ISBN:
9780415965132
Language:
English
Pages:
Online-Ressource (585 p.)
Parallel Title:
Print version Persuasion and Contemporary Culture
DDC:
303.3/42
Keywords:
Electronic books
Abstract:
Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory p
Description / Table of Contents:
Cover; Persuasion in Society; Copyright; Brief Contents; Detailed Contents; About the Authors; Preface; Introduction; Part 1: Understanding Persuasion; Chater 1. The Study of Persuasion; Chapter 2. The Psychology of Persuasion: Basic Concepts and Principles; Chapter 3. Persuasion Broadly Considered; Part 2: The Coactive Approach; Chapter 4. Coactive Persuasion; Chapter 5. Resources of Communication; Chapter 6. Framing and Reframing; Chapter 7. Cognitive Shorthands?; Chapter 8. Reasoning and Evidence; Part 3: Contexs for Persuasion
Description / Table of Contents:
Chapter 9. Going Public: Delivering a Presentation That PersuadesChapter 10. Persuasive Campaigns; Chapter 11. Staging Political Campaigns; Chapter 12. Analyzing Product Advertising; Chapter 13. Talking Through Differences: Persuasion in Social Conflicts; Chapter 14. Leading Social Movements; Chapter 15. More About Ethics; Index;
Note:
Description based upon print version of record
