcome even the most stubborn obstacles to effective collaboration amongst partners.
    Note: Includes bibliographical references
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    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137141906 , 0137141904
    Language: English
    Pages: xxiv, 200 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: New business enterprises ; Entrepreneurship ; Business planning ; Electronic books ; local
    Abstract: "Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way." -JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX "When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled with the day to day running of the business. So, You Want To Start A Business? is the blueprint I needed to get organized and put all the right things in place." -KORY BAILEY, Owner, Creative Counterpart Build the Successful Company You've Always Wanted to Own! Avoid the 8 disastrous operational mistakes that kill new businesses Walk step-by-step through the entire process of building a winning business Master 55 amazingly simple rules of business success For every entrepreneur and potential entrepreneur...no previous business experience necessary! Launch the winning business you've always wanted...or make more money in the business you've already started! More than 5,000,000 new businesses are started each year...but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 "killer mistakes" that cause most business failures-and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives . Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You'll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth. Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There's nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true-starting right now . What really makes a successful entrepreneur? What they do, how they act...and how to find your best path to business success Get the 3 "Ws" right from the start What will you sell, who will buy it-and why will they buy it? 55 simple, indispensable rules for success What you must know about customers, competitors, and your employees The art and science of managing people, operations, and growth Create processes, set priorities, maximize quality, measure people- and improve every day
    Note: Includes bibliographical references (p. 169-185)
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  • 37
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137141548 , 0137141548
    Language: English
    Pages: xvi, 176 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Portfolio management ; Investment analysis ; Stocks ; Investments ; Electronic books ; local
    Abstract: "The author introduces an investing methodology with proven results and easily applied unequivocal decision making. Particularly impressive is the way he includes a selling discipline, not just a buying discipline. This book is a must for any concerned investor." Richard Arms, Analyst, Author, and Inventor of The Arms Index "This is one of the best new investing books of the decade: succinct, practical, and timeless. Built on a foundation of 40 years of market wisdom, it combines technical analysis and portfolio construction that is supported by excellent research. It should be required reading for everyone from new investors to the most sophisticated hedge fund managers." Linda Raschke, President, LBRGroup, Inc. "The author is an award winning Technical Analyst. In this book, he covers the basic principles, definitions, safeguards, pitfalls, and risks of investing. Believing in active management, he recognizes the benefits of multiple tools (fundamental and technical) and disciplines there-on, to construct a portfolio methodology with guidelines for both buying and selling, for maximum gain. This is a valuable book for any serious investor." Louise Yamada, Managing Director, Louise Yamada Technical Research Advisors, LLC. "In this book, Charles Kirkpatrick demonstrates just how powerful a tool relative strength is, deftly combining technical and fundamental analysis to produce a superior long-term approach. This isn't just theory, but the real-time work of a practitioner with an outstanding track record. For many years a small group of knowledgeable investors has known about this work, now you can too." John Bollinger, CFA, CMT, President, Bollinger Capital Management "The author presents a clearly written, time-tested formula for investor independence and success through applying relative price strength for stock selection and portfolio construction." Hank Pruden, Golden Gate University Over the past 25 years, Charles D. Kirkpatrick's exclusive stock-picking technique has outperformed the S&P 500's performance by a whopping 7.7 times. That's right: If you'd invested $10,000 in the S&P 500, you'd have $130,000 now...but if you'd followed Kirkpatrick's published picks, you'd have $1,000,000! If that's not amazing enough, Kirkpatrick's system is remarkably easy to use. In this book, he teaches you all you need to put it to work in your portfolio! Kirkpatrick reveals why an active strategy based on relative stock rankings is the surest route to ...
    Note: Includes bibliographical references
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  • 38
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137154272 , 0137154275
    Language: English
    Pages: xiii, 209 p , 21 cm
    Parallel Title: Erscheint auch als
    Keywords: Estate planning ; United States ; Popular works ; Tax planning ; United States ; Popular works ; Women ; Legal status, laws, etc ; Electronic books ; local
    Abstract: "This little book contains a wealth of estate planning information that every successful woman needs to know. Wynne Whitman makes complicated subjects comprehensible and outlines a plan of action that any woman can follow." --Liz Pulliam Weston, "the most-read personal finance columnist on the Internet" (Nielsen/NetRatings); author of Easy Money , Your Credit Score , and Deal with Your Debt "Thanks to Wynne Whitman's great advice, I've learned everything I need to know to ensure my stellar Grey Goose collection goes to the right person. But more importantly, I now know what I need to do to protect my assets as well as Chuy's." --Chelsea Handler, best-selling author of Are You There, Vodka? It's Me, Chelsea and My Horizontal Life ; host of Chelsea Lately on E! Entertainment Television "I've worked hard all my life to support my family and was wondering what the future held for them when a friend sent me this book. WHAT SHOULD I DO? Here are the answers. Very clear with tons of information, especially about wills and how to help the family in the future." --Sally Jessy Raphael, Emmy Award-winning talk show host "This book is a must read for smart women (and men). The author's humorous writing style gets you up to speed painlessly on estate planning essentials--so your children have guardians, so you avoid taxes, and so your money and other assets go to the right people. Don't have a will, trust, living will, or durable powers of attorney? Get them, immediately after reading this book." --Greg Karp, syndicated personal finance journalist and author of Living Rich by Spending Smart Too many women still haven't taken control of what will happen to their wealth and their assets. If you don't plan, the government will decide who'll act for you when you're sick...who'll manage your estate when you die...who'll get everything you've worked for. Everyone needs to plan, but women face unique issues that are often ignored in "typical" discussions of estate planning. Smart Women Protect Their Assets offers the specific guidance women need to safeguard their futures and control where their assets will go. Leading estate planner Wynne A. Whitman offers smart, up-to-date, and easy-to-use advice for the scenarios millions of women will face. You'll discover how to protect children of a previous marriage...give gifts the right way...do the easy planning that may save you nearly a million dollars...get the Living Will and Power of Attorney you simply must ha...
    Note: Includes bibliographical references (p. 185) and index
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  • 39
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137032396 , 0137032390
    Language: English
    Pages: 1 v. (unpaged) , ill.
    Keywords: Investments ; Investments, Foreign ; Electronic books ; local
    Abstract: "Read Jack Ablin's 'five factor' approach to investing and you not only will sleep better at night, you'll be a smarter, wiser human being. Ablin takes you on his twenty-year journey toward a unified, rational approach to investing that can help you weather even the most turbulent financial storms. This book may be one of the best investments you will ever make." -- John Callaway , Senior Correspondent, WTTW, Public Television "This book is based on verifiable data trends and years of experience with a broad array of economic and market numbers. Regret over investment losses need not lead investors to disengage their brains or to be robbed again by schemes hawked as 'new and improved.' Reading Minds and Markets will help jump-start an honest investment dialogue that has been sidetracked by excesses of greed and fear." -- Bill Barnhart , Former Financial Editor and Columnist for the Chicago Tribune "The author has taken the complex world of investing and provided an extremely practical approach to success where others have failed miserably. His grasp of the financial markets makes him eminently qualified to develop an extremely sound and practical approach in order to protect and enhance wealth for investors." -- Edward ("Ned") Riley, Jr. , Former Chief Investment Officer for State Street Global Advisors and Chief Investment Officer, Riley Asset Management "With nearly three decades of experience, Jack Ablin's superb intellectual thinking is reflected in Reading Minds and Markets . This is great reading for the motivated investor." -- Professor Israel Shaked , Finance and Economics Department, Boston University, School of Management You can do more to protect yourself from market risks and down markets. The secret: Understand the big picture and know when to shift money toward more promising industry groups, sectors, or asset classes. This strategy is called "global macro investing"--and, as Chief Investment Officer for Harris Private Bank, Jack Ablin has used it to deliver results for many of the world's wealthiest families and individuals. In Reading Minds and Markets, Ablin distills his techniques into a remarkably simple, commonsense five-step plan that any investor can use. You'll discover how to anticipate some of the more significant shifts in global markets and move investments toward areas that are more likely to grow. Equally important, you'll learn how to overcome bad habits that inevitably lead to failure--habits all too often reinf...
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  • 40
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137018840 , 0137018843
    Language: English
    Pages: xxi, 154 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Business networks ; Case studies ; Social networks ; Case studies ; Online social networks ; Case studies ; Electronic books ; local
    Abstract: "Juliette Powell has provided a timely crash course on how to leverage your business's online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive." -Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 "Reading Juliette Powell's book is like perusing the secret trade documents of the most connected social butterfly. Upon first meeting Juliette, she immediately grabbed me by the arm and introduced me to the most important person in the room. When you pick up her book, it's the same experience. She reaches through the pages and gives the reader entry to the halls of power through online networking." -Amy Shuster, Editorial Producer, MSNBC "Juliette knows her way around a social network; she regales us with tales and practical advice from the plastic porous mediascape of today." -David Thorpe, Global Director of Innovation, Ogilvy & Mather "If you are in business or starting one, and wonder what the heck all this talk about social networking is about, this book is the best quick guide I've seen. It's full of juicy stories, backed up by sound social science, lucidly explained." -Howard Rheingold, Author, Smartmobs ; Professor, Stanford and Berkeley "The exciting new world of online social networking is demonstrating the profound power of these truths to change the very fabric of society as we know it. Our interactions, relationships, and values are changing faster than most of us can comprehend. For some, the pace of this change is alarming. For others it is empowering. In 33 Million People in the Room Juliette Powell takes us on a funfilled tour of this rapidly changing hypo-manic digital ecosystem simultaneously providing both practical advice and an insightful commentary on the increasing importance of authenticity in modern culture. Along the way we meet a hilarious cast of characters and gain a behind-the-scenes glimpse into real social networking success stories showing how to leverage the power of this modern phenomenon to achieve meaningful social and economic results for you and your business." -Michael Spencer, CTO, ASMALLWORLD "Juliette Powell has captured the strength, excitement, and opportunity of social networks in this compelling work. Opening with an arresting saga about Chris Anderson's debut as the new TED owner, she deftly sketches vignette after vignette that will have you thinking-why not me? Social networking power is awesome for those w...
    Note: Includes index
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  • 41
    ISBN: 9780137032921 , 0137032927
    Language: English
    Pages: 1 online resource (xv, 207 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Retirement income ; United States ; Planning ; Saving and investment ; United States ; Electronic books ; local
    Abstract: Real Solutions for Saving Your Retirement... No Matter Where You Stand Right Now! Step-by-step plans you can use if you're planning to retire in... 5 years 10 years 15 years over 20 years or tomorrow! "The market meltdown has all of us worrying about whether we will ever be able to retire. Worrying doesn't help you. Planning does. Save Your Retirement by Frank Armstrong, III and Paul B. Brown can-and should-serve as your battle plan." -John A. Byrne, Executive Editor, BusinessWeek "Convinced the sinking economy has dragged your retirement plans down with it? Save Your Retirement shows there's still treasure inside that wreckage- and provides a map to help you find it." -Josh Hyatt, Money Magazine "Whether you're just beginning a career or you're five years from retiring, the authors show you how to take a realistic look at your current financial status and your retirement goals. With a refreshingly positive approach, they give all of us, no matter our life stage, a blueprint for successful retirement." -Professor Larry Meiller, Talk Show Host, Wisconsin Public Radio "Frank Armstrong, III and Paul B. Brown heal your retirement anxiety and show you exactly how to achieve financial security for the golden years. You'll actually be excited to save!" -Farnoosh Torabi, Author of You're So Money: Live Rich Even When You're Not Terrified about retirement? Stop losing sleep, and take action! This book gives you specific, step-by-step plans you can use to save your retirement. Forget "one-size-fits-all" solutions that don't fit your life. Here are personal plans focused on your unique situation-whether you're 5, 10, 15, or 20-plus years away from retirement or are scheduled to retire now. (There's even a detailed plan for people who've already retired and want to make sure their money lasts!) No matter what the market meltdown did to your portfolio or how little you've saved, you can save your retirement-if you start now. Get this book, and get started! All the help you need to save your retirement: Where to move your savings How to recalculate what you'll really need to retire How to assess when you can now afford to retire How to change your approach to investing How to use the federal tax system to save more What to expect from Social Security now Part I: Let's Take a Deep Breath and Get Our Bearings 1 Chapter 1: There's Hope 3 Chapter 2: You Are Not Alone: Just About Everyone Is Unprepared to Retire the Way They Want 11 Chapter 3: Maybe You D...
    Note: Description based on print version record. - Includes bibliographical references
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  • 42
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137013784 , 0137013787
    Language: English
    Pages: 1 v. (unpaged)
    Parallel Title: Erscheint auch als
    Keywords: Business communication ; Interpersonal communication ; Electronic books ; local
    Abstract: Supercharge your success by answering the one question everyone cares about , So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world's leading sales consultants. It's tough, but true-the people you're trying to communicate with, sell to, or convince don't really care about you. Nor do they care what you're offering them-until they understand exactly how it'll benefit them. If you recognize that one hard, cold fact-and you know what to do about it-you'll make more money, achieve greater success, and even have more fun! Magnacca shows you how to answer the "So What?" question brilliantly, every time-no matter who's asking it or what you're trying to achieve. This book will transform the way you communicate: You'll use it every day to get what you want-in business and in life!
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  • 43
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137017379 , 0137017375
    Language: English
    Pages: xx, 344 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Marketing ; Management ; Economic value added ; Electronic books ; local
    Abstract: This book systematically explains how to maximize shareholder value. Columbia University's Don Sexton fully identifies the real drivers of shareholder value, unifying key concepts from marketing, branding, economics, management, finance, accounting, and statistics. Sexton introduces a powerful new metric: Customer Value Added (CVA), the difference between customer-perceived value and variable cost per unit. Next, he demonstrates CVA at work, presents research and case studies that prove its value, and shows how to use it to consistently measure, manage, and optimize profit, cash flow, and shareholder value. Readers will learn why CVA works; how to measure it; how changes in CVA correlate to changes in profits and cash flow; and how to use CVA to steer the enterprise. Along the way, Sexton illuminates CVA's key implications for managers, including why managers must focus attention simultaneously on both customers and costs, and why well-publicized "generic strategies" such as "net recommend" offer only part of the solution. Finally, drawing on his own extensive experience consulting on CVA and related issues, Sexton presents easy-to-use worksheets for translating CVA concepts into reality in your own organization.
    Note: Includes bibliographical references (p. 311-328) and index
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  • 44
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137011544 , 0137011547
    Language: English
    Pages: xviii, 330 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Contracting out ; Offshore outsourcing ; Globalization ; Electronic books ; local
    Abstract: Everyone's familiar with manufacturing offshoring by now. But a different phenomenon will soon drive even more powerful changes: the globalization of services. Until now, it's been virtually impossible to get a clear picture of what's going on, where, and why. Where are the jobs going? Which companies benefit -- or could benefit? How, exactly, does services offshoring work? Who makes a good partner? What are the public policy implications? The Services Shift answers all these questions and more, offering powerful insights for managers, policymakers, and citizens alike. Two leading researchers reveal how services offshoring is working in both industries and individual companies, and show how to define and implement realistic services sourcing goals. You'll review the types of players involved in services offshoring, and understand its geographical centers, from China and India to Hungary, Russia, Morocco, Brazil, South Africa, and Mauritius. Drawing on detailed interviews with dozens of participants, the authors review the management skillsets associated with successful services offshoring. Next, they review policy initiatives in both developing and developed countries, and assess U.S. policy initiatives aimed at restricting offshoring. Next, they review policy initiatives in both developing and developed countries, and assess U.S. policy initiatives aimed at restricting offshoring. Finally, the authors preview emerging trends in services globalization.
    Note: Includes bibliographical references and index
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  • 45
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137029686 , 0137029683
    Language: English
    Pages: 212 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Management ; Strategic planning ; Organizational effectiveness ; New products ; Electronic books ; local
    Abstract: It's a totally human condition, a trap that ensnares virtually everyone. Just as when we tie a route to a destination so much so that when someone else takes a different route "why are we going this way?" it usually doesn't matter "how" you get there. This "how" trap also takes place at work, people intertwine "how" they do their job with the outcome of "what" they are doing that sometimes obvious decisions are masked, and missed. We know how to focus on process: the how of business. That's why this book shows that we're leaving so much value on the table and that's what this book exposes with vivid examples, while at the same time offering guidance on ways you can take advantage of this new business lens. Business architect Ric Merrifield shows how to rise above the clutter of your "hows" to expose what does and doesn't need attention. You'll learn to identify the activities most critical to success and those that that are borderline, redundant, or even counterproductive. Along the way, Merrifield presents powerful case studies from companies as diverse as ING DIRECT and Eclipse, Amazon.com and Procter + Gamble: firms that have learned how to cut costs, strengthen innovation, and profit from change all at the same time.
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  • 46
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780136117308 , 0136117309
    Language: English
    Pages: 1 v. (unpaged) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Neuroglia ; Popular works ; Electronic books ; local
    Abstract: Until recently, neuroscientists thought glial cells did little more than hold your brain together. But in the past few years, they've discovered that glial cells are extraordinarily important. In fact, they may hold the key to understanding intelligence, treating psychiatric disorders and brain injuries and perhaps even curing fatal conditions like Alzheimer's, Parkinson's, and Lou Gehrig's Disease. In The Root of Thought , leading neuroscientist Dr. Andrew Koob reveals what we've learned about these remarkable cells, from their unexpected role in information storage to their function as adult stem cells that can keep your brain growing and adapting longer than scientists ever imagined possible. Ranging from fruit flies to Einstein, Koob reveals the surprising correlation between intelligence and the brain's percentage of glial cells - and why these cells' unique wavelike communications may be especially conducive to the fluid information processing human beings depend upon. You'll learn how crucial glial cells grow and develop... why almost all brain tumors are comprised of glial cells and the potential implications for treatment... even the apparent role of glial cells in your every thought and dream!
    Note: Title from resource description page (viewed April 2, 2009). - Includes bibliographical references
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  • 47
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137013876 , 0137013876
    Language: English
    Pages: xviii, 269, [1] p
    Parallel Title: Erscheint auch als
    Keywords: Home economics ; Accounting ; Consumer education ; Budgets, Personal ; Finance, Personal ; Electronic books ; local
    Abstract: 100% Practical, 100% Specific Financial Advice Everyone Can Use: Exactly What to Do and Exactly How to Do It "Greg Karp makes managing your money as easy as 1-2-3. He offers sensible, time-tested advice to help you make smart decisions and get your finances on track." -- Liz Pulliam Weston , "The most-read personal finance columnist on the Internet" (Nielsen//NetRatings), author of Easy Money , Your Credit Score , and Deal with Your Debt "I love this book. Greg's simple strategies push you to be smart with your dough and act right away." -- Clark Howard , The Clark Howard Show "Within one hour of picking up The 1-2-3 Money Plan , I already had a list of easy next steps to save on several of our household expenses." -- Stephanie Nelson , founder of CouponMom.com "Greg Karp really knows his stuff, and he lays it out in plain language that will help anyone save money and get financially fit." -- Jeff Yeager , author of The Ultimate Cheapskate's Road Map to True Riches "The money you spend on this book should easily be recouped by the time you're only several pages into it!" -- Russell Wild , financial advisor, author of Exchange-Traded Funds for Dummies , Bond Investing for Dummies , and Index Investing for Dummies "Greg Karp is a lifesaver for people worried about stretching their dollars in a tough economy. He's no Scrooge. Rather, he nudges you into sound decisions and smart spending." -- Gail MarksJarvis , Chicago Tribune personal finance columnist, author of Saving for Retirement Without Living Like a Pauper or Winning the Lottery "Today everyone is looking for a quick answer to their financial problems. In The 1-2-3 Money Plan , Greg Karp has created an excellent resource. It's well organized and full of great ideas. But, most importantly, it's written in a language that the average consumer can understand and apply. Many people will thank Greg for helping them survive financially tough times." -- Gary Foreman , editor The DollarStretcher Web site, stretcher.com "Greg Karp tells it like it is, with the specificity and candor busy people need. I am saving money already." -- Jean Chatzky , author of The Difference: How Anyone Can Prosper in Even the Toughest Times , blogging at jeanchatzky.com Today, frugal is the name of the game. But you don't have to take a vow of poverty: You just have to be smarter about how you spend, save, and invest. Sound hard? Not anymore. In The 1-2-3 Money Plan , top personal finance columnist Greg Karp offers 1...
    Note: Includes index
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  • 48
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780136064114 , 0136064116
    Language: English
    Pages: xii, 183 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Branding (Marketing) ; Electronic books ; local
    Abstract: "In The Tipping Point , Malcolm Gladwell presents an important idea without any 'how to.' Now Bertrand Cesvet provides the 'how to' you need to create 'Tipping Points' for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future." Stewart Emery , coauthor of international best-seller Success Built to Las t "Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans." Guy Laliberte, founder, Cirque du Soleil "Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium." Rupert Duchesne ,CEO of Aeroplan "Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas." Jim Champy , coauthor, Reenginering the Corporation , and author, Outsmart! Embed into Your Products and Experiences the Ingredients that Drive Advocacy: Create products and services that consumers find truly significant Intensify consumption experiences to transform your brands into market leaders Don't settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull. 1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One Drop TM Foundation is to fight poverty around the world by giving everyone access to safe water.
    Note: "A Sid Lee project.". - Includes index
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  • 49
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780136063353 , 0136063357
    Language: English
    Pages: x, 209 p , 22 cm
    Series Statement: The truth about
    Parallel Title: Erscheint auch als
    Keywords: Consumer behavior ; Consumers ; Attitudes ; Electronic books ; local
    Abstract: Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy-and loyal The truth about the newest trends and advances in consumer behavior Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers "Michael Solomon's The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today's technology-driven world." Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker
    Note: Includes bibliographical references (p. 201-208)
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  • 50
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780135073056 , 0135073057
    Language: English
    Pages: x, 227 p , 23 cm
    Edition: 1st ed.
    Parallel Title: Erscheint auch als
    Keywords: Options (Finance) ; Investment analysis ; Stock price forecasting ; Electronic books ; local
    Abstract: "Unlike most books that oversimplify trading situations, Augen's approach forces you to learn by solving real-world problems where stock prices spike up and down and volatility changes constantly. Learning by doing is a distinct advantage for both novice and expert." --Sean Sztern, Alternative Strategies Group, Desjardins Securities "This workbook represents a unique and effective learning tool. It will broaden your understanding of options and raise your trading skills to a higher level." --Dr. W. Edward Olmstead, Northwestern University, author of Options for the Beginner and Beyond "Serious options trading requires skills that can only be learned through practice. Augen's progressively more challenging problems definitely provide that real-world practice. There are lessons here for everyone, from beginner to sophisticated professional." --James Marcus, Partner, CMG Holdings, LLC Most options books offer theory and strategies but don't give you what you really need: hands-on practice that prepares you for real-world trading, where subtle decisions make the difference between winning and losing. Now, there's a solution: The Option Trader's Workbook . Using a question and answer format, this innovative workbook covers key scenarios you'll encounter as an option trader. Expert trader Jeff Augen explains the challenges they present, reveals the potential pitfalls, and walks you through each example to help you understand how to maximize your success. You'll master trades designed to profit from rising or falling stock prices, rising or falling volatility, time decay, rapid price spikes, and many other market dynamics. Each section helps you build your skills one trade at a time---whether you're new to options or you've been trading for years. Learn by doing --not by reading or memorizing Practice real decision-making in real trading situations Gain a detailed, intuitive understanding of pricing Understand exactly what must happen for your trade to be profitable Learn to identify efficient trade structures Avoid errors that cause losses even when you've correctly predicted a stock's direction Learn how to manage risk effectively Optimize profits by choosing the right option strategy for a particular situation Use complex trading strategies with confidence Master highly profitable techniques used by professionals
    Note: Includes bibliographical references and index
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  • 51
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    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137151721 , 0137151721
    Language: English
    Pages: xv, 218 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Video games industry ; Target marketing ; Electronic books ; local
    Abstract: Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit! Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army's total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force--encouraging them to manually label the millions of images found on the Web that Google's computers cannot identify on their own. Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity...in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general. In-game advertising, advergames, adverworlds, and beyond Choose your best marketing opportunities--and avoid the pitfalls Use gaming to recruit and develop better employees Learn practical lessons from America's Army and other innovative case studies Channel the passion of your user communities Help your customers improve your products and services--and have fun doing it What gamers do better than computers, scientists, or governments Use games to solve problems that can't be solved any other way
    Note: Includes bibliographical references and indexes
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  • 52
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    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137021147 , 0137021143
    Language: English
    Pages: xx, 187 p , 22 cm
    Keywords: Unemployment ; Unemployment ; Psychological aspects ; Unemployed ; Career changes ; Job hunting ; Electronic books ; local
    Abstract: So, you've been laid off. Or you see it coming. You're not alone. And it's not your fault: you're just one of millions of smart, high-quality people who are being shown the door. But none of that makes it feel any better! What can you do? What should you do? How do you cope with the havoc that losing your job can cause? This sympathetic, practical book brings together all the answers you need to empower yourself, and come back stronger than ever. Author Martha Finney is one of the nation's leading workplace experts: her research has been featured on CNN, NPR's Morning Edition, and in major newspapers across the country. Drawing on powerful insights and personal stories from an enormous network of experts, she brings together all the knowledge and resources you'll need to regain mastery over your life. Finney answers questions like: How can I keep getting laid off from wrecking my life? How can I protect my professional reputation and career path? How do I get past the anger? Why haven't I heard from my coworkers? How do I keep all my options open? How do I tell my family, without damaging their faith in their own futures? What are my rights? Can I sue? Should I? How do I keep this from happening again? From start to finish, this book will help you identify your best next steps: the steps that'll help you get past the trauma and move forward, emotionally, financially, in your career, and in every part of your life.
    Note: Includes bibliographical references (p. 174-179) and index
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  • 53
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    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137003211 , 0137003218
    Language: English
    Pages: viii, 211 p , ill. , 22 cm
    Series Statement: Truth about
    Parallel Title: Erscheint auch als
    Keywords: Income tax ; United States ; Electronic books ; local
    Abstract: All you need to know about cutting your taxes... this year and every year! The truth about maximizing all your legal deductions and credits The truth about smart tax planning for today and for the long term The truth about avoiding IRS audits and costly tax penalties Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 52 PROVEN bite-size, easy tax savings techniques that work. "Kay Bell's blog aims to provide tax and personal-finance tips and advice that will put more money in your bank account, not the government treasury." The Wall Street Journal
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  • 54
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    [Erscheinungsort nicht ermittelbar] : Auerbach Publications | Boston, MA : Safari
    ISBN: 9781420078282
    Language: English
    Pages: 1 online resource (420 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Coupled with the Internet, mobile technology is rapidly moving us from the information age into the age of boundless communication. However, the success of today's cutting-edge mobile technologies will not be determined merely by their new features. Rather, the way in which you integrate these technologies into your day-to-day business operations t
    Note: Online resource; Title from title page (viewed June 25, 2009)
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  • 55
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    Online Resource
    [Erscheinungsort nicht ermittelbar] : Center for Creative Leadership | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (3 pages)
    Keywords: Electronic books ; local
    Abstract: In 2008, CCL purchased its first island in Second Life. CCL Research Island was created and designed to support CCL's coaching and feedback sessions in its programs.
    Note: Online resource; Title from title page (viewed August 1, 2009)
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  • 56
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    [Erscheinungsort nicht ermittelbar] : Center for Creative Leadership | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (5 pages)
    Keywords: Electronic books ; local
    Abstract: You can learn to become a skilled self-promoter while maintaining your ethical boundaries and your authenticity.
    Note: Online resource; Title from title page (viewed October 1, 2009)
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  • 57
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    [Erscheinungsort nicht ermittelbar] : Center for Creative Leadership | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (5 pages)
    Keywords: Electronic books ; local
    Abstract: Effective decision makers know that deciding what's best and knowing how best to decide are two very different skills. A leader's mastery of the difference between these two capabilities has major implications for both the decision maker and those affected by the decisions.
    Note: Online resource; Title from title page (viewed October 1, 2009)
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  • 58
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    Online Resource
    [Erscheinungsort nicht ermittelbar] : Pragmatic Bookshelf | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (194 pages)
    Edition: 2nd edition
    Keywords: Electronic books ; local
    Abstract: For this new edition of the best-selling Learn to Program , Chris Pine has taken a good thing and made it even better. First, he used the feedback from hundreds of reader e-mails to update the content and make it even clearer. Second, he updated the examples in the book to use the latest stable version of Ruby, and also to use code that looks more like real-world Ruby code, so that people who have just learned to program will be more familiar with common Ruby techniques. Not only does the Second Edition now include answers to all of the exercises, it includes them twice . First you'll find the "how you could do it" answers, using the techniques you've learned up to that point in the book. Next you'll see "how Chris Pine would do it": answers using more advanced Ruby techniques, to whet your appetite as well as providing sort of a "Rosetta Stone" for more elegant solutions.
    Note: Online resource; Title from title page (viewed March 28, 2009)
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  • 59
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    [Erscheinungsort nicht ermittelbar] : Auerbach Publications | Boston, MA : Safari
    ISBN: 9781439804681
    Language: English
    Pages: 1 online resource (366 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Threats to multinational corporations come in two forms: natural and man-made. This book illustrates the types of risks that confront corporations when working outside of North America. It provides key tools and understanding that are required to do business in a safe and secure manner, no matter the level of risk. It walks through a logical framew
    Note: Online resource; Title from title page (viewed August 18, 2009)
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  • 60
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    Online Resource
    [Erscheinungsort nicht ermittelbar] : Berrett-Koehler Publishers | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (322 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Take the First Step Toward Building a Strong Foundation in Federal Acquisition! Federal Acquisition: Key Issues and Guidance is an essential guide to understanding and working within the complex world of federal government contracting. It offers brief but comprehensive explanations of the major phases and essential tasks in the contracting process. Written in a clear and easy-to-understand style, this resource provides the perfect foundation for building a thorough understanding of federal contracting. Author Paula Compton focuses on the most problematic areas of federal contracting, highlighting the deficiencies cited most often by the Government Accountability Office and Inspector General audits and reports, such as: • Not performing market research • Inadequate independent government cost estimates • Violation of the bona fide needs rule • Insufficient statements of work • Inadequate price or cost analysis Anyone new to government acquisition will find that reading this book is the ideal first step on the path to understanding the federal acquisition process. Seasoned contract professionals will find it an excellent quick review.
    Note: Online resource; Title from title page (viewed November 1, 2009)
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  • 61
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    [Erscheinungsort nicht ermittelbar] : Center for Creative Leadership | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (5 pages)
    Keywords: Electronic books ; local
    Abstract: Devising a developmental goal and efficiently tracking your progress toward the goal require articulating your goal, creating an action plan, gathering information about your behavior, identifying barriers and supports, and revising your action plan. Following these steps will greatly enhance your chances of reaching your goal.
    Note: Online resource; Title from title page (viewed June 1, 2009)
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  • 62
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    [Erscheinungsort nicht ermittelbar] : Center for Creative Leadership | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (2 pages)
    Keywords: Electronic books ; local
    Abstract: Once chosen, the path of creative altruism can take many forms, and for some it is public service.
    Note: Online resource; Title from title page (viewed June 1, 2009)
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  • 63
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    [Erscheinungsort nicht ermittelbar] : Center for Creative Leadership | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (2 pages)
    Keywords: Electronic books ; local
    Abstract: China is using innovation parks to incubate entrepreneurial companies and build China's capabilities for commercializing new technologies.
    Note: Online resource; Title from title page (viewed April 1, 2009)
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  • 64
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    [Erscheinungsort nicht ermittelbar] : Center for Creative Leadership | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (2 pages)
    Keywords: Electronic books ; local
    Abstract: Many companies are beginning to understand that when their employees are happy, when they experience joy, they are also more productive.
    Note: Online resource; Title from title page (viewed February 1, 2009)
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  • 65
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    [Erscheinungsort nicht ermittelbar] : Center for Creative Leadership | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (5 pages)
    Keywords: Electronic books ; local
    Abstract: Traditional leadership development programs often fail to achieve the desired results because they don't focus on learning linked to the company's business strategy and the real day-to-day challenges facing managers. The experience of Sweden-based industrial group Cardo, which built its executive management program from scratch, shows how organizations can unleash the leadership capabilities required to drive transformation and strengthen business results.
    Note: Online resource; Title from title page (viewed December 1, 2009)
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  • 66
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    [Erscheinungsort nicht ermittelbar] : Center for Creative Leadership | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (6 pages)
    Keywords: Electronic books ; local
    Abstract: When the organization is willing to provide leadership coaching, those individuals who embrace the opportunity position themselves for advancement and prepare themselves for handling future challenges.
    Note: Online resource; Title from title page (viewed February 1, 2009)
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  • 67
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    [Erscheinungsort nicht ermittelbar] : Center for Creative Leadership | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (2 pages)
    Keywords: Electronic books ; local
    Abstract: The ability to step back, see all the action, and take an objective view of events, rather than a subjective, emotional, tunnel-vision perspective, is essential to effective action and may be the most important skill of all for leaders.
    Note: Online resource; Title from title page (viewed December 1, 2009)
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  • 68
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    [Erscheinungsort nicht ermittelbar] : Pragmatic Bookshelf | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (350 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Learn to build configuration file readers, data readers, model-driven code generators, source-to-source translators, source analyzers, and interpreters. You don't need a background in computer science--ANTLR creator Terence Parr demystifies language implementation by breaking it down into the most common design patterns. Pattern by pattern, you'll learn the key skills you need to implement your own computer languages.
    Note: Online resource; Title from title page (viewed December 31, 2009)
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  • 69
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    [Erscheinungsort nicht ermittelbar] : Center for Creative Leadership | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (2 pages)
    Keywords: Electronic books ; local
    Abstract: A key ingredient in retaining and developing a talented workforce is understanding the expectations of managers.
    Note: Online resource; Title from title page (viewed August 1, 2009)
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  • 70
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    Online Resource
    [Erscheinungsort nicht ermittelbar] : Focal Press | Boston, MA : Safari
    ISBN: 9780240520728
    Language: English
    Pages: 1 online resource (336 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: In this book, the technical explanation of the nature of analog sound creation is followed by the story of its birth and its subsequent development by various designers, manufacturers and performers. The individual components of analog sound creation are then examined in detail, with step by step examples of sound creation techniques. Then the modern imitative analog instruments are examined, again with detailed instructions for programming and using them, and the book is completed with appendices listing the major instrument lines available, hints on values and purchasing, other sources of information, and a discography of readily available recordings which give good examples of analog sound synthesis. The CD which accompanies the book gives many examples of analog sound creation basics as well as more advanced techniques, and of the abilities of the individual instruments associated with classical and with imitative analog sound synthesis.
    Note: Online resource; Title from title page (viewed October 19, 2009)
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  • 71
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    [Erscheinungsort nicht ermittelbar] : Auerbach Publications | Boston, MA : Safari
    ISBN: 9781420084177
    Language: English
    Pages: 1 online resource (166 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: In summary, the purpose of Six Sigma management is topromote joy in work for all employees so that they have the energy to participate in the improvement and innovation projects identified from the organizational dashboard! Howard S Gitlow Authored by Dr, Howard Gitlow, one of the most respected Six Sigma Master Blac
    Note: Online resource; Title from title page (viewed June 22, 2009)
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  • 72
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    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (448 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Join the gold rush to developing cool iPhone apps with this complete iPhone OS 3 developer's guide. Professional developer Jiva DeVoe speaks your language, and he talks you through the entire process-from explaining Cocoa Touch and the iPhone SDK to using Xcode and the Game Kit API. Follow step-by-step tutorials, then apply practical tips on signing and selling your applications. Even if you're new to iPhone development you'll soon be cranking out great code. Walk through Xcode, Interface Builder, and other key tools Build simple or complex GUIs with navigation and custom views Implement a database with Core Data, and design your schema in Xcode Learn to use the iPhone's signature multi-touch capabilities in your applications Work with the Apple Push Notification Service Use the Map Kit API to create apps with embedded maps Record audio, play video, and access the iPod Library Set up your developer certificates and code sign your apps Use Store Kit to sell expanded features and content within your apps Whether you're a new iPhone developer or seasoned veteran, this book is the perfect go-to reference for iPhone development-and one of an exciting new series for Apple developers.
    Note: Online resource; Title from title page (viewed November 16, 2009)
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  • 73
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    [Erscheinungsort nicht ermittelbar] : Apress | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (300 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This is the updated and expanded Special Edition of Dan Cederholm's best-selling Web Standards Solutions. Web standards are the standard technology specifications enforced by the World Wide Web Consortium (W3C) to make sure that web designers and browser manufacturers are using the same technology syntax. Utilizing web standards helps deliver content to the widest audience possible, while also ensuring future compatibility. These standards also allow content to be more compatible with different viewing devices, such as screen readers, mobile phones and handheld devices. HTML, XHTML, and CSS are all examples of Web Standards technologies. This book is your essential guide to understanding the advantages you can bring to your web pages by implementing web standards and knowing precisely how to apply them. Web standards such as XHTML and CSS are now fairly well-known technologies, and they will likely be familiar to you, the web designer-indeed, they are all around you on the Web. However, within web standards still lies a challenge-while the browser's support for web stan- dards is steadily increasing, many web developers and designers have yet to discover the real benefits of web standards or to respect the need to adhere to them. The real art is in truly understanding the benefits and implementing the standards efficiently. Web Standards Solutions is broken down into 16 short chapters, each covering the theory and practice of different web standards concepts and showing multiple solutions to given problems for easy learning. You'll learn about creating multicolumn layouts, using image replacement techniques to your best advantage, making the best use of tables and lists, and much more. This highly modular approach allows you to rapidly digest, understand, and utilize the essentials of web standards.
    Note: Online resource; Title from title page (viewed May 25, 2009) , Mode of access: World Wide Web.
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    Language: English
    Pages: 1 online resource (208 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Developing great leaders for your own country can be difficult. Here’s practical advice for preparing those working with other cultures.
    Note: Online resource; Title from title page (viewed February 26, 2009) , Mode of access: World Wide Web.
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  • 75
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    [Erscheinungsort nicht ermittelbar] : Morgan Kaufmann | Boston, MA : Safari
    ISBN: 9780123748522
    Language: English
    Pages: 1 online resource (336 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local ; Electronic books
    Abstract: User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants. The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively. *Presents the definitive collection of hard won lessons from user research professionals around the world *Includes real-world examples of global user research challenges and provides approaches to these issues *Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners
    Note: Online resource; Title from title page (viewed September 30, 2009) , Mode of access: World Wide Web.
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    [Erscheinungsort nicht ermittelbar] : Peachpit Press | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (232 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Photodex ProShow: Visual Quickstart Guide , in full color, leads readers through the process of creating stunning slide shows that can be viewed on computers, televisions, devices, and over the Internet. Whether the reader wants to create a show around their last vacation or professionals needing to create shows for weddings and other events, this task-based tutorial has it all. Both versions of ProShow 4 are covered in-detail: ProShow Gold and ProShow Producer. Photodex ProShow: Visual QuickStart Guide offers: Easy visual approach uses full color pictures to guide you through Photodex ProShow and show you what to do. Concise steps and explanations let you get up and running in no time. Page for page, the best content and value around. Companion Web site at www.proshowbook.com offers sample images, effects, and more. With ProShow users combine photos, videos, and music to create stunning slideshows. Users can create a unique and personalized photo slide show for any occasion whether it's a birthday, anniversary, graduation, holiday, wedding or just showing-off vacation photos. Even professionals use Proshow as it provides an elegant way to present photos and pitch clients. Built-in editing tools and effects make it easy to add borders to photos, crop and edit video and audio clips, pan and zoom, and add transition styles including dissolves, fades, wipes, and shapes. When it's time to output a show, Proshow offers many output options including DVD, Blu-ray, CD, the Web and dozens of devices like the iPod, iPhone, and Blackberry. You can even upload your slide shows directly to YouTube.
    Note: Online resource; Title from title page (viewed April 7, 2009) , Mode of access: World Wide Web.
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    [Erscheinungsort nicht ermittelbar] : Adobe Press | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (720 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This collection combines Adobe Photoshop Elements 7 Classroom in a Book and Adobe Premiere Elements 7 Classroom in a Book into one affordable volume. Each chapter in these step-by-step, project-based guides contains a project that builds on the reader's growing knowledge of the program, while end-of-chapter review questions reinforce each lesson. Readers will learn how to use the programs' many new features, including applying incredible effects using the Smart Brush, cleaning your scene of unwanted elements with Adobe Photomerge Scene Cleaner, enhanced support for raw files, step-by-step editing assistance, and newly interactive and engaging ways to share your photos in Photoshop Elements. Premiere Elements 7 now allows you to create polished movies with no effort using InstantMovie, quickly find your best clips with Smart Tags, import and edit video from the latest AVCHD camcorders, easily put your subject in a new setting using Adobe's amazing Videomerge technology and more
    Note: Online resource; Title from title page (viewed March 3, 2009) , Mode of access: World Wide Web.
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    [Erscheinungsort nicht ermittelbar] : HRD Press | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (382 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: An outstanding source for training activties relating to employee empowerment. Today most executives and managers need to have an international business and cross-cultural perspective. 50 Activities for Achieving Cultural Competence includes 50 training activities and self-development exercises to prepare your personnel for international assignments and develop better understanding of cross-cultural communication. Compiled by a team of experts from around the world, these ready-to-use activities have been tested and refined for a wide variety of international businesses and organizations. They are ideal for both preparing people to work, market, negotiate, and otherwise do business with people in Asia, Latin America, and Europe and for preparing foreign nationals to work in the United States.
    Note: Online resource; Title from title page (viewed December 1, 2009) , Mode of access: World Wide Web.
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    [Erscheinungsort nicht ermittelbar] : Rockport Publishers | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (192 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Good habits are found in every part of the design process, from promoting yourself well in order to land the client, to working with that client, to achieving the desired results on press.
    Note: Online resource; Title from title page (viewed May 1, 2009) , Mode of access: World Wide Web.
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    [Erscheinungsort nicht ermittelbar] : Rockport Publishers | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (320 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This book offers designers a vast collection of inspiring and innovative graphic works from the real world.
    Note: Online resource; Title from title page (viewed March 1, 2009) , Mode of access: World Wide Web.
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    [Erscheinungsort nicht ermittelbar] : Alta Books | Boston, MA : Safari
    Language: English , Portuguese
    Pages: 1 online resource (504 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Como você sabe que não quer reinventar a roda (ou, pior, um pneu furado), então você busca padrões de projetos. As lições aprendidas por aqueles que se depararam com os mesmos problemas de desenvolvimento de software. Os padrões de projetos permitem que você aproveite as melhores práticas e a experiência de outros e gaste seu tempo com... outra coisa. Algo mais estimulante. Algo mais complexo. Algo mais divertido. Então você quer aprender: Quais são os padrões que realmente importam; Quando e por que devem ser usados; Como aplicá-los em seus próprios projetos; Quando não usá-los (como evitar a febre dos padrões); Quais são os princípios de design da programação orientada a objetos em que os padrões se baseiam. Porém, o mais importante é que você quer aprender mais sobre padrões de projetos de uma maneira que não o faça dormir. Se já leu algum livro da série Use a Cabeça!, você já sabe o que o espera um formato visualmente rico projetado para se adaptar à forma como seu cérebro funciona. Usando as últimas descobertas da neurobiologia, ciência cognitiva e teoria do aprendizado, Use a Cabeça! Padrões de Projetos 2a Edição colocará os padrões no seu cérebro de maneira permanente. De uma forma que o tornará mais apto para resolver problemas de desenvolvimento de software e mais eficiente para discutir a linguagem dos padrões com outros membros da sua equipe.
    Note: Online resource; Title from title page (viewed June 6, 2009) , Mode of access: World Wide Web.
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  • 82
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    Online Resource
    [Erscheinungsort nicht ermittelbar] : Alta Books | Boston, MA : Safari
    Language: English , Portuguese
    Pages: 1 online resource (440 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Alguma vez você desejou aprender a programar com um livro? Se você não tem nenhuma experiência em programação, pode estar imaginando por onde começar. O Use a Cabeça! Programação apresenta os conceitos básicos da escrita de programas de computador - variáveis, condicionais, laço, funções e objetos, - que se aplicam independentemente da linguagem de programação, mas usa exemplos concretos e exercícios na linguagem Python, dinâmica e versátil, para aplicar e reforçar esses conceitos.
    Note: Online resource; Title from title page (viewed January 20, 2009) , Mode of access: World Wide Web.
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  • 83
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    [Erscheinungsort nicht ermittelbar] : Chapman and Hall/CRC | Boston, MA : Safari
    ISBN: 9781420086836
    Language: English
    Pages: 1 online resource (316 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Although uncertainty and flexibility are important attributes that drive the value of an investment, they are seldom systematically considered in traditional financial analysis. Through theory and case studies, Decision Options: The Art and Science of Making Decisions details how uncertainty and flexibility can be evaluated to assist in making bett
    Note: Online resource; Title from title page (viewed June 1, 2009) , Mode of access: World Wide Web.
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  • 84
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    Online Resource
    [Erscheinungsort nicht ermittelbar] : Routledge | Boston, MA : Safari
    ISBN: 9780080554808
    Language: English
    Pages: 1 online resource (128 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Management Extra brings all the best management thinking together in one package. The series fuses key ideas with applied activities to help managers examine and improve how they work in practice. Management Extra is an exciting, new approach to management development. The books provide the basis for self-paced learning at level 4/5. The flexible learning structure allows busy participants to study at their own convenience, minimising time away from the job. The programme allows trainers to quickly plan and deliver high quality, business-led courses. Trainers can select materials to meet the needs of their delegates, clients, and budget. Each book is divided into themes of ideal length for delivering in a training session. Each theme has a range of activities for delegates to complete, putting the training into context and relating it to their own situation and business. The books’ lively style will stimulate further interest in the subjects covered. Guides for further reading and valuable web references provide a lead-in to further research. Management Extra is based on the NVQ framework to ease the creation of Diploma, Post Graduate Diploma or NVQ programmes for managers. It is accredited with all leading awarding bodies.
    Note: Online resource; Title from title page (viewed November 3, 2009) , Mode of access: World Wide Web.
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  • 85
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    Online Resource
    [Erscheinungsort nicht ermittelbar] : Academic Press | Boston, MA : Safari
    ISBN: 9780123745071
    Language: English
    Pages: 1 online resource (336 pages)
    Edition: 2nd edition
    Keywords: Electronic books ; local ; Electronic books
    Abstract: Auction Theory, Second Edition improves upon his 2002 bestseller with a new chapter on package and position auctions as well as end-of-chapter questions and chapter notes. Complete proofs and new material about collusion complement Krishna’s ability to reveal the basic facts of each theory in a style that is clear, concise, and easy to follow. With the addition of a solutions manual and other teaching aids, the 2e continues to serve as the doorway to relevant theory for most students doing empirical work on auctions. Focuses on key auction types and serves as the doorway to relevant theory for those doing empirical work on auctions New chapter on combinatorial auctions and new analyses of theory-informed applications New chapter-ending exercises and problems of varying difficulties support and reinforce key points
    Note: Online resource; Title from title page (viewed September 28, 2009) , Mode of access: World Wide Web.
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  • 86
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    [Erscheinungsort nicht ermittelbar] : Morgan Kaufmann | Boston, MA : Safari
    ISBN: 9780080921259
    Language: English
    Pages: 1 online resource (272 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local ; Electronic books
    Abstract: Modern embedded systems require high performance, low cost and low power consumption. Such systems typically consist of a heterogeneous collection of processors, specialized memory subsystems, and partially programmable or fixed-function components. This heterogeneity, coupled with issues such as hardware/software partitioning, mapping, scheduling, etc., leads to a large number of design possibilities, making performance debugging and validation of such systems a difficult problem. Embedded systems are used to control safety critical applications such as flight control, automotive electronics and healthcare monitoring. Clearly, developing reliable software/systems for such applications is of utmost importance. This book describes a host of debugging and verification methods which can help to achieve this goal. Covers the major abstraction levels of embedded systems design, starting from software analysis and micro-architectural modeling, to modeling of resource sharing and communication at the system level Integrates formal techniques of validation for hardware/software with debugging and validation of embedded system design flows Includes practical case studies to answer the questions: does a design meet its requirements, if not, then which parts of the system are responsible for the violation, and once they are identified, then how should the design be suitably modified?
    Note: Online resource; Title from title page (viewed April 29, 2009) , Mode of access: World Wide Web.
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  • 87
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    Online Resource
    [Erscheinungsort nicht ermittelbar] : Syngress | Boston, MA : Safari
    ISBN: 9780080958576
    Language: English
    Pages: 1 online resource (496 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local ; Electronic books
    Abstract: Winner of the Best Book Bejtlich Read in 2009 award! "SQL injection is probably the number one problem for any server-side application, and this book is unequaled in its coverage." Richard Bejtlich, http://taosecurity.blogspot.com/ SQL injection represents one of the most dangerous and well-known, yet misunderstood, security vulnerabilities on the Internet, largely because there is no central repository of information to turn to for help. This is the only book devoted exclusively to this long-established but recently growing threat. It includes all the currently known information about these attacks and significant insight from its contributing team of SQL injection experts. What is SQL injection?-Understand what it is and how it works Find, confirm, and automate SQL injection discovery Discover tips and tricks for finding SQL injection within the code Create exploits using SQL injection Design to avoid the dangers of these attacks
    Note: Online resource; Title from title page (viewed May 5, 2009) , Mode of access: World Wide Web.
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  • 88
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    [Erscheinungsort nicht ermittelbar] : Quarry Books | Boston, MA : Safari
    ISBN: 9781616735494
    Language: English
    Pages: 1 online resource (128 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local ; Electronic books
    Abstract: The Green Guide for Artists inspires artists to make better eco-conscious choices within their work and their studios and shows them how. The book has four sections: The first contains recipes for DIY art supplies such as ones for mixing your own non-toxic paints and adhesives and making your own papers from recycled paper. The second offers safe and green practices for the workspace. The next section shares a fresh look at using recycled materials through creative step-by-step projects and a gallery section. The final section contains a resource guide for eco-friendly materials and supplies, including websites and forum links.
    Note: Online resource; Title from title page (viewed June 1, 2009) , Mode of access: World Wide Web.
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  • 89
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    Online Resource
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (272 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world. Explains how you can use social media to grow your business and connect with consumers Author Paul Chaney is a leading authority on blogging and social media Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more Shows how to design a comprehensive marketing strategy using traditional and new media platforms Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.
    Note: Online resource; Title from title page (viewed September 22, 2009)
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  • 90
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    Online Resource
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (336 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Plan, execute, and sustain a successful IT campaign with Sam Bansal's perfect scorecard approach First came the dot.com bust, then the IT squeeze. Despite software being the tail that wags the dog in most corporations, the cham-pions of IT, the CIOs, are constantly under fire to justify and maximize their IT investments-past, present, and future. Learn how to establish Key Performance Indicators and Value Scorecards for IT to ensure maximum value in your corporation with the step-by-step approach found in Sam Bansal's Technology Scorecards . Drawing on Dr. Bansal's over forty years of field experience in the management of large and complex projects, Technology Scorecards shows you how to: Create Scorecards geared towards your organization's business goals Make quantum improvements in cost, value, and productivity using KPIs and Scorecards Increase your company's net by as much as 100% just by improving your supply chain management by 50% Impact your top line the most through product life-cycle management Develop a realistic strategy through Scorecards, which can then be used to drive IT investments that maximize your business performance Enhance profitability. Streamline strategy execution. Lower costs. Learn how to align your IT plans with your business objectives and optimize your company's overall performance with the perfect scorecard approach found in Technology Scorecards .
    Note: Online resource; Title from title page (viewed April 27, 2009)
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  • 91
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    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (319 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Innovative strategic management solutions for today's market Strategic Value Management addresses common problems among business managers and other professionals involved in thinking about developing and managing organizations. In it, author Juan Pablo Stegmann integrates all strategic management and business strategy into an innovative standard that introduces key metrics to strategic management and stock value creation. He argues that most complex business issues can be reduced to the three dimensions of stock value creation-profits, sales growth, and capital-that are linked to three critical strategic management decisions-competition, innovation, and resources. His new approach indicates that every strategy has a clear dollar metric, which can measure its consequences of the strategies in terms of stock value. Competitive and growth strategies are analyzed along with economic, financial, dynamic, and contingent approaches Includes a companion CD-ROM, which contains Stegmann's proven model for strategic management and stock value creation Ethical consequences of strategic decisions are introduced-showing how ethics are linked to long-term stock value creation Explains the roots of the current financial crisis by examining the link between the financial world and strategic management, and proposes possible solutions For any looking to enhance their understanding of this discipline, Strategic Value Management offers a new conceptual model for thinking about business strategy and its link to stock value creation.
    Note: Online resource; Title from title page (viewed October 5, 2009)
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  • 92
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    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (264 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing , social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation's largest interactive advocate association.
    Note: Online resource; Title from title page (viewed March 3, 2009)
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  • 93
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    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (206 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.
    Note: Online resource; Title from title page (viewed January 20, 2009)
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  • 94
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    Online Resource
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (288 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. Explores how the concept of ""Socialnomics"" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
    Note: Online resource; Title from title page (viewed August 24, 2009)
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  • 95
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    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780768688917 , 0768688914
    Language: English
    Pages: iv, 220 p , 21 cm
    Series Statement: The truth about
    Parallel Title: Erscheint auch als
    Keywords: Internet advertising ; Internet marketing ; Web search engines ; Electronic books ; local
    Abstract: Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they're searching for • The truth about the search tax • The truth about competitive and network click fraud • The truth about testing and expansion The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success. This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Conversely, even the most seasoned paid search marketing professional will learn a great deal from this book. To win in today's SEM PPC auctions and to continue to thrive, marketers need to figure out how to allocate budgets effectively and efficiently. The future of their business may depend on a good understanding of paid search and auction-based keyword-targeted media.
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  • 96
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    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137155217 , 0137155212
    Language: English
    Pages: xxii, 250 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Organizational change ; Technological innovations ; Electronic books ; local
    Abstract: Selected by IBM Competitive Edge Book Club Selection. "The beauty of this book on top of its life-saving timeliness is its capacity to give the reader concrete steps to live the good life and enjoy it. The book made me understand that work can be more fun than fun." -Warren Bennis, Ph.D., University Professor, University of Southern California, coauthor, Judgment: How Great Leaders Make Winning Calls and Transparency: How Leaders Create a Culture of Candor Change. It's your job. It just won't stop. It's relentless. It keeps coming at you like never-ending rapids in a permanent whitewater river. Change will burn you out if you don't learn how to handle it. This book is not, however, about mere survival. It is about thriving amidst the challenges of your permanent whitewater world at work. •Protect your career, improve your resilience, and seize the opportunities in turbulent times •Take charge, learn to pace yourself, set your own course, and lead others in ad-hoc teams •Ride the rapids and rediscover play and adventure in today's demanding work environment •Learn from research and the experiences of hundreds of professionals in industries from energy to telecommunications to financial services to health care There's nothing abstract or cute about the way this book talks about change: This is practical, grounded knowledge for managing your life in a business world that's churning with change. Gregory Shea, Ph.D. and Robert Gunther show how to keep your working life on course instead of being pushed beyond your limits...find fun and fulfillment...regroup and rebound from failure...protect yourself from events you can't predict...take charge of your life, an your future!
    Note: Includes bibliographical references (p. 219-230)
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  • 97
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    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137026203 , 013702620X
    Language: English
    Pages: x, 284 p
    Edition: Updated ed.
    Parallel Title: Erscheint auch als
    Keywords: Financial crises ; United States ; Monetary policy ; Subprime mortgage loans ; United States ; Electronic books ; local
    Abstract: "In Financial Shock, Mr. Zandi provides a concise and lucid account of the economic, political, and regulatory forces behind this binge." - The Wall Street Journal "The obvious place to start is the financial crisis, and the clearest guide to it that I've read is Financial Shock by Mark Zandi....It is an impressively lucid guide to the big issues." - David Leonhardt , The New York Times "If you wonder how it could be possible for a subprime mortgage loan to bring the global financial system and the U.S. economy to its knees, you should read this book. No one is better qualified to provide this insight and advice than Mark Zandi." - Larry Kudlow , Host, CNBC's Kudlow & Company "Mark Zandi provides insightful analysis, thoughtful recommendations, and a comprehensible explanation of the financial crisis that is accessible to the general public and extremely useful to those who specialize in the area." - Barney Frank , Chairman, House Financial Services Committee The Definitive Financial Meltdown Exposé: Now completely updated to include discussions of the Obama administration's many policy initiatives and proposed solutions. •Includes expanded coverage of the market meltdown, the bailout bill and stimulus plans, the bank rescue plan, and the foreclosure mitigation plan • Sifting the wreckage, fixing the blame: the roles of mortgage lenders, investment bankers, speculators, the real estate industry, regulators, the Fed, and homebuyers • Tomorrow's emerging financial shocks-and how to prevent them
    Note: Includes index
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    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137016822 , 0137016824
    Language: English
    Pages: viii, 176 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Marketing ; Consumer education ; Customer relations ; Management ; Authenticity (Philosophy) ; Electronic books ; local
    Abstract: 8 POWERFUL WAYS TO INSPIRE TODAY'S TOUGH CUSTOMERS IN TOUGH TIMES AND MAKE THEM STICK! "With Jim Champy's well-proven gift for keen management analysis, today's essential notions of business transparency, channel and customer alignment, and enduring cultural values become palpable, memorable, and-most important-usable." Alan Spoon , Managing General Partner, Polaris Venture Partners "If you love the game of business, you'd be hard pressed to find a book with more 'good moves' per page than INSPIRE! " Paal Gisholt , President and CEO, SmartPak "Full of insightful ideas, this book is for those who like winning, who embrace innovation, and who wish to transform how they lead. It is not for the defenders of the status quo." Michael Dowling , President and CEO, North Shore-Long Island Jewish Health System " INSPIRE! provides 'food for thought' and insightful guidance for all companies. This is particularly important in today's economy where even established companies are looking for ways to maintain the growth they have enjoyed in better times." Chiquita White , Section Head, Product Development, Procter & Gamble Jim Champy revolutionized business with Reengineering the Corporation . Now, in Inspire! , the second book in a series about what's new and really works in business, he takes on the challenge of inspiring customers-even in tough times. In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back. Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about-and will stay passionate about. You'll learn how to engage a new generation of customers who value transparency and authenticity above all...how to reinvigorate your company in the face of brutally tough and creative competition...how to go beyond mere marketing campaigns to lead crusades customers want to join. Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they currently face: making customers stick. How to reignite customer loyalty by... • Bringing authenticity to everything you do • Creating new products that reflect the best of what you really are • Delivering new value based on convenience, simplicity, and honesty • Nurturing your mystique • Choosing the right channel partners • Doing well by doing good Want more? Check out the e-b...
    Note: Includes index
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  • 99
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    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137011643 , 0137011644
    Language: English
    Pages: xxv, 252 p , 21 cm
    Parallel Title: Erscheint auch als
    Keywords: Work ethic ; Work ; Psychological aspects ; Chance ; Self-actualization (Psychology) ; Peace of mind ; Religious aspects ; Electronic books ; local
    Abstract: Imagine the leaders of one of New York City's top real-estate firms coming together every Monday morning to hear...the moral and spiritual thoughts of a Rabbi. Wouldn't you like to be a fly on the wall? To hear the paths Alan Lurie traced for his listeners, how he helped them bring together their spiritual and business lives, the sacred and the profane? Five Minutes on Mondays compiles these talks for the first time, sharing Lurie's deep and profound inspiration on the challenges we all face-at work, and in life. Lurie draws on millennia of philosophy, theology, and science to help us answer our deepest questions, comfort our deepest yearnings, and become better people-more connected to each other, and to the Greater Purpose. • Prosper while keeping your integrity • Balance faith, honor, and ambition • Use your workplace as your moral and spiritual "gymnasium" • Find deeper meaning and purpose in your work • Face your fears and failures, and keep going • Gain real respect-and give it • Live one authentic life-at work, and everywhere else
    Note: Includes index
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  • 100
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    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137002962 , 0137002963
    Language: English
    Pages: xiv, 169, [1] p
    Parallel Title: Erscheint auch als
    Keywords: Organizational behavior ; Business ; Organizational effectiveness ; Employee morale ; Customer satisfaction ; Electronic books ; local
    Abstract: Thank God It's Monday! is about loving what you're doing and creating massive results. Roxanne Emmerich introduces you to two CEOs: one desperately struggling to stay afloat and another who's discovered a better route to growth and profitability. As you join them both on their journey, you'll gain valuable insights for jumpstarting positive change from anywhere in the organization, replacing dysfunctional organizational behaviors with passion and creativity, overcoming setbacks and making vision and values actually work! Whether you're on the front line, in an office, or running the show, you'll see how to: • Replace dysfunctional behaviors with passion and creativity • Overcome setbacks with a "bring it on" attitude • Breathe results-generating life into vision and values • Think big and make big things happen Thank God It's Monday! presents a unique approach that makes an impact on three groups at once: • Employees discover how to win at work and love their work • Companies turn around results quickly and profoundly • Customers experience a powerful and visible commitment to their success You will shift from a "why we can't" to a "how we can" workplace...in one day! Your customers will go crazy about you. You will find yourself loving to go to work where everyone exclaims, Thank God It's Monday!
    Note: Includes index
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