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  • 1
    Book
    Book
    Lanham ; Boulder ; New York ; London :Rowman & Littlefield,
    ISBN: 978-1-5381-2798-8
    Language: English
    Pages: xviii, 186 Seiten ; , 23 cm.
    Parallel Title: Erscheint auch als
    RVK:
    Keywords: Geschichte 1990-2010 ; Generation Z. ; Generation Z / Social life and customs ; Generation Z / Attitudes ; Young adults ; Intergenerational relations ; Generation. ; Einstellung. ; Haltung. ; Generation ; Einstellung ; Haltung ; Geschichte 1990-2010
    Abstract: "From the authors of The Millennial Mindset: Unraveling Fact from Fiction, comes this thought-provoking in-depth consideration of the next generation. In their book, Gen Z: The Superhero Generation, Regina Luttrell and Karen McGrath explain who this generation is, how they came to be, and the impact they will have on society. Superheroes are often defined as courageous, powerful, virtuous, and strong. Equipped with unique superpowers, these individuals stand up for what is right, battling supervillains to ensure that good prevails and all is well in the world. With a worldwide fascination surrounding superheroes, it should come as no surprise that the next generation, GenZ, display many of the characteristics found within the pages of the most popular hero-centric comic books. The Superhero Generation is making its mark and gaining recognition as the generation that is willing to once again assemble, march, speak, and defy in ways previous generations have not. In this book learn the characteristics of Gen-Zers to understand how to reach them in positive productive ways. Parents, educators, and employers will learn how to tap into the endless potential of this generation, preparing them for home, school, and workplace environments that will play to their strengths and impact the world for years to come"--
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  • 2
    Book
    Book
    Lanham : Rowman & Littlefield
    ISBN: 9781538110782 , 9781538110799
    Language: English
    Pages: XVI, 228 Seiten , Illustrationen
    Edition: Third edition
    Parallel Title: Erscheint auch als Luttrell, Regina, 1975- author Social media
    DDC: 302.23/1
    Keywords: Online social networks ; Social media ; Public relations ; Social Media
    Note: Includes bibliographical references and index
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  • 3
    ISBN: 9781800715998 , 9781800715974
    Language: English
    Pages: 1 Online-Ressource (xviii, 726 Seiten)
    Edition: First edition
    Parallel Title: Erscheint auch als The Emerald handbook of computer-mediated communication and social media
    DDC: 302.231
    Keywords: Social media ; Digital communications ; Computers, Internet, Social Media ; Computer networking & communications ; Social Media ; Kommunikation ; Künstliche Intelligenz
    Abstract: Part One. Emerging Media Trends in Theory and Research Chapter 1. Introduction: Connecting CMC and Social Media Research; Jeremy Harris Lipschultz, Karen Freberg, and Regina Luttrell Chapter 2. Social Media Theories; Carolyn A. Lin and David J. Atkin Chapter 3. Electronic Word-of-Mouth (eWOM) and Social Media; Nicky Chang Bi and Ruonan Zhang Chapter 4. Unobtrusive Observational Approaches to Studying the Texting Life of Couples: A Case Study of Interpersonal Conflict; Miriam Brinberg, Rachel Reymann Vanderbilt, and Denise Haunani Solomon Chapter 5. How Social Media Serve As a Super Spreader of Misinformation, Disinformation and Conspiracy Theories Regarding Health Crises; Thomas J. Johnson, Ryan Wallace, and Taeyoung Lee Chapter 6. Global Culture, Power and Health Communication: India Fights Corona On the Battlefield of Social Media Platforms; Deepti Ganapathy Chapter 7. The COVID 19 Infodemic: Algorithmic Gatekeeping, Confirmation Bias, and Social Identity; T. Phillip Madison, Kyun David Kim, and William R. Davie Chapter 8. Mourning Using Social Media: The New Frontier for Death Communication; Jensen Moore Chapter 9. Saving Face: Theorizing Arab Women's Emerging Self-(re)presentations on Instagram; Zoe Hurley Chapter 10. Finding Love Online: An Overview and Future Directions for Research on Online Dating; Brianna L. Lane and David J. Roaché Chapter 11. A Textual Analysis of Online Asexual Representation and Visibility on Reddit; Kyle Webster Chapter 12. Gamification, Tinder-effect and Tinder-fatigue: Dating as a CMC Experience; Olga Solovyeva and Alexander V. Laskin Chapter 13. #MoreLatinosInNews: A Call for Representation; Teresa Puente Chapter 14. News Agenda Setting in Social Media Era: Twitter as Alternative News Source for Citizen Journalism; Yousef Aldaihani and Jae-Hwa Shin Chapter 15. QAnon: The Networks of Misinformation and Conspiracy Theories on Social Media; Shugofa Dastgeer and Rashmi Thapaliya Chapter 16. Emerging Trends in Computer-Mediated Communication and Social Media in Sport: Theory & Practice; Frauke Hachtmann Part Two. Social Media and CMC Applied Trends Chapter 17. An examination of influencer-brand relationship: Implications and future directions for influencer marketing; Brandi Watkins Chapter 18. Nano- & Micro-Influencers; Arthur D. Soto-Vásquez and Nadia Jimenez Chapter 19. Influencer Marketing and Consumer Well-Being: From Source Characteristics to Social Media Anxiety and Addiction; Juan Mundel, Jing Yang, and Anan Wan Chapter 20. True Biz Deaf: An exploration of how deaf creators use TikTok; Edward H. Bart IV, Arlinda Boland, Summer Shelton, and Teri Del Rosso Chapter 21. Cancel Culture: A career vulture amongst influencers on social media; Tatiana Schwirblat, Karen Freberg, and Laura Freberg Chapter 22. The Transition of 24/7 Trolls, Bullies, and Intimidation Through Social Media; Sabrina Page Chapter 23. Integrating the Barcelona Principles 3.0 Into Online Gaming Brand Ambassadorships; Kristie Byrum Chapter 24. The Evolution of Social Media Management as Professional Practice; Karen Sutherland Chapter 25. Social Media Practices of Independent Sports Podcasters; Matthew P. Taylor Chapter 26. Healthcare and Aging Adults: Building Beneficial Relationships through Social Media; Elise Assaf Chapter 27: Schools' use of social media for multicultural community engagement: A case study of Facebook use by government schools in Australia; Lauren Gorfinkel and Tanya Muscat Part Three. New Communication Technologies, Directions in Theory and Practice Chapter 28. When AI Meets IoT: AioT; Adrienne A. Wallace Chapter 29. Excellence In Digital Storytelling: Exploring How Best Practices Are Embraced By Professional Communicators; Ashika Theyyil Chapter 30. Digital Misinformation & Disinformation: The Global War of Words; Jeongwon Yang and Regina Luttrell Chapter 31. Algorithms, Analytics, and Metrics: Is Audience Interaction Reshaping Algorithmic Gatekeeping in the Marketplace of Attention?; Heidi A. Makady, William R. Davie, and Kenneth A. Fischer Chapter 32. Agency in Computer-Mediated Communication: Bots and U.S. Political Elections; Cameron W. Piercy, Ryan S. Bisel, and Jeffrey W. Treem Chapter 33. A Computational Text Analysis Study on Marijuana Edible Product Use on Twitter; Hyejin Kim, Tao (Tony) Deng, Juan Mundel, and Jennifer Honeycutt Chapter 34. Call and Response: A System for Converting Interactive Data into Money and Sound; Carolyn Malachi Chapter 35. Design Thinking As A Course Design Methodology for Teaching Social Media & Digital Analytics: A Qualitative Exploratory Case Study; Jana Duckett and Janice Smith Chapter 36. Artificial Intelligence in Public Relations: Role and Implication; Alexander Buhmann and Candace White Chapter 37. Is It Broken or Just Bruised? Evaluating AI and Its Ethical Implications Within the PR and Healthcare Industries; Jamie Ward and Alisa Agozzino Chapter 38. Artificial Intelligence and Changing Ethical Landscapes in Social Media and Computer-Mediated Communication: Considering the Role of Communication Professionals; Lukasz Swiatek, Chris Galloway, Marina Vujnovic, and Dean Kruckeberg Chapter 39. Artificial Intelligence: The Dark Side, Ethics, and Implications; Christopher McCollough, Adrienne A. Wallace, and Regina Luttrell Chapter 40. Future Trends of CMC and Social Media Research; Jeremy Harris Lipschultz, Karen Freberg, and Regina Luttrell.
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  • 4
    Book
    Book
    Lanham : Rowman & Littlefield
    ISBN: 9781538154427 , 9781538154410
    Language: English
    Pages: xv, 245 Seiten , Illustrationen
    Edition: Fourth edition
    Parallel Title: Erscheint auch als
    DDC: 302.23/1
    RVK:
    Keywords: Öffentlichkeitsarbeit ; Social Media ; Online social networks ; Social media ; Public relations ; Social Media ; Öffentlichkeitsarbeit
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  • 5
    ISBN: 9781442245174
    Language: English
    Pages: xx, 206 pages , 24 cm
    DDC: 305.2
    Keywords: Generation Y ; Youth Psychology ; Intergenerational relations ; Generation Y ; Jugend ; Generation ; Jahrgang ; Geschichte 1981-1996
    Note: Includes bibliographical references and index
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  • 6
    ISBN: 9781538129081 , 9781538129098
    Language: English
    Pages: xii, 242 Seiten , Illustrationen, Diagramme
    Parallel Title: Erscheint auch als Luttrell, Regina, 1975- Social media and society
    DDC: 302.23/1
    RVK:
    Keywords: Social media Social aspects ; Social change ; Communication and technology ; Technology and civilization
    Abstract: "This text engages students in the social media phenomenon, exploring how fundamental changes in mass media influence every level of societal communication. With the explosion of social media and big data, students must become conscious of media's positive and negative influences on their lives"--
    Note: Includes bibliographical references and index
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  • 7
    Book
    Book
    Lanham ; Boulder ; New York ; London :Rowman & Littlefield,
    ISBN: 978-1-5381-5388-8
    Language: English
    Pages: xxix, 201 Seiten : , Illustrationen, Porträts ; , 24 cm.
    Parallel Title: Erscheint auch als
    DDC: 741.5973
    RVK:
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    Keywords: Wonder Woman / (Fictitious character) ; Wonder Woman ; Feminism in literature ; Féminisme dans la littérature ; Fiktive Gestalt Wonder Woman
    Abstract: "This book looks at Wonder Woman's creation, mysterious identity, and deep roots in the feminist movement, as well as the cultural and psychological impact she has had on five generations of fans from the Baby Boomers through to today"--
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  • 8
    Online Resource
    Online Resource
    Lanham : Rowman & Littlefield Publishers
    ISBN: 9781538127995
    Language: English
    Pages: 1 online resource (205 pages)
    Parallel Title: Erscheint auch als Luttrell, Regina, - 1975- Gen Z
    DDC: 305.23
    Keywords: Generation Z--Social life and customs ; Electronic books ; Electronic books ; Generation ; Einstellung ; Haltung ; Geschichte 1990-2010
    Abstract: Gen Z: The Superhero Generation is a must-read for parents, educators, and employers as they help prepare the next generation for the future. Learn the characteristics of this generation in order to understand how to reach them in positive, productive ways. Join us on our superhero journey to see how they are capable of changing the world.
    Abstract: Intro -- CONTENTS -- ACKNOWLEDGMENTS -- FOREWORD -- PREFACE -- Part I: CHARACTERIZING GEN-Z: The Superhero Generation -- 1. THE GENERATIONS -- 2. INTRODUCING THE SUPERHERO GENERATION -- 3. GENERATION Z -- Part II: MASKED CRUSADERS: Generation Z in Action -- 4. DOUBLE IDENTITY -- 5. FIGHTING FOR A CAUSE -- 6. KNOW YOUR SUPERHEROES -- Part III: PERCEPTIONS OF GENERATION Z: Superheroes Unmasked -- 7. PERCEPTIONS OF THESE SUPER BEINGS -- Part IV: PREPARING SUPERHEROES: The Future -- 8. SUPREME GUIDANCE -- 9. GENERATION ALPHA-THE ADAPTABLES -- EPILOGUE: COVID-19 and the US Presidential Election: The Inevitable Impact on Gen-Z -- NOTES -- BIBLIOGRAPHY -- INDEX -- ABOUT THE AUTHORS.
    Note: Description based on publisher supplied metadata and other sources
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  • 9
    Book
    Book
    Lanham [u.a.] : Rowman & Littlefield
    ISBN: 9781442226111 , 9781442226128
    Language: English
    Pages: xiii, 245 pages , Ill., graph. Darst.
    DDC: 302.23/1
    RVK:
    Keywords: Online social networks ; Social media ; Public relations ; Social Media
    Note: Includes bibliographical references and index
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  • 10
    ISBN: 9781000932324
    Language: English
    Pages: 1 online resource (341 pages)
    Parallel Title: Erscheint auch als
    DDC: 302.23/1
    Keywords: Social movements ; Electronic books
    Note: Description based on publisher supplied metadata and other sources
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