ISBN:
1410611469
,
9781410611468
Language:
English
Pages:
xvii, 382 pages
,
Illustrationen
,
24 cm
Edition:
2nd ed
Edition:
Boulder, Colo NetLibrary 2004 Online-Ressource E-Books von NetLibrary
Series Statement:
EBSCOhost eBook Collection
Keywords:
Public relations.
;
Strategic planning.
;
Public relations
;
Strategic planning
;
Public relations.
;
Strategic planning.
;
Social Science
;
Business
;
Strategische Planung
;
Öffentlichkeitsarbeit
;
Electronic books.
;
Electronic books.
;
Electronic books
;
Öffentlichkeitsarbeit
;
Strategische Planung
;
Öffentlichkeitsarbeit
;
Strategische Planung
Abstract:
Introduction; Step 1 Analyzing the Situation; Step 2 Analyzing the Organization; Step 3 Analyzing the Publics; Step 4 Establishing Goals and Objectives; Step 5 Formulating Action and Response Strategies; Step 6 Using Effective Communication; Step 7 Choosing Communication Tactics; Step 8 Implementing the Strategic Plan; Step 9 Evaluating the Strategic Plan; Appendix A: Applied Research Techniques; Appendix B: Ethical Standards; Appendix C: Sample Campaigns; Glossary; Citations and Recommended Readings; Index
Abstract:
Offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice
Note:
Includes bibliographical references (p. 352-360) and index
,
Electronic reproduction, Boulder, Colo : NetLibrary, 2004
URL:
Volltext
(Deutschlandweit zugänglich)
URL:
Volltext
(Deutschlandweit zugänglich)
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