ISBN:
9780749462659
Language:
English
Pages:
1 online resource (312 pages)
Edition:
2nd ed.
Series Statement:
Business Success
Parallel Title:
Erscheint auch als
DDC:
305.244
Keywords:
Small business marketing
;
Electronic books
;
Gerontology ; Congresses
;
Middle-aged gays ; Congresses
;
Older gays ; Congresses
;
Aging ; Congresses
Abstract:
Starting a Business from Home offers hundreds of ideas for setting up profitable and successful home-based businesses and includes practical advice on using the internet as a business tool.
Abstract:
Intro -- Contents -- Introduction -- The world of the self-employed -- Starting from home -- 01 Finding the right business opportunity -- Product or service -- Classic ways into business -- Employing other people's ideas -- Buying a business -- 02 Picking the right business for you -- Do you have what it takes? -- Is the business right for you? -- 03 Researching the market -- Understanding customers -- Segmenting markets -- Analysing competitors -- Carrying out DIY research -- 04 Business ownership and title issues -- Deciding on ownership -- Naming your venture -- Intellectual property matters -- 05 Operating from home -- Sizing up your space needs -- Checking out the rules -- Equipping for work -- Finding suppliers -- Insuring essentials -- Planning your daily life -- 06 Keeping the communication lines open -- Telephone systems -- Mailroom matters -- Computers: the vital tool -- Security and back-up systems -- 07 Bringing your product and service to market -- Deciding on your product or service range -- Promotion and advertising -- Pricing -- Distribution and selling -- Marketing legals -- 08 Building and using your website -- Website basics -- Getting seen -- Designing your website -- 09 Doing the numbers -- Keeping the books -- The business accounting reports -- Understanding the numbers -- Computing taxes -- 10 Raising the money -- Estimating financing needs -- Using your own resources -- Borrowing money -- Getting an investor -- Free money -- 11 Preparing a business plan -- Why you need a business plan -- Contents of the plan -- Tips on communicating the plan -- 12 Taking on employees -- Recruitment and selection -- Managing employees -- Legal issues in employing people -- Employment law in other jurisdictions -- 13 Growing profitably -- Optimizing resources -- Improving profit margins -- Bumping up sales -- 14 Starting up overseas.
Note:
Description based on publisher supplied metadata and other sources
URL:
https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=688569
