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    Online Resource
    Online Resource
    The essential brand book : over 100 techniques to increase brand value (2002)
    London : Kogan Page
    Details
    ISBN: 0585442959 , 9780585442952
    Language: English
    Pages: xi, 321 p , ill , 24 cm
    Edition: 2nd ed
    Edition: Boulder, Colo NetLibrary 2003 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Keywords: Brand name products. ; Product management. ; Brand name products ; Product management ; Brand name products. ; Product management. ; Markenpolitik ; Produktmanagement ; Electronic books. ; Electronic books. ; Electronic books ; Markenpolitik ; Produktmanagement ; Markenpolitik ; Produktmanagement
    Note: Previous ed.: 2000 , Includes bibliographical references and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2003
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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