Language:
English
Pages:
1 online resource (1 volume)
Keywords:
Marketing
;
Competition
;
Commerce
;
Electronic books
;
Electronic books ; local
Abstract:
New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.
Note:
Description based on online resource; title from cover page (Safari, viewed May 5, 2015)
URL:
https://learning.oreilly.com/library/view/-/53863MIT56118/?ar