ISBN:
0231124961
,
9780231124966
Language:
English
Pages:
Online-Ressource (xv, 309 p)
,
ill
Edition:
Online-Ausg. Palo Alto, Calif ebrary 2011 Electronic reproduction; Available via World Wide Web
Parallel Title:
Print version Living it up
DDC:
306.3
Keywords:
Luxuries Marketing
;
Affluent consumers Psychology
Abstract:
The democratization of luxury, Twitchell contends, has been the single most important marketing phenomenon of our times
Description / Table of Contents:
Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Over the Top: Americans in the Lap of Luxury -- 2. The Social Construction of Luxury: A Taxonomy of Taste -- 3. Let’s Go Shopping: The Streets of Material Dreams -- 4. Where Opuluxe Is Made and Who Makes It: LVMH and Condé Nast -- 5. How Luxury Becomes Necessity: The Work of Advertising -- 6. From Shirts to Tulips: A Musing on Luxury -- 7. Viva Las Vegas!: A Strip of Luxury -- 8. Still Learning from Las Vegas: How Luxury Is Turning Religious -- Conclusion: A (Mild) Defense of Luxury -- Selected Bibliography -- Index
Note:
Includes bibliographical references (p. 289-297) and index
,
Electronic reproduction; Available via World Wide Web
