ISBN:
9781498568272
Language:
English
Pages:
xiii, 232 Seiten
,
Fotografien
DDC:
303.48/28
Keywords:
Place marketing
;
Branding (Marketing)
;
Kampagne
;
Strategie
;
Fremdbild
;
Ausland
;
Nationalbewusstsein
;
Fallstudie
;
Latin America Relations
;
Lateinamerika
;
Konferenzschrift 2015
;
Konferenzschrift
;
Konferenzschrift
;
Lateinamerika
;
Regionales Marketing
;
Tourismusmarketing
Abstract:
Foreword / Melissa Aronczyk -- Introduction: context and contestation / Dunja Fehimovic and Rebecca Ogden -- Promotion before nation branding : Chile at the world exhibitions / Andrea Paz Cerda Pereira -- The counter-narratives of nation branding : the case of Peru / Félix Lossio Chávez -- Living the brand : authenticity and affective capital in contemporary Cuban tourism / Rebecca Ogden -- Covert nation branding and the neoliberal subject : the case of "it's Colombia, not Columbia" / Paula Gómez Carrillo -- Resisting the brand, resisting the platform? : digital genres and the contestation of corporate powers in Belén Gache's radikal karaoke / Claire Taylor -- Protests, news, and nation branding : the role of foreign journalists in constructing and projecting the image of Brazil during the June 2013 demonstrations / César Jiménez-Martínez -- International love? "Latino" music videos, the Latin brand of universality, and pitbull / Andrew Ginger -- The paradoxes of the "Cuban brand" : authenticity, resistance, and heroic victimhood in Cuban film / Dunja Fehimovi? -- Branding, sense, and their threats / Brett Levinson -- Epilogue / Dunja Fehimovic and Rebecca Ogden -- About the contributors
Note:
Literaturhinweise, Register
,
Introduction : context and contestation
,
Promotion before nation branding : Chile at the world exhibitions
,
The counter-narratives of nation branding : the case of Peru
,
Living the brand : authenticity and affective capital in contemporary Cuban tourism
,
Covert nation branding and the neoliberal subject : the case of "it's Colombia, not Columbia"
,
Resisting the brand, resisting the platform? : digital genres and the contestation of corporate powers in Belén Gache's radikal karaoke
,
Protests, news, and nation branding : the role of foreign journalists in constructing and projecting the image of Brazil during the June 2013 demonstrations
,
International love? : "Latino" music videos, the Latin brand of universality, and pitbull
,
The paradoxes of the "Cuban brand"
,
Branding, sense, and their threats
