Language:
English
Pages:
1 online resource (925 pages)
Edition:
4th edition
DDC:
658.8/72
Keywords:
Web sites Design
;
Web site development
;
Web search engines
;
Internet marketing
;
Web sites Ratings and rankings
;
Program transformation (Computer programming)
;
Internet searching
;
Electronic books
Abstract:
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Gain insights into the future of search and internet discoverability
Note:
Online resource; Title from title page (viewed October 25, 2022)
,
Mode of access: World Wide Web.
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