ISBN:
9781771880237
Sprache:
Englisch
Seiten:
1 Online-Ressource (375 p)
Paralleltitel:
Print version Lee, Seungwon ""Shawn The 21st Century Meeting and Event Technologies : Powerful Tools for Better Planning, Marketing, and Evaluation
DDC:
338.4791
Schlagwort(e):
Electronic books
Kurzfassung:
Front Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Foreword -- Preface -- Ackowledgment -- About the Authors -- Introduction -- PART I: The Traditions and Trajectory of Meeting and Event Technology -- CHAPTER 1: The History of Meetingand Event Technology -- CHAPTER 2: Using the Right Technologyfor the Right Purpose -- CHAPTER 3: Meeting and EventSearch Engine Optimization -- CHAPTER 4: Venue and Suppliers Search Technology -- PART II: Meeting and Event Technology for Design, Planning, and Evaluation -- CHAPTER 5: Meeting and Event DesignTechnology
Kurzfassung:
CHAPTER 6: Meeting and Event Administration Technology Solutions (Intranet and Other Internal Solutions) -- CHAPTER 7: Virtual Meetings and Events -- CHAPTER 8: Evaluation of Meeting and Event Technology -- PART III: Successful Marketing of Meetings and Events through Technology -- CHAPTER 9: Marketing with Wikis, Websites, Blogs, and Podcasts -- CHAPTER 10: Meeting and Event Social Media and Network TechnologySolutions -- CHAPTER 11: Mobile Applications for Meeting and Event Marketing -- CHAPTER 12: Guest-Generated Content -- CHAPTER 13: Registration and TransactionSystems
Kurzfassung:
CHAPTER 14: Crowdsourcing for Events -- PART IV: The Future of Meeting and Events Technology -- CHAPTER 15: Futuristic Tech Trends That Will Influence Our Events -- Meeting and Event Technology: Case Studies -- Back Cover
Anmerkung:
Description based upon print version of record
