ISBN:
9781785366949
Sprache:
Englisch
Seiten:
1 Online-Ressource (3 v)
,
cm
Serie:
An Elgar reference collection
Serie:
The international library of critical writings on business and management 6
Serie:
Edward Elgar E-Book Archive
Paralleltitel:
Erscheint auch als International marketing
DDC:
658.84
Schlagwort(e):
Internationales Marketing
;
Marketingtheorie
;
Export marketing
;
Export marketing
;
Electronic books
Kurzfassung:
This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies. International Marketing: Modern and Classic Papers is a major three-volume work, with the material being divided into twenty sections, each part seeking to achieve a balance between the conceptual and the empirical, the explanatory and the exploratory. It will be essential reading for both scholars, researchers, graduate students and practitioners grappling with the complexities of marketing in the new globalized world
Kurzfassung:
Daniel C. Bello and Ritu Lohtia (1995), 'Export Channel Design: The Use of Foreign Distributors and Agents', Journal of the Academy of Marketing Science, 23 (2), 83-93 -- Anthony E. Boardman, Daniel M. Shapiro and Aidan R. Vining (1997), 'The Role of Agency Costs in Explaining the Superior Performance of Foreign MNE Subsidiaries', International Business Review, 6 (3), June, 295-317 -- Kathleen M. Eisenhardt (1989), 'Agency Theory: An Assessment and Review', Academy of Management Review, 14 (1), January, 57-74 -- Paul Ellis (2003), 'Are International Trade Intermediaries Catalysts in Economic Development? A New Research Agenda', Journal of International Marketing, 11 (1), 73-96 -- Kendall Roth and Sharon O'Donnell (1996), 'Foreign Subsidiary Compensation Strategy: An Agency Theory Perspective', Academy of Management Journal, 39 (3), June, 678-703 -- Erin Anderson and Anne T. Coughlan (1987), 'International Market Entry and Expansion via Independent or Integrated Channels of Distribution', Journal of Marketing, 51 (1), January, 71-82 -- Preet S. Aulakh and Masaaki Kotabe (1997), 'Antecedents and Performance Implications of Channel Integration in Foreign Markets', Journal of International Business Studies, 28 (1), First Quarter, 145-75 -- Ramesh T. Iyer and John S. Hill (1996), 'International Direct Marketing Strategies: A US-European Comparison', European Journal of Marketing, 30 (3), 65-83 -- Sudhir H. Kale and Roger P. McIntyre (1991), 'Distribution Channel Relationships in Diverse Cultures', International Marketing Review, 8 (3), 31-45 -- Constantine S. Katsikeas, Mark M.H. Goode and Eva Katsikea (2000), 'Sources of Power in International Marketing Channels', Journal of Marketing Management, 16, 185-202 -- Riyad Eid (2005), 'International Internet Marketing: A Triangulation Study of Drivers and Barriers in the Business-to-Business Context in the United Kingdom', Marketing Intelligence and Planning, 23 (3), 266-80 -- Jim Hamill (1997), 'The Internet and International Marketing', International Marketing Review, 14 (5), 300-323 -- Stuart J. Barnes, Hans H. Bauer, Marcus M. Neumann and Frank Huber (2007), 'Segmenting Cyberspace: A Customer Typology for the Internet', European Journal of Marketing, 41 (1/2), 71-93 -- V. Kanti Prasad, K. Ramamurthy and G.M. Naidu (2001), 'The Influence of Internet-Marketing Integration on Marketing Competencies and Export Performance', Journal of International Marketing, 9 (4), 82-110 -- Saeed Samiee (1998), 'Exporting and the Internet: A Conceptual Perspective', International Marketing Review, 15 (5), 413-26 -- Geert Hofstede (1983), 'The Cultural Relativity of Organizational Practices and Theories', Journal of International Business Studies, 14 (2), Fall, 75-89 -- Sudhir H. Kale (1991), 'Culture-specific Marketing Communications: An Analytical Approach', International Marketing Review, 8 (2), 18-30 -- Lee C. Simmons and Robert M. Schindler (2003), 'Cultural Superstitions and the Price Endings Used in Chinese Advertising', Journal of International Marketing, 11 (2), 101-11 -- David A. Griffith (2002), 'The Role of Communication Competencies in International Business Relationship Development', Journal of World Business, 37 (4), Winter, 256-65
Kurzfassung:
Horst Raff and Young-Han Kim (1999), 'Optimal Export Policy in the Presence of Informational Barriers to Entry and Imperfect Competition', Journal of International Economics, 49 (1), October, 99-123 -- Jim Bell, Rod McNaughton, Stephen Young and Dave Crick (2003), 'Towards an Integrative Model of Small Firm Internationalisation', Journal of International Entrepreneurship, 1, 339-62 -- Sylvie Chetty and Desiree Blankenburg Holm (2000), 'Internationalisation of Small to Medium-Sized Manufacturing Firms: A Network Approach', International Business Review, 9, 77-93 -- Nicole Coviello and Hugh Munro (1997), 'Network Relationships and the Internationalisation Process of Small Software Firms', International Business Review, 6 (4), August, 361-86 -- Rod B. McNaughton (2002), 'The Use of Multiple Export Channels by Small Knowledge-Intensive Firms', International Marketing Review, 19 (2), 190-203 -- Bill Merrilees and James H. Tiessen (1999), 'Building Generalizable SME International Marketing Models Using Case Studies', International Marketing Review, 16 (4/5), 326-44 -- Tage Koed Madsen and Per Servais (1997), 'The Internationalization of Born Globals: An Evolutionary Process?', International Business Review, 6 (6), December, 561-83 -- Øystein Moen (2002), 'The Born Globals: A New Generation of Small European Exporters', International Marketing Review, 19 (2), 156-75 -- Benjamin M. Oviatt and Patricia Phillips McDougall (1994), 'Toward a Theory of International New Ventures', Journal of International Business Studies, 25 (1), First Quarter, 45-64 -- Michael W. Rennie (1993), 'Born Global', McKinsey Quarterly, 4, 45-52 -- D. Deo Sharma and Anders Blomstermo (2003), 'The Internationalization Process of Born Globals: A Network View', International Business Review, 12 (6), December, 739-53 -- Rohit Deshpandé, John U. Farley and Frederick E. Webster Jr. (2000), 'Triad Lessons: Generalizing Results on High Performance Firms in Five Business-to-Business Markets', International Journal of Research in Marketing, 17, 353-62 -- Subhash C. Jain (1989), 'Standardization of International Marketing Strategy: Some Research Hypotheses', Journal of Marketing, 53 (1), January, 70-79 -- W. Chan Kim and R.A. Mauborgne (1987), 'Cross-Cultural Strategies', Journal of Business Strategy, 7 (4), Spring, 28-35 -- Carl Arthur Solberg (1997), 'A Framework for Analysis of Strategy Development in Globalizing Markets', Journal of International Marketing, 5 (1), 9-30 -- Yoram Wind, Susan P. Douglas and Howard V. Perlmutter (1973), 'Guidelines for Developing International Marketing Strategies', Journal of Marketing, 37 (2), April, 14-23 -- Poul H. Andersen and Jesper Strandskov (1998), 'International Market Selection: A Cognitive Mapping Perspective', Journal of Global Marketing, 11 (3), 65-84 -- Susan P. Douglas and C. Samuel Craig (2006), 'On Improving the Conceptual Foundations of International Marketing Research', Journal of International Marketing, 14 (1), 1-22 -- Bruce D. Keillor, G. Tomas M. Hult, Robert C. Erffmeyer and Emin Babakus (1996), 'NATID: The Development and Application of a National Identity Measure for Use in International Marketing', Journal of International Marketing, 4 (2), 57-73
Kurzfassung:
Matthew B. Myers, Roger J. Calantone, Thomas J. Page Jr. and Charles R. Taylor (2000), 'Academic Insights: An Application of Multiple-Group Causal Models in Assessing Cross-Cultural Measurement Equivalence', Journal of International Marketing, 8 (4), 108-21 -- Lloyd C. Russow and Sam C. Okoroafo (1996), 'On the Way Towards Developing a Global Screening Model', International Marketing Review, 13 (1), 46-64 -- Ruth N. Bolton and Matthew B. Myers (2003), 'Price-Based Global Market Segmentation for Services', Journal of Marketing, 67 (3), July, 108-28 -- Kenneth C. Gehrt and Soyeon Shim (2003), 'Situational Segmentation in the International Marketplace: The Japanese Snack Market', International Marketing Review, 20 (2), 180-94 -- Kristiaan Helsen, Kamel Jedidi and Wayne S. DeSarbo (1993), 'A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns', Journal of Marketing, 57 (4), October, 60-71 -- Frenkel Ter Hofstede, Jan-Benedict E.M. Steenkamp and Michel Wedel (1999), 'International Market Segmentation Based on Consumer-Product Relations', Journal of Marketing Research, XXXVI (1), February, 1-17 -- Peter G.P. Walters (1997), 'Global Market Segmentation: Methodologies and Challenges', Journal of Marketing Management, 13, 165-77 -- Warren J. Keegan (1995), 'Global Product Management: Strategic Alternatives', in Stanley J. Paliwoda (ed) and John K. Ryans, Jr. (ed) (eds), International Marketing Reader, Chapter 7, London, UK and New York, NY: Routledge, 105-9 -- Gary Knight (1999), 'International Services Marketing: Review of Research, 1980-1998', Journal of Services Marketing, 13 (4/5), 347-60 -- Helen Perks and Veronica Wong (2003), 'Guest Editorial: Research in International New Product Development - Current Understanding and Future Imperatives', International Marketing Review, 20 (4), 344-52 -- James Wills, A. Coskun Samli and Laurence Jacobs (1991), 'Developing Global Products and Marketing Strategies: A Construct and a Research Agenda', Journal of the Academy of Marketing Science, 19 (1), 1-10 -- Lyn S. Amine (1993), 'Linking Consumer Behavior Constructs to International Marketing Strategy: A Comment on Wills, Samli, and Jacobs and an Extension', Journal of the Academy of Marketing Science, 21 (1), Winter, 71-7 -- A. Coskun Samli, James R. Wills, Jr. and Laurence Jacobs (1993), 'Developing Global Products and Marketing Strategies: A Rejoinder', Journal of the Academy of Marketing Science, 21 (1), Winter, 79-83 -- Henry F.L. Chung (2003), 'International Standardization Strategies: The Experiences of Australian and New Zealand Firms Operating in the Greater China Markets', Journal of International Marketing, 11 (3), 48-82 -- Dennis M. Sandler and David Shani (1992), 'Brand Globally but Advertise Locally?: An Empirical Investigation', International Marketing Review, 9 (4), 18-31 -- Saeed Samiee and Kendall Roth (1992), 'The Influence of Global Marketing Standardization on Performance', Journal of Marketing, 56 (2), April, 1-17 -- Carl Arthur Solberg (2000), 'Educator Insights: Standardization or Adaptation of the International Marketing Mix: The Role of the Local Subsidiary/Representative', Journal of International Marketing, 8 (1), 78-98 -- Marios Theodosiou and Leonidas C. Leonidou (2003), 'Standardization versus Adaptation of International Marketing Strategy: An Integrative Assessment of the Empirical Research', International Business Review, 12 (2), April, 141-71 -- David A. Griffith, Aruna Chandra and John K. Ryans, Jr. (2003), 'Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging', Journal of International Marketing, 11 (3), 30-47
Kurzfassung:
Recommended readings (Machine generated): Peter Buckley (2002), 'International Business versus International Marketing', International Marketing Review, 19 (1), 16-20 -- Michael R. Czinkota and Ikka A. Ronkainen (2003), 'An International Marketing Manifesto', Journal of International Marketing, 11 (1), 13-27 -- Peter Doyle (2000), 'Valuing Marketing's Contribution', European Management Journal, 18 (3), June, 233-45 -- Kenneth Simmonds (1999), 'Executive Insights: International Marketing - Avoiding the Seven Deadly Traps', Journal of International Marketing, 7 (2), 51-62 -- Vern Terpstra (1987), 'The Evolution of International Marketing', International Marketing Review, 4 (2), Summer, 47-59 -- S. Tamer Cavusgil (1998), 'Perspectives: Knowledge Development in International Marketing', Journal of International Marketing, 6 (2), 103-12 -- Stephen E. Christophe and Hun Lee (2005), 'What Matters about Internationalization: A Market-Based Assessment', Journal of Business Research, 58 (5), 636-43 -- Jan Johanson and Jan-Erik Vahlne (1990), 'The Mechanism of Internationalisation', International Marketing Review, 7 (4), 11-24 -- Yigang Pan and David K. Tse (2000), 'The Hierarchical Model of Market Entry Modes', Journal of International Business Studies, 31 (4), Fourth Quarter, 535-54 -- Jeryl Whitelock (2002), 'Theories of Internationalisation and their Impact on Market Entry', International Marketing Review, 19 (4), 342-7 -- C. Samuel Craig and Susan P. Douglas (1996), 'Developing Strategies for Global Markets: An Evolutionary Perspective', Columbia Journal of World Business, Spring, 70-81 -- C. Samuel Craig and Susan P. Douglas (2000), 'Configural Advantage in Global Markets', Journal of International Marketing, 8 (1), 6-26 -- Chris Halliburton and Reinhard Hünerberg (1987), 'The Globalisation Dispute in Marketing', European Management Journal, 5 (4), Winter, 243-9 -- Theodore Levitt (1983), 'The Globalization of Markets', Harvard Business Review, May-June, 92-102, [Reprint 83308, 2-11] -- H. Proff (2002), 'Business Unit Strategies between Regionalisation and Globalisation', International Business Review, 11, 231-50 -- John W. Cadogan, Charles C. Cui and Erik Kwok Yeung Li (2003), 'Export Market-Oriented Behavior and Export Performance: The Moderating Roles of Competitive Intensity and Technological Turbulence', International Marketing Review, 20 (5), 493-513 -- Douglas Dow (2000), 'A Note on Psychological Distance and Export Market Selection', Journal of International Marketing, 8 (1), 51-64 -- Anthony C. Koh (1991), 'Relationships among Organisational Characteristics, Marketing Strategy and Export Performance', International Marketing Review, 8 (3), 46-60 -- Robert E. Morgan and Constantine S. Katsikeas (1997), 'Export Stimuli: Export Intention Compared with Export Activity', International Business Review, 6 (5), October, 477-99
Kurzfassung:
Sengun Yeniyurt and Janell D. Townsend (2003), 'Does Culture Explain Acceptance of New Products in a Country? An Empirical Investigation', International Marketing Review, 20 (4), 377-96 -- Ashraf Attia, Mahesh N. Shankarmahesh and Anusorn Singhapakdi (1999), 'Marketing Ethics: A Comparison of American and Middle-Eastern Marketers', International Business Review, 8, 611-32 -- Kiran Karande, Mahesh N. Shankarmahesh, C.P. Rao and Zabid Md. Rashid (2000), 'Perceived Moral Intensity, Ethical Perception, and Ethical Intention of American and Malaysian Managers: A Comparative Study', International Business Review, 9, 37-59 -- Kamal Dean Parhizgar (2001), 'Is There Any Ethical and Moral Consideration in the Theory and Practice of Global Business Social Darwinism?', Journal of Transnational Management Development, 6 (3/4), 123-43 -- Shawn Thelen and Anatoly Zhuplev (2001), 'Comparing Attitudes Toward Ethical Dilemmas in Small Business: Russia versus the United States', Journal of East-West Business, 7 (4), 29-54 -- Harry C. Triandis, Peter Carnevale, Michele Gelfand, Christopher Robert, S. Arzu Wasti, Tahira Probst, Emiko S. Kashima, Thalia Dragonas, Darius Chan, Xiao Ping Chen, Uichol Kim, Carsten de Dreu, Evert van de Vliert, Sumiko Iwao, Ken-Ichi Ohbuchi and Paul Schmitz (2001), 'Culture and Deception in Business Negotiations: A Multilevel Analysis', International Journal of Cross Cultural Management, 1 (1), April, 73-90
Kurzfassung:
William L. James and John S. Hill (1991), 'International Advertising Messages: To Adapt or Not to Adapt (That is the Question)', Journal of Advertising Research, 31 (3), June/July, 65-71 -- Jae H. Pae, Saeed Samiee and Susan Tai (2002), 'Global Advertising Strategy: The Moderating Role of Brand Familiarity and Execution Style', International Marketing Review, 19 (2), 176-89 -- Kanya Sirisagul (2000), 'Global Advertising Practices: A Comparative Study', Journal of Global Marketing, 14 (3), 77-97 -- Charles R. Taylor and Shintaro Okazaki (2006), 'Who Standardizes Advertising More Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries' Advertising Practices in the European Union', Journal of International Marketing, 14 (1), 98-120 -- Leslie de Chernatony, Chris Halliburton and Ratna Bernath (1995), 'International Branding: Demand- or Supply-Driven Opportunity?', International Marketing Review, 12 (2), 9-21 -- Chung Koo Kim and Jay Young Chung (1997), 'Brand Popularity, Country Image and Market Share: An Empirical Study', Journal of International Business Studies, 28 (2), Second Quarter, 361-86 -- Christopher M. Moore, John Fernie and Steve Burt (2000), 'Brands without Boundaries: The Internationalisation of the Designer Retailer's Brand', European Journal of Marketing, 34 (8), 919-37 -- Reza Motameni and Manuchehr Shahrokhi (1998), 'Brand Equity Valuation: A Global Perspective', Journal of Product and Brand Management, 7 (4), 275-90 -- Martin S. Roth (1995), 'Effects of Global Market Conditions on Brand Image Customization and Brand Performance', Journal of Advertising, XXIV (4), Winter, 55-75 -- S. Tamer Cavusgil (1996), 'Pricing for Global Markets', Columbia Journal of World Business, XXXI (4), Winter, 66-78 -- Terry Clark, Masaaki Kotabe and Dan Rajaratnam (1999), 'Exchange Rate Pass-Through and International Pricing Strategy: A Conceptual Framework and Research Propositions', Journal of International Business Studies, 30 (2), Second Quarter, 249-68 -- Matthew B. Myers (1997), 'The Pricing of Export Products: Why aren't Managers Satisfied with the Results?', Journal of World Business, 32 (3), Winter, 277-89 -- Matthew B. Myers and Michael Harvey (2001), 'The Value of Pricing Control in Export Channels: A Governance Perspective', Journal of International Marketing, 9 (4), 1-29 -- Marios Theodosiou and Constantine S. Katsikeas (2001), 'Factors Influencing the Degree of International Pricing Strategy Standardization of Multinational Corporations', Journal of International Marketing, 9 (3), 1-18 -- Gulden Asugman, Jean L. Johnson and James McCullough (1997), 'The Role of After-Sales Service in International Marketing', Journal of International Marketing, 5 (4), 11-28 -- Kathleen Hastings and Chad Perry (2000), 'Do Services Exporters Build Relationships? Some Qualitative Perspectives', Qualitative Market Research: An International Journal, 3 (4), 207-14 -- Amal R. Karunaratna and Lester W. Johnson (1997), 'Initiating and Maintaining Export Channel Intermediary Relationships', Journal of International Marketing, 5 (2), 11-32 -- Tony Millman (2000), 'How Well Does the Concept of Global Account Management Travel across Cultures?', Journal of Selling and Major Account Management, 2 (2), Winter, 31-46 -- George S. Yip and Tammy L. Madsen (1996), 'Global Account Management: The New Frontier in Relationship Marketing', International Marketing Review, 13 (3), 24-42
Anmerkung:
Includes bibliographical references
,
The recommended readings are available in the print version, or may be available via the link to your library's holdings
DOI:
10.4337/9781785366949
URL:
Volltext
(Deutschlandweit zugänglich)
URL:
Deutschlandweit zugänglich
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