ISBN:
9780700712090
Language:
English
Pages:
Online-Ressource (289 p)
Edition:
Online-Ausg.
Series Statement:
ConsumAsian Series
Parallel Title:
Print version Japanese Consumer Behaviour : From Worker Bees to Wary Shoppers
DDC:
306.30952
Keywords:
Electronic books
Abstract:
What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations
Description / Table of Contents:
Cover; Half Title; Title Page; Copyright Page; Table of Contents; Acknowledgements; Biographical Note; Introduction; 1 Material Conditions; 2 Emotional Responses; 3 That 'Typical Japanese', The Baby Boomer Salaryman; 4 Women Spread Their Wings; 5 Ideal Couples and Other Choices; 6 What's Happening to the Children?; 7 Growing Old in an Aging Japan; 8 Real Places, Imaginary Spaces; 9 Putting Japan in Perspective; References; Index
Note:
Description based upon print version of record
