ISBN:
9781598874365
Sprache:
Englisch
Seiten:
1 online resource (8501 pages)
Ausgabe:
1st edition
Schlagwort(e):
Audiobooks
Kurzfassung:
Great companies can fail-not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future.Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming-and how to respond for success.
Anmerkung:
Online resource; Title from title page (viewed June 13, 2001)
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Mode of access: World Wide Web.
