Online Resource
[Erscheinungsort nicht ermittelbar] : Pearson Education India
|
Boston, MA : Safari
Language:
English
Pages:
1 online resource (212 pages)
Edition:
1st edition
Keywords:
Electronic books ; local
Abstract:
"Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles.
Note:
Online resource; Title from title page (viewed January 8, 2017)
URL:
https://learning.oreilly.com/library/view/-/9789389588163/?ar
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