ISBN:
0080455735
,
9780080455730
Language:
English
Pages:
1 online resource (xvii, 724 pages)
,
illustrations (chiefly color)
Series Statement:
Morgan Kaufmann series in interactive technologies
Parallel Title:
Erscheint auch als
Parallel Title:
Erscheint auch als
DDC:
658.5/03
Keywords:
Produits commerciaux / Gestion
;
Produits nouveaux
;
Recherche industrielle
;
TECHNOLOGY & ENGINEERING / Industrial Technology
;
TECHNOLOGY & ENGINEERING / Industrial Engineering
;
BUSINESS & ECONOMICS / Production & Operations Management
;
Product management
;
New products
;
Research, Industrial
;
New products
;
Product management
;
Research, Industrial
;
Computing Methodologies
;
User-Computer Interface
;
Technology
;
Product management
;
New products
;
Research, Industrial
;
Product management
;
New products
;
Research, Industrial
;
Produktentwicklung
;
Marktforschung
;
Zielgruppe
;
Industriedesign
;
Kundenorientierung
;
Produktentwicklung
;
Industriedesign
;
Kundenorientierung
;
Marktforschung
;
Zielgruppe
Abstract:
"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing"--Resource description page
Note:
Includes bibliographical references (pages 693-705) and indexes
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
Volltext
(URL des Erstveröffentlichers)
