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  • NetLibrary, Inc  (10)
  • Matthews, Glenna  (1)
  • New York : Oxford University Press  (7)
  • London : Kogan Page  (4)
  • Wörterbuch  (5)
  • Brand name products.  (3)
  • Electronic books Electronic books  (3)
Datasource
Material
Language
Years
Author, Corporation
Publisher
Keywords
Subjects(RVK)
  • 1
    Online Resource
    Online Resource
    Beyond branding : how the new values of transparency and integrity are changing the world of brands (2005)
    London : Kogan Page
    Details
    ISBN: 1423716094 , 9781423716099
    Language: English
    Pages: xviii, 236 p , ill , 24 cm
    Edition: Boulder, Colo NetLibrary 2005 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version Beyond branding
    RVK:
    QP 624
    Keywords: Brand name products. ; Business names. ; Integrity. ; Business ethics. ; Brand name products ; Business names ; Integrity ; Business ethics ; Integrity ; Business ethics ; Business names ; Brand name products ; Brand name products. ; Business names. ; Integrity. ; Business ethics. ; Markenpolitik ; Wirtschaftsethik ; Electronic books. ; Electronic books. ; Electronic books ; Aufsatzsammlung ; Markenpolitik ; Wirtschaftsethik ; Markenpolitik ; Wirtschaftsethik
    Note: Originally published: 2003 , Includes bibliographical references , Electronic reproduction, Boulder, Colo : NetLibrary, 2005
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands (2003)
    London : Kogan Page
    Details
    ISBN: 1417515635 , 9781280435089 , 1280435089 , 9781417515639
    Language: English
    Pages: xxviii, 321 pages , Illustrationen , Karten , 24 cm
    Edition: Boulder, Colo NetLibrary 2004 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version Brandchild
    Keywords: Brand name products. ; Child consumers. ; Advertising and children. ; Marketing research. ; Brand name products ; Child consumers ; Advertising and children ; Marketing research ; Advertising and children ; Marketing research ; Brand name products ; Child consumers ; Brand name products. ; Child consumers. ; Advertising and children. ; Marketing research. ; Electronic books ; Kind ; Markenartikel ; Verbraucherverhalten ; Electronic books. ; Electronic books. ; Electronic books ; Marketing ; Zielgruppe ; Kind ; Markenpolitik ; Kind ; Markenartikel ; Verbraucherverhalten ; Markenartikel ; Kind ; Verbraucherverhalten
    Abstract: "Based on the world's most extensive study of tween attitudes and behaviours ever conducted, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 15 countries (throughout Europe, Asia, the United States and South America). Several renowned experts including best-selling author Patricia B Seybold (Customers.com) share their unique views on kids' trends and fascinating marketing techniques." "BRANDchild summarizes this research, as well as decades of experience from a variety of other sources on how to market to kids. It looks at their life priorities, hopes and dreams and reveals the true drivers of kids' trends by analyzing teen-minority groups, communities and clubs." "Packed with practical advice on how to create kids' brands, including more than 50 fascinating previously unpublished case studies, BRANDchild proposes new innovative ways of marketing to this young audience. It is required reading for anyone wanting a fresh insight into this increasingly influential and demanding consumer group."--BOOK JACKET
    Abstract: "Based on the world's most extensive study of tween attitudes and behaviours ever conducted, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 15 countries (throughout Europe, Asia, the United States and South America). Several renowned experts including best-selling author Patricia B Seybold (Customers.com) share their unique views on kids' trends and fascinating marketing techniques." "BRANDchild summarizes this research, as well as decades of experience from a variety of other sources on how to market to kids. It looks at their life priorities, hopes and dreams and reveals the true drivers of kids' trends by analyzing teen-minority groups, communities and clubs." "Packed with practical advice on how to create kids' brands, including more than 50 fascinating previously unpublished case studies, BRANDchild proposes new innovative ways of marketing to this young audience. It is required reading for anyone wanting a fresh insight into this increasingly influential and demanding consumer group."--BOOK JACKET
    Description / Table of Contents: BRANDchild updated at DualBook.com1. Tweens -- 2. Tween dreams for sale -- 3. Bonded to brands: the transition years / Nigel Hollis -- 4. Exit fairyland -- 5. Creating imagination -- 6. How do tweens feel about / Patricia B. Seybold -- 7. Stardust -- 8. The peer factor -- 9. Cyberchild -- 10. Personalized brands build strong businesses / Patricia B. Seybold -- 11. Santa's nightmare -- 12. The essence of being a child / Yun Mi Antorini -- 13. Pump up the volume -- 14. Superchannels -- 15. Kidzbiz -- 16. Tweens take to hats -- 17. Calling kids -- App. 1. The BRANDchild research: the world's most extensive study of tween attitudes and brand relationships -- App. 2. Code of ethics.
    Note: Includes bibliographical references and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2004
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 3
    Online Resource
    Online Resource
    The essential brand book : over 100 techniques to increase brand value (2002)
    London : Kogan Page
    Details
    ISBN: 0585442959 , 9780585442952
    Language: English
    Pages: xi, 321 p , ill , 24 cm
    Edition: 2nd ed
    Edition: Boulder, Colo NetLibrary 2003 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Keywords: Brand name products. ; Product management. ; Brand name products ; Product management ; Brand name products. ; Product management. ; Markenpolitik ; Produktmanagement ; Electronic books. ; Electronic books. ; Electronic books ; Markenpolitik ; Produktmanagement ; Markenpolitik ; Produktmanagement
    Note: Previous ed.: 2000 , Includes bibliographical references and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2003
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    The dictionary of transport and logistics (2002)
    London : Kogan Page
    Details
    ISBN: 1417593881 , 9781597343930 , 1597343935 , 9781417593880 , 9780749435714 , 0749435712
    Language: English
    Pages: xiv, 281 pages , 25 cm
    Edition: Boulder, Colo NetLibrary 2005 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    DDC: 388.04403
    Keywords: Electronic books ; Transportation Dictionaries ; Freight and freightage Dictionaries ; Business logistics Dictionaries ; Electronic books ; Transportation Dictionaries ; Freight and freightage Dictionaries ; Business logistics Dictionaries ; Transportation ; Freight and freightage ; Business logistics ; Electronic books ; Electronic books Dictionaries ; Wörterbuch ; Wörterbuch ; Transport ; Logistik
    Abstract: "The terms, abbreviations, and acronyms included herein cover: Heavy vehicle technology -- Road haulage and own-account transport operations -- Passenger vehicle and public service operations -- Legal aspects of transport -- Logistics -- Supply-chain management -- Freighting by rail, sea and inland waterway -- Passenger transport by rail, sea and air -- Transport policy and planning -- Related business, accounting and information technology"--P. v
    Description / Table of Contents: "The terms, abbreviations, and acronyms included herein cover: Heavy vehicle technology -- Road haulage and own-account transport operations -- Passenger vehicle and public service operations -- Legal aspects of transport -- Logistics -- Supply-chain management -- Freighting by rail, sea and inland waterway -- Passenger transport by rail, sea and air -- Transport policy and planning -- Related business, accounting and information technology"--P. v
    Note: "The Institute of Logistics and Transport." , Electronic reproduction, Boulder, Colo : NetLibrary, 2005
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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    MPI Ethno. Forsch.
  • 5
    Online Resource
    Online Resource
    Warranted Christian belief (2000)
    New York : Oxford University Press
    Details
    ISBN: 0585352674 , 9780585352671 , 9780195131932 , 0195131932 , 019803024X , 9780198030249
    Language: English
    Pages: xx, 508 p , 24 cm
    Edition: Boulder, Colo NetLibrary 2001 Online-Ressource E-Books von NetLibrary
    Additional Information: Rezensiert in Byrne, Peter REVIEWS 2001
    Series Statement: EBSCOhost eBook Collection
    DDC: 230/.01
    RVK:
    BG 4750
    RVK:
    BW 61100
    Keywords: Apologetics. ; Christianity Philosophy. ; Faith and reason Christianity. ; Apologetics ; Christianity Philosophy ; Faith and reason Christianity ; Apologetics. ; Christianity Philosophy. ; Faith and reason Christianity. ; Apologetik ; Glaube ; Religionsphilosophie ; Vernunft ; Electronic books. ; Electronic books. ; Electronic books Electronic books ; Apologetik ; Glaube ; Vernunft ; Religionsphilosophie ; Apologetik ; Glaube ; Vernunft ; Religionsphilosophie
    Abstract: Is There A Question? -- Kant -- The Problem -- Kant -- Two Worlds or One? -- Arguments or Reasons? -- Kaufman and Hick -- Kaufman -- The Real Referent and the Available Referent -- The Function of Religious Language -- Hick -- The Real -- Coherent? -- Religiously Relevant? -- Is There Such a Thing? -- What is the Question? -- Justification and the Classical Picture -- John Locke -- Living by Reason -- Revelation -- Classical Evidentialism, Deontologism, and Foundationalism -- Classical Foundationalism -- Classical Deontologism -- Back to the Present -- Problems with the Classical Picture -- Self-Referential Problems -- Most of Our Beliefs Unjustified? -- Christian Belief Justified -- Analogical Variations -- Variations on Classical Foundationalism -- Variations on the Deontology -- Is This the de Jure Question? -- Rationality -- Some Assorted Versions of Rationality -- Aristotelian Rationality -- Rationality as Proper Function -- The Deliverances of Reason -- Means-End Rationality -- Alstonian Practical Rationality -- The Initial Question -- Doxastic Practices -- Epistemic Circularity -- The Argument for Practical Rationality -- Practical Rationality Initially Characterized -- The Original Position -- The Wide Original Position -- A Narrow Original Position? -- Warrant and the Freud-and-Marx Complaint -- The FandM Complaint -- Freud -- Marx -- Others -- How Shall We Understand the FandM Complaint? -- Warrant: The Sober Truth -- The FandM Complaint Again -- Warranted Christian Belief -- Warranted Belief in God
    Abstract: Describes the notion of warrant as that which distinguishes knowledge from true belief. This volume examines warrant's role in theistic belief, tackling the questions of whether it is rational, reasonable, justifiable, and warranted to accept Christian belief and whether there is something epistemically unacceptable in doing so
    Note: Includes bibliographical references and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2001
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 6
    Online Resource
    Online Resource
    American women's history : a student companion (2000)
    New York : Oxford University Press
    Details
    ISBN: 1423774256 , 9781423774259
    Language: English
    Pages: Online Ressource (368 p.) , ill.
    Edition: Online-Ausg.
    Series Statement: Oxford student companions to American history
    Parallel Title: Print version American women's history
    DDC: 305.4097303
    Keywords: Women Encyclopedias, Juvenile ; History ; United States ; Women Encyclopedias ; History ; United States ; Women Encyclopedias, Juvenile History ; Women Encyclopedias, Juvenile History ; Women ; JUVENILE NONFICTION ; Social Science ; Sociology ; Encyclopedias ; History ; Juvenile works ; United States ; Electronic books ; Electronic books Encyclopedias ; History ; Juvenile works ; Wörterbuch
    Abstract: Alphabetical articles on major events, documents, persons, social movements, and political and social concepts connected with the history of women in America
    Description / Table of Contents: American women's history: Student companionAppendix I: Important dates in American women's history -- Appendix 2: Museums and historic sites -- Further readings and websites -- Index.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: lizenzpflichtig
    URL: Volltext
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    Online Resource
    BSZ
    HeBIS
    BVB
  • 7
    Online Resource
    Online Resource
    The Oxford dictionary of saints (1997)
    New York : Oxford University Press
    Details
    ISBN: 0585110344 , 0192800582 , 9780192800589 , 9780585110349
    Language: English
    Pages: XXV, 547 S. , 20 cm
    Edition: 4th ed
    Edition: Online-Ausg. Boulder, Colo NetLibrary 2000 E-Books von NetLibrary
    Series Statement: Oxford paperback reference
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version Oxford dictionary of saints
    RVK:
    NV 5540
    RVK:
    LC 36000
    RVK:
    BB 1420
    RVK:
    BO 1825
    RVK:
    EC 5410
    RVK:
    HG 725
    Keywords: Christian saints Great Britain ; Biography ; Dictionaries ; Christian saints Ireland ; Biography ; Dictionaries ; Christian saints Biography ; Dictionaries. ; Christian saints Biography ; Dictionaries. ; Christian saints Biography ; Dictionaries. ; Saints chrétiens Biographies ; Dictionnaires anglais. ; Saints chrétiens Biographies ; Dictionnaires anglais. ; Saints chrétiens Biographies ; Dictionnaires anglais. ; Christian saints Biography ; Dictionaries ; Christian saints Biography ; Dictionaries ; Great Britain ; Christian saints Biography ; Dictionaries ; Ireland ; Saints chrétiens Biographies ; Dictionnaires anglais ; Saints chrétiens Biographies ; Dictionnaires anglais ; Grande-Bretagne ; Saints chrétiens Biographies ; Dictionnaires anglais ; Irlande ; Great Britain ; Ireland ; Christian saints Biography ; Dictionaries ; Christian saints Biography ; Dictionaries ; Christian saints Biography ; Dictionaries ; Christian saints Biography ; Dictionaries. ; Christian saints Biography ; Dictionaries. ; Christian saints Biography ; Dictionaries. ; Saints chrétiens Biographies ; Dictionnaires anglais. ; Saints chrétiens Biographies ; Dictionnaires anglais. ; Saints chrétiens Biographies ; Dictionnaires anglais. ; Electronic books. ; Electronic books. ; Electronic books Biography ; Dictionaries ; Wörterbuch ; Heiliger
    Abstract: Searchable database of information taken from the fourth edition of The Oxford dictionary of saints by David Hugh Farmer. Resource contains more than 1,300 entries of saints including those recently canonized
    Abstract: Saints -- Principal patronages of saints -- Principal iconographical emblems of saints -- Calendar of the principal feasts -- Patron saints of countries and towns -- Maps of pilgrimage sites -- Pilgrimage sites in Great Britain and Ireland -- Pilgrimage sites in Europe -- Pilgrimage sites in Holy Land -- Pilgrimage sites in North America -- Pilgrimage sites in South America
    Description / Table of Contents: SaintsPrincipal patronages of saintsPrincipal iconographical emblems of saintsCalendar of the principal feastsPatron saints of countries and townsMaps of pilgrimage sitesPilgrimage sites in Great Britain and IrelandPilgrimage sites in EuropePilgrimage sites in Holy LandPilgrimage sites in North AmericaPilgrimage sites in South America.
    Note: Includes bibliographical references and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2000
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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    MPI Ethno. Forsch.
  • 8
    Online Resource
    Online Resource
    The Oxford dictionary of the Jewish religion (1997)
    New York : Oxford University Press
    Details
    ISBN: 0585383456 , 9780585383453
    Language: English
    Pages: xviii, 764 p , 26 cm
    Edition: Boulder, Colo NetLibrary 2001 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Keywords: Judaism Dictionaries. ; Judaism Dictionaries ; Judai͏̈sme Dictionnaires anglais ; Judaism Dictionaries. ; Judentum ; Electronic books. ; Electronic books. ; Electronic books Dictionaries ; Wörterbuch ; Judentum
    Abstract: This comprehensive dictionary of the Jewish religion contains nearly 2,400 alphabetically arranged entries ranging from short definitions to lengthy essays on major topics. It is the most accessible and complete one-volume resource available for information on the concepts, beliefs, and practices of historical and contemporary Jewish religious practice. The combined effort of Israeli, American, and European scholars, this dictionary reflects the great variety of Jewish religious expression, from the traditional approaches to such recent variations as Reform, Conservative, and Reconstructionist Judaism. The work also includes biographical sketches of important personalities associated with the development of the Jewish religion over the centuries, articles on the mystical tradition and folklore, and entities addressing the more recent religious issues posed by the existence of the State of Israel
    Note: Includes bibliographical references , Electronic reproduction, Boulder, Colo : NetLibrary, 2001 , Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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    MPI Ethno. Forsch.
  • 9
    Online Resource
    Online Resource
    Susanna Wesley : the complete writings (1997)
    New York : Oxford University Press
    Details
    ISBN: 058524572X , 9781280441523 , 1280441526 , 9780585245720
    Language: English
    Pages: xiv, 504 p , ill., maps , 25 cm
    Edition: Boulder, Colo NetLibrary 2000 Online-Ressource E-Books von NetLibrary
    Series Statement: EBSCOhost eBook Collection
    Uniform Title: Works
    Parallel Title: Print version Susanna Wesley
    Keywords: Wesley, Susanna Annesley, ; Wesley, Susanna Annesley, ; Wesley, Susanna 1669-1742 ; Wesley, Susanna ; Wesley, Susanna ; Wesley, Susanna Annesley, ; Wesley, Susanna Annesley, ; Wesley, Susanna Annesley 1669-1742 ; Wesley, Susanna ; Wesley, Susanna Annesley ; Anglicans Biography. ; Anglicans Biography ; England ; Anglicans Biography ; Anglicans Biography ; Anglicans Biography. ; BIOGRAPHY & AUTOBIOGRAPHY ; Religious ; RELIGION ; Christianity ; Methodist ; Anglicans ; Biographies ; Tagebuch ; England ; Electronic books. ; Electronic books. ; Electronic books Electronic books ; Tagebuch ; Briefsammlung ; Wesley, Susanna Annesley 1669-1742 ; Tagebuch ; Wesley, Susanna Annesley 1669-1742
    Abstract: This is the first collection of the complete writings of Susanna Wesley, the mother of John, Charles, and Samuel Wesley, the founding fathers of Methodism. As an outstanding female figure of the seventeenth and eighteenth century, her writings should interest not only Methodists' but feminists and scholars of English social and religious history as well
    Abstract: This is the first collection of the complete writings of Susanna Wesley, the mother of John, Charles, and Samuel Wesley, the founding fathers of Methodism. As an outstanding female figure of the seventeenth and eighteenth century, her writings should interest not only Methodists' but feminists and scholars of English social and religious history as well
    Description / Table of Contents: Part ILettersPart IIJournalsPart IIIEducational, Catechetical, and Controversial Writings.
    Note: Includes bibliographical references (p. 485-497) and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2000
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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    MPI Ethno. Forsch.
  • 10
    Online Resource
    Online Resource
    The Oxford dictionary of philosophy (1996)
    New York : Oxford University Press
    Details
    ISBN: 0585110727 , 0192831348 , 9780192831347 , 9780585110721
    Language: English
    Pages: ix, 418 p , ill , 20 cm
    Edition: Boulder, Colo NetLibrary 2000 Online-Ressource E-Books von NetLibrary
    Series Statement: Oxford paperback reference
    Series Statement: EBSCOhost eBook Collection
    Parallel Title: Print version Oxford dictionary of philosophy
    Keywords: Philosophy Dictionaries. ; Philosophie Dictionnaires anglais. ; Philosophy Dictionaries ; Philosophie Dictionnaires anglais ; Philosophy Dictionaries ; Philosophy Dictionaries. ; Philosophie Dictionnaires anglais. ; Electronic books. ; Electronic books. ; Electronic books Dictionaries ; Wörterbuch ; Philosophie
    Note: Electronic reproduction, Boulder, Colo : NetLibrary, 2000
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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    MPI Ethno. Forsch.
  • 11
    Online Resource
    Online Resource
    Feminism and history (1996)
    New York : Oxford University Press
    Details
    Language: English
    Pages: ix, 611 p. , 22 cm
    Edition: Reproduction. Boulder, Colo NetLibrary 2000
    Series Statement: Oxford readings in feminism
    Series Statement: E-Books von NetLibrary
    DDC: 305.4209
    Keywords: Feminist theory. ; Women History. ; Electronic books. ; Electronic books. ; Electronic books. ; Electronic books Electronic books ; History ; Electronic books. ; Electronic books. ; Electronic books Electronic books ; History ; Electronic books.
    Note: Includes bibliographical references (p. 597-601) and index , Does a sex have a history? /Denise Riley --The dialects of Black womanhood /Bonnie Thornton Dill --Theorizing woman:Funu, Guojia, Jiating (Chinese women, Chinese state, Chinese family) /Tani Barlow --'Women's history' in transition: the European case /Natalie Zemon Davis --The traffic in women: notes on the 'political economy' of sex /Gayle Rubin --Gender: a useful category of historical analysis /Joan Wallach Scott --African-American women's history and the metalanguge of race /Evelyn Brooks Higginbotham --Carnal knowledge. , Sofern kein Zugang über ein Universitätsnetz zur Verfügung steht, kann eine Registrierung zur kostenlosen Nutzung erfolgen: http://www.nationallizenzen.de
    URL: http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=12418
    URL: Volltext  (Deutschlandweit zugänglich)
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    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Full text  (Click to View (Currently Only Available on Campus))
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    KOBV
    HBZ
    MPI Ethno. Forsch.
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