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  • 1
    Online Resource
    Online Resource
    SEO, czyli sztuka optymalizacji witryn dla wyszukiwarek (2016)
    [Erscheinungsort nicht ermittelbar] : Helion | Boston, MA : Safari
    Details
    Language: English , Polish
    Pages: 1 online resource (864 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Pozycjonowanie stron oraz ich optymalizacja pod kątem wymagań wyszukiwarek (SEO) to trudna dziedzina: wymaga głębokiej wiedzy na temat wszystkich aspektów marketingu cyfrowego - od tworzenia stron internetowych, przez architekturę informacji i przewidywanie wrażeń użytkownika, po analizę rynku, planowanie strategii treści, analizę statystyk i optymalizację konwersji. Dodatkowo specjalista SEO powinien mieć umiejętności techniczne i łączyć zmysł analityczny z kreatywnym. Książka, którą trzymasz w dłoni, to kompletny przewodnik po metodyce optymalizacji wyszukiwania w sieci. Jej trzecie wydanie zostało gruntownie uaktualnione - znajdziesz tu wszelkie nowinki z dziedziny technologii wyszukiwarek internetowych oraz marketingu elektronicznego, od mediów społecznościowych po urządzenia mobilne. Co więcej, złożone zagadnienia SEO zostały w tym podręczniku przedstawione w sposób przystępny, zrozumiały nawet dla osób rozpoczynających przygodę z tą fascynującą dziedziną wiedzy. To doskonałe źródło wiedzy o marketingu cyfrowym, IT i dyscyplinach inżynieryjnych! Najważniejsze zagadnienia omówione w książce: teoretyczne podstawy i praktyczne zasady SEO wykorzystywanie mediów społecznościowych i danych użytkownika projektowanie witryny z uwzględnieniem SEO i zasad marketingu treści algorytmy Google'a i innych wyszukiwarek własne badania i analizy dla potrzeb SEO
    Note: Online resource; Title from title page (viewed June 16, 2016) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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  • 2
    Online Resource
    Online Resource
    The Art of SEO, 4th Edition (2022)
    [Erscheinungsort nicht ermittelbar] : O'Reilly Media, Inc. | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (925 pages)
    Edition: 4th edition
    DDC: 658.8/72
    Keywords: Web sites Design ; Web site development ; Web search engines ; Internet marketing ; Web sites Ratings and rankings ; Program transformation (Computer programming) ; Internet searching ; Electronic books
    Abstract: Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Gain insights into the future of search and internet discoverability
    Note: Online resource; Title from title page (viewed October 25, 2022) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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  • 3
    Online Resource
    Online Resource
    The Art of SEO : mastering search engine optimization (2015)
    Sebastopol, CA : O'Reilly Media
    Details
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Edition: Third edition.
    Keywords: Web sites ; Design ; Web site development ; Web search engines ; Web sites ; Ratings and rankings ; Program transformation (Computer programming) ; Internet searching ; Electronic books ; Electronic books ; local
    Abstract: Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO's many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google's Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website ( http://www.artofseobook.com ) for FAQs and to post your own burning questions. You'll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonusesartofseobook.com.
    Note: Includes index. - Description based on online resource; title from title page (Safari, viewed August 24, 2015)
    URL: https://learning.oreilly.com/library/view/-/9781491903629/?ar
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  • 4
    Online Resource
    Online Resource
    SEO 艺术：第3 版 (2019)
    [Erscheinungsort nicht ermittelbar] : Publishing House of Electronics Industry
    Details
    ISBN: 9787121326387 , 7121326388
    Language: Undetermined
    Pages: 1 online resource
    Note: Title from content provider
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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