ISBN:
9780415662932
Language:
English
Pages:
Online-Ressource (295 p)
Parallel Title:
Print version Digital Innovations for Mass Communications : Engaging the User
DDC:
302.231
Keywords:
Electronic books
Abstract:
In every field of mass communications-advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting-professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to t
Description / Table of Contents:
Cover; Title; Copyright; Dedication; CONTENTS; Author Biography; Preface: Digital Innovations for Mass Communications; Sources; SECTION I Essential Knowledge; 1 A Historical Perspective; Challenges, Critiques, and Amusements; Exercises; Sources; 2 Digital Media Consumer Types; Challenges, Critiques, and Amusements; Exercises; Sources; 3 Ethical and Legal Considerations; Challenges, Critiques, and Amusements; Exercises; Sources; 4 Visual Aesthetics; Challenges, Critiques, and Amusements; Exercises; Sources; SECTION II User-Generated Content; 5 Social Networks
Description / Table of Contents:
Challenges, Critiques, and AmusementsExercises; Sources; 6 Virtual Communities; Challenges, Critiques, and Amusements; Exercises; Sources; 7 Virtual Reality; Challenges, Critiques, and Amusements; Exercises; Sources; SECTION III Database-Generated Content; 8 Suggestive Innovations; Challenges, Critiques, and Amusements; Exercises; Sources; 9 Personalization; Challenges, Critiques, and Amusements; Exercises; Sources; 10 Mapping; Challenges, Critiques, and Amusements; Exercises; Sources; SECTION IV Software-Driven Content; 11 Games; Challenges, Critiques, and Amusements; Exercises; Sources
Description / Table of Contents:
12 SimulationsChallenges, Critiques, and Amusements; Exercises; Sources; 13 QR Codes; Challenges, Critiques, and Amusements; Exercises; Sources; 14 3D Displays; Challenges, Critiques, and Amusements; Exercises; Sources; 15 Apps; Challenges, Critiques, and Amusements; Exercises; Sources; SECTION V Immersive Experiences; 16 Transmedia Storytelling; Challenges, Critiques, and Amusements; Exercises; Sources; Conclusion: Tell Stories That Engage; Appendix: Short Story, "Virtual Photography: When Images Become Real"; Index
Note:
Description based upon print version of record
