ISBN:
9781787545045
,
9781787439061
Language:
English
Pages:
1 Online-Ressource (229 Seiten)
Edition:
First edition
Series Statement:
Research in Consumer Behavior volume 19
Series Statement:
Research in Consumer Behavior Ser. v.19
Series Statement:
Research in consumer behavior
Parallel Title:
Erscheint auch als
DDC:
306.3
Keywords:
Consumption (Economics)-Social aspects
;
Consumer behavior
;
Consumption (Economics) ; Social aspects
;
Consumer behavior
;
Electronic books
Abstract:
This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
Abstract:
Intro -- CONSUMER CULTURE THEORY -- Contents -- List of Contributors -- About the Editors -- About the Series Editor -- Preface -- Part I: (Hyper) Reality and Cultural Hybridization -- Part II: Navigating the Marketplace -- Part III: The Consumer Culture Theory Paradigm -- References -- Part I: (Hyper) Reality and Cultural Hybridization -- Amazing Information: Hyperreality and âThe World of Wickedâ -- Overview -- Off to See the Wizard: Toward a Theory of Cultural Sustainability -- Coming Soon to a Mall Near You: âThe World of Wickedâ -- âThe World of Wickedâ Enlivened -- Conclusion -- References -- âSatoshi is Dead. Long Live Satoshiâ: The Curious Case of Bitcoinâs Creator -- Introduction -- Theoretical Background: The Author is Dead. Long Live the Author? -- Method -- Analysis -- Discussion -- Conclusion -- References -- Managing Media as Parental Race-Work: (RE)Mediating Childrenâs Black Identities -- Introduction -- Theoretical Foundation -- Context -- Method -- Findings -- Cultivating African Diasporic Identity -- âBlack is Beautifulâ: Black-Affirming Brand and Media Content -- (Re)mediating Racial Discordance and Mixed-Race Identities -- Seeking Solidarity Online: Video Blogs (Vlogs) and Parenting in Inter-Cultural Households -- Discussion -- References -- Part II: Navigating the Marketplace -- Emerging Market Dynamics Within and Beyond Consumer Tribes -- Introduction -- Literature Review -- From Prosumption to Consumer-Driven Markets -- Consumer Tribes and Entrepreneurship -- Objective, Context, and Methodology -- Findings -- Entrepreneurship through Cultural Mediation -- Entrepreneurship within and beyond Consumer Tribes -- Discussion and Conclusion -- References -- Taste As Market Practice: The Example of âNaturalâ Wine -- Introduction -- Conceptual Foundations -- Aesthetic Regimes and Taste as a Market Device
Abstract:
Overview of the Research -- Findings -- Taste as a Dividing Device -- Taste as an Operating Device -- Taste as a Coordinating Device -- Conclusion -- References -- Spatializing Purity and Pollution: Stigma and Consumption of Beef in India -- Theoretical Considerations -- Purity, Pollution, and Stigmatization of Lower Castes -- Untouchability and Consumption of Beef in India -- Research Context and Methodology -- Findings -- Emplacing Cow Inside: Creating Feminine and Sacred Space -- Consuming Beef Outside: Creating Polluted and Masculine Space -- Discussion and Conclusion -- References -- Embodiment, Illness, and Gender: The Intersected and Disrupted Identities of Young Women with Breast Cancer -- Methods -- Results -- Embodiment -- Embodiment and Intimacy -- Motherhood -- Discussion -- References -- [Softly Assembled] Gender Performance Through Products: Four Practices Responding to Masculine and Feminine Codes in Product Design -- Product Gender and Consumer Identity Projects -- Gender as a [Softly Assembled] Performance -- Method and Study Design -- Identifying and Interpreting Productsâ Gender Cues -- Practice 1: Complying with Social Norms by Doing Gender -- Practice 2: Defying Expectations by Undoing Gender -- Practice 3: Muting Gender as a Daily Choice -- Practice 4: Muting Gender as an Incidental Option -- Discussion -- Study Limitations and Future Research Directions -- Conclusion -- References -- Anticipating the Automobile: Transportation Transformations in Vietnam -- The Practicality and Pleasure of Motorcycles -- Automotive Horizons -- Effect and Affect -- Contextualizing Mobility -- Driving a Market -- Notes -- References -- Performance Theory and Consumer Engagement: Wine-Tourism Experiences in South Africa and India -- Introduction -- Literature Review -- Study Methods -- Performance Theory and Consumer Engagement
Abstract:
Pre-Tour Expectations -- Building an Intense Experience: History and Narrative -- Breaking the Ice: Engaging Participants -- Materiality and Techniques of Relation -- Landscape: Materiality and Consumer Engagement -- Pitching Wine Tours and Consumer Engagement -- Tour of the Facilities: Consumer Engagement -- Techniques of Relations and Consumer Engagement -- Consumer Engagement and Making a Purchase -- Discussion -- Consumer Engagement: Engage to Act -- Engage for Identity -- Engage to Feel -- Engage to Think -- Engage to Sense/Perceive -- Engage to Immerse -- Engage to be Transported -- Conclusions -- Acknowledgements -- References -- Part III: The Consumer Culture Theory Paradigm -- From Marginalization to Boundary Solidification: CCT and Its Implication for Aspiring Scholars -- Kuhn and Science -- Consumer Culture Theory: A New Paradigm -- Criticism and Anomalies in Consumer Culture Theory -- A Normal Science in Action -- Anomalies Addressed -- Conclusion -- References -- Index
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