ISBN:
9781032100944
,
9781032100951
Language:
English
Pages:
vi, 336 Seiten
,
Illustrationen
DDC:
302.23068
Keywords:
BUS070110
;
BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce)
;
BUSINESS & ECONOMICS / General
;
BUSINESS & ECONOMICS / Industries / Media & Communications Industries
;
BUSINESS & ECONOMICS / Strategic Planning
;
Media studies
;
Media, information & communication industries
;
Medien-, Unterhaltungs-, Informations- und Kommunikationsindustrie
;
Medienwissenschaften: Internet, digitale Medien und Gesellschaft
;
Medienwirtschaft
;
Künstliche Intelligenz
;
Geschäftsmodell
Abstract:
* A comprehensive and technology-focused core textbook for advanced undergraduate and postgraduate Media Management and Media, Entertainment and Technology programmes, which are sought-after globally * Explores the transformation impact of AI technologies on all major segments of the media business, both private and public sector. * Incorporates forty real-life and geographically diverse case studies to demonstrate how theory translates to practice. * Pedagogical features aid learning, including theory-focused textboxes, key learning points, reflective questions and chapter summaries
Description / Table of Contents:
Acknowledgements. About the Author. Section A: Principles - 1. Introduction, 2. Media Management and Artificial Intelligence, 3. Media Business Models, 4. Overview of AI; Section B: Platforms - 5. Games, 6. Social Networks, 7. Streamers, 8. Broadcasters, 9. Digital Publishers; Section C: Producers - 10. Scripted, 11. Entertainment, 12. Factual, 13. Marketing Content, 14. Creators, 15. Music; Section D: Pioneers - 16. Podcasters, 17. Esports, 18. The Metaverse, 19. Future of the Media Business. Index.
Note:
Interessenniveau: 05, College/higher education: For universities and colleges of further and higher education. (05)
,
Interessenniveau: 4TC, Lehrbuch, Skript (4TC)
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