ISBN:
9781422125007
Language:
English
Pages:
XIII, 286 S.
,
graph. Darst
DDC:
303.4833
Keywords:
Unternehmen
;
Produktgestaltung
;
Soziale Software
;
Kundenbindung
;
Fallstudie
;
Fallstudie
Note:
Literaturangaben
,
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell