ISBN:
9780429875175
Language:
English
Pages:
1 Online-Ressource (ix, 224 Seiten)
,
Diagramme
Edition:
Fourth edition
Series Statement:
Routledge communication series
Parallel Title:
Erscheint auch als Riffe, Daniel Analyzing media messages
DDC:
302.23
Keywords:
Content analysis (Communication)
;
Mass media-Research-Methodology
;
Mass media-Statistical methods
;
Electronic books
;
Massenmedien
;
Inhaltsanalyse
;
Statistik
Abstract:
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Chapter 1: Introduction -- Communication Research -- Content Analysis and Mass Communication Effects Research -- Content Analysis and the Context of Production -- The "Centrality" of Content -- Description as a Goal -- Research Applications: Making the Connection -- Innovation and Expanding the Research Reach -- Research Applications: Content Analysis in Other Fields -- Summary -- Chapter 2: Defining Content Analysis as a Social Science Tool -- Adapting a Definition -- Content Analysis Defined -- Issues in Content Analysis as a Research Technique -- Advantages of Quantitative Content Analysis of Manifest Content -- Summary -- Chapter 3: Computers and Content Analysis -- Distinguishing Algorithmic Text Analysis (ATA) -- Advantages and Disadvantages of ATA -- When ATA Is Best Applied -- Hybrid or Computer-Aided Content Analysis -- "Scaling Up" Content Analyses -- Summary -- Chapter 4: Measurement -- Content Units and Variables in Content Analysis -- Content Forms -- Units of Observation -- Units of Analysis -- Levels of Measurement -- Measurement Steps -- Summary -- Chapter 5: Sampling -- Sampling Time Periods -- Sampling Techniques -- Stratified Sampling for Legacy Media -- Sampling Digital Content -- Sampling Suggestions for Digital Media -- Sampling Individual Communication -- Summary -- Chapter 6: Reliability -- Reliability: Basic Notions -- Variable Definitions and Category Construction -- Content Analysis Protocol -- Coder Training -- Reliability Assessment -- Reliability Coefficients -- Summary -- Chapter 7: Validity -- The Problem of Measurement Reliability and Validity -- Tests of Measurement Validity -- Validity in Observational Process -- External Validity and Meaning in Content Analysis -- Summary.
Note:
Description based on publisher supplied metadata and other sources
URL:
Volltext
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URL:
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