Strategic planning for public relations / Ronald D. Smith

2nd ed

Englisch

Mahwah, N.J : Lawrence Erlbaum Associates, c2005

xvii, 382 pages : Illustrationen ; 24 cm

Includes bibliographical references (p. 352-360) and index

Electronic reproduction, Boulder, Colo : NetLibrary, 2004

Available in another form: ISBN a

1-4106-1146-9 electronic bk.

978-1-4106-1146-8 electronic bk.

*Öffentlichkeitsarbeit / Strategische Planung / Online-Publikation

*Öffentlichkeitsarbeit / Strategische Planung

*Public relations. ; Strategic planning. ; Electronic books. ; Public relations ; Strategic planning ; Public relations. ; Strategic planning. ; Electronic books.

*Social Science ; Business ; Electronic books ; Strategische Planung ; Öffentlichkeitsarbeit

Klassifikation der Library of Congress: HM1221

Dewey Dezimal-Klassifikation: 659.2;

bisacsh: BUS052000

Introduction; Step 1 Analyzing the Situation; Step 2 Analyzing the Organization; Step 3 Analyzing the Publics; Step 4 Establishing Goals and Objectives; Step 5 Formulating Action and Response Strategies; Step 6 Using Effective Communication; Step 7 Choosing Communication Tactics; Step 8 Implementing the Strategic Plan; Step 9 Evaluating the Strategic Plan; Appendix A: Applied Research Techniques; Appendix B: Ethical Standards; Appendix C: Sample Campaigns; Glossary; Citations and Recommended Readings; Index

Offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice

 

Boulder, Colo : NetLibrary, 2004

Boulder, Colo : NetLibrary

Online-Ressource

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