ISBN:
9781108972109
Language:
English
Pages:
85 Seiten
,
illustrations
Series Statement:
Cambridge elements
Series Statement:
Elements in applied social psychology
Parallel Title:
Erscheint auch als Gulliver, Robyn The psychology of effective activism
DDC:
303.484
Keywords:
Social movements Psychological aspects
;
Social action Psychological aspects
Abstract:
This Element reviews the social psychology of effective collective action, highlighting the importance of considering activists' goals, timeframes, and psychological perspectives in seeking to conceptualise this construct. A novel framework 'ABIASCA' maps effectiveness in relation to activists' goals for mobilisation and change (Awareness raising; Building sympathy; turning sympathy into Intentions; turning intentions into Actions; Sustaining groups over time; Coalition-building; and Avoiding opponents' counter-mobilisation). We also review the DIME model of Disidentification, Innovation, Moralization and Energization, which examines the effects of failure in creating trajectories of activists' disidentification from collective action; innovation (including to radicalisation or deradicalisation); and increased moral conviction and energy. The social psychological drivers of effective collective action for four audiences are examined in detail, in four sections: for the self and supporters, bystanders, opponents, and for third parties. We conclude by highlighting an agenda for future research, and drawing out key messages for scholars.
Note:
Includes bibliographical references
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