ISBN:
9780471738312
Language:
English
Pages:
Online-Ressource (546 p.)
Edition:
5th ed
Edition:
Online-Ausg.
Series Statement:
The Wiley event management series
Parallel Title:
Print version Special Events : The Roots and Wings of Celebration
DDC:
394.26068
Keywords:
Electronic books
Abstract:
From the foremost authority, the definitive guide to your career as an event leader! Today's special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual. Twenty-first-century event leaders acknowledge these roots while moving the event management profession toward the new possibilities presented by our globalizing world. Special Events: The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Fill
Description / Table of Contents:
Special Events: The Roots and Wings of Celebration; DEDICATION; CONTENTS; FOREWORD; PREFACE; ACKNOWLEDGMENTS; Part One: Theory of Event Leadership; Part Two: Event Administration; Part Three: Event Coordination; Part Four: Event Marketing; Part Five: Legal, Ethical, and Risk Management; Part Six: Technology and Professional Development; APPENDICES; INDEX; Photos;
Note:
Description based upon print version of record
