ISBN:
9781538115312
Language:
English
Pages:
1 online resource (481 pages)
Series Statement:
The Rowman & Littlefield Handbook Series v.2
Parallel Title:
Erscheint auch als
DDC:
302.231
Keywords:
Social media-Management
;
Electronic books
Abstract:
This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.
Abstract:
Intro -- Contents -- Acknowledgments -- PART I. MEDIA MANAGEMENT IN CONVERGENCE -- CHAPTER 1. Scope, Opportunities, and Challenges in Convergent Media Management -- CHAPTER 2. The Changing Audience -- CHAPTER 3. Theories of Media Management -- CHAPTER 4. Academic Research Methods in Media Management -- CHAPTER 5. Industry Research Methods in Media Management -- PART II. FUNDAMENTAL ISSUES IN CONVERGENT MEDIA MANAGEMENT -- CHAPTER 6. Human Resource Management -- CHAPTER 7. Marketing and Branding -- CHAPTER 8. Law and Policy -- CHAPTER 9. Making Ethical Choices in the News Media -- PART III. GLOBALIZATION -- CHAPTER 10. Transnational Media and Business Strategy: Global Messages in the Digital Age -- CHAPTER 11. Media Management in Africa -- CHAPTER 12. Media Management in Asia -- CHAPTER 13. Media Management in Latin America -- PART IV. MANAGEMENT IN A DYNAMIC LANDSCAPE -- CHAPTER 14. News and Information Industry -- CHAPTER 15. Sports Industry -- CHAPTER 16. Gaming Industry -- CHAPTER 17. Podcasting -- CHAPTER 18. Social Media -- CHAPTER 19. Mobile Media -- PART V. THE FUTURE OF MEDIA MANAGEMENT -- CHAPTER 20. Diffusion of Virtual Reality in Local Television News -- CHAPTER 21. Second Screening -- CHAPTER 22. Big Data and Entrepreneurship -- CHAPTER 23. Old vs. New -- CHAPTER 24. Looking Forward -- Index -- About the Contributors.
Note:
Description based on publisher supplied metadata and other sources
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