ISBN:
9780805852981
,
0805852972
,
0805852980
Sprache:
Englisch
Seiten:
X, 242 S.
,
graph. Darst.
,
24 cm
Ausgabe:
2. ed.
Serie:
LEA communication series
DDC:
302.23/01/4
Schlagwort(e):
Analyse de contenu (Communication)
;
Inhoudsanalyse
;
Massamedia
;
Médias - Méthodes statistiques
;
Médias - Recherche - Méthodologie
;
Onderzoeksmethoden
;
Statistische methoden
;
Massenmedien
;
Medien
;
Content analysis (Communication)
;
Mass media Research
;
Methodology
;
Mass media Statistical methods
;
Statistik
;
Automatische Inhaltsanalyse
;
Quantitative Methode
;
Forschungsmethode
;
Inhaltsanalyse
;
Massenmedien
;
Massenmedien
;
Inhaltsanalyse
;
Statistik
;
Massenmedien
;
Automatische Inhaltsanalyse
;
Quantitative Methode
;
Massenmedien
;
Inhaltsanalyse
;
Quantitative Methode
;
Forschungsmethode
Kurzfassung:
"Analyzing Media Messages: Using Quantitative Content Analysis in Research provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike." "Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences."--BOOK JACKET.
Anmerkung:
Literaturverz. S. 219 - 232
URL:
Inhaltsverzeichnis
(lizenzfrei)
URL:
Inhaltsverzeichnis
(lizenzfrei)
URL:
http://www.loc.gov/catdir/enhancements/fy0634/2004060652-t.html
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