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  • 1
    ISBN: 9780415833967 , 9780415833974
    Language: English
    Pages: xiii, 269 Seiten , Illustrationen
    Edition: Second edition
    DDC: 910
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    Keywords: Heritage tourism ; Bildungstourismus ; Kulturerbe ; Kulturmanagement ; Tourismus
    Abstract: SECTION A: Setting the context -- Defining cultural tourism -- Challenges in achieving sustainable cultural tourism -- Issues, benefits, risks and costs -- SECTION B: Cultural assets. Cultural heritage management principles and practice (with special reference to World Heritage) -- Tangible cultural heritage -- Intangible cultural heritage and creative arts -- SECTION C: Tourism, the tourist and stakeholders. How tourism works -- The cultural tourism market: a cultural tourism typology -- Tourism attraction system, markers and gatekeepers -- SECTION D: Products. Cultural tourism products -- Assessing product potential -- Market appeal/Robusticity matrix: a site specific auditing tool -- SECTION E: Operationalization. Framework for understanding what is necessary for a successful attraction -- Applying planning and management frameworks -- Experience creation
    Description / Table of Contents: SECTION A: Setting the contextDefining cultural tourism -- Challenges in achieving sustainable cultural tourism -- Issues, benefits, risks and costs -- SECTION B: Cultural assets. Cultural heritage management principles and practice (with special reference to World Heritage) -- Tangible cultural heritage -- Intangible cultural heritage and creative arts -- SECTION C: Tourism, the tourist and stakeholders. How tourism works -- The cultural tourism market: a cultural tourism typology -- Tourism attraction system, markers and gatekeepers -- SECTION D: Products. Cultural tourism products -- Assessing product potential -- Market appeal/Robusticity matrix: a site specific auditing tool -- SECTION E: Operationalization. Framework for understanding what is necessary for a successful attraction -- Applying planning and management frameworks -- Experience creation.
    Note: Bob McKercher is the first author listed on the title page of the previous edition , Includes bibliographical references and index
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