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    ISBN: 9781786357861
    Language: English
    Pages: xl, 393 Seiten , Illustrationen, Diagramme
    Edition: First edition
    Series Statement: Studies in media and communications 13
    Series Statement: Studies in media and communications
    Parallel Title: Erscheint auch als Brazil : media from the country of the future
    DDC: 302.230981
    RVK:
    Keywords: Mass media ; Journalism ; Communication Social aspects ; Aufsatzsammlung ; Aufsatzsammlung ; Brasilien ; Massenmedien
    Abstract: This book explores five key themes: the new face of news and journalism, social movements and protest, television, cinema, publicity and marketing, and media theory. Chapters reflect the Brazilian case as a laboratory for exploring the evolving media environment of one of the world's most fascinating societies
    Abstract: Front Cover; Brazil: Media from the Country of the Future; Copyright Page; Contents; List of Contributors; Acknowledgments; Introduction; Section I: Brazilian Television, Cinema, and Media; Section II: The Brazilian Media Industry; Section III: News and Journalism in Brazil; Section IV: Social Movements and Protest in Brazil; Section V: Theory: Brazilian Perspectives on Media and Communications Theory; Conclusions and Implications; About the Editors; About the Authors; Section I: Brazilian Television, Cinema, and Media; The CangaÇo in Brazilian Cinema; Introduction; CangaÇo as a Genre
    Abstract: The BeginningsThe Brazilian Western; Cinema Novo and CangaÇo; Documentaries; Comedies; The New Brazilian Cinema; Conclusion; Note; References; News Media and Historiography in Brazilian Cinema; Crime in the News Media, the News Media in Film; The Institutionalization of Information; Entranced Earth: Personal and Communal Histories; The Real from the Myth: Explint, Time-Life, and Rede Globo; Conclusion; Notes; References; The Rise of The Working Poor within the Brazilian Mediascape: The Mythology of Social Inequality's Disappearance; Introduction
    Abstract: A Brief Overview of the Brazilian Mediascape and the Dominance of Rede GloboFrom Cinema to Television: The Increasing Visibility of the "Working Poor"; Globo Productions: Debunking Some Representations, Constructing Others; Conclusion; Notes; References; Section II: The Brazilian Media Industry; The Introduction of Digital TV in Brazil: Lessons from the British and French Experience; Introduction; The PSBs; Broadcasting Funding; The Regulatory Approach to Digitalization; The Digital Scenario; Future Perspectives and Conclusions; Note; References; Further reading
    Abstract: Regional Media Groups in Brazil: Forms of Organizations in Geographic ScalesPresentation; Theoretical Approach and Empirical Methodology; Data and Approach; Spatialization and Media Concentration; Regions and Geographic Scales; Regionalization and the Media; Main Media Groups Owning Newspapers; Groups Financed by "Endogenous" Capital; Groups Financial by "Exogenous" Capital; Concluding Remarks; Notes; References; Advertising in the Context of Radio Programming: From Ad Formats toward Ad Meta Formats; Introduction; Radio Advertising Formats; Ad Formats; Emission Mode; Program Stream
    Abstract: Ad Meta FormatsConclusion; References; Section III: News and Journalism In Brazil; Mapping Journalistic Startups in Brazil: An Exploratory Study; Introduction; The Contemporary Brazilian Media Landscape; The Impacts of Digitization; The Concept of Innovation and the Brazilian Context; Mapping of Brazilian Journalism Startups; Final Considerations; Notes; References; The Name of the Other: Media, Heterotopias, and Border Country Interactions; Approach and Case Studies; Borders and Geographic Conceptions; Identity Reference Spaces: An Amazonian Heterotopia
    Note: Includes bibliographical references and index
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