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  • 1
    Online Resource
    Online Resource
    New York, NY : American Management Association
    ISBN: 9780814430194 , 0814430198
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Edition: Revised edition.
    Parallel Title: Erscheint auch als
    Keywords: Sales management ; Sales personnel ; Electronic books ; Electronic books ; local
    Abstract: The sudden transformation from player to coach is a dramatic one, and managers are usually expected to make the transition under their own steam. This dilemma is faced by many high-powered salespeople. A compact primer on making the difficult move from a narrow independent workstyle to a host of diverse responsibilities, this guidebook is written in a quick-grasp, conversational style perfect for the new sales manager. In clear, simple terms it shows how to: * Plan sales force operations efficiently * Implement the plan * Appraise the sales force and operations * Control operations * Communicate up and down in the organization * Recruit and maintain the sales force From Selling to Managing gives the newly appointed manager everything he or she needs to be a success -- again.
    Note: Includes index. - Description based on print version record
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