ISBN:
9781629609492
,
1629609498
Language:
English
Pages:
1 online resource (1 volume)
,
illustrations
Edition:
Second edition.
Keywords:
JMP (Computer file)
;
Consumers ; Research
;
Mathematical analysis
;
Statistics ; Graphic methods
;
Mathematical statistics ; Data processing
;
Information visualization
;
Electronic books
;
Electronic books ; local
Abstract:
JMP 13 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending.
Note:
Includes bibliographical references and index. - Description based on online resource; title from title page (viewed March 16, 2017)
URL:
https://learning.oreilly.com/library/view/-/9781629609492/?ar
