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  • NetLibrary, Inc  (7)
  • Matthews, Glenna  (1)
  • London : Kogan Page  (4)
  • New York : Oxford University Press  (4)
  • Wörterbuch  (5)
  • Brand name products.  (3)
Datasource
Material
Language
Years
  • 1
    ISBN: 1423716094 , 9781423716099
    Language: English
    Pages: xviii, 236 p , ill , 24 cm
    Edition: Boulder, Colo NetLibrary 2005 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version Beyond branding
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    Keywords: Brand name products. ; Business names. ; Integrity. ; Business ethics. ; Brand name products ; Business names ; Integrity ; Business ethics ; Integrity ; Business ethics ; Business names ; Brand name products ; Brand name products. ; Business names. ; Integrity. ; Business ethics. ; Markenpolitik ; Wirtschaftsethik ; Electronic books. ; Electronic books. ; Electronic books ; Aufsatzsammlung ; Markenpolitik ; Wirtschaftsethik ; Markenpolitik ; Wirtschaftsethik
    Note: Originally published: 2003 , Includes bibliographical references , Electronic reproduction, Boulder, Colo : NetLibrary, 2005
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 2
    ISBN: 1417515635 , 9781280435089 , 1280435089 , 9781417515639
    Language: English
    Pages: xxviii, 321 pages , Illustrationen , Karten , 24 cm
    Edition: Boulder, Colo NetLibrary 2004 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version Brandchild
    Keywords: Brand name products. ; Child consumers. ; Advertising and children. ; Marketing research. ; Brand name products ; Child consumers ; Advertising and children ; Marketing research ; Advertising and children ; Marketing research ; Brand name products ; Child consumers ; Brand name products. ; Child consumers. ; Advertising and children. ; Marketing research. ; Electronic books ; Kind ; Markenartikel ; Verbraucherverhalten ; Electronic books. ; Electronic books. ; Electronic books ; Marketing ; Zielgruppe ; Kind ; Markenpolitik ; Kind ; Markenartikel ; Verbraucherverhalten ; Markenartikel ; Kind ; Verbraucherverhalten
    Abstract: "Based on the world's most extensive study of tween attitudes and behaviours ever conducted, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 15 countries (throughout Europe, Asia, the United States and South America). Several renowned experts including best-selling author Patricia B Seybold (Customers.com) share their unique views on kids' trends and fascinating marketing techniques." "BRANDchild summarizes this research, as well as decades of experience from a variety of other sources on how to market to kids. It looks at their life priorities, hopes and dreams and reveals the true drivers of kids' trends by analyzing teen-minority groups, communities and clubs." "Packed with practical advice on how to create kids' brands, including more than 50 fascinating previously unpublished case studies, BRANDchild proposes new innovative ways of marketing to this young audience. It is required reading for anyone wanting a fresh insight into this increasingly influential and demanding consumer group."--BOOK JACKET
    Abstract: "Based on the world's most extensive study of tween attitudes and behaviours ever conducted, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 15 countries (throughout Europe, Asia, the United States and South America). Several renowned experts including best-selling author Patricia B Seybold (Customers.com) share their unique views on kids' trends and fascinating marketing techniques." "BRANDchild summarizes this research, as well as decades of experience from a variety of other sources on how to market to kids. It looks at their life priorities, hopes and dreams and reveals the true drivers of kids' trends by analyzing teen-minority groups, communities and clubs." "Packed with practical advice on how to create kids' brands, including more than 50 fascinating previously unpublished case studies, BRANDchild proposes new innovative ways of marketing to this young audience. It is required reading for anyone wanting a fresh insight into this increasingly influential and demanding consumer group."--BOOK JACKET
    Description / Table of Contents: BRANDchild updated at DualBook.com1. Tweens -- 2. Tween dreams for sale -- 3. Bonded to brands: the transition years / Nigel Hollis -- 4. Exit fairyland -- 5. Creating imagination -- 6. How do tweens feel about / Patricia B. Seybold -- 7. Stardust -- 8. The peer factor -- 9. Cyberchild -- 10. Personalized brands build strong businesses / Patricia B. Seybold -- 11. Santa's nightmare -- 12. The essence of being a child / Yun Mi Antorini -- 13. Pump up the volume -- 14. Superchannels -- 15. Kidzbiz -- 16. Tweens take to hats -- 17. Calling kids -- App. 1. The BRANDchild research: the world's most extensive study of tween attitudes and brand relationships -- App. 2. Code of ethics.
    Note: Includes bibliographical references and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2004
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 3
    Online Resource
    Online Resource
    London : Kogan Page
    ISBN: 0585442959 , 9780585442952
    Language: English
    Pages: xi, 321 p , ill , 24 cm
    Edition: 2nd ed
    Edition: Boulder, Colo NetLibrary 2003 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Keywords: Brand name products. ; Product management. ; Brand name products ; Product management ; Brand name products. ; Product management. ; Markenpolitik ; Produktmanagement ; Electronic books. ; Electronic books. ; Electronic books ; Markenpolitik ; Produktmanagement ; Markenpolitik ; Produktmanagement
    Note: Previous ed.: 2000 , Includes bibliographical references and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2003
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 4
    Online Resource
    Online Resource
    London : Kogan Page
    ISBN: 1417593881 , 9781597343930 , 1597343935 , 9781417593880 , 9780749435714 , 0749435712
    Language: English
    Pages: xiv, 281 pages , 25 cm
    Edition: Boulder, Colo NetLibrary 2005 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    DDC: 388.04403
    Keywords: Electronic books ; Transportation Dictionaries ; Freight and freightage Dictionaries ; Business logistics Dictionaries ; Electronic books ; Transportation Dictionaries ; Freight and freightage Dictionaries ; Business logistics Dictionaries ; Transportation ; Freight and freightage ; Business logistics ; Electronic books ; Electronic books Dictionaries ; Wörterbuch ; Wörterbuch ; Transport ; Logistik
    Abstract: "The terms, abbreviations, and acronyms included herein cover: Heavy vehicle technology -- Road haulage and own-account transport operations -- Passenger vehicle and public service operations -- Legal aspects of transport -- Logistics -- Supply-chain management -- Freighting by rail, sea and inland waterway -- Passenger transport by rail, sea and air -- Transport policy and planning -- Related business, accounting and information technology"--P. v
    Description / Table of Contents: "The terms, abbreviations, and acronyms included herein cover: Heavy vehicle technology -- Road haulage and own-account transport operations -- Passenger vehicle and public service operations -- Legal aspects of transport -- Logistics -- Supply-chain management -- Freighting by rail, sea and inland waterway -- Passenger transport by rail, sea and air -- Transport policy and planning -- Related business, accounting and information technology"--P. v
    Note: "The Institute of Logistics and Transport." , Electronic reproduction, Boulder, Colo : NetLibrary, 2005
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 5
    Online Resource
    Online Resource
    New York : Oxford University Press
    ISBN: 1423774256 , 9781423774259
    Language: English
    Pages: Online Ressource (368 p.) , ill.
    Edition: Online-Ausg.
    Series Statement: Oxford student companions to American history
    Parallel Title: Print version American women's history
    DDC: 305.4097303
    Keywords: Women Encyclopedias, Juvenile ; History ; United States ; Women Encyclopedias ; History ; United States ; Women Encyclopedias, Juvenile History ; Women Encyclopedias, Juvenile History ; Women ; JUVENILE NONFICTION ; Social Science ; Sociology ; Encyclopedias ; History ; Juvenile works ; United States ; Electronic books ; Electronic books Encyclopedias ; History ; Juvenile works ; Wörterbuch
    Abstract: Alphabetical articles on major events, documents, persons, social movements, and political and social concepts connected with the history of women in America
    Description / Table of Contents: American women's history: Student companionAppendix I: Important dates in American women's history -- Appendix 2: Museums and historic sites -- Further readings and websites -- Index.
    Note: Includes bibliographical references and index. - Description based on print version record
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  • 6
    Online Resource
    Online Resource
    New York : Oxford University Press
    ISBN: 0585110344 , 0192800582 , 9780192800589 , 9780585110349
    Language: English
    Pages: XXV, 547 S. , 20 cm
    Edition: 4th ed
    Edition: Online-Ausg. Boulder, Colo NetLibrary 2000 E-Books von NetLibrary
    Series Statement: Oxford paperback reference
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version Oxford dictionary of saints
    RVK:
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    Keywords: Christian saints Great Britain ; Biography ; Dictionaries ; Christian saints Ireland ; Biography ; Dictionaries ; Christian saints Biography ; Dictionaries. ; Christian saints Biography ; Dictionaries. ; Christian saints Biography ; Dictionaries. ; Saints chrétiens Biographies ; Dictionnaires anglais. ; Saints chrétiens Biographies ; Dictionnaires anglais. ; Saints chrétiens Biographies ; Dictionnaires anglais. ; Christian saints Biography ; Dictionaries ; Christian saints Biography ; Dictionaries ; Great Britain ; Christian saints Biography ; Dictionaries ; Ireland ; Saints chrétiens Biographies ; Dictionnaires anglais ; Saints chrétiens Biographies ; Dictionnaires anglais ; Grande-Bretagne ; Saints chrétiens Biographies ; Dictionnaires anglais ; Irlande ; Great Britain ; Ireland ; Christian saints Biography ; Dictionaries ; Christian saints Biography ; Dictionaries ; Christian saints Biography ; Dictionaries ; Christian saints Biography ; Dictionaries. ; Christian saints Biography ; Dictionaries. ; Christian saints Biography ; Dictionaries. ; Saints chrétiens Biographies ; Dictionnaires anglais. ; Saints chrétiens Biographies ; Dictionnaires anglais. ; Saints chrétiens Biographies ; Dictionnaires anglais. ; Electronic books. ; Electronic books. ; Electronic books Biography ; Dictionaries ; Wörterbuch ; Heiliger
    Abstract: Searchable database of information taken from the fourth edition of The Oxford dictionary of saints by David Hugh Farmer. Resource contains more than 1,300 entries of saints including those recently canonized
    Abstract: Saints -- Principal patronages of saints -- Principal iconographical emblems of saints -- Calendar of the principal feasts -- Patron saints of countries and towns -- Maps of pilgrimage sites -- Pilgrimage sites in Great Britain and Ireland -- Pilgrimage sites in Europe -- Pilgrimage sites in Holy Land -- Pilgrimage sites in North America -- Pilgrimage sites in South America
    Description / Table of Contents: SaintsPrincipal patronages of saintsPrincipal iconographical emblems of saintsCalendar of the principal feastsPatron saints of countries and townsMaps of pilgrimage sitesPilgrimage sites in Great Britain and IrelandPilgrimage sites in EuropePilgrimage sites in Holy LandPilgrimage sites in North AmericaPilgrimage sites in South America.
    Note: Includes bibliographical references and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2000
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 7
    Online Resource
    Online Resource
    New York : Oxford University Press
    ISBN: 0585383456 , 9780585383453
    Language: English
    Pages: xviii, 764 p , 26 cm
    Edition: Boulder, Colo NetLibrary 2001 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Keywords: Judaism Dictionaries. ; Judaism Dictionaries ; Judai͏̈sme Dictionnaires anglais ; Judaism Dictionaries. ; Judentum ; Electronic books. ; Electronic books. ; Electronic books Dictionaries ; Wörterbuch ; Judentum
    Abstract: This comprehensive dictionary of the Jewish religion contains nearly 2,400 alphabetically arranged entries ranging from short definitions to lengthy essays on major topics. It is the most accessible and complete one-volume resource available for information on the concepts, beliefs, and practices of historical and contemporary Jewish religious practice. The combined effort of Israeli, American, and European scholars, this dictionary reflects the great variety of Jewish religious expression, from the traditional approaches to such recent variations as Reform, Conservative, and Reconstructionist Judaism. The work also includes biographical sketches of important personalities associated with the development of the Jewish religion over the centuries, articles on the mystical tradition and folklore, and entities addressing the more recent religious issues posed by the existence of the State of Israel
    Note: Includes bibliographical references , Electronic reproduction, Boulder, Colo : NetLibrary, 2001 , Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 8
    Online Resource
    Online Resource
    New York : Oxford University Press
    ISBN: 0585110727 , 0192831348 , 9780192831347 , 9780585110721
    Language: English
    Pages: ix, 418 p , ill , 20 cm
    Edition: Boulder, Colo NetLibrary 2000 Online-Ressource E-Books von NetLibrary
    Series Statement: Oxford paperback reference
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version Oxford dictionary of philosophy
    Keywords: Philosophy Dictionaries. ; Philosophie Dictionnaires anglais. ; Philosophy Dictionaries ; Philosophie Dictionnaires anglais ; Philosophy Dictionaries ; Philosophy Dictionaries. ; Philosophie Dictionnaires anglais. ; Electronic books. ; Electronic books. ; Electronic books Dictionaries ; Wörterbuch ; Philosophie
    Note: Electronic reproduction, Boulder, Colo : NetLibrary, 2000
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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