Ihre E-Mail wurde erfolgreich gesendet. Bitte prüfen Sie Ihren Maileingang.

Leider ist ein Fehler beim E-Mail-Versand aufgetreten. Bitte versuchen Sie es erneut.

Vorgang fortführen?

Exportieren
Filter
  • BSZ  (7)
  • Englisch  (7)
  • Safari Tech Books Online
Datenlieferant
Materialart
Sprache
  • Englisch  (7)
Erscheinungszeitraum
Verfasser
Verlag/Herausgeber
Schlagwörter
  • 1
    Online-Ressource
    Online-Ressource
    We the media : grassroots journalism by the people, for the people (2004)
    Beijing ; : O'Reilly | Boston, MA :Safari,
    Details
    Sprache: Englisch
    Seiten: xviii, 299 p. ; , 23 cm
    Ausgabe: 1st ed.
    DDC: 302.23/0973
    Schlagwort(e): Facts and Comparisons electronic resources ; Digital media ; United States ; Internet ; Political aspects ; United States ; Internet ; Social aspects ; United States ; Mass media and technology ; United States ; Online journalism ; United States ; Web publishing ; United States ; Electronic books ; local
    Kurzfassung: " We the Media , has become something of a bible for those who believe the online medium will change journalism for the better." -Financial Times Big Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and digital cameras, these readers-turned-reporters are transforming the news from a lecture into a conversation. In We the Media , nationally acclaimed newspaper columnist and blogger Dan Gillmor tells the story of this emerging phenomenon and sheds light on this deep shift in how we make--and consume--the news. Gillmor shows how anyone can produce the news, using personal blogs, Internet chat groups, email, and a host of other tools. He sends a wake-up call tonewsmakers-politicians, business executives, celebrities-and the marketers and PR flacks who promote them. He explains how to successfully play by the rules of this new era and shift from "control" to "engagement." And he makes a strong case to his fell journalists that, in the face of a plethora of Internet-fueled news vehicles, they must change or become irrelevant. Journalism in the 21st century will be fundamentally different from the Big Media oligarchy that prevails today. We the Media casts light on the future of journalism, and invites us all to be part of it. Dan Gillmor is founder of Grassroots Media Inc., a project aimed at enabling grassroots journalism and expanding its reach. The company's first launch is Bayosphere.com, a site "of, by, and for the San Francisco Bay Area." Dan Gillmor is the founder of the Center for Citizen Media, a project to enable and expand reach of grassroots media. From 1994-2004, Gillmor was a columnist at the San Jose Mercury News , Silicon Valley's daily newspaper, and wrote a weblog for SiliconValley.com. He joined the Mercury News after six years with the Detroit Free Press . Before that, he was with the Kansas City Times and several newspapers in Vermont. He has won or shared in several regional and national journalism awards. Before becoming a journalist he played music professionally for seven years.
    Anmerkung: "Web site directory": p. 251-257. - Includes bibliographical references (p. 261-279) and index
    URL: https://learning.oreilly.com/library/view/-/0596007337/?ar
    URL: https://learning.oreilly.com/library/view/-/0596007337/?ar
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
    Online-Ressource
    BSZ
    GBV
    MPI Ethno. Forsch.
  • 2
    Online-Ressource
    Online-Ressource
    In your face : how American marketing excess fuels anti-Americanism (2004)
    Upper Saddle River, NJ : Financial Times Prentice Hall | Boston, MA :Safari,
    Details
    Sprache: Englisch
    Seiten: xviii, 206 p. ; , 24 cm
    DDC: 303.48/273
    Schlagwort(e): Advertising ; Moral and ethical aspects ; United States ; Anti-Americanism ; Export marketing ; Moral and ethical aspects ; United States ; Export marketing ; Political aspects ; United States ; Electronic books ; local
    Kurzfassung: Globalization, commercialization and Americanization are changing the lives of almost everybody on the planet. The uniqueness of this book is that it tackles these trends together, and head-on. The balance of knowledge and feeling makes it an important book in a field plagued by one-sided pro- and anti- pieces.-David Arnold, author of The Mirage of Global Markets Millions of people around the world have come to despise the United States. One of the biggest reasons is American "in-your-face" marketing, which treats people everywhere as 24 × 7 consumers, drives U.S. free market materialism at the expense of local values, and seeks to "McDonaldize" the entire globe. In this book, one of the world's leading experts on global marketing steps back to see its true impact. Johny K. Johansson looks at American marketing from the perspective of the non-U.S. consumer: as the first wave of a cultural assault by an arrogant, wasteful society of overfed, gas-guzzling, SUV-driving bullies. Johansson considers the Bush administration's "repositioning" of America and the post-9/11 collapse of American popularity from the perspective of a professional global marketer. He then offers practical guidance for marketers who wish to succeed in global markets without becoming "ugly Americans." Meet the new "ugly American"-American marketers abroad: loud, short-sighted, and ineffective Live by the brand, die by the brand-Why American brands are the #1 targets of the anti-globalization movement One size does not fit all-No matter how much global marketers say it does After 9/11: The disastrous "repositioning" of America-Bush unilateralism versus traditional American values Toward a more humane global marketing-Local awareness and respect and the long-term route to sustainable profit The new global rebellion against American marketing "In-your-face" American marketing-the not-so-hidden cause of global anti-Americanism. The "repositioning" of America and why American popularity overseas has collapsed How to profitably market internationally, without promoting anti-Americanism A desperately needed wake-up call for American companies in global markets In Your Face reveals the new worldwide rebellion that's brewing against American marketing. Renowned international marketing expert Johny K. Johansson explains why global customers will no longer put up with the traditional tactics of western companies. Most important, he offers a new path to sustainable profits-a path based o...
    Anmerkung: Includes bibliographical references and index
    URL: lizenzpflichtig
    URL: lizenzpflichtig
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
    Online-Ressource
    BSZ
    GBV
    MPI Ethno. Forsch.
  • 3
    Online-Ressource
    Online-Ressource
    Inside Arthur Andersen : shifting values, unexpected consequences (2003)
    Upper Saddle River, N.J. : FT Prentice Hall | Boston, MA :Safari,
    Details
    Sprache: Englisch
    Seiten: xvii, 185 p. ; , 24 cm
    DDC: 302.35
    Schlagwort(e): Arthur Andersen & Co ; Corporate culture ; Electronic books ; local
    Kurzfassung: " Inside Arthur Andersen provides a perceptive analysis of the changes in cultural values that took Andersen from the top of the accounting profession to its doom.The authors do a superb job of analyzing the historical Andersen culture and the varied forces that led to dramatic changes in that culture in recent years. In addition, the authors display great insight into what made Andersen great and the changes that led it to fail, while also raising serious questions about the remaining accounting firms and whether they understand how they must change to survive. In the struggle between public interest and private profit, private profit won out only to cause Andersen to fail."-Arthur R. Wyatt, Retired Partner, Arthur Andersen, former member, FASB, and past Chairman, IASC "This book provides a thought-provoking account of how the firm's culture changed over time. It is balanced and helped me make sense of what happened to our once-great firm."-James Brennan, former Associate Partner, Andersen Consulting "This author team is the best to provide insider insights and credible explanations of what happened at Arthur Andersen and why it happened. The story they tell contains valuable lessons for all companies and leaders and is a must-read for anyone interested in the health and well-being of companies today."-D.Quinn Mills, Harvard Business School, and author of Wheel, Deal, and Steal . "The wave of corporate financial scandals has served to emphasize the critical role of the external auditor in maintaining a market economy. Arthur Andersen had a distinguished history of being the 'gold standard' of the profession. How this highly respected firm lost its bearings is the subject of a superb, serious study by former Andersen employees. Inside Arthur Andersen is and will remain the definitive explanation of the downward spiral to Enron."-Leonard R. Sayles, Professor Emeritus, Graduate School of Business, Columbia University " Inside Arthur Andersen provides a lively excursion through the conflicting goals and values that permeate organizations in general and the public accounting profession in particular. The story of the birth and death of the Arthur Andersen firm is loaded with lessons for us all. This book should appeal especially to readers who want an overview of the dramatic consequences of Andersen's changing values through the years."-Charles T. Horngren, Stanford Graduate School of Business " Inside Arthur Andersen provides an outstanding chro...
    Anmerkung: Includes bibliographical references and index
    URL: lizenzpflichtig
    URL: lizenzpflichtig
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
    Online-Ressource
    BSZ
    GBV
    MPI Ethno. Forsch.
  • 4
    Online-Ressource
    Online-Ressource
    Money changes everything : how global prosperity is reshaping our needs, values, and lifestyles (2003)
    Upper Saddle River, N.J. : Financial Times Prentice Hall | Boston, MA :Safari,
    Details
    Sprache: Englisch
    Seiten: xix, 245 p. , ill. ; , 24 cm
    DDC: 306.3
    Schlagwort(e): Globalization ; Money ; Wealth ; Electronic books ; local
    Kurzfassung: The debate on globalization is over. Globalization has won, and it's working. In Money Changes Everything , Peter Marber offers incontrovertible proof that new prosperity is spreading worldwide and transforming everything it touches: culture, religion, families, politics, education, leisure, and much more. Marber reveals what to expect in your own life, business, and investments--and how to profit from the deepest and most rapid changes in human history.
    Anmerkung: Includes bibliographical references (p. 207-235) and index
    URL: lizenzpflichtig
    URL: lizenzpflichtig
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
    Online-Ressource
    BSZ
    GBV
    MPI Ethno. Forsch.
  • 5
    Online-Ressource
    Online-Ressource
    Making the information society : experience, consequences, and possibilities (2002)
    Upper Saddle River, NJ : Prentice Hall | Boston, MA :Safari,
    Details
    Sprache: Englisch
    Seiten: xxiv, 469 p. ; , 24 cm
    DDC: 303.48/33
    Schlagwort(e): Information society ; United States ; Information technology ; Economic aspects ; United States ; Information technology ; Social aspects ; United States ; Electronic books ; local
    Kurzfassung: Making the Information Society illuminates the complex chain of experiences,consequences, and possibilities that launched the information age in theU.S., and drive it onward today. Dr. James Cortada shows how Americans haveleveraged information technology in every area of their lives -- and offersa provocative look at the next phase of this new American revolution.
    Anmerkung: Includes bibliographical references and index
    URL: lizenzpflichtig
    URL: lizenzpflichtig
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
    Online-Ressource
    BSZ
    GBV
    MPI Ethno. Forsch.
  • 6
    Online-Ressource
    Online-Ressource
    Design for community : the art of connecting real people in virtual places (2002)
    Indianapolis, Ind. : New Riders | Boston, MA :Safari,
    Details
    Sprache: Englisch
    Seiten: xxvii, 307 p. , ill. ; , 23 cm
    DDC: 303.48/33
    Schlagwort(e): Community ; Electronic discussion groups ; Internet ; Social aspects ; Online chat groups ; Web sites ; Design ; World Wide Web ; Social aspects ; Electronic books ; local
    Kurzfassung: This book is available as an Adobe Reader eBook on the publisher's website:  newriders.com Communities are part of all successful web sites in one way or another. It looks at the different stages that must be understood: Philosophy: Why does your site need community? What are your measures of success? Architecture: How do you set up a site to createpositive experience? How do you coax people out of their shells and get them to share their experiences online? Design: From color choice to HTML, how do you design the look of a community area? Maintenance: This section will contain stories of failed web communities, and what they could have done to stay on track, as well as general maintenance tips and tricks for keeping your community "garden" growing.
    Anmerkung: Includes index
    URL: https://learning.oreilly.com/library/view/-/0735710759/?ar
    URL: https://learning.oreilly.com/library/view/-/0735710759/?ar
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
    Online-Ressource
    BSZ
    GBV
    MPI Ethno. Forsch.
  • 7
    Online-Ressource
    Online-Ressource
    Mastering self-leadership : empowering yourself for personal excellence (1999)
    Upper Saddle River, N.J. : Prentice Hall | Boston, MA :Safari,
    Details
    Sprache: Englisch
    Seiten: xii, 132 p. , ill. ; , 24 cm
    Ausgabe: 2nd ed.
    DDC: 303.3/4
    Schlagwort(e): Leadership ; Self-actualization (Psychology) ; Electronic books ; local
    Kurzfassung: A brief inexpensive paperback on self-management. KEY TOPICS: This book explores methods for achieving personal goals using self-assessment, self-reward, and self-punishment concepts and exercises. This revision includes a new chapter on Self Leadership within Teams. The practical, applied assessment exercises and activities both build and reinforce the skills all managers need to manage themselves and employees.
    Anmerkung: Includes bibliographical references and index
    URL: lizenzpflichtig
    URL: lizenzpflichtig
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
    Online-Ressource
    BSZ
    GBV
    MPI Ethno. Forsch.
Schließen ⊗
Diese Webseite nutzt Cookies und das Analyse-Tool Matomo. Weitere Informationen finden Sie hier...