ISBN:
9780415859455
Language:
English
Pages:
xii, 201 pages
,
25 cm
Series Statement:
Routledge advances in regional economics, science and policy 2
Series Statement:
Routledge advances in regional economics, science and policy
DDC:
659.2/930776
Keywords:
Stadtmarketing
;
Markenartikel
;
Öffentlichkeitsarbeit
;
City promotion
;
Branding (Marketing)
;
Municipal government Public relations
;
Economic development
;
Stadtökonomie
;
Stadtentwicklung
;
Globalisierung
;
Wettbewerbsfähigkeit
;
Kommunalpolitik
;
Regionalpolitik
;
Stadtmarketing
;
Politische Ökonomie
Description / Table of Contents:
IntroductionChallenges of globalization -- Global urban hierarchy and asymmetry -- Underlying dynamics : city attraction hypothesis -- Living in a branded world -- City branding as a strategic tool -- Economic profiles of post-industrial cities -- From win-win situation to creative class struggle -- New paradigm for urban management -- Conclusion.
Note:
Includes bibliographical references (pages 168-196) and index
