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  • English  (3)
  • Rand Corporation  (3)
  • Santa Monica, Calif : Rand  (3)
  • TECHNOLOGY & ENGINEERING ; Military Science  (3)
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  • English  (3)
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  • 1
    ISBN: 9780833032898 , 0833034103 , 0833032925 , 0833032895 , 9780833032928 , 9780833034106
    Language: English
    Pages: 1 Online-Ressource (xxiv, 390 pages)
    Edition: [S.l.] HathiTrust Digital Library 2010 Electronic reproduction
    Series Statement: MR / Rand Corporation MR-1576-RC
    Series Statement: MR/Rand Corporation MR-1576-RC
    Parallel Title: Print version New challenges, new tools for defense decisionmaking
    Keywords: National security ; World politics 21st century ; National security ; World politics ; Electronic books ; Military readiness ; National security ; World politics ; TECHNOLOGY & ENGINEERING ; Military Science ; United States ; HISTORY ; Military ; Other ; POLITICAL SCIENCE ; International Relations ; General ; Military policy ; Decision making ; United States Defenses ; United States Military policy ; Decision making ; United States ; United States ; Electronic books
    Abstract: It is still easy to underestimate how much the collapse of the Soviet Union and the end of the Cold War?and then the terrorist attacks of September 11, 2001 -- transformed the task of American foreign and defense policymaking. In place of predictability (if a sometimes terrifying predictability), the world is now very unpredictable. In place of a single overriding threat and benchmark by which all else could be measured, a number of possible threats have arisen, not all of them states. In place of force-on-force engagements, U.S. defense planners have to assume "asymmetric" threats -- ways not to defeat U.S. power but to render it irrelevant. This book frames the challenges for defense policy that the transformed world engenders, and it sketches new tools for dealing with those challenges -- from new techniques in modeling and gaming, to planning based on capabilities rather than threats, to personnel planning and making use of "best practices" from the private sector
    Abstract: It is still easy to underestimate how much the collapse of the Soviet Union and the end of the Cold War?and then the terrorist attacks of September 11, 2001 -- transformed the task of American foreign and defense policymaking. In place of predictability (if a sometimes terrifying predictability), the world is now very unpredictable. In place of a single overriding threat and benchmark by which all else could be measured, a number of possible threats have arisen, not all of them states. In place of force-on-force engagements, U.S. defense planners have to assume "asymmetric" threats -- ways not to defeat U.S. power but to render it irrelevant. This book frames the challenges for defense policy that the transformed world engenders, and it sketches new tools for dealing with those challenges -- from new techniques in modeling and gaming, to planning based on capabilities rather than threats, to personnel planning and making use of "best practices" from the private sector
    Note: "MR-1576-RC , Includes bibliographical references and index , Use copy Restrictions unspecified star MiAaHDL , Electronic reproduction , Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
    URL: Volltext  (kostenfrei)
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  • 2
    ISBN: 9780833033413 , 0833035983 , 0833033417 , 9780833035981
    Language: English
    Pages: 1 Online-Ressource (xvii, 95 pages)
    Parallel Title: Print version Dertouzos, James N., 1950- Is military advertising effective?
    Keywords: Advertising Evaluation ; Advertising ; Electronic books ; Advertising ; Evaluation ; Recruiting and enlistment ; Military Administration ; Military & Naval Science ; Law, Politics & Government ; United States ; TECHNOLOGY & ENGINEERING ; Military Science ; HISTORY ; Military ; Other ; POLITICAL SCIENCE ; Political Freedom ; United States Armed Forces ; Recruiting, enlistment, etc ; United States ; Electronic books
    Abstract: The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data
    Abstract: The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data
    Note: "Prepared for the Office of the Secretary of Defense , Includes bibliographical references
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  • 3
    Online Resource
    Online Resource
    Santa Monica, Calif : Rand
    ISBN: 9780833048288 , 0833048287 , 9780833027436 , 0585245487 , 0833027433 , 9780585245485
    Language: English
    Pages: 1 Online-Ressource (xviii, 174 pages)
    Parallel Title: Print version Byman, Daniel, 1967- Air power as a coercive instrument
    Keywords: Military planning ; Air power ; Air power ; Military planning ; Air power ; Air power ; Air power ; Military planning ; United States ; Air power ; Military doctrine ; TECHNOLOGY & ENGINEERING ; Military Science ; Air Force ; Coercive force ; POLITICAL SCIENCE ; Security (National & International) ; Electronic books
    Abstract: Coercion--the use of threatened force to induce an adversary to change its behavior--is a critical function of the U.S. military. U.S. forces have recently fought in the Balkans, the Persian Gulf, and the Horn of Africa to compel recalcitrant regimes and warlords to stop repression, abandon weapons programs, permit humanitarian relief, and otherwise modify their actions. Yet despite its overwhelming military might, the United States often fails to coerce successfully. This report examines the phenomenon of coercion and how air power can contribute to its success. Three factors increase the likelihood of successful coercion: (1) the coercer's ability to raise the costs it imposes while denying the adversary the chance to respond (escalation dominance); (2) an ability to block an adversary's military strategy for victory; and (3) an ability to magnify third-party threats, such as internal instability or the danger posed by another enemy. Domestic political concerns (such as casualty sensitivity) and coalition dynamics often constrain coercive operations and impair the achievement of these conditions. Air power can deliver potent and credible threats that foster the above factors while neutralizing adversary countercoercive moves. When the favorable factors are absent, however, air power--or any other military instrument--will probably fail to coerce. Policymakers' use of coercive air power under inauspicious conditions diminishes the chances of using it elsewhere when the prospects of success would be greater
    Note: "Project Air Force, Rand , "MR-1061-AF , Includes bibliographical references (pages 161-174)
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