ISBN:
9780415658805
Language:
English
Pages:
Online-Ressource (219 p)
Series Statement:
Routledge Contemporary Southeast Asia Series
Parallel Title:
Print version Media Consumption in Malaysia
DDC:
302.2309595
Keywords:
Electronic books
Abstract:
How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian society, this book addresses these questions from a practices perspective increasingly adopted by scholars in marketing and media studies.The volume provides an account of practices theory from its origins in critical hermeneutics (such as Heidegger, Gadamer and Ricoeur), as reflecting on the process
Description / Table of Contents:
Cover; Title; Copyright; Contents; Dedication; Co-Authors/Researchers; Preface: Audiences Everywhere: From Mall to Media - A Practices Perspective on Consumption; Advancing Narrative Analysis: Theory as Enabling Tool: Perspectives in Practices Initiating and Incorporating Projects; Introduction: Why Our (Re)Turn to Hermeneutics? Understanding as Ubiquitous Practice; PART I Global Theory: A Practices Perspective on People; 1 Audiences Entering Mall and Media: Visitors Projecting Everyday Practices; 2 Participatory Practices in Promotional Places: Consumers from Heidegger to Henry Jenkins
Description / Table of Contents:
3 Video Blogging and Branding on YouTube: Interpreting Ready-to-Hand UnderstandingPART II A Practices Perspective on Malaysian Consumers; 4 Consumers Constructing Marketing Meaning: Generic Practices in Participatory Online Media; 5 Consuming Sites: Malaysians Visiting Social Media: Ready-to-Hand Repertoires Presented as Practices; 6 Visitors Engaging in Mall Practices: Minimally Monitored Managing Meaning; Conclusion: Phenomenology's Practices Theory: New Hermeneutics/Old Heidegger?; Appendix: The Language Games of Embodied Consumption: Engaging with Equipment in Media Marketing Theory
Description / Table of Contents:
NotesWebsites; Bibliography; Index
Note:
Description based upon print version of record
