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  • 1
    Online Resource
    Online Resource
    Strategic Event Leveraging : Models, Practices and Prospects (2021)
    Oxford : CAB International
    Details
    ISBN: 9781789247879
    Language: English
    Pages: 1 online resource (249 pages)
    Parallel Title: Erscheint auch als
    DDC: 394.2
    Keywords: Special events--Planning ; Special events--Management ; Strategic planning ; Electronic books
    Abstract: This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events.
    Note: Description based on publisher supplied metadata and other sources
    URL: lizenzpflichtig
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