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  • New York : McGraw-Hill
  • Electronic books ; local  (466)
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  • 101
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    The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071799386 , 0071799389
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Tasti D-Lite (Firm) ; Internet marketing ; Social media ; Marketing ; Branding (Marketing) ; Customer loyalty ; Electronic books ; Social media ; Electronic books ; local
    Abstract: Create growth via social media-powered customer loyalty strategies Tasti D-Lite has put itself on the map through its innovative merging of loyalty programs and social media. In The Tasti-D-lite Way , the brand's Chairman/CEO and VP of Technology reveal key lessons any company can use to build meaningful customer experiences and unprecedented loyalty through fresh approaches to social media marketing. Using social media to engage customers is only part of the story. Learn how to reengineer your business to compete and win in the age of social media marketing and go from social megligence to social friendly to forge meaningful, one-to-one relationships with customers. James H. Amos is Chairman and CEO of Tasti D-Lite and and Planet Smoothie. A longtime leader in the franchising industry, he has been profiled in several books including The Transparent Leader and You Can Do It . He is the author of The Complete Idiot's Guide to Franchising and Focus or Failure BJ Emerson is VP of Technology at Tasti D-Lite and Planet Smoothie. As a speaker, author and award winning technology executive, BJ Emerson has a long track record as a social loyalty pioneer. He speaks regularly on the topics of social media, technology and customer loyalty.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071799379/?ar
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  • 102
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    Self-leadership : how to become a more successful, efficient, and effective leader from the inside out (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071799102 , 0071799109
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Leadership ; Psychological aspects ; Self-perception ; Self-esteem ; Electronic books ; Electronic books ; local
    Abstract: Lead yourself to success-and others are sure to follow "For leaders looking for a plan of 'Why, What, and How' to become a better leader, the answer is between the covers of this book." -Chester Elton, New York Times bestselling author of The Carrot Principle , The Orange Revolution , and All In "Ever wish you could be more confident, more engaged, or more productive in your life? Look no further. All the concepts and tools are right here." -Ryan M. Niemiec, Psy.D., Psychologist and Education Director, VIA Institute on Character "Self-reliance, courage, confidence, emotional self-awareness, and perseverance encompassed into one leadership concept." -Garee W. Earnest, Ph.D., Professor, The Ohio State University "Bryant and Kazan's groundbreaking work challenges us to take the first small steps of what will be for many a lifelong journey of self-discovery from the inside out." -R. Dale Safrit, Ed.D., Professor, North Carolina State University "Andrew and Ana's . . . research, insights, and experience provide a practical tool-kit on how you can choose to live your life and your work and influence others to do the same." -Philip Beck, Chairman, Dubeta "It is generally accepted in the business literature that the heart of leadership is leading self. I believe that leading self is also the path to being a 'responsible' leader. The important contribution made by Self Leadership is that it tells you what to do if you want to get better at leading self. Read this book if you desire to be more effective as a leader and remember, "You don't have to be bad at leadership to get better." - Stephen C. Lundin Ph.D., author of the bestseller, Fish!
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071799096/?ar
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  • 103
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    The entrepreneurial instinct : how everyone has the innate ability to start a successful small business (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071797436 , 0071797432
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: New business enterprises ; Entrepreneurship ; Small business ; Electronic books ; Electronic books ; local
    Abstract: Unlock your innate entrepreneurial talents, take rewarding risks, and launch and run a successful business The Entrepreneurial Instinct explains that entrepreneurial success is not the result of education, IQ, access to capital, or even an earth-shattering business plan. Instead, it comes from the instincts that enable entrepreneurs to take risks for gain and utilize adaptable action-oriented business planning. The Entrepreneurial Instinct shows you how to tap into your innate abilities to become a financially successful entrepreneur. Monica Mehta is a Managing Principal at Seventh Capital, a New York-based investment firm where she is actively involved with the day-to-day operations of portfolio companies.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071797429/?ar
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  • 104
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    Mike Meyers' CompTIA A+ guide to 802 : managing and troubleshooting PCs lab manual : (exam 220-802) (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071795166 , 0071795162
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 4th ed.
    Keywords: Computing Technology Industry Association ; Examinations ; Operating systems (Computers) ; Electronic data processing personnel ; Certification ; Study guides ; Computer technicians ; Certification ; Study guides ; Microcomputers ; Maintenance and repair ; Examinations ; Study guides ; Electronic books ; Electronic books ; local
    Abstract: Bestselling CompTIA A+ author Mike Meyers provides hands-on, step-by-step labs-updated for the 2012 release of Exam 220-802-so you can practice the IT skills essential for your success Mike Meyers' CompTIA A+ Guide to Managing and Troubleshooting Operating Systems Lab Manual, Fourth Edition contains more than 80 labs that challenge you to solve real-world problems with key concepts. Clear, measurable lab objectives map to certification exam objectives, ensuring direct correspondence to Mike Meyers' CompTIA A+ Guide to Managing and Troubleshooting Operating Systems, Fourth Edition . Lab solutions are only available to instructors and are not printed inside the book. The Lab Manual also includes materials lists and lab set-up instructions. Step-by-step, not click-by click, lab scenarios require you to think critically, and Hint and Warning icons guide you through potentially tricky situations. Post-lab observation questions measure your understanding of lab results and the key term quiz helps to build your vocabulary.
    Note: Includes index. - Description based on online resource; title from title page (Safari, viewed Jan. 21, 2014)
    URL: https://learning.oreilly.com/library/view/-/9780071795159/?ar
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  • 105
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    Crucial accountability : tools for resolving violated expectations, broken commitments, and bad behavior (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071830591 , 0071830596
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Interpersonal confrontation ; Interpersonal communication ; Interpersonal relations ; Communication in management ; Communication in organizations ; Electronic books ; Leadership ; Teams in the workplace ; Organizational behavior ; Electronic books ; local
    Abstract: Hold anyone accountable. Master performance discussions. Get RESULTS. Broken promises, missed deadlines, poor behavior--they don't just make others' lives miserable; they can sap up to 50 percent of organizational performance and account for the vast majority of divorces. Crucial Accountability offers the tools for improving relationships in the workplace and in life and for resolving all these problems--permanently. PRAISE FOR CRUCIAL ACCOUNTABILITY : "Revolutionary ideas ... opportunities for breakthrough ..." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Unleash the true potential of a relationship or organization and move it to the next level." -- Ken Blanchard, coauthor of The One Minute Manager "The most recommended and most effective resource in my library." -- Stacey Allerton Firth, Vice President, Human Resources, Ford of Canada "Brilliant strategies for those difficult discussions at home and in the workplace." -- Soledad O'Brien, CNN news anchor and producer "This book is the real deal.... Read it, underline it, learn from it. It's a gem." -- Mike Murray, VP Human Resources and Administration (retired), Microsoft
    Note: First ed. published as: Crucial confrontations. McGraw-Hill, 2005. - Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071829311/?ar
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  • 106
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    Oracle Exalytics revealed : configure and deploy Oracle's In-Memory Analytics platform (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071813037 , 0071813039
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Oracle (Computer file) ; Business intelligence ; Computer programs ; Business intelligence ; Data processing ; Relational databases ; Electronic books ; Electronic books ; local
    Abstract: An in-depth Oracle Press guide to Oracle Exalytics In-Memory Machine Written by Oracle ACE Director Mark Rittman, this e-book offers comprehensive coverage of Oracle Exalytics In-Memory Machine, the best-in-class, preintegrated BI platform. After an overview of the product and its capabilities, you'll get complete details on installation, configuration, administration, maintenance, and creation of the in-memory adaptive data mart that powers the "speed-of-thought" dashboards. Expert tips for integrating with both Oracle and non-Oracle enterprise data sources are included. Enable your organization to analyze large amounts of data via rich, visual dashboards using Oracle Exalytics In-Memory Machine and this Oracle Press guide.
    Note: "Oracle, Oracle Press.". - "Based on an expanded and updated version of the Oracle Exalytics chapter in the Oracle Press book, Oracle business intelligence 11g developers guide written in the first half of 2012 ..."--P. 1. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071813020/?ar
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  • 107
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    Wholesale 101 : a guide to product sourcing for entrepreneurs and small business owners (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071811378 , 0071811370
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Wholesale trade ; Purchasing ; Electronic books ; Entrepreneurship ; Success in business ; Electronic books ; local
    Abstract: Learn the Secrets to Succeeding in Global Trade Wholesale 101 provides the tools and insight you need to launch a successful business by combining various platforms-B2B sites, trade shows, trading companies, and others--into a powerful product sourcing strategy. Whether you're looking to drop ship from wholesalers and manufacturers or import product direct to sell in your store, this unparalleled guide reveals inside information of an industry full of secrets. "If you are looking for a one-stop shop that turns the complicated world of sourcing product into a road map for success, then I encourage you to buy this book." -- TOM MCELROY, VP, Marketing and e-Commerce, Genco Marketplace and NoBetterDeal.com "Provides lots of concrete advice on how to profit from this new age of wholesaling." -- DON DAVIS, Editor in Chief, Internet Retailer "For any entrepreneur looking to start a business or expand their business, Wholesale 101 is a must read." -- MARC JOSEPH, CEO and President, DollarDays International, and author of The Secrets of Retailing: Or, How to Beat Wal-Mart "One of the most informative and useful books on Wholesale Sourcing I have laid eyes on in the past ten years." -- SKIP MCGRATH, Publisher, Online Seller's Resource "Very smart with a unique perspective on a variety of things important to our business, including global trade, international protocol, leveraging the Internet, and driving value for trade show participants." -- CHRISTOPHER MCCABE, Senior Vice President, Nielsen Expositions "A must-have addition to any wholesalers library." -- CYRILL ELTSCHINGER, Strategic Advisor and author of Source Code China
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071811361/?ar
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  • 108
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    The social commerce handbook : 20 secrets for turning social media into social sales (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071802031 , 0071802037
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Internet marketing ; Social aspects ; Social media ; Economic aspects ; Marketing ; Social aspects ; Electronic books ; Social media ; Electronic books ; local
    Abstract: THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. " The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys". The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence
    Note: "Proven solutions for selling to the new social shopper from the world's smartest brands" --Cover. - Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071802024/?ar
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  • 109
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    Winning the battle for sales : lessons on closing every deal from the world's greatest military victories (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071792004 , 0071792007
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Selling ; Sales management ; Battles ; Case studies ; Strategy ; Case studies ; Electronic books ; Career development ; Electronic books ; local
    Abstract: FROM THE CREATORS OF SPIN SELLING-TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging read chock-full of practical and richly illustrated examples, John Golden provides strategies that are sure to increase even the most seasoned sales pros' success rates. It's a completely new take on sales education with powerful lessons you'll use to win your own sales battles." -- David Meerman Scott, bestselling author of The New Rules of Marketing and PR "There's no doubt salespeople will profit from the book's focus on besting one's opponent in a battleground much changed by the information explosion of the Internet." -- William Dermody, World/Military Affairs Editor, USA Today "An innovative and very insightful perspective on what it really takes to win." -- Dave Stein, CEO and founder, ES Research Group, Inc. "Great sales lessons presented in a really unique and interesting format . . . I recommend it for sales people starting out in the field as well as seasoned pros. -- Chuck Lennon, President, TeamLogic "A good military strategist is, after all, a salesman, which leads me to believe that a good salesman would make a good military strategist. The author has done an excellent job of showing how those two different communities are in fact very similar." -- Brigadier General Julie A. Bentz, PhDTM
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071791991/?ar
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  • 110
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    The crowdfunding revolution : how to raise venture capital using social media (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071790468 , 0071790462
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: New business enterprises ; Finance ; Venture capital ; Social media ; Economic aspects ; Online social networks ; Electronic books ; Entrepreneurship ; Success in business ; Electronic books ; local
    Abstract: THE GROUNDBREAKING NEW METHOD FOR RAISING VENTURE CAPITAL THROUGH SOCIAL NETWORKS "The declaration of independence for our industry!" -MAT DELLORSO, WealthForge Inc. " The Crowdfunding Revolution should be on the mandatory reading list for everybody active in the industry or for everyone who's planning to be." - CROWDFUND NEWS "Kevin Lawton and Dan Marom have done a great job. . . . A must-read for everybody entering the field of crowdfunding!" -GIJSBERT KOREN, Smarter Money "We recommend this book highly to anyone who is fascinated by this new methodology for funding projects and endeavors. . . . A wonderful read." -BRIAN MEECE, RocketHub "Read this book if you want to catch the next wave!" -FRED BRYANT, WealthForge Inc . "A must-read for anyone interested in the early stage funding process." -MANDAR KULKARNI, pluggd.in " The Crowdfunding Revolution offers fundraising inspiration for small business owners and aspiring entrepreneurs." -BUSINESS2COMMUNITY " The Crowdfunding Revolution offers fundraising inspiration for small business owners and aspiring entrepreneurs." -SMALL BUSINESS TRENDS YOUR POOL OF INVESTORS JUST INCREASED BY 2 BILLION . . . Since the day the first human being approached a prospective investor, the province of capital allocation has been controlled by a small and entrenched minority. All this has changed. Now, the power of the Internet-particularly social media-enables anyone to connect with more investors in less time than it used to take to connect with one. The investing pool is open, everyone is in-and The Crowdfunding Revolution shows how to get to the forefront of the new world of venture financing. This groundbreaking guide explains how the explosive growth of connectivity is obviating human-to-human networks and centralized planning of capital allocation-and describes how crowdfunding can be used to tap into a "collective intelligence" for far superior results. Providing a wealth of information that will make your crowdfunding efforts more efficient and productive, the book is organized into three thematic sections: THE ROAD HERE: A thorough overview of what crowdfunding is-and how and why this radical new approach is replacing traditional means of venture financing THE CROWDFUNDING CAMPAIGN: Proven methods for marketing to the crowd, setting clear objectives, building a crowdfunding team, and communicating in a way that inspires action THE ROAD AHEAD: The crowdfunding ecosystem, intellectual property issues, mini...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071790451/?ar
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  • 111
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    Becoming an effective mentoring leader : proven strategies for building excellence in your organization (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071805711 , 0071805710
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Mentoring in business ; Mentoring ; Electronic books ; Leadership ; Teams in the workplace ; Organizational behavior ; Electronic books ; local
    Abstract: Turn mentoring into PROFITS There's no doubt that the concept of workplace mentoring is a hot-button issue facing management today. With managers under extraordinary pressure to cut costs, streamline operations, and increase productivity, the role of mentors has become more critical than ever-particularly since studies show leaders who mentor get promoted faster and earn significantly more than those who don't. But as with any growing workplace trend, questions remain about how to utilize mentoring so you get tangible and profitable results. This book, from two of the world's foremost experts on business learning and employee development, answers those questions. Becoming an Effective Mentoring Leader breaks down the essentials of mentoring, and shows you how to take advantage of this valuable new workplace dynamic. You'll learn: The smartest way to incorporate mentoring into your day-to-day leadership role The fastest way to equip, inspire, and motivate your staff The differences between mentoring, coaching, and teaching How you as a leader can rate the mentors in your office - and assess the progress of mentees Using case studies, tools, and impactful learning concepts, the authors show you how to use mentoring's "core skills" to create a winning approach tailored to your own style, be it the "reflective mentor," the "storytelling mentor," or "the example-based mentor." The book also features several appendices and FAQs, handouts, and worksheets to gauge competencies among mentors and mentees, and a blueprint with steps to set up one's own companywide program. As today's biggest industry leaders continue to recognize the profound effect mentoring has on performance and profitability, there's never been a better time to put this book's essential tools to work for you.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071805704/?ar
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  • 112
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    Mac, OS X Mountain Lion (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071804417 , 0071804412
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: How to do everything
    Parallel Title: Erscheint auch als
    Keywords: Mac OS ; Operating systems (Computers) ; Macintosh (Computer) ; Electronic books ; Electronic books ; local
    Abstract: Unleash the power of OS X Mountain Lion! Maximize the amazing features packed into the latest release of Apple's cutting-edge desktop operating system. With coverage of the iMac, MacBook, MacBook Air, and Mac mini, How to Do Everything: Mac OS X Mountain Lion shows you how to set up and customize your machine for peak performance. Find out what's new, such as Messages, the Notification Center, Reminders, and more. Networking, hardware, security, and troubleshooting are fully explained in this hands-on guide. Manage system preferences Interact with your Mac using Multi-Touch gestures Launch apps and utilities from Launchpad Manipulate open items with Mission Control Connect to the Internet and surf with Safari Video chat with FaceTime Download content from the App Store Stay in touch, on schedule, and organized with Mail, Contacts, Calendar, Messages, Notes, and Reminders Use iWork for word processing, spreadsheets, and presentations Enjoy multimedia with QuickTime, iPhoto, iTunes, and iMovie Use iCloud to sync data with your iPod, iPad, and iPhone Set up a wired or wireless network Connect external devices via USB and FireWire Troubleshoot, tune, and back up your Mac
    Note: "Covers the iMac, MacBook, MacBook Air, and Mac mini"--Cover. - Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071804400/?ar
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  • 113
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    The warrior's character : leadership wisdom from West Point's cadet prayer (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071802628 , 0071802622
    Language: English
    Pages: 1 online resource ( 1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: United States Military Academy ; Leadership ; Electronic books ; Electronic books ; local
    Abstract: Lead your people to excellence using the time-honored values of one of America's most successful institutions As one of America's most honored institutions, West Point has produced some of the greatest leaders in the history of the nation--and the world. For almost a century, West Point's men and women have been both informed and inspired by the "Cadet Prayer"--a simple but profound set of moral precepts for those who aspire to realize in their lives and work as leaders the ideals and principles of West Point. Imagine if business had a similar compass for leadership . . . Using the "Cadet Prayer" and the Academy's developmental model as a foundation, U.S. Army veteran and West Point professor Don M. Snider and his colleagues lay the groundwork for achieving leadership success in any business. Snider's assertion is this: In leadership, moral character comes first. Without it, skills, competence, and even vision are useless. Here are just a few of the leadership axioms from the "Cadet Prayer": Strengthen and increase our admiration for honest dealing and clean thinking Make us to choose the harder right instead of the easier wrong Endow us with courage that is born of loyalty to all that is noble and worthy Guard us against flippancy and irreverence in the sacred things of life Grant us new ties of friendship and new opportunities of service Honesty. Transparency. Loyalty. Service. These aren't "soft" traits. The're the nuts and bolts of quality leadership. They're the hallmark of authentic leadership for the sake of it. And they are the rock-solid foundation on which stand leadership success and all that comes with it. "In leadership ," Snider writes, "being precedes doing." This timeless truth is the first step toward leadership excellence in any walk of life. The Warrior's Character will take you the rest of the way. West Point's nondenominational "Cadet Prayer" has instilled the values of moral leadership in its cadets for nearly 100 years. In The Warrior's Character , Retired U.S. Army Colonel Don Snider and his colleagues provide a look into West Point's development of leaders of character through the moral precepts found in the prayer and the Army's seven primary, timeless values: LOYALTY * DUTY * RESPECT * SERVICE * HONOR * INTEGRITY * COURAGE All added up, they form the foundation on which great leadership is built-in the military, in business, in life. The Warrior's Character provides the inspiration and knowledge you need to becom...
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071802611/?ar
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  • 114
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    Candlestick charting demystified (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071799881 , 0071799885
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 1st ed.
    Series Statement: Demystified
    Parallel Title: Erscheint auch als
    Keywords: Stocks ; Charts, diagrams, etc ; Investment analysis ; Electronic books ; Electronic books ; local
    Abstract: An easy-to-use self-teaching guide to help you make more informed investing decisions Simple enough for a novice but challenging enough for a veteran, Candlestick Charting Demystified presents investors with step-by-step self-learning guide to mastering technical analysis of price movements in securities, derivatives, or currencies. Inside you will find: Tips, insights, strategies, and techniques to drive home key price charting principles and theories Hundreds of brand-new quiz and test questions with answer keys, similar to those used in standardized scholastic exams Chapter-opening objectives that give you insight into what you are going to learn in each step Questions at the end of every chapter that reinforce your learning and pinpoint your weaknesses "Still Struggling?" icons that offer specific recommendations for those difficult subtopics
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071799874/?ar
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  • 115
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    How to close a deal like Warren Buffett : lessons from the world's greatest dealmaker (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071801669 , 0071801669
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Buffett, Warren ; Investments ; Electronic books ; Business enterprises ; Finance ; Economics ; Commerce ; Electronic books ; local
    Abstract: Silver Winner--Tops Sales World's Best Sales and Marketing Book Revealed: the winning blueprint for making deals like The Oracle of Omaha Warren Buffett didn't become the world's third wealthiest individual on his investing instincts alone. Buffett is a master dealmaker. In fact, one of his greatest single successes came when he closed multiple deals to own 100 percent of the Government Employees Insurance Company--also known as GEICO. Highly successful dealmakers themselves, Tom Searcy and Henry DeVries have been studying Buffett's unique approach for many years. Now, they reveal the secrets of the Oracle of Omaha. How to Close a Deal Like Warren Buffett gives you the 101 top deal-making maxims of a legend in his own time. Here's just a small sampling of what's inside: Warren Way #22: Choose quality. "It's better to own a portion of the Hope diamond than 100 percent of a rhinestone." Warren Way #41: Deal making is a no-called-strike game. "You don't have to swing at everything--you can wait for your pitch." Warren Way #75. Think long term. "Our favorite holding period is forever." Warren Way #92. Don't do deals just to do deals. "We don't get paid for activity, just for being right." Warren Way #98. Think for yourself. "My idea of a group decision is to look in the mirror." Warren Way #99. Be honest in your deal making. "It takes 20 years to build a reputation and five minutes to ruin it." Searcy and DeVries round it all out with an abundance of their own expertise--approaches that, added up, have generated billions of dollars in new sales. Take the advice in this hands-on guide and learn How to Close a Deal Like Warren Buffett . How to Close a Deal Like Warren Buffett reveals the method behind Buffett's near-mythic deal-making prowess. Guaranteed to help you come out on the right side of every deal! "Tom Searcy and Henry DeVries have done a masterful job of distilling Buffett's wisdom into a highly readable book you'll want to refer to again and again. A must-have for dealmakers!" -- Ken Blanchard, coauthor of The One Minute Manager and Leading at a Higher Level "Almost anybody interested in deal making will find something of interest here. Simply the most important new book on deal making and big account sales strategy." -- Marshall Goldsmith, author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There "Read this inspiring, advice-filled book to discover how you can leverage Warren Buffett's deal-making strategie...
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    URL: https://learning.oreilly.com/library/view/-/9780071801652/?ar
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    The financial crisis and the free market cure : why pure capitalism is the world economy's only hope (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071806787 , 0071806784
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Parallel Title: Erscheint auch als
    Keywords: Capitalism ; Financial crises ; United States ; Financial services industry ; Law and legislation ; United States ; Electronic books ; Electronic books ; local
    Abstract: The #1 Wall Street Journal Bestseller "Required reading. . . . Shows how our economic crisis was a failure, not of the free market, but of government." -Charles Koch, Chairman and CEO, Koch Industries, Inc. Did Wall Street cause the mess we are in? Should Washington place stronger regulations on the entire financial industry? Can we lower unemployment rates by controlling the free market? The answer is NO. Not only is free market capitalism good for the economy, says industry expert John Allison, it is our only hope for recovery. As the nation's longest-serving CEO of a top-25 financial institution, Allison has had a unique inside view of the events leading up to the financial crisis. He has seen the direct effect of government incentives on the real estate market. He has seen how government regulations only make matters worse. And now, in this controversial wake-up call of a book, he has given us a solution. The national bestselling The Financial Crisis and the Free Market Cure reveals: Why regulation is bad for the market-and for the world What we can do to promote a healthy free market How we can help end unemployment in America The truth about TARP and the bailouts How Washington can help Wall Street build a better future for everyone With shrewd insight, alarming insider details, and practical advice for today's leaders, this electrifying analysis is nothing less than a call to arms for a nation on the brink. You'll learn how government incentives helped blow up the real estate bubble to unsustainable proportions, how financial tools such as derivatives have been wrongly blamed for the crash, and how Congress fails to understand it should not try to control the market-and then completely mismanages it when it tries. In the end, you'll understand why it's so important to put "free" back in free market. It's time for America to accept the truth: the government can't fix the economy because the government wrecked the economy. This book gives us the tools, the inspiration-and the cure.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071806787/?ar
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    Windows 8 (2013)
    New York : McGraw-Hill
    Details
    Language: English
    Pages: 1 online resource (1 volume) , illustrations.
    Series Statement: How to do everything
    Parallel Title: Erscheint auch als
    Keywords: Microsoft Windows (Computer file) ; Operating systems (Computers) ; Electronic books ; Electronic books ; local
    Abstract: Tap into the power of Windows 8 Maximize the versatile features of Windows 8 on all your devices with help from this hands-on guide. Discover how to customize settings, use the new Start screen and Charms bar, work with gestures on a touchscreen PC, organize and sync data in the cloud, and set up a network. How to Do Everything Windows 8 covers email, video conferencing, web access, peripheral devices, security, and troubleshooting. You'll also get tips for using the entertainment apps to enjoy music, video, photos, games, and much more. Customize Windows 8, group tiles on the Start screen, pin icons to the taskbar, and change settings Manage and back up your files and sync them to the cloud Share files with a Windows 8 Homegroup Surf the web with both versions of Internet Explorer 10, use tabs, organize favorites, and protect your privacy online Print, scan, and fax with Windows 8 Communicate via built-in apps-Mail and Messaging-and add Skype Connect to social networks, including Facebook and Twitter, using the People app Enjoy the Music and Video apps and the Xbox Music free streaming service and video store View, manage, and share photos with the new Photos app-including your Facebook, Flickr, and SkyDrive photos Use all the built-in Windows 8 apps and get more from the Windows Store Keep Windows 8 running smoothly and securely Troubleshoot problems and reset or recover your PC
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071805148/?ar
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    Practical electronics for inventors (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071771344 , 0071771344
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 3rd ed.
    Parallel Title: Erscheint auch als
    Keywords: Electronics ; Electronics ; Amateurs' manuals ; Electronic books ; Electronic books ; local
    Abstract: THE ELECTRONICS KNOW-HOW YOU NEED TO BECOME A SUCCESSFUL INVENTOR "If there is a successor to Make: Electronics, then I believe it would have to be Practical Electronics for Inventors ....perfect for an electrical engineering student or maybe a high school student with a strong aptitude for electronics....I've been anxiously awaiting this update, and it was well worth the wait."--GeekDad (Wired.com) Spark your creativity and gain the electronics skills required to transform your innovative ideas into functioning gadgets. This hands-on, updated guide outlines electrical principles and provides thorough, easy-to-follow instructions, schematics, and illustrations. Find out how to select components, safely assemble circuits, perform error tests, and build plug-and-play prototypes. Practical Electronics for Inventors , Third Edition, features all-new chapters on sensors, microcontrollers, modular electronics, and the latest software tools. Coverage includes: Resistors, capacitors, inductors, and transformers Diodes, transistors, and integrated circuits Optoelectronics, solar cells, and phototransistors Sensors, GPS modules, and touch screens Op amps, regulators, and power supplies Digital electronics, LCD displays, and logic gates Microcontrollers and prototyping platforms, including Arduino DC motors, RC servos, and stepper motors Microphones, audio amps, and speakers Modular electronics and prototyping
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071771337/?ar
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    Taking charge with value investing : how to choose the best investments according to price, performance, and valuation to build a winning portfolio (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071804691 , 0071804692
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Investment analysis ; Portfolio management ; Investments ; Electronic books ; Electronic books ; local
    Abstract: THE ALHPA SEEKER'S GUIDE TO VALUE STOCKS When to buy them. How long to hold them. When to sell them. "This book will be welcomed by anyone looking to break free from their financial advisor and manage their own savings." -DAVID JACKSON, founder and CEO, Seeking Alpha® "The world is an uncertain place. This uncertainty impacts the financial markets as much, if not more, than any other space. But don't be afraid! Brian Nichols provides a personal, experience-based, and highly accessible framework for taking your investment portfolio into your own hands. There's nothing pretentious or complicated about Brian's approach. It's straightforward common sense on how to invest in the stock market." -ROCCO PENDOLA, Director of Social Media at TheStreet.com and cofounder of the Options Investing Newsletter "For investors who want discipline, or who want to escape the addiction of day trading, this book is for you." -GARY ANDERSON, author of Will Rogers and "Business Insider" Contributor "I am pleased and honored to publish Brian Nichols' articles on Market Playground and interview him on my radio program. With his new book, Brian brings his vast array of investing knowledge to the masses!" -DEMIAN RUSSIAN, Editor-in-Chief, Market Playground There's more to investing than "Buy low, sell high." DISCOVER THE ALPHA SECRET TO VALUE INVESTING Every financial quarter, more than 1.5 million investors turn to Brian Nichols' acclaimed "Seeking Alpha" columns for his insider tips on value investing. No matter what's going on in the market, he's got an uncanny knack for spotting the hottest stocks, the latest trends, and the greatest opportunities. Now-due to popular demand-he's distilled his best-kept secrets into one comprehensive, easy-to-use guide for "seeking alpha" and maximizing profits in any market. You'll learn how to: Take charge of your financial future Understand how hedge funds really work Determine if a company is a good investment Make smarter decisions based on value Use psychology to outthink the market Avoid the pitfalls of emotional investors Build a killer portfolio for long-term success Filled with step-by-step strategies for choosing stocks, how-to tips for maximizing investments, and first-hand stories of high risks and higher rewards, this is a must-have guide for any investor who appreciates the value of "value." You'll learn what the industry insiders really think about the recession, stock bubbles, balance sheets, cash flow, stock metrics...
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071804684/?ar
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    How women lead : 8 essential strategies successful women know (2013)
    New York : McGraw-Hill
    Details
    ISBN: 9780071781244 , 0071781242
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Women executives ; Women in the professions ; Leadership in women ; Success in business ; Career development ; Electronic books ; Electronic books ; local
    Abstract: LEAD LIKE A WOMAN "Rich with proven, practical knowledge and insights from highly successful women that you can put into action immediately to create your executive presence, be viewed as 'leadership material,' and maximize your opportunities." -Nina McLemore, Founder and CEO, Nina McLemore, Inc.; founder and former President, Liz Claiborne Accessories; former member Executive Committee, Liz Claiborne, Inc. "A fabulously insightful and powerful book for women who aspire to business leadership. Relying on decades of experience and research, the authors reveal key insights and successful strategies, including practical how-to advice, to enable women to hone and enhance their inherent leadership strengths. The book provides women with a compelling and straightforward blueprint for accelerated business success! This is a must-read for women and for all mentors and coaches of women!" -Richard Falcone, Chairman, Xperior-Consulting, Inc; former Chairman/CEO of Securus Technologies, Inc; and former AT&T Senior Vice President "Sharon Hadary and Laura Henderson have written a book that will be a blueprint for success that will inspire women in business for years to come-and not a moment too soon, given women's steadily expanding influence in business. The authors have combined personal insight, research-based knowledge, and real-life lessons in a thought-provoking guide that will benefit women just beginning their leadership journey and women at the pinnacle of their professions. How Women Lead is a celebration of the perspective and power of successful women. This book belongs in every leader's personal library." -Maria Coyne, Executive Vice President, Consumer and Small Business Segment Head, KeyBank; member Executive Council, KeyCorp IT'S A NEW WORLD FOR WOMEN IN BUSINESS LEADERSHIP. Did you know that: . . . companies with more women in high-level positions report better financial performance than those with fewer women at these levels? . . . 40% of all privately held businesses are owned by women? . . . more than half of all professional and managerial positions are held by women? . . . the number of women earning $100,000 or more has grown at a faster pace than it has for men in the United States? . . . 6.3% of the top earners in the Fortune 500 companies are women? Women are moving into leadership roles in business, government, and the military, and they're gaining positions of increasing stature and higher salaries. BUT . . . women's upward mov...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071781251/?ar
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    What great salespeople do : the science of selling through emotional connection and the power of story (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071769747 , 0071769749
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Selling ; Sales management ; Electronic books ; Electronic books ; local
    Abstract: Build better relationships and Sell More Effectively With a Powerful SALES STORY "Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn't work; best case, we can argue with the customer about numbers-purely a left brain exercise, which turns buyers off. This book explains a better way." -John Burke, Group Vice President, Oracle Corporation "Forget music, a great story has charm to soothe the savage beast and win over the most challenging customer. And one of the best guides in crafting it, feeling it, and telling it is What Great Salespeople Do . A must-read for anyone seeking to influence another human being." -Mark Goulston, M.D., author of the #1 international bestseller Just Listen: Discover the Secret to Getting Through to Absolutely Anyone "Good salespeople tell stories that inform prospects; great salespeople tell stories that persuade prospects. This book reveals what salespeople need to do to become persuasive story sellers." -Gerhard Gschwandtner, publisher of Selling Power "This book breaks the paradigm. It really works miracles!" -David R. Hibbard, President, Dialexis Inc™ " What Great Salespeople Do humanizes the sales process." -Kevin Popovic, founder, Ideahaus® "Mike and Ben have translated what therapists have known for years into a business solution-utilizing and developing one's Emotional Intelligence to engage and lessen the defenses of others. What Great Salespeople Do is a step-by-step manual on how to use compelling storytelling to masterfully engage others and make their organizations great." -Christine Miles, M.S., Psychological Services, Executive Coach, Miles Consulting LLC About the Book: This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes . Top-performing salespeople have always had a knack for forging connections and building relationships with buyers. Until now, this has been considered an innate talent. What Great Salespeople Do challenges some of the most widely accepted paradigms in selling in order to prove that influencing change in buyers is a skill that anyone can learn. The creator of Solution Selling and CustomerCentric Selling, Michael Bosworth, along with veteran sales executive Ben Zoldan, synthesize discoveries in neuroscience, psychology, sociology, anthropol...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071769716/?ar
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    The new emerging market multinationals : four strategies for disrupting markets and building brands (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071782906 , 0071782907
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Branding (Marketing) ; Strategic planning ; Electronic books ; Electronic books ; local
    Abstract: Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors's acquisitions of Land Rover and Jaguar; Lenovo's purchase of IBM's ThinkPad business; HTC's stature as the fourth largest global smartphone manufacturer; Haier's 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071782890/?ar
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    101 spy gadgets for the evil genius (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071772693 , 0071772693
    Language: English
    Pages: 1 online resource (1 volume) , illustrations.
    Edition: Second edition.
    Series Statement: Evil genius series
    Keywords: Electronic surveillance ; Equipment and supplies ; Design and construction ; Electronic security systems ; Equipment and supplies ; Design and construction ; Electronic apparatus and appliances ; Design and construction ; Electronic books ; Electronic books ; local
    Abstract: CREATE FIENDISHLY FUN SPY TOOLS AND COUNTERMEASURES Fully updated throughout, this wickedly inventive guide is packed with a wide variety of stealthy sleuthing contraptions you can build yourself. 101 Spy Gadgets for the Evil Genius , Second Edition also shows you how to reclaim your privacy by targeting the very mechanisms that invade your space. Find out how to disable several spy devices by hacking easily available appliances into cool tools of your own, and even turn the tables on the snoopers by using gadgetry to collect information on them. Featuring easy-to-find, inexpensive parts, this hands-on guide helps you build your skills in working with electronics components and tools while you create an impressive arsenal of spy gear and countermeasures. The only limit is your imagination! 101 Spy Gadgets for the Evil Genius , Second Edition: Contains step-by-step instructions and helpful illustrations Provides tips for customizing the projects Covers the underlying principles behind the projects Removes the frustration factor--all required parts are listed Build these and other devious devices: Spy camera Infrared light converter Night vision viewer Phone number decoder Phone spammer jammer Telephone voice changer GPS tracking device Laser spy device Remote control hijacker Camera flash taser Portable alarm system Camera trigger hack Repeating camera timer Sound- and motion-activated cameras Camera zoom extender
    Note: Includes index. - Description based on online resource; title from title page (viewed January 31, 2018)
    URL: https://learning.oreilly.com/library/view/-/9780071772693/?ar
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    Value-driven business process management : the value-switch for lasting competitive advantage (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071791724 , 0071791728
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    DDC: 658.4/01
    Keywords: Business Data processing ; Management ; Management information systems ; Value analysis (Cost control) ; Organizational effectiveness ; Electronic books ; local ; Business ; Data processing ; Management ; Management information systems ; Value analysis (Cost control) ; Organizational effectiveness ; Electronic books ; Systèmes d'information de gestion ; Efficacité organisationnelle ; Analyse de la valeur ; Commerce ; Business & Economics ; Marketing & Sales ; Gestion ; Informatique ; Gestion
    Abstract: Seize the competitive advantage with BPM at the heart of your strategy Value-Driven Business Process Management provides the rationale and methods for using business Process Management (BPM) to gain clarity on how your business operates and develop the ability to put new ideas into action quickly. You learn how to redirect your focus from a "method-and-tool" view of BPM to a more broadly informed view of BPM as a powerful management approach. Peter Franz , Managing Director for Business Process Management at Accenture, is responsible for the global team that helps clients achieve sustainable shareholder and customer value through scalable, efficient and agile business processes. Dr. Mathias Kirchmer , Accenture's Executive Director for Business Process Management, leads the global BPM-Lifecycle Practice, as well as the program for the development of Accenture's Business Process Reference Models across industries and functional areas.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: lizenzpflichtig
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    The Toyota way to lean leadership : achieving and sustaining excellence through leadership development (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071780797 , 0071780793
    Language: English
    Pages: 1 online resource (xxx, 280 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Toyota Jidōsha Kabushiki Kaisha ; Management ; Automobile industry and trade ; Japan ; Management ; Leadership ; Japan ; Lean manufacturing ; Japan ; Electronic books ; Leadership ; Electronic books ; local
    Abstract: The Missing Link to Toyota-Style Success-LEAN LEADERSHIP Winner of the 2012 Shingo Research and Professional Publications Award "This great book reveals the secret ingredient to lean success: lean leadership. Not only is it a pleasure to read, but it is also deep and enlightening. This book is an absolute must-read for anyone interested in lean: it's both an eye opener and a game changer." -Michael Ballé, Ph.D., coauthor of The Gold Mine and The Lean Manager "This will immediately be recognized as the most important book ever published to understand and guide 'True North Lean' and the goal of perpetual business excellence." -Ross E. Robson, President and CEO, DnR Lean, LLC, and the original Director of The Shingo Prize "An excellent book that will shape leadership development for decades to come." -Karen Martin, Principal, Karen Martin & Associates, and author of The Kaizen Event Planner About the Book: TOYOTA. The name signifies greatness- world-class cars and game-changing business thinking. One key to the Toyota Motor Company's unprecedented success is its famous production system and its lesser-known product development program. These strategies consider the end user at every turn and have become the model for the global lean business movement. All too often, organizations adopting lean miss the most critical ingredient-lean leadership. Toyota makes enormous investments in carefully selecting and intensively developing leaders who fit its unique philosophy and culture. Thanks to the company's lean leadership approach, explains Toyota Way author Jeffrey Liker and former Toyota executive Gary Convis, the celebrated carmaker has set into motion a drive for continuous improvement at all levels of its business. This has allowed for: Constant growth: Toyota increased profitability for 58 consecutive years-slowing down only in the face of 2008's worldwide financial difficulties, the recall crisis, and the worst Japanese earthquake of the century. Unstoppable inventiveness: Toyota's approach to innovative thinking and problem solving has resulted in top industry ratings and incredible customer satisfaction, while allowing the company to weather these three crises in rapid succession and to come out stronger. Strong branding and respect: Toyota's reputation was instrumental in the company's ability to withstand the recalls-driven media storm of 2010. But what looked to some to be a sinking ship is once again running under a full head of steam. Perh...
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    URL: https://learning.oreilly.com/library/view/-/9780071780780/?ar
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    Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071776066 , 0071776060
    Language: English
    Pages: 1 online resource (xxiv, 262 p.)
    Parallel Title: Erscheint auch als
    Keywords: Brand name products ; Branding (Marketing) ; Technological innovations ; Management ; Electronic books ; Electronic books ; local
    Abstract: Position your company to handle any brand crisis-instantly and effectively Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround ! Brand Turnaround examines a number of brand crises-explaining first what went wrong and then revealing the steps companies took to manage their recovery-all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days. Karen Post Known by many as The Brand Diva®, Karen Post is an international branding/marketing expert, professional speaker and author. She helps individuals, businesses and nonprofits around the world succeed with powerful, distinct brands.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071775281/?ar
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    Digital filmmaking for beginners : a practical guide to video production (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071791373 , 007179137X
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Parallel Title: Erscheint auch als
    Keywords: Digital cinematography ; Amateurs' manuals ; Electronic books ; Electronic books ; local
    Abstract: Discover how to create professional-quality digital videos--faster than you can say "lights, camera, action" Digital video cameras are everywhere--even on our phones! But cameras don't make great movies; filmmakers do. Written by a seasoned pro with 40 years of teaching experience, Digital Filmmaking for Beginners is your fully illustrated introduction to all technical aspects of digital filmmaking. Featuring clear, concise instruction--accompanied by online video demonstrations--this comprehensive guide covers the best methods and techniques to plan and script projects; set up lighting, microphones, and cameras; and shoot, edit, and apply postproduction effects and other finishing touches. Whether you're an amateur film buff or an aspiring professional videographer, this is the source for everything you need to bring your ideas from the page to the screen. Coverage includes: Best practices to ensure smooth operations in all project phases, from planning to post production Recommendations on selecting and purchasing cameras, filming gear, and the best editing and effects software to fit your budget and needs Advice on planning, shooting, editing, and other technical elements Fully illustrated tutorials on composition, framing, and other visual storytelling techniques Exclusive bonus online content, including finished video demonstrations of key filmmaking techniques and informative articles
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071791373/?ar
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    Arduino + Android projects for the evil genius : control Arduino with your smartphone or tablet (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071775977 , 0071775978
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Series Statement: Evil genius series
    Keywords: Android (Electronic resource) ; Arduino (Programmable controller) ; Programmable controllers ; Microcontrollers ; Programming ; Home automation ; Mobile computing ; Electronic books ; Electronic books ; local
    Abstract: TEAM ARDUINO UP WITH ANDROID FOR SOME MISCHIEVOUS FUN! Filled with practical, do-it-yourself gadgets, Arduino + Android Projects for the Evil Genius shows you how to create Arduino devices and control them with Android smartphones and tablets. Easy-to-find equipment and components are used for all the projects in the book. This wickedly inventive guide covers the Android Open Application Development Kit (ADK) and USB interface and explains how to use them with the basic Arduino platform. Methods of communication between Android and Arduino that don't require the ADK--including sound, Bluetooth, and WiFi/Ethernet are also discussed. An Arduino ADK programming tutorial helps you get started right away. Arduino + Android Projects for the Evil Genius: Contains step-by-step instructions and helpful illustrations Provides tips for customizing the projects Covers the underlying principles behind the projects Removes the frustration factor--all required parts are listed Provides all source code on the book's website Build these and other devious devices: Bluetooth robot Android Geiger counter Android-controlled light show TV remote Temperature logger Ultrasonic range finder Home automation controller Remote power and lighting control Smart thermostat RFID door lock Signaling flags Delay timer
    Note: Includes index. - Description based on online resource; title from title page (viewed January 31, 2018)
    URL: https://learning.oreilly.com/library/view/-/9780071775977/?ar
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    Steampunk gear, gadgets, and gizmos : a maker's guide to creating modern artifacts (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071762373 , 007176237X
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Keywords: Handicraft ; Models and modelmaking ; Implements, utensils, etc ; Technology in art ; Steampunk culture ; Electronic books ; Electronic books ; local
    Abstract: Unleash Your Inner Mechanical Mastermind Welcome to the wondrous world of Thomas Willeford, aka Lord Archibald "Feathers" Featherstone, in which he shares his closely guarded secrets of Steampunkery. Filled with do-it-yourself projects, Steampunk Gear, Gadgets, and Gizmos: A Maker's Guide to Creating Modern Artifacts shows you how to build exquisite, ingenious contraptions on a budget. Learn from Lord Featherstone as he distills his wealth of hard-learned skills, describes how to use the readily available tools of the modern mad scientist, and expounds on the art and philosophy of scavenging unique components and raw materials. The perfect companion for the hobbyist and advanced machinist alike, this inventive volume will guide you through the creation of your very own infernal devices. Get steamed with these provocative projects: Aetheric ray deflector solid brass goggles Calibrated indicator gauges Ferromagnetic self-scribing automated encyclopedia (or, the Steampunk book drive) High voltage electro-static cannon (or, the lamp gun) Tesla-pod chrono-static insulating field generator (or, the mobile device enclosure) Altitude mask with integrated respiratory augmentation Armoured pith helmet Mark I superior replacement arm with integrated Gatling gun attachment Visit the companion website, www.mhprofessional.com/steampunk, for videos, images, and more bonus content! Make Great Stuff! TAB, an imprint of McGraw-Hill Professional, is a leading publisher of DIY technology books for makers, hackers, and electronics hobbyists.
    Note: Includes bibliographical references and index. - Description based on online resource; title from title page (viewed January 31, 2018)
    URL: https://learning.oreilly.com/library/view/-/9780071762373/?ar
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    Build your own free-to-air (FTA) satellite TV system (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071775168 , 0071775161
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Parallel Title: Erscheint auch als
    Keywords: Direct broadcast satellite television ; Home entertainment systems ; Electronic books ; Electronic books ; local
    Abstract: LEGALLY TAP INTO ABSOLUTELY FREE SATELLITE TV! Replace or expand your paid TV services with Free-to-Air television programming with ease. Build Your Own Free-to-Air (FTA) Satellite TV System shows how to affordably put together your own subscription-free home entertainment center from start to finish. Find out how to choose the right components, set up a satellite dish and receiver, fine-tune reception, add local over-the-air stations, and go mobile with your FTA TV system. You'll get full details on recording to the latest digital devices, installing a TV card in your PC, viewing video over the Internet, and integrating theater-quality audio. Photos and diagrams illustrate each step along the way. Comprehensive lists of technical terms and definitions, available channels and satellites, and dish-aiming steps are also included in this practical guide. COVERAGE INCLUDES: Equipment, component, and tool selection Satellite dish and FTA receiver installation Stereo, 5.1, and 7.1 sound Dish alignment and synchronization Local over-the-air channel reception Video over the Internet and movies on demand DVD players, DVRs, PCs, and VCRs Mobile, RV, and remote Free-to-Air TV
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071775168/?ar
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    What makes great leaders great : management lessons from icons who changed the world (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071772112 , 0071772111
    Language: English
    Pages: 1 online resource (xxii, 297 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Leadership ; Case studies ; Executives ; Case studies ; Electronic books ; Leadership ; Teams in the workplace ; Organizational behavior ; Electronic books ; local
    Abstract: Master the skills that icons throughout history have used to achieve the highest levels of success "This is an intelligent, knowledgeable presentation of management. The pragmatic approach of learning from icons makes the book extremely worthwhile reading for up-and-coming and experienced managers alike." -Dr. Helmut O. Maucher, Honorary Chairman of the Board, Nestlé "Embracing a broad variety of successful personalities from all walks of life, this analysis of management skills makes for interesting reading and provides a great source of inspiration." -Dr. Josef Ackermann, Chairman of the Management Board and the Group Executive Committee, Deutsche Bank AG "Arnold cleverly explains the keys to successful management with references to real-life challenges successfully overcome by iconic leaders. This entertaining book is insightful, thought-provoking, and of immense practical value." -Fred B. Irwin, President, American Chamber of Commerce in Germany "Profound management know-how and coverage of a wide range of valuable issues provide great inspiration for anyone seeking to apply effective management principles in practice." -Professor Klaus Evard, founder and former President of the European Business School "Management know-how translates into knowledge of how to succeed in all levels of life, and everyone can learn to be successful. That is the simple premise behind this book." - Frankfurter Allgemeine Zeitung What do Barack Obama, Steve Jobs, Pablo Picasso, and Napoleon have in common? EXCELLENT MANAGEMENT SKILLS It doesn't matter what your field of expertise is, whom you know, or how educated you are. If you have powerful management skills, you will succeed; if you don't, you'll hit the ceiling sooner rather than later. In What Makes Great Leaders Great , bestselling author and leadership expert Frank Arnold gathers 56 icons from various fields-from business and sports to politics and pop culture-to reveal the specific management skills they used to reach the top. For every line of work or personal goal, effectively applying these management skills will lead to ultimate success. All the people in this remarkably diverse group figured out what they needed to know to manage their rise to the top-and executed it with superb skill. What Makes Great Leaders Great includes: Bill Gates on harnessing the power of a business mission Nicolaus Copernicus on questioning every assumption Phil Knight on fine-tuning the right strategy Michael Dell on maki...
    Note: Includes bibliographical references (p. 265-273) and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071770514/?ar
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    Build your own small wind power system (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071761581 , 0071761586
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Parallel Title: Erscheint auch als
    Keywords: Wind power ; Wind power plants ; Electronic books ; Electronic books ; local
    Abstract: A STEP-BY-STEP GUIDE TO BUILDING A SMALL WIND POWER SYSTEM FROM THE GROUND UP Written by renewable energy experts, this hands-on resource provides the technical information and easy-to-follow instructions you need to harness the wind and generate clean, safe, and reliable energy for on-site use. Build Your Own Small Wind Power System shows you how to install a grid-connected or off-grid residential-scale setup. Get tips for evaluating your site for wind power potential, obtaining permits, financing your project, selecting components, and assembling and maintaining your system. Pictures, diagrams, charts, and graphs illustrate each step along the way. You'll also find out how you can help promote wind-friendly public policies locally. Save money and reduce your carbon footprint with help from this practical guide. COVERAGE INCLUDES: Challenges and impacts of small wind energy Electricity, energy, and wind science Determining if wind power is right for you Site assessment Financing small wind power Permits and zoning Wind turbine fundamentals Choosing the right wind turbine for the job Balance of system: batteries, inverters, and controllers Installation, maintenance, and troubleshooting Future developments in wind power
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071761581/?ar
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    Brilliant LED projects : 20 electronic designs for artists, hobbyists, and experimenters (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071778237 , 0071778233
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Keywords: Electronic apparatus and appliances ; Design and construction ; Amateurs' manuals ; Light emitting diodes ; Amateurs' manuals ; Integrated circuits ; Amateurs' manuals ; Electronic books ; local
    Abstract: LET YOUR CREATIVE SIDE SHINE WITH THE COMPLETE DIY GUIDE TO MAKING EXCITING LED DEVICES Brilliant LED Projects presents 20 hands-on, step-by-step projects for you to make using inexpensive, commonly available components. Projects range from simple, functional devices, such as a "green" LED flashlight and a flashing rear bike light, to more complex designs, including color-changing disco lights and persistence-of-vision (POV) gadgets--all featuring easy-to-follow instructions, highlighted with detailed illustrations. Build with confidence using this book's expert guidance and practical information, including overviews of various LED components, comprehensive listings of tool and supplies, sample clock and driver circuit building blocks, and more. A companion website gives you access to exclusive content, including downloadable assembly codes and programming codes (for the projects powered by the PIC 16F628 microcontroller). Plus, every chapter spotlights key concepts and techniques that make it easy and enjoyable for you to produce eye-catching LED displays. Great for first-timers and expert hobbyists alike All projects can be built with stripboard--no need to translate complicated schematics, or purchase special PCBs Includes extensive guidelines for safe assembly Learn the basic principles of every project component--from LEDs to dot-matrix displays and various integrated circuits Create your own designs using building blocks and assembly techniques from the book's projects
    Note: Includes index. - Description based on online resource; title from title page (viewed January 31, 2018)
    URL: https://learning.oreilly.com/library/view/-/9780071778237/?ar
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    Crucial conversations : tools for talking when stakes are high (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071772204 , 0071772200
    Language: English
    Pages: 1 online resource (xviii, 244 p.) , ill.
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Interpersonal communication ; Interpersonal relations ; Electronic books ; Electronic books ; local
    Abstract: The New York Times and Washington Post bestseller that changed the way millions communicate "[ Crucial Conversations ] draws our attention to those defining moments that literally shape our lives, our relationships, and our world. . . . This book deserves to take its place as one of the key thought leadership contributions of our time." -from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People "The quality of your life comes out of the quality of your dialogues and conversations. Here's how to instantly uplift your crucial conversations." -Mark Victor Hansen, cocreator of the #1 New York Times bestselling series Chicken Soup for the Soul® The first edition of Crucial Conversations exploded onto the scene and revolutionized the way millions of people communicate when stakes are high. This new edition gives you the tools to: Prepare for high-stakes situations Transform anger and hurt feelings into powerful dialogue Make it safe to talk about almost anything Be persuasive, not abrasive
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071771320/?ar
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    Perfect phrases for healthcare professionals : hundreds of ready-to-use phrases (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071773454 , 0071773452
    Language: English
    Pages: 1 online resource (1 v.)
    Series Statement: Perfect phrases series
    Parallel Title: Erscheint auch als
    Keywords: Communication in medicine ; Medical personnel and patient ; Interpersonal communication ; Electronic books ; Health ; Electronic books ; local
    Abstract: THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME In the fast-paced environment of healthcare, tense, complicated, and unpredictable interactions are a guarantee. Clear communication is an absolute necessity for resolving workplace conflicts and keeping patients fully educated in what can literally be life or death situations. Perfect Phrases™ for Healthcare Professionals has hundreds of ready-to-use phrases for clearly communicating with patients, their families, and colleagues. It provides the most effective language to help you: Respond to patients' concerns empathetically and professionally Resolve confl icts with colleagues and staff members Break bad news with clarity and sensitivity Deal with suspected child abuse or other illegal activity Disclose medical errors with honesty and tact
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071768337/?ar
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    Say it like Obama and win! : the power of speaking with purpose and vision (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071802710 , 0071802711
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: Expanded and expanded 3rd ed.
    Parallel Title: Erscheint auch als
    Keywords: Obama, Barack ; Oratory ; Public speaking ; Persuasion (Rhetoric) ; Electronic books ; Electronic books ; local
    Abstract: Updated to include speeches on the death of bin Laden, the Arab Spring, and other historic moments on the podium In speech after speech, Barack Obama fires up enthusiastic supporters with his inspiring vision, rousing rhetoric, and charismatic presence. His outstanding communication skills gave rise to an unprecedented political movement and launched him to the top of the world political stage. But inspiring and persuading millions isn't simply a product of innate ability. Barack Obama spent time and effort honing skills that have made him so successful. These techniques are vital not only in the political arena, but also for business executives, managers, and leaders from all walks of life. This book is about the art of persuasion, the power of presentation, and the most effective methods of communication. From building strong arguments and facing tough issues to inspiring a team or workforce to new levels of innovation and productivity, Say It Like Obama and Win! gives you the tools to instill positive change at every level of your organization by teaching you how to: Make a strong first impression Use body language and voice Establish common ground Gain trust and confi dence Win hearts and minds Drive your points home Convey your vision through imagery and words that resonate Build to a crescendo and leave a lasting impression Whether you're a manager, an executive, a public speaker, a business owner, or a community leader, Say It Like Obama and Win! provides you with presentation techniques that have inspired and mobilized audiences of every size.
    Note: Previous ed.: 2010. - Includes bibliographical references. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071802703/?ar
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    Statistics for Six Sigma made easy! (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071797542 , 0071797548
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Keywords: Process control ; Statistical methods ; Six sigma (Quality control standard) ; Statistics ; Data processing ; Electronic books ; Business management ; Electronic books ; local
    Abstract: A PLAIN ENGLISH GUIDE TO SOLVING REAL-WORLD PROBLEMS WITH SIX SIGMA Six Sigma is one of the most effective strategies for improving processes, creating better products, and boosting customer satisfaction, but business leaders often balk at its reputation for being too complex. Don't fall into that trap. Six Sigma is simple to understand and implement--if you have Statistics for Six Sigma Made Easy! Warren Brussee has helped businesses save millions of dollars with Six Sigma, and he explains how you can achieve similar results in this step-by-step guide. He presents a thorough overview of the Six Sigma methodology and techniques for successful implementation, as well as a clear explanation of DMAIC--the problem-solving method used by Six Sigma Greenbelts. Statistics for Six Sigma Made Easy! provides: A simplified form of the most common Six Sigma tools All the basic Six Sigma formulas and tables Dozens of Six Sigma statistical problem-solving case studies A matrix for finding the right statistical tool to meet your needs Basic Greenbelt training in one concise reference Best of all, no background in statistics is required--you can start improving quality and initiating costsaving improvements right away. Statistics for Six Sigma Made Easy! is the only reference you need to facilitate real-world application of Six Sigma tools.
    Note: Previous ed.: 2004. - Includes bibliographical references and index. - Description based on online resource; title from PDF title page (Safari, viewed Nov. 7, 2012)
    URL: https://learning.oreilly.com/library/view/-/9780071797535/?ar
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    Web developer's cookbook : more than 300 ready-made PHP, JavaScript, and CSS recipes (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071794329 , 0071794328
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Cascading style sheets ; JavaScript (Computer program language) ; Electronic books ; Web site development ; PHP (Computer program language) ; Electronic books ; local
    Abstract: 300+ Ready-to-Use PHP, JavaScript, and CSS Solutions Web Developer's Cookbook contains more than 300 PHP, JavaScript, and CSS recipes you can use right away to create interactive Web content. All of the solutions are fully documented and their functionality clearly explained, along with customization tips. The recipes include HTML examples and screen shots showing exactly how to apply them in real-world situations. Methods for using HTML5 to make Web pages even more interactive and dynamic are also provided. Shorten development time and sharpen your programming skills with help from this practical guide. Filled with tested recipes for: PHP Text processing * Image handling * Content management * Forms and user input * Internet * Chat and messaging * MySQL, sessions, and cookies * APIs, RSS, and XML * Incorporating JavaScript JavaScript Core functionality * Location and dimensions * Visibility * Movement and animation * Chaining and interaction * Menus and navigation * Text effects * Audio and visual effects * Cookies, Ajax, and security * Forms and validation * Solutions to common problems CSS Manipulating objects * Text and typography * Menus and navigation * Page layout * Visual effects * Dynamic objects * Dynamic text and typography * Incorporating JavaScript * Superclasses
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071794312/?ar
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  • 139
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    Mergers and acquisitions strategy for consolidations : roll up, roll out, and innovate for superior growth and returns (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071793438 , 0071793437
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Market segmentation ; Consolidation and merger of corporations ; Success in business ; Electronic books ; Business planning ; Strategic planning ; Electronic books ; local
    Abstract: THE NEW M&A STRATEGY FOR LONG-TERM SUCCESS IN TODAY'S VOLATILE MARKETS "Rich in examples and details, well-grounded in wisdom from years of experience, and blessedly practical . . . . engaging, well-written, and loaded with worthy insights. Study this book and prosper." -- DR. ROBERT B RUNER, Dean, University of Virginia's Darden School of Business, and author of Deals from Hell, The Panic of 1907 , and Applied Mergers & Acquisitions . "Drawing on his experience with more than 100 M&A transactions, Hoffmann has written a defi nitive 'how-to' for acquiring companies in the below $50 million sales market space. The examples . . . [offer] astute insight into every feature of the topic." -- DR. NANCY BAGRANOFF, Dean, Robins School of Business of the University of Richmond; President of the American Accounting Association; and coauthor of Core Concepts of Consulting for Accountants and Core Concepts of IT Auditing. "This is a wonderful history with compelling lessons from the great successes of the Trader Publishing and Landmark Communications leadership and business model. The reflection on past deals gone wrong helps the reader understand why you do deals, how to pursue M&A, and what principles you need to be successful." -- MACON B. ROCK, founder and Chairman of Dollar Tree Stores, Inc., and founder and former President of K&K Toys. "A must-read for those who hope to start small and grow big by acquiring, improving, and innovating. Following his rules may not lead you to be part of the 1 percent, but it will certainly keep you from being part of the 70 percent that fail." -- HOWARD S. TEVENSON, Senior Associate Dean, Harvard University; Director of Publishing, Harvard Business Publishing Company board; and author of New Business Ventures and the Entreprenuer , Make Your Own Luck , and Do Lunch or Be Lunch .
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071793421/?ar
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    The Apple experience : secrets to building insanely great customer loyalty (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071793216 , 0071793216
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Apple Computer, Inc ; Customer services ; Consumer satisfaction ; Creative thinking ; Electronic books ; Entrepreneurship ; Success in business ; Electronic books ; local
    Abstract: Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." --Guy Kawasaki, author of Enchantment and former chief evangelist of Apple "Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book!" --Garr Reynolds, author of Presentation Zen and The Naked Presenter "At its core, this book is not about Apple. It's about delivering the best experience possible." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. "An exciting resource for any business owner in any country who wants to reimagine the customer experience." --Loic Le Meur, CEO, LeWeb "Why can't other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business." --Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction "Carmine Gallo gets to the magic of Steve Jobs: Touching people's lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today." --Peter Steinlauf, Chairman, Edmunds.com "This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. " --Dan Roam, author of The Back of the Napkin and Blah Blah Blah Reinvent your business to deliver Apple-like customer satisfaction and profits In The Apple Experience , internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service. Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple's retail space and learning about Apple's vision and philosophy. Using insights and data from these sources, he breaks down Apple's customercentric model to provide an action plan with three distinct areas of focus: Inspire Your Internal Customer with training, support, and communicati...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071793209/?ar
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    The career lattice : combat brain drain, improve company culture, and attract top talent (2012)
    New York : McGraw-Hill
    Details
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Career changes ; Career development ; Organizational change ; Success in business ; Electronic books ; Electronic books ; local
    Abstract: Reroute your career path for better, faster, longer-lasting success "If you've been waiting for your HR department to plan out your next career move, you'll be stuck waiting forever. Joanne Cleaver explains why the career matrix is what you need to succeed. It's valuable information that most HR departments aren't ready or able to give you." -Suzanne Lucas, the Evil HR Lady, evilhrlady.org " As Cleaver insightfully writes, the traditional career ladder is dead. To stay relevant, workers need to become nimble, enterprising, and far more professionally connected than their pre-recession counterparts. Essential reading for anyone who wants to stand out in today's highly competitive business world." -Michelle Goodman, author of The Anti 9-to-5 Guide and My So-Called Freelance Life "In post-recessionary Corporate America, the ladder is becoming a thing of the past. You need to think of your career in a new way, a way in which you are constantly focused on acquiring new and honing existing skill sets to remain marketable and competitive. Using Joanne Cleaver's Career Lattice's prescription of group-centered coaching and mentoring, you'll get by with a little help from your friends." -Alexandra Levit, author of Blind Spots: 10 Business Myths You Can't Afford to Believe on Your New Path to Success OVER IS THE NEW UP. Thanks to the rise of global labor, increasing automation of job functions, and the flattening of workplace organizations, the traditional corporate ladder is gone-and we'll probably never see it again. For smart, talented, motivated workers, this is the best career news to emerge in a long time. Instead of following the path of predetermined corporate hierarchies, you need to design a more flexible career path. It's called the Career Lattice, and it's about adding new skills to current abilities-while letting go of things that are no longer relevant. It's about evolving. It's about embracing change. In The Career Lattice , career consultant and business journalist Joanne Cleaver gives you the insight, information, tools, and best practices you need to: Invest in the best training or continued education for your future goals Make smart lateral moves now to help you make upward moves later Network more strategically than ever See possibilities down the road that would otherwise have escaped you The Lattice is both more stable and more dynamic than the linear career ladder. No matter your age or career stage, latticing equips you to make yo...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071791694/?ar
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    A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071791533 , 0071791531
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Digital storytelling ; Interactive multimedia ; Internet entertainment industry ; Marketing ; Psychological aspects ; Electronic books ; Electronic books ; local
    Abstract: The First How-To Strategy Guide to Transmedia Storytelling "Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." -David Gale, Executive Vice President, MTV Cross Media "Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling." -Michelle Satter, Founding Director, Sundance Institute Feature Film Program "An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!" -Jeff Gomez, CEO, Starlight Runner Entertainment "A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling." -C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen Includes Q&A sessions with the world's leading experts in transmedia storytelling About the Book: What is transmedia storytelling and what can it do for you? It's the buzzword for a new generation-a revolutionary technique for telling stories across multiple media platforms and formats-and it's rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator's Guide to Transmedia Storytelling ? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures-at a fraction of the cost. You'll learn how to: Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need-and even make a profit Forge your own successful transmedia career W...
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071791526/?ar
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    Return on influence : the revolutionary power of Klout, social scoring, and influence marketing (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071791106 , 0071791108
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Online social networks ; Social media ; Marketing ; Social influence ; Electronic books ; Social media ; Electronic books ; local
    Abstract: Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world's most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence-and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider's look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the "superconnectors" who ignite epidemics through word-of-mouth influence . . . and become one yourself. This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age-with a Return on Influence. Praise for Return on Influence : "Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!" -Brian Solis, author of The End of Business as Usual "Schaefer's book has earned its place on the shelf of anyone looking to find influencers-or become one." -Harold Burson, founder, Burson-Marsteller " Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media-and particularly influence marketing-has become the silver bullet to solve all problems. Consider this book the marksmen's manual." -Rick Wion, Director of Social Med...
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    Social marketology : improve your social media processes and get customers to stay forever (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071790505 , 0071790500
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Internet marketing ; Social aspects ; Social media ; Marketing ; Social aspects ; Customer relations ; Electronic books ; Electronic books ; local
    Abstract: Manage all your social media marketing efforts with repeatable, improvable processes Winner of a 2013 Small Business Book Award for Social Media "In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to business." -Brian Solis, author of Then End of Business as Usual "There is no longer any doubt that social media is one of the key digital trends that are reshaping today's industries, brands, and customer networks. Ric Dragon's immensely practical guide will help you get the most out of your own social media investment by identifying the processes and best practices that build real and valuable business relationships. Read it, and use it, today!" -David Rogers, bestselling author of The Network is Your Customer "If you think Facebook, Twitter, and the like are simply trends or fads, you're missing the bigger picture. Consumers are more connected than ever before, and they are highly untethered (thanks to smartphones and tablets). Now that we're past the whole 'Do I really need social media for my business?' Ric is here with Social Marketology , a smart look at how to get social media organized for your business." -Mitch Joel, President of Twist Image and author, blogger, and podcaster at Six Pixels of Separation About the Book: Covering subjects ranging from the best-tasting breakfast cereal to the latest developments in cancer treatment, personal interactions are occurring with increased frequency on social media. And if you want to connect with customers, you have no choice but to join their conversations. This much has been established by the mountains of social media marketing literature produced in recent years. What has not been established are the best practices for creating the most ideal social media strategy for your particular needs-and that's where this book comes in. In Social Marketology , cofounder Ric Dragon of the renowned search engine marketing firm DragonSearch, takes social media marketing to the next step-showing how to choose the best tools for your needs and develop a strategy tailored to your goals. Drawing from such process methodologies as LEAN and the Capability Maturity Model, Dragon helps you develop a social media process that is quantifiable, repeatable-and improvable. His process is based on these basic steps: Focus on desirable...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071790499/?ar
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    The psychology of wealth : understand your relationship with money and achieve prosperity (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071789301 , 0071789308
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Money ; Psychological aspects ; Wealth ; Psychological aspects ; Electronic books ; Electronic books ; local
    Abstract: The New York Times and Wall Street Journal bestseller! " The Psychology of Wealth is a pertinent and comprehensive overview of the skills and mindset necessary for success. Prosperity can be achieved by anyone, and Dr. Richards shows the way." -Donald J. Trump "What's in your head determines what's in your wallet. Dr. Richards gives you the mental hard-drive upgrade you need to finally achieve the greater prosperity and success you desire." -Darren Hardy, Publisher, SUCCESS magazine "Dr. Richards shakes up our preconceptions about wealth by examining the psychological aspects of how we relate to money. When you understand the real sources of wealth in your life, you'll find it much easier to achieve a more prosperous and happy life." -Jordan E. Goodman, America's Money Answers Man at MoneyAnswers.com and Author of Master Your Money Type "This might be one of the most important books you'll ever read. If you feel like your life has been stuck in neutral-or even worse, put in reverse-Dr. Richards will set you on a clear path to success." -Barnet Bain, Producer, What Dreams May Come About the Book: Why do some people feel a perpetual state of lack and fear about money, while others feel genuinely prosperous, regardless of the size of their bank accounts? Why do some people shudder with dread when it comes to setting financial goals, while others embrace it with enthusiasm and confidence? What makes the difference? Could it be in their relationship with money itself? People who enjoy a healthy relationship with money share common habits and traits. So, how do they think, and what do they do differently? Are these behaviors hardwired in an individual's psyche, or can they be learned? In this provocative book, psychotherapist Dr. Charles Richards provides unexpected and encouraging answers to these questions. Based on his research and expert interviews, Dr. Richards shows how each of us can develop a thriving relationship with money and create a rich and rewarding life. A t the book's heart are the stories of people who have faced adversity with courage and created extraordinary lives. Their accounts-along with Dr. Richards' interviews with finance professors, legislators, entrepreneurs, and mavens of success-pave a path to a brighter future for us all. Today we live in a trying economic environment. Every day, popular financial advisors exhort us to hunker down, play it safe, and protect ourselves from an uncertain future. To the voices who promote...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071789295/?ar
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    How to find a job on LinkedIn, Facebook, Twitter, and Google+ (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071790444 , 0071790446
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Job hunting ; Computer network resources ; Online social networks ; Business networks ; Electronic books ; Electronic books ; local
    Abstract: The definitive guide to social media job hunting-now updated to include GOOGLE+! Finding your dream job the old way just doesn't happen anymore. If you want to move up in today's ultracompetitive job market, you have to master the most useful tools out there-social networks. How to Find a Job on LinkedIn, Facebook, Twitter, and Google+ , Second Edition, helps you take full advantage of the bounty of opportunities found on the most popular sites. Online job-search experts Brad and Debra Schepp take you step-by-step through the process of joining networks, creating effective online profiles, and leveraging the job-search features of the most popular sites, including: LinkedIn 's InMaps -Get a complete visual of your network for a faster, more efficient job search Facebook 's BranchOut -Learn more about your friends' careers, so you can help them-and they can help you Twitter 's Lists -Build a customized list of users to discover opportunities you might otherwise miss Google+ 's Circles -Get the most relevant information about yourself into the hands of the right people
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071790437/?ar
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    The employee engagement mindset : the six drivers for tapping into the hidden potential of everyone in your company (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071788304 , 0071788301
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Employee motivation ; Employees ; Attitudes ; Job satisfaction ; Organizational behavior ; Corporate culture ; Electronic books ; Electronic books ; local
    Abstract: When it comes to employee engagement, Timothy R. Clark goes where no one has gone before. One of today's leading experts on the subject, Clark reveals that the business world has been focusing on only half the question-namely, the organization's role in driving employee engagement. Clark points to the other interested party-the employee. Through extensive research, the author has discovered that approximately 75 percent of employees are not fully engaged with their work-a frighteningly high number with frighteningly dire consequences for both companies and individual employees. The Employee Engagement Mindset is a step-by-step guide to reversing this pattern, one employee at a time. Clark breaks it all down into six key behaviors: Connecting: Form solid relationships with coworkers and align your behavior to the organization's culture and goals Shaping: Seize opportunities for tailoring experiences based on your personal preferences Learning: Take proactive measures to learn at or above the speed of change Stretching: Move out of your comfort zone and take calculated risks Achieving: Accomplish your goals Contributing: Make personal contributions that drive lasting positive change to others and to the company The Employee Engagement Mindset provides practical advice on how any employee can put him or herself on the fast track to true engagement using this six-part model. Simply put, every engaged employee is worth his or her weight in gold. Whether you're in charge of driving employee engagement or feel the need to take personal responsibility for excelling at work, The Employee Engagement Mindset tells you everything you need to know. "Clark and his team discovered some surprising truths about highly engaged people that cross cultural, demographic, and industry lines. The Employee Engagement Mindset unlocks the door to our own personal and professional connectedness." -Marshall Goldsmith, author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There "[ The Employee Engagement Mindset ] lays out in clear, practical terms how highly engaged people think and what they do. I highly recommend it." -Vai Sikahema, NBC Philadelphia sports anchor and former NFL All-Pro, Philadelphia Eagles "[ The Employee Engagement Mindset ] captures the emerging search for meaning and purpose in organizations and offers fantastic concepts, tools, and examples of how to go beyond rhetoric to action and resolve." -Dave Ulrich, professor, Ross...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071788298/?ar
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    The virtual executive : how to act like a CEO online and offline (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071787161 , 007178716X
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Communication in management ; Executive ability ; Executives ; Electronic books ; Electronic books ; local
    Abstract: Master digital platforms to deliver powerful messages and build your personal brand "In the virtual world, every voice mail, e-mail, or tweet is fraught with the danger of misunderstanding or misdirection, which can be disastrous for results and/or relationships. For those on the rise or recently thrust into this very different world, this book is an exceptional resource . . . and entertaining too!" -Hal Johnson, Chairman, Global Human Resources Practice, Korn/Ferry International "Benton's insights on being seen as a leader remain as relevant as ever, even though the tools with which we work have changed dramatically. . . . The Virtual Executive provides a guide for making yourself and those around you successful in a rapidly evolving, connected, and virtual world." -Brian Fabes, CEO, Civic Consulting Alliance "Benton teaches us all the protocol for success in a digital age. What worked yesterday won't work today . . . and what will work tomorrow is in this book." -Rulon Stacey, Chairman, American College of Healthcare Executives; CEO, Poudre Valley Health Systems; author, Over Our Heads "Benton's book empowers you to play at the top of your game-not just in person, but from afar." -Paola Bonomo, Head of Online Services, Vodafone Omnitel N.V. "A must-read as applicable to the novice new hire as it is to the CEO." -John Odegaard, Executive Director, U.S. Naval War College Foundation "A remarkably focused tool for the successful executive striving to be better in the digital age. I literally could not put the book down once I started it." -Stan Payne, CEO, Canaveral Port Authority About the Book: When was the last time you were in a meeting and every participant was in the room? How many people do you know who work from remote sites? How many e-mails did you receive and send at work today? Blogging, commenting, tagging, e-mailing, texting, video chatting. Everywhere you turn these days, there's a new way to communicate ideas and opinions. Whether you're a C-suite executive or a mid-level manager, you have to be able to move seamlessly among all the available digital platforms in order to communicate your message effectively. In The Virtual Executive , world-renowned CEO coach and bestselling author Debra Benton teaches you everything you need to know to navigate today's seemingly endless choices of social media and virtual communication tools in order to stay relevant in a sea of competition. From videoconferencing, instant messaging, and webina...
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    URL: https://learning.oreilly.com/library/view/-/9780071787154/?ar
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    Executive toughness : the mental-training program to increase your leadership performance (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071786799 , 0071786791
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Executives ; Psychology ; Executive ability ; Mental discipline ; Success in business ; Electronic books ; Leadership ; Electronic books ; local
    Abstract: Take your professional game to the next level-in 100 seconds o r less! People with inborn talent may be good at what they do-but only the mentally tough reach the highest plateaus in their field. And here's the best news of all: mental toughness is something anyone can learn. Director of mental training for the St. Louis Cardinals and a top-tier executive coach, Dr. Jason Selk knows everything there is to know about developing the mental toughness required for achieving any goal you set for yourself. In fact, the techniques he outlines in this book are the same ones he used to help the Cardinals defeat the heavily favored Detroit Tigers in the 2006 World Series. Inspired on the vision of legendary basketball coach John Wooden, Selk's program is as simple as it is effective. But that doesn't mean it's easy. You have to put effort into your drive to success; it's the only way to build up your mental "muscles." Selk provides hands-on daily exercises for breaking old, self-defeating patterns of behavior and replacing them with the can-do attitude and positive behavior that would make Coach Wooden proud. Executive Toughness outlines the three fundamentals for attaining high-level success: ACCOUNTABILITY -admit to mistakes, correct them, and, most important, learn from them FOCUS -on your strengths, on winning, on reaching your goal . . . for only 100 seconds per day OPTIMISM -don't just believe you can succeed, know you can succeed Executive Toughness takes you through the steps of making these critical behaviors part of your everyday routine. Practice your accountability, focus, and optimism, and you'll be on the path to attaining your goals; make them part of your mental "DNA," and there will be no turning back-ever. A complete regimen from a leading expert on developing the mindset for attaining goals, Executive Toughness is your workout for ultimate success in your career and in your life.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071786782/?ar
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    Deemer on technical analysis (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071785693 , 0071785698
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Technical analysis (Investment analysis) ; Investment analysis ; Portfolio management ; Investments ; Electronic books ; Business enterprises ; Finance ; Economics ; Commerce ; Electronic books ; local
    Abstract: Build profits even in the worst of times with the methods of a Technical Analysis legend " Deemer on Technical Analysis will become an instant investment book classic." -Douglas A. Kass, Seabreeze Partners Management, Inc. "Serving on the front lines of this investment discipline for the past 40 years with some of the most influential investors of our time, Deemer provides a front-row seat on some fascinating history, rich with insights and anecdotes and, of course, loaded with wisdom. His true gift is making the arcane world of technical analysis accessible and relevant to all investors. If Warren Buffett is the Oracle of Omaha, Deemer is the Prophet of Port St. Lucie." -Sandra Ward, Senior Editor, Barron's "I have had the great pleasure of working with and getting to know some of the greatest technical analysts throughout the past 50 years. Walt Deemer is widely recognized as one of the best. His charm and wit in explaining the keys to successful investing will make [this] book a must-read and an all-time classic for first-time investors and professionals alike." -Paul Desmond, Lowry Research "Every investor can learn something from Walter Deemer." -David Fuller, Global Strategist, Fullermoney.com Today's volatile markets are challenging for professional and retail investors alike. Just in time, Walter Deemer, a cornerstone of technical analysis for nearly 50 years, has culled his insight and knowledge to show investors how to achieve steady investment gains in the current markets. With the stock market expected to trade generally sideways for many years, a buy-and-hold strategy may not give you the returns you need on your investments. In Deemer on Technical Analysis , Walter distills his decades spent on the front lines of the financial markets into a useful strategy that shows you how to time the markets to successfully grow wealth. The key is solid technical analysis. Inside, you will learn the nuts and bolts of charting, identifying indicators, recognizing trends, and selecting the best stocks for your goals. This step-by-step guide shows you how to: Read the emotional characteristics of the markets in order to better direct investments Pinpoint the most profitable entry and exit points Effectively use the long-term timing tools preferred by top experts, including investor sentiment, relative strength, and trend recognition Cut through short-term noise with the Kondratiev Wave Cycle, Four-Year Cycle, and simple long-term chart analysis ...
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    URL: https://learning.oreilly.com/library/view/-/9780071785686/?ar
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    The twelve absolutes of leadership (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071786768 , 0071786767
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Leadership ; Electronic books ; Electronic books ; local
    Abstract: ALL IN, ALL THE TIME For Gary Burnison, CEO of the world's largest executive search firm, these five simple words perfectly capture the essence of great leadership. There can be no half measures. Complete commitment, total engagement, and a powerful sense of personal responsibility are the criteria for true leadership excellence. It's more than a job; it's a way of life. But how do you get there? In this groundbreaking book, Burnison provides the answer. As the leader of Korn/Ferry International, Burnison is particularly well qualified to write a guide to effective leadership. On a personal level, he experiences every day what it's like to be responsible for the lives of others, the careers of his employees, and the expectations of stakeholders. He also deals one-on-one with some of the world's top leaders. In The Twelve Absolutes of Leadership , Burnison distills this vast experience into an actionable plan for building world-class leadership skills. You'll learn how to train your focus on the twelve most critical elements of leadership, so you can Establish your vision and develop a strategy for achieving it Inspire your people to embrace the change you envision Measure the effectiveness of your leadership Build powerful teams that are aligned in purpose and strategy Foresee new opportunities and adjust your course to meet them Nothing in business or life generates greater personal satisfaction than affecting peoples' lives in a positive way through excellent leadership. Burnison refers to it as the "eighth wonder of the world." The prospect might seem daunting, but Burnison makes it more accessible than you thought possible. He presents a framework based on enduring human truths, which is applicable in every leadership role and arena. All you have to do is apply it with dedication and determination. You have the ability. Take your first steps to leadership excellence with The Twelve Absolutes of Leadership. Praise for The Twelve Absolutes of Leadership : "In The Twelve Absolutes of Leadership , Gary Burnison captures the timeless principles that leaders must possess, beyond intelligence, courage and heart. These essential elements speak to the integrity and authenticity that underscore all effective leadership." -Carlos Slim, entrepreneur, Investor, and the world's richest man "Only a few good leaders have paused to reflect seriously on being leaders. Xenophon and Ulysses S. Grant did, and now Gary Burnison can be added to the list. This is...
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    Hiring for attitude : a revolutionary approach to recruiting star performers with both tremendous skills and superb attitude (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071785860 , 0071785868
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Employee selection ; Employment interviewing ; Employees ; Attitudes ; Electronic books ; Electronic books ; local
    Abstract: Build a high-performance workforce by abandoning skills-based hiring practices and focusing on employee attitude Hiring for Attitude offers a groundbreaking approach to recruiting, assessing, and selecting people with both tremendous skills but, more importantly, an attitude that aligns with the organization's culture. Murphy cites his own company's research and examines recent scientific studies about the practical effects a person's attitude has on the outcome of his or her job performance. Clear and practical lessons are illuminated by numerous case studies of organizations like Microchip, Southwest Airlines, and The Ritz-Carlton.
    Note: Includes index. - Description based on print version record
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    Running the gauntlet : essential business lessons to lead, drive change, and grow profits (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071784108 , 0071784101
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Organizational change ; Management ; Leadership ; Electronic books ; Electronic books ; local
    Abstract: Change your ATTITUDE. Change your BUSINESS. Change your FUTURE. What's stopping you from making the changes your business needs to thrive? The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies that are no more because their leaders refused to enact change when the writing was on the wall. Fear. Apathy. Lack of personal responsibility. These simple human flaws can turn a good company into a dead company. The writing on the wall has never been clearer than it is now-and marketing phenomenon Jeffrey Hayzlett is on a mission to make you see it, understand it, and heed it. Today's business environment is so competitive and volatile that you can't afford to be satisfied with business as usual. You must make changes now to compete in the future. Building on the principles and concepts in his first book The Mirror Test , Hayzlett takes you on a step-by-step journey to: Develop a "takeover mentality" for your business Summon the vision and courage necessary for driving change Sharpen the mental and emotional toughness to make strategic, lasting change Execute the right changes and deal with any disruptions they might cause Sustain and manage your company's new-found momentum Change is already happening all around you-to products, to organizations, to entire industries. Eventually, it will happen to your company, whether from outside forces or your own initiative. You've always had the ability to institute positive change in your company. Now, with Running the Gauntlet , you have the inspiration and knowledge to make it happen and take control of it-instead of letting it control you. Praise for Running the Gauntlet "If the shoe fits, wear it! Jeff's advice fits any hard-charging business owner and leader." -Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com "I've seen a lot of sharks, and Hayzlett's advice comes like a Hammerhead. He can smell blood from a mile away, so when Hayzlett jumps in big waters, some sharks have to jump out." -Daymond John, founder and CEO, FUBU, and star of ABC's business show Shark Tank "If Jeff were a wine, it would be strong, sassy, and bold - just like his savvy business advice. This is a wine you want to open again and again." -Gary Vaynerchuk, co-founder, Vaynermedia.com " Running the Gauntlet just played the Trump Card. This book is terrific!" -Ivanka Trump, EVP Trump Organization "It's time someone grabs you (and...
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    URL: https://learning.oreilly.com/library/view/-/9780071784092/?ar
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    Uprising : how to build a brand and change the world by sparking cultural movements (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071782814 , 0071782818
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Branding (Marketing) ; Social movements ; Electronic books ; Electronic books ; local
    Abstract: The secret to movement marketing? Your customers want to make a difference "Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy." -Daniel H. Pink, author of Drive and A Whole New Mind "Want to change your customers' buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement." -Sally Hogshead, author of Fascinate and creator of HowToFascinate.com "Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing." -Adam Morgan, author of Eating the Big Fish and The Pirate Inside "A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow's marketing landscape." -Boutros Boutros, Senior Vice President, Emirates Airline About the Book: Movement marketing is changing the world. It's the new way forward for anyone trying to win customers' loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world's first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere. We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India's Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing. Using client case studies and contributions from a global team of movement marketing forerunners-among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer-Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, inc...
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    URL: https://learning.oreilly.com/library/view/-/9780071782821/?ar
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    Strategic capitalism : the new economic strategy for winning the capitalist Cold War (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071781176 , 007178117X
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Capitalism ; History ; 21st century ; Capitalism ; Political aspects ; United States ; Electronic books ; Electronic books ; local
    Abstract: Praise for Strategic Capitalism "Richard D'Aveni understands that managing competition between the United States and China-and their quite different forms of capitalism-will occupy leaders on both sides of the Pacific for decades to come and will shape the first half of the 21st century more than any other factor. This book is a welcome addition to a vitally important debate." -Ian Bremmer, president of Eurasia Group and author of Every Nation for Itself "Understanding the pluses and minuses of modern 'capitalism,' in more than a sloganeering way, is the great challenge for corporations and for government from North America to Europe to East Asia. Strategic Capitalism is a valuable contribution to clear thinking about this imperative." -James Fallows, The Atlantic , and author of China Airborne "Professor D'Aveni is a business provocateur extraordinaire. He tells you the straight scoop and will never cave to conventional wisdom unless there is proof that it is right. Strategic Capitalism is another example of D'Aveni's ability to synthesize a complex topic down to its key elements." -Bill Achtmeyer, Founder, Chairman, and Managing Partner of The Parthenon Group The Capitalist Cold War Has Begun The United States and its economic allies are under attack by a force unlike any they have ever faced. China and other emerging nations are competing for markets around the world using their own versions of capitalism-and, thus far, they are winning handily. In Strategic Capitalism , one of the world's leading authorities on global business strategy, Richard D'Aveni, describes how the "economic cold war" began, how it is being played out now, and how the West can change the course of events in its favor. Brilliantly conceived-and sure to ignite passions on both sides of the political aisle- Strategic Capitalism calls for an end to the economic idealism that dominates the national dialog. It also calls for a cold, hard focus on reality, which is this: government-managed capitalist systems consistently outmaneuver and outperform the traditional laissez-faire capitalism of the West. With refreshing levels of thoroughness, knowledge, and detachment, D'Aveni describes the competitive landscape today. These are the facts: The world's best competitors-with China in the lead-have adopted elements of managed capitalism, in which government and businesses work together toward a single aim. China's objective is clear-to displace the United States as the world's ec...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071781169/?ar
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    Conversations for creating star performers : go beyond the performance review to inspire excellence every day (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071779951 , 0071779957
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Employee motivation ; Performance ; Employees ; Attitudes ; Personnel management ; Electronic books ; Electronic books ; local
    Abstract: Inspire Star Performance through Meaningful Conversations with Your Team "If you want more top performers on your team, read this book!" -Jill Konrath, author of SNAP Selling and Selling to Big Companies The performance review is an important part of your job as a manager or coach. But it is only a part. In order to develop team members effectively, you have to be proactive on a daily basis. This means having conversations-and not just about the weather or the game last night. Create ongoing conversations throughout the year that focus on: Developing team members to a higher level of ability Triggering the insight and inspiration within your team members to grow in new ways Building the skills that will enable others to accomplish their established goals Preparing yourself and others for the performance review discussion Keeping people motivated and moving forward toward the goals Conversations for Creating Star Performers is a vital tool for keeping team members motivated, engaged, and moving ahead every day-not just the days before an annual review.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071779944/?ar
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  • 157
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    Find your next : using the business genome approach to find your company's next competitive edge (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071778541 , 0071778543
    Language: English
    Pages: 1 online resource (xxviii, 226 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Diffusion of innovations ; Strategic alliances (Business) ; Strategic planning ; Electronic books ; New products ; Creative thinking ; Technological innovations ; Creative ability in business ; Electronic books ; local
    Abstract: Combat flat sales, capture new markets, and drive innovation using the Business Genome approach The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future. In Find Your Next , Business Genome creator Andrea Kates explains how to ensure growth and prosperity in years to come. She provides the tools you need to create you business "genome," or DNA-your company's unique position in today's market based on strengths, challenges, industry trends, and other factors-match it to that of a successful company in another industry, then model your own decisions on those of the matching company.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071778527/?ar
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  • 158
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    Newspaperman : inside the news business at the Wall Street journal (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071776912 , 0071776915
    Language: English
    Pages: 1 online resource (xviii, 316 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Phillips, Warren ; 1926- ; Wall Street journal ; History ; Journalists ; United States ; Biography ; Newspaper editors ; United States ; Biography ; Newspaper publishing ; United States ; Biography ; Electronic books ; Electronic books ; local
    Abstract: The captivating story of former Wall Street Journal publisher Warren Phillips's rise to the top Newspaperman is at once a fascinating narrative of one man's journey through the newspaper business and an expert analysis of how the news is made. Phillips shows what it's like to be a reporter as history unfolds around him and reveals how editors and publishers debate and decide how the news will be covered. Starting at the WSJ when it had a circulation of only 100,000, Phillips rose through the ranks, witnessing its rapid expansion to a circulation over two million-the country's highest. Newspaperman illustrates the life of a foreign correspondent, taking readers from Berlin to Belgrade, Athens to Ankara, London to Madrid. It also provides a look into the inner councils of the Pulitzer Prize Board as legendary editors, such as Ben Bradlee of The Washington Post and Clayton Kirkpatrick of The Chicago Tribune , debate journalistic ethics. Warren H. Phillips began his journalism career as a copy boy at The New York Herald Tribune . He then served The Wall Street Journal as proofreader, copydesk hand, rewriteman, foreign correspondent, foreign editor, and Chicago editor before becoming managing editor at age thirty. He served in that post and as executive editor for thirteen years, and then was the WSJ 's publisher and chief executive of its parent company, Dow Jones & Company, for another fifteen years.
    Note: Includes bibliographical references (p. 307) and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071776905/?ar
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  • 159
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    Every leader is an artist : how the world's greatest artists can make you a more creative leader (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071778589 , 0071778586
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Leadership ; Electronic books ; Electronic books ; local
    Abstract: Make Every Business Day Your Masterpiece Every Leader Is an Artist makes the compelling case that many of the attributes that make a person a great leader are actually those that make someone a superior artist: intention, focus, authenticity, skill, and imagination. Providing the tools and techniques for developing these qualities, O'Malley and Baker offer vignettes that draw parallels between the personal qualities of famous artists and effective leadership. Dr. Michael O'Malley is an adjunct professor at Columbia Business School and CEO of Promontory Financial Risk Management. He previously served as Executive Editor for Business, Economics, and Law at Yale University Press. Dr. William F. Baker directs the Bernard l. Schwartz center for Media Education, and Public Policy at Fordham University. He has won seven Emmys for his work in broadcasting.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071778572/?ar
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  • 160
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    Operations due diligence : an M&A guide for investors and business (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071778510 , 0071778519
    Language: English
    Pages: 1 online resource (xiii, 240 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Disclosure of information ; Financial disclosure ; Consolidation and merger of corporations ; Investments ; Electronic books ; Electronic books ; local
    Abstract: The missing link to determining a company's real value Most people at the M&A table know how to carry out financial and legal due diligence. Only the accomplished investors come prepared with an in-depth understanding of the complete due diligence process. Operations Due Diligence is a game-changing guide for investors who need a fully accurate determination on the sustainability of a business. Written by a hands-on operations executive who has successfully implemented process improvement programs at large and small businesses, this practical guidebook sets itself apart by providing a step-by-step strategy for analyzing the toughest area of a business to assess: its operations. Unlike financial and legal due diligence, there were no principles such as law and accounting to guide operations due diligence-until now. This turnkey approach, based on a pragmatic series of almost 400 questions, helps you accurately assess the infrastructures of a business's customer satisfaction, production, information management, sales and marketing, organization, and personnel, as well as its finances and legal operations. For managers and business owners looking to improve the sustainability of their business, this guided inquiry serves as a thorough operations checklist to next-level performance. Whether you are an investor trying to capture a new opportunity with minimal risk or an executive struggling to improve your business, Operations Due Diligence gives you a distinct advantage by: Going a step further than most books and illustrating how to analyze your discoveries Using historic examples to make the lessons both understandable and memorable Clearly explaining how and why each sector is an important indicator of the long-term sustainability of a business Conveniently locating infrastructure summary questions at the end of chapters for quick reference Providing a document checklist so nothing gets overlooked at the negotiating table The highest-valued companies and their investors know that producing the best products and services isn't enough. Survival depends on continually improving infrastructure through Operations Due Diligence.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071777612/?ar
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  • 161
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    IBM Cognos Business Intelligence 10 : the official guide (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071775922 , 0071775927
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Management information systems ; IBM software ; Business planning ; Strategic planning ; Decision making ; Business ; Computer programs ; Electronic books ; Electronic books ; local
    Abstract: The only authorized guide to IBM Cognos Business Intelligence v10.1 Updated for the latest release of the software, IBM Cognos Business Intelligence 10: The Official Guide explains how to create, implement, and manage an enterprise BI solution. Maximize all of the new and enhanced features, including the powerful modeling, monitoring, and analytics capabilities. Build and deliver reports that foster informed business decisions and better results. Filled with real-world examples and expert advice, this practical resource is ideal for anyone working with IBM Cognos Business Intelligence v10.1--from administrators to end users. Monitor performance using dashboards and scorecards Assign user roles and privileges Provide a single access point to application-specific data via Cognos Connection Access content from Microsoft Office applications and mobile devices Collect and analyze BI data in an interactive dashboard with Cognos Business Insight Use Cognos Administration tools for system management Implement appropriate security measures Create BI reports with relational and dimensional data using Business Insight Advanced Use Report Studio to build dimensional reports and statistical analyses Identify and deliver mission-critical information using Event Studio Monitor business performance with Metric Studio Create, modify, organize, and publish a model in Framework Manager Ensure report integrity with Lifecycle Manager
    Note: "Covers IBM Cognos Business Intelligence v10.1"--Cover. - Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071775939/?ar
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    The Big book of virtual teambuilding games : quick, effective activities to build communication, trust and collaboration from anywhere! (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071775120 , 0071775129
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Group games ; Management games ; Electronic books ; Teams in the workplace ; Leadership ; Organizational behavior ; Electronic books ; local
    Abstract: Get remote team members to interact as if they're in the same room! Whether you're videoconferencing with team members across the world or e-mailing a colleague sitting ten feet away, the truth is evident: technology has permanently altered the way we communicate. The virtual workplace can facilitate quicker decision making and reduced overhead. But the lack of face-to-face interaction can also impede trust, innovation, and creativity among team members. The Big Book of Virtual Team-Building Games is packed with games and activities for developing productive virtual teams across all digital platforms, including e-mail, mobile devices, web-based conferencing tools, and social media sites such as Facebook, Twitter, and Skype. The Big Book of Virtual Team-Building Games helps you: Build a greater sense of community and reduce conflict Increase levels of engagement Get the most out of more-introverted team members Boost team members' productivity Make sure that the only thing separating your people is distance. The Big Book of Virtual Team-Building Games is just the tool you need to develop trusting relationships, foster clear communication, and use technology to enhance the team's connections.
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071774352/?ar
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  • 163
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    The power of Foursquare : 7 innovative ways to get your customers to check in wherever they are (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071775830 , 0071775838
    Language: English
    Pages: 1 online resource (viii, 264 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Internet marketing ; Location-based services ; Online social networks ; Customer relations ; Business enterprises ; Computer networks ; Electronic books ; Electronic books ; local
    Abstract: Connect with Your Customers. Anytime. Anywhere. One million new users per month. Twenty-three check-ins per second. Millions of people-in every city, in every country, on every continent, and even from the Space Station-are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services. Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare's founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare. You'll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You'll learn from fascinating case studies of major companies with active foursquare partnerships, including: The American Red Cross Jimmy Choo, London Chili's Grill & Bar Bravo NASA RadioShack Your customers are out there, constantly searching for places to go, games to play, and things to buy. Leverage The Power of foursquare and your customers will be in constant competition with each other over who loves your products and services the most. Praise for The Power of foursquare "The power to reach buyers at the exact time and the exact place they're looking for what you offer has massive implications for all kinds of businesses worldwide. Carmine Gallo expertly shows you how to tap into the foursquare revolution, and he does it with a practical approach you can put to work in your business right now. There's an epic swarm and it's time for you to check in!" -DAVID MEERMAN SCOTT, bestselling author of Real-Time Marketing & PR "In real estate, it's always been about 'location, location, location.' This book will show you why now it's important for everyone." -MATTHEW SHADBOLT, Director of Interactive Product & Marketing, The Corcoran Group "Gallo gets it. By using case studies from around the world, he captures the fun and the opportunity of using foursquare. I greatly enjoy Gallo's stor...
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    URL: https://learning.oreilly.com/library/view/-/9780071773171/?ar
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    Contextual pricing : the death of list price and the new market reality (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071773263 , 0071773266
    Language: English
    Pages: 1 online resource (vi, 264 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Pricing ; Marketing ; Electronic books ; Electronic books ; local
    Abstract: A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS " Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company's products and services." -Mark Greatrex, Chief Marketing Officer, Cox Communications, and former SVP, Global Still Beverages, The Coca Cola Company "To effectively price, managers must understand market context-the frame of reference for buyers. Context is far more important than the usual measures of price variation. I strongly recommend this readable and useful book to any business leader who suspects his or her company is falling short of achievable revenues." -Dave Calhoun, Chairman and CEO, Nielsen Company, and former Vice Chairman, General Electric Company About the Book: A few leading companies have jettisoned ideas about pricing that other companies believe are indispensible. The result has been superior performance against competitors who persist in a simplistic 1990s belief in "value." Contextual Pricing describes how buyers are influenced by comparison points and contextual messages more than by actual price levels. Identical products can sell at radically different prices to the same target customer-if context is strategically managed. This fact is how Procter & Gamble, GE, Coca-Cola Company, Amazon, Google, Microsoft, and others make sure they get the best possible price. The use of context is changing the way companies price and sell in the new global economy. This readable and market-tested book describes the contextual pricing perspective, how it is being used in B2B and B2C markets, and how you can make the shift to contextual pricing in your own business. Whether you're a CEO, P&L manager marketing director, sales manager, or entrepreneur, Contextual Pricing shows you how to: Understand how your customer will make buying decisions and the role of pricing in those decisions Establish better, more intuitive prices using context Develop contextual pricing strategies that defeat competitor pricing-how contextual pricing can be the antidote to destructive price wars Harmonize your pricing with branding, product development and channel strategies Increase your profits with proven pricing tools, such as scientific bundling, tiering, branding, upsell "hooks" and more Through its illuminating case-by-case studies, Contextual Pricing ...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071772464/?ar
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    Oracle Hyperion financial management tips & techniques : design, implementation & support (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071770453 , 0071770453
    Language: English
    Pages: 1 online resource (xxxiv, 395 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Oracle (Computer file) ; Corporations ; Finance ; Computer programs ; Business enterprises ; Finance ; Computer programs ; Electronic books ; Electronic books ; local
    Abstract: Master Oracle Hyperion Financial Management Consolidate financial data and maintain a scalable compliance framework with expert instruction from an Oracle ACE. Oracle Hyperion Financial Management Tips & Techniques provides advanced, time-saving procedures not documented in user manuals or help files. Find out how to configure Oracle Hyperion Financial Management, import and reconcile data, deliver dynamic business reports, and automate administrative tasks. Stragegies for supporting, testing, and tuning your application are also covered in this comprehensive Oracle Press guide. Establish objectives and develop an effective rollout plan Set up and customize Oracle Hyperion Financial Management Create rules using VBScript and the Calculation Manager feature of Oracle Hyperion Foundation Services Load, test, and reconcile your data with Oracle Data Integrator and Oracle Hyperion Financial Data Quality Management Design, update, and distribute Web-based business reports Integrate content from Microsoft Excel, Word, and PowerPoint using SmartView Work with the Lifecycle Management feature of Oracle Hyperion Foundation Services Identify and resolve performance, design, and capacity problems
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071770446/?ar
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    Securing the clicks : network security in the age of social media (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071769068 , 0071769064
    Language: English
    Pages: 1 online resource (xxv, 341 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Computer networks ; Security measures ; Social media ; Security measures ; Electronic books ; Electronic books ; local
    Abstract: Defend against corporate espionage launched from social networks Protect your organization from devastating social media attacks with instruction from a team of information security experts. Securing the Clicks: Network Security in the Age of Social Media explains the latest threats along with detailed fixes, best practices, and "from the headlines" case studies. Find out how to analyze risk, implement robust security protocols, and enforce social media usage policies. Regulatory compliance, online reputation management, and incident response are also covered in this comprehensive volume. Assess your global social media presence and identify vulnerabilities Establish solid security policies at every level of your organization Allocate resources for planning, administration, and corrective action Monitor usage by employees, clients, competitors, and the public Block cyberstalking. phishing, malware, and identity theft exploits Guard intellectual property rights, trademarks, copyrights, and logos Preserve your brand image using online reputation management tools Gary Bahadur is the founder and CEO of KRAA Security [www.kraasecurity.com/social-media-security], which protects organizations from threats through a combination of prevention services. He was the cofounder and CIO of Foundstone, Inc. Jason Inasi is CEO and cofounder of The Factory Interactive {www.thefactoryi.com], a digital design and marketing agency, and president of Inasi Group, an international, multidisciplinary, technology advisory firm. Alex de Carvalho is vice president of business development and community at VoxMed, cofounder of The Startup Forum, director of social media at Medimix International, and adjunct professor of social media at the University of Miami.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071769051/?ar
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    Corporate entrepreneurship : how to create a thriving entrepreneurial spirit throughout your company (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071766876 , 0071766871
    Language: English
    Pages: 1 online resource (xi, 337 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Entrepreneurship ; Corporate culture ; Creative ability in business ; Venture capital ; Electronic books ; Electronic books ; local
    Abstract: Beat the competition with INTERNAL INNOVATION If 3M's corporate leadership hadn't given researcher Art Fry a creative outlet, the world would never have seen the Post-it Note . . . Corporate entrepreneurs, intrapreneurs, mavericks. No matter what name they go by, these innovators are the pioneering forces within an organization who spark new enterprises, products, services, and processes to combat increased global competition. Corporate Entrepreneurship shows you how to develop and grow your organization by designing the culture, structure, strategies, and policies that encourage and support internal entrepreneurial ventures. Bestselling author and world-renowned entrepreneur Robert Hisrich teams up with global management expert Claudine Kearney to provide action plans, techniques, and insights for establishing an organizational culture that allows intrapreneurs to develop the entrepreneurial ventures that will secure value and generate new growth in your company. Every day, globalization and technological advancements continue to put more of your competitors within reach of your customers. In order for your company to stay attractive and thrive, you need the proven tools and tactics in this book to: Identify, evaluate, and fund venture opportunities Recognize bright corporate entrepreneurs and create their compensation plans Create business plans that avoid failure, optimize success, and develop and sustain corporate venturing Manage the internal politics of venturing Effectively implement corporate venturing into your organization Hisrich uses illustrative examples from his experience consulting for such global companies as 3M, Alcoa, Westinghouse, Citi, and many others. Through informative, well-researched case studies, he demonstrates how his concepts help companies prosper over the long run, gain market share, and stay on the cutting edge of their potential. If your employees aren't innovating, your company is losing its competitive edge. Use Corporate Entrepreneurship to give your mavericks what they need to keep your company on top-all over the world.
    Note: Includes bibliographical references and index. - Description based on print version record
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    Microsoft SQL Server 2012 reporting services (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071760478 , 0071760474
    Language: English
    Pages: 1 online resource (xx, 762 p.) , ill.
    Edition: 4th ed.
    Parallel Title: Erscheint auch als
    Keywords: SQL server ; Client/server computing ; Electronic books ; Electronic books ; local
    Abstract: The Definitive Guide to Microsoft SQL Server 2012 Reporting Services Create, deploy, and manage business intelligence reports using the expert tips and best practices in this hands-on resource. Written by a member of the original Reporting Services development team, Microsoft SQL Server 2012 Reporting Services, Fourth Edition covers the complete process of building and distributing reports and explains how to maximize all of the powerful, integrated SSRS capabilities, including the new and enhanced features. A detailed case study and sample reports are included in this practical reference. Plan for, install, configure, and customize SQL Server 2012 Reporting Services Retrieve data with SELECT queries Generate reports from the Report Wizard and from scratch Enhance your reports with charts, images, gauges, and maps Add value to reports through summarizing, totaling, and interactivity Build reusable report templates Embed Visual Basic, .NET functions and subreports into your reports Enable end-user access to reports via the Report Server and its Report Manager web interface Integrate SSRS reports with your own websites and custom applications Follow along with sample reports from the book's case study
    Note: Includes index. - Description based on print version record
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    Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071762908 , 0071762906
    Language: English
    Pages: 1 online resource (xx, 230 p.) , port.
    Parallel Title: Erscheint auch als
    Keywords: Chief executive officers ; Branding (Marketing) ; Corporate image ; Leadership ; Electronic books ; Electronic books ; local
    Abstract: Ride your personal brand to the highest level in your field! "A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand." -DONNY DEUTSCH, television host and Chairman, Deutsch Inc. " Discover Your CEO Brand is an exploration into the art and science, heart and soul, and woof and warp of leadership. The examples are compelling, the reasoning impeccable, and the motivation irresistible." -ALAN WEISS, Ph.D., author of Million Dollar Consulting and The Consulting Bible "I believe strongly that you cannot become a leader in an organization that operates in contrast to your personal values. With the advice provided in Suzanne's book, I am confident readers will find the match that works best for them." -JONATHAN RECKFORD, CEO, Habitat for Humanity International "Whether you are already a famous CEO with a well-established brand or just starting to craft that brand and its impact, this book is an excellent resource and guide. Suzanne Bates motivates all CEOs to develop their personal brand and clearly shows how to do it." -MARSHA FIRESTONE, Ph.D., founder and President, Women Presidents' Organization " Discover Your CEO Brand is a terrific read that sets out a powerful and compelling roadmap for becoming an effective leader. Filled with engaging examples, it is the quintessential guide to building your personal brand." -ANDREW SOBEL, author of All for One and Clients for Life About the Book Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company. What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company. Discover Your CEO Brand provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs. No two sets of values, principles, vision, and skills-the foundation of every successful CEO brand-are alike. Whether you're a CEO, team leader, or entr...
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    URL: https://learning.oreilly.com/library/view/-/9780071762861/?ar
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    Delivering business intelligence with Microsoft SQL server 2012 (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071759397 , 0071759395
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 3rd ed.
    Parallel Title: Erscheint auch als
    Keywords: SQL server ; Business intelligence ; Client/server computing ; Electronic books ; Electronic books ; local
    Abstract: Implement a Robust BI Solution with Microsoft SQL Server 2012 Equip your organization for informed, timely decision making using the expert tips and best practices in this practical guide. Delivering Business Intelligence with Microsoft SQL Server 2012, Third Edition explains how to effectively develop, customize, and distribute meaningful information to users enterprise-wide. Learn how to build data marts and create BI Semantic Models, work with the MDX and DAX languages, and share insights using Microsoft client tools. Data mining and forecasting are also covered in this comprehensive resource. Understand the goals and components of successful BI Design, deploy, and manage data marts and OLAP cubes Load and cleanse data with SQL Server Integration Services Manipulate and analyze data using MDX and DAX scripts and queries Work with SQL Server Analysis Services and the BI Semantic Model Author interactive reports using SQL Server Data Tools Create KPIs and digital dashboards Use data mining to identify patterns, correlations, and clusters Implement time-based analytics Embed BI reports in custom applications using ADOMD.NET
    Note: Rev. ed. of: Delivering business intelligence : Microsoft SQL server 2008. c2009. - Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071759380/?ar
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    Lean Six Sigma (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071750851 , 0071750851
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: The McGraw-Hill 36-hour course
    Parallel Title: Erscheint auch als
    Keywords: Six sigma (Quality control standard) ; Total quality management ; Organizational effectiveness ; Quality control ; Electronic books ; Electronic books ; local
    Abstract: Use your next three-day weekend to develop valuable Lean Six Sigma skills With the integration of Lean and Six Sigma, businesses have a potent tool in the never-ending drive to deliver top-quality service and products. But you don't need to be a Black Belt to build quality and efficiency into all areas of your operation; you just need The McGraw-Hill 36-Hour Course: Lean Six Sigma. Sheila Shaffie and Shahbaz Shahbazi, leading Six Sigma experts and trainers, put you on the fast track to Lean Six Sigma expertise. Featuring a detailed overview of Lean and Six Sigma methodologies and case studies that demonstrate how to incorporate these principles, this guide will teach you how to: Deliver consistent customer service Reduce operational cost and risk Build and sustain a culture of continuous improvement Complete with exercises, self-tests, and an online final exam, The McGraw-Hill 36-Hour Course: Lean Six Sigma lets you energize your organization with the power of today's biggest breakthrough in business process improvement.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071743853/?ar
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    The Zappos experience : 5 principles to inspire, engage, and wow (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071752473 , 0071752471
    Language: English
    Pages: 1 online resource (302 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Zappos.com (Firm) ; Management ; Customer services ; Mail-order business ; Management ; Electronic commerce ; Management ; Retail trade ; Management ; Electronic books ; Creative ability in business ; Creative thinking ; Technological innovations ; New products ; Electronic books ; local
    Abstract: Make every day a WOW day for your customers, your staff-and your bottom line! "In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a little more of that Zappos magic." -Eric Ryan, method cofounder and person against dirty "If you're looking for an inspirational path for creating a likable, trustworthy, and wow! organization, you've hit the mother lode." -Guy Kawasaki, former chief evangelist of Apple and author of Enchantment: The Art of Changing Hearts, Minds, and Actions "This book provides a roadmap to a successful business by taking inspiration and examples from one of the most innovative, progressive companies of our time. Don't just read it; use it." -Tony Hawk, professional skateboarder and author of HAWK -Occupation: Skateboarder and How Did I Get Here? The Ascent of an Unlikely CEO "Thanks to Joseph Michelli, you can learn exactly how Zappos hit it big and how you can too. By using the five principles Joseph has distilled, you can supercharge your efforts and start down the path to legendary success." -Mark Sanborn, President, Sanborn & Associates, Inc., and author of The Fred Factor and You Don't Need a Title to Be a Leader "Often, business owners look at media darlings like Zappos with their mouths agape, full of awe but unable to take action. For those eager to do more than watch, Joseph Michelli deconstructs the Zappos story and makes it attainable." -Seth Godin, author of Poke the Box About the Book: ZAPPOS. The name has come to stand for a new standard of customer service, an amazing online shopping experience, a great place to work, and the most impressive transformational business success story of our time. Simply put, Zappos is revolutionizing business and changing lives. Now, Joseph Michelli, author of the internationally bestselling business books Prescription for Excellence and The Starbucks Experience , explains how Zappos does it-and how you can do it in your industry. The Zappos Experience takes you through-and beyond-the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-today basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years-with almost no advertising. ...
    Note: Includes bibliographical references (p. 278-285) and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071749589/?ar
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    The f-commerce handbook : 10 secrets for unlocking the sales potential of Facebook (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071803243 , 0071803246
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Facebook (Electronic resource) ; Internet marketing ; Online social networks ; Economic aspects ; Internet advertising ; Electronic books ; Electronic books ; local
    Abstract: The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel. It reveals ten smart but simple secrets for running profitable sales events on Facebook, all designed and proven to build business and monetize efforts.
    Note: Includes bibliographical references. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071806138/?ar
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    Microsoft SQL Server 2012 master data services (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071797863 , 0071797866
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Client/server computing ; Relational databases ; Electronic books ; SQL server ; Database management ; Electronic books ; local
    Abstract: Deploy and Maintain an Integrated MDS Architecture Harness your master data and grow revenue while reducing administrative costs. Thoroughly revised to cover the latest MDS features, Microsoft SQL Server 2012 Master Data Services , Second Edition shows how to implement and manage a centralized, customer-focused MDS framework. See how to accurately model business processes, load and cleanse data, enforce business rules, eliminate redundancies, and publish data to external systems. Security, SOA and Web services, and legacy data integration are also covered in this practical guide. Install Microsoft SQL Server 2012 Master Data Services Build custom MDS models and entityspecific staging tables Load and cleanse data from disparate sources Logically group assets into collections and hierarchies Ensure integrity using versioning and business rules Configure security at functional, object, and attribute levels Extend functionality with SOA and Web services Facilitate collaboration using the MDS Excel Add-In Export data to subscribing systems through SQL views
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071797856/?ar
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    Boost your interview IQ (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071797474 , 0071797475
    Language: English
    Pages: 1 online resource (1 v.)
    Edition: Rev. and expanded 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Employment interviewing ; Electronic books ; Electronic books ; local
    Abstract: The ultimate guide to acing any interview - revised and updated to give you the edge in today's competitive job market Job interviews aren't discussions; they're oral exams-and the candidate with all the right answers gets the job. Boost Your Interview IQ , Second Edition, helps you ace that big test with skill-building exercises, an in-depth "Interview IQ" test, and other resources to let you craft winning answers to the most important questions interviewers ask. In these pages, you'll discover ways to present your experiences in a compelling narrative that showcases your skills, knowledge, and personality-and you'll learn the right way to answer tricky "behavioral" questions like a pro. Plus you'll get interview strategies custom tailored to the needs of management/executive-level candidates, new graduates, career changers, and people reentering the market. In today's tough job market, the best-prepared candidate wins-and in this economy you're going to need every advantage to set you apart from the pack. Boost Your Interview IQ is the book that delivers the right tools to do the job of GETTING the job.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071797467/?ar
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    Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071797030 , 0071797033
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Comic books, strips, etc ; Authorship ; Marketing ; Comic books, strips, etc ; Marketing ; Comic books, strips, etc ; Technological innovations ; Popular culture ; Economic aspects ; Webcomics ; Electronic books ; Electronic books ; local
    Abstract: The Comic-Con phenomenon-and what it means for your business The annual trade show Comic-Con International isn't just fun and games. According to award-winning business author and futurist Rob Salkowitz it's a "massive focus group and marketing megaphone" for Hollywood-and in Comic-Con and the Business of Pop Culture , he examines the business of popular culture through the lens of Comic-Con. Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries' expanding influence on marketing, merchandising, and the entertainment industry. Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071797023/?ar
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    The big book of brainstorming games : quick, effective activities that encourage out-of-the-box thinking, improve collaboration, and spark great ideas! (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071793179 , 0071793178
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Management games ; Brainstorming ; Business management ; Inspiration ; Business management ; Communication in management ; Group games ; Electronic books ; Electronic books ; local
    Abstract: Spark the next great business idea by igniting your team's passion and creativity Innovating breakthrough products, services, solutions, and marketing ideas are some of the most important challenges you face as a manager. Don't wrack your brain trying to catch that "eureka" moment alone; unleash your team's creative power with The Big Book of Brainstorming Games. This book is packed with physical and verbal exercises to help you organize and run a brainstorming session that engages all personality types. Get those creative juices flowing with expert guidance and dozens of enjoyable group activities to help you: Frame challenges to give team members structure and context Master the proven "Four Rules of Brainstorming" for amazing results Create an environment of trust that encourages and inspires valuable contributions from people from all backgrounds and at all levels The best ideas can come from anywhere! The Big Book of Brainstorming Games gives you the tools and knowledge to build a solid, structured foundation for free-form interaction and fearless conceptualizing. Now you can get everyone in on the game and make great things happen!
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071793162/?ar
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  • 178
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    The transformative CEO : impact lessons from industry game changers (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071794992 , 0071794999
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Chief executive officers ; Organizational change ; Executive ability ; Electronic books ; Electronic books ; local
    Abstract: Leadership Lessons from the World's Greatest CEOs "Fox and Reiss have created a new leadership category-The Transformative CEO." -Rafael Pastor, CEO, Vistage International Bestselling author Jeffrey Fox literally wrote the book on How to Become CEO, and radio talk show host Robert Reiss has explored strategy with some of the world's biggest business legends. Now, in The Transformative CEO , they have identified the key traits and characteristics that describe this remarkable type of leader. Filled with fascinating insights from superstar CEOs, this one-of-a-kind guide puts you right on the front lines with the men and women who have transformed businesses with spectacular success. You'll learn how to: Turn around a company (Marvel Entertainment) Build superior customer service (Zappos) Think big and go global (MTV International) Perform while transforming (UPS) Have a higher purpose (ING DIRECT) Innovate and make everything better (Eggland's Best) You'll learn how CEOs think and act in good times and bad-and you'll get a front-row seat to some of the most profitable industry game changers of our time, including AT&T Mobility, Danaher Corp. and many others. The Transformative CEO provides a new definition of leadership. Jeffrey J. Fox and Robert Reiss show how anyone can become a transformative leader. Find out how: HOME DEPOT cofounder and CEO Bernie Marcus built a new model of retail culture for customers-from the ground up. 1-800-FLOWERS.COM founder and CEO Jim McCann turned the 800 number into a brand-and delivered record profits and growth. PAUL MITCHELL SYSTEMS founder John Paul DeJoria higher purposes first-success unshared is failure. BLACK ENTERTAINMENT TELEVISION (BET) CEO Robert L. Johnson founded a television network-and tranformed television. CAMPBELL SOUP CEO Douglas Conant warmed up employee morale-and made its business hot again.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071794985/?ar
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    Triple crown leadership : building excellent, ethical, and enduring organizations (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071791519 , 0071791515
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Leadership ; Leadership ; Case studies ; Business ethics ; Social responsibility of business ; Electronic books ; Electronic books ; local
    Abstract: Achieve long-term business success-without sacrificing quarterly profits Triple Crown Leadership provides a step-by-step model for building organizations that are Excellent (high performing), Ethical (transparent), and Enduring (stands the test of time). It explains how to protect your organization's values, reputation, and profitability by focusing not only on culture, but organizational character; seeking solutions to challenges from all levels of personnel; and skillfully blending a "hard-edged" demand for results with a "soft-edged" spirit of collaboration. Bob Vanourek has held senior leadership positions at Pitney Bowes, Avery Division, Sensormatic, Recognition Equipment, and Monarch Marketing. Gregg Vanourek is the founder of Far Horizon, a leadership and personnel development firm with offices in the U.S. and Europe.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071791502/?ar
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    How to be exceptional : drive leadership success by magnifying your strengths (2012)
    New York : McGraw-Hill
    Details
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Executive ability ; Electronic books ; Leadership ; Electronic books ; local
    Abstract: One of The Globe & Mail 's Top 10 Business books of the Year! Rethink Everything You Know About Leadership Strengths "A must-read for anyone wanting to positively stand out in an organization or for leaders wanting to raise the overall performance of the organization." -- Cindy Brinkley, Vice President, Global Human Resources, General Motors "Zenger Folkman's findings related to companion behaviors is exciting. It enhances what's been presented in prior books and makes extraordinary leadership seem like an achievable goal. I would recommend this book to anyone committed to the journey." -- Pam Mabry, Director, Human Resources, The Boeing Company "The authors take the groundbreaking concept of driving leadership effectiveness by building our strengths to a whole new level of practical implementation, providing us with a brilliantly clear road map. I have found this body of work to be absolutely invaluable . . . I cannot imagine a person in a leadership role today who would not find value from reading this book cover to cover." -- Loren M. Starr, Senior Managing Director and Chief Financial Officer, Invesco Ltd. How to Be Exceptional is a milestone in the emerging business case for evidence-based management. Building on two decades of earlier research, the authors brilliantly lay out a simple, concrete, scientifically validated model for achieving consistently superior business results through leadership. . . . Its magic is its simplicity, pragmatism, and focus." -- Eric Severson, Senior Vice President, Talent, Gap Inc. " How to Be Exceptional is the best book on professional development I have read in decades. It reinforces the emerging wisdom that the path to greatness is really about building profound strengths, rather than through relentlessly focusing on one's weaknesses. This is a great road map for any leader seeking to optimize their growth and impact." -- Michael A. Peel, Yale University, Vice President, Human Resources and Administration
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071791489/?ar
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    Winning with transglobal leadership : how to find and develop top global talent to build world-class organizations (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071790529 , 0071790527
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Executive ability ; Leadership ; Executives ; Recruiting ; Employee retention ; Electronic books ; Electronic books ; local
    Abstract: CREATE A POWERFUL COMPETITIVE ADVANTAGE FOR YOUR BUSINESS WITH HIGH-PERFORMING GLOBAL LEADERS "Finally, a book that can guide leaders who are facing a shortage of global talent. Not only is this book an inspiring read, but it also provides practical and sustainable best practices that can help global leaders select and develop top talent." -STEVE BENNETT, Chairman of the Board, Symantec, and former President and CEO, Intuit "Provides actionable best practices and research-based advice that every successful global leader needs in today's complex business environment." -SHEILA PENROSE, Chairman, Jones Lang LaSalle, and Cochairman, Corporate Leadership Center "In this book, a seasoned team of leaders has distilled key insights on leading across borders that are based on several decades' experience and groundbreaking research. This is a mustread for anyone seeking to lead a global organization in today's dynamic marketplace." -RANJAY GULATA, Jaime and Josefina Chua Tiampo Professor of Business Administration, Harvard Business School "Delivers valuable insights and best practices to assist leaders in today's increasingly complex world of global work." -MARGARET KEANE, CEO and President, GE Capital Retail Finance "In my experience, it is not just the quality of your senior management, but their ability to think and work across cultures that is really critical to the success of any international expansion plan. This book-and the research on which it is based-is a very valuable tool." -P.R.S. OBEROI, Chairman, Oberoi Hotels, Ltd. About the Book: Operating and expanding business units offshore, selling in foreign markets, and managing global supply chains are just three of the many challenges that emphasize the importance of leaders that can transcend borders. Winning with Transglobal Leadership will help prepare your organization to meet this need head-on with a framework for developing and training leaders that best fit your global growth strategies. The book combines insights from a global team of author-experts. Together, they draw on an impressive range of resources-extensive original research, interviews with world-class high-performing executives, and decades of combined experience as senior executives, researchers, and consultants-to deliver an easily implemented process for assessing your organization's global capability and developing the leaders who will drive success. Inside Winning with Transglobal Leadership , you will find: Guidance on m...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071790512/?ar
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    The Chinese way to wealth and prosperity : 8 timeless strategies for achieving financial success (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071788731 , 0071788735
    Language: English
    Pages: 1 online resource (ix, 207 p.)
    Parallel Title: Erscheint auch als
    Keywords: Finance, Personal ; Wealth ; Wealth ; China ; Philosophy, Chinese ; Electronic books ; Electronic books ; local
    Abstract: "You will put down this insightful book with a much deeper understanding of two of the more indispensable topics of the twenty-first century: China and sound financial practices." -- Jon Huntsman, Jr., U.S. Ambassador to China, 2009-2011 "This is a timely, well-researched, and tremendously important book..." -- Maurice R. Greenberg, Chairman & CEO, C.V. Starr & Co., Inc. "Michael sets out a commonsense approach to wealth and prosperity. It's a must-read." -- Philip Bullen, CFA, Group Chief Investment Officer, Fidelity Investments "Lee brings a unique combination of cultural, business, and economic insights. In compelling and clear language, he shows how Americans can engage this new reality." -- Samuel Gregg, D.Phil., Director of Research, The Acton Institute for the Study of Religion and Liberty "The more that things change, the more that making money depends on understanding those things that never change. In an immensely readable volume and with a compelling story, The Chinese Way to Wealth and Prosperity provides precisely that." -- Rabbi Daniel Lapin, Author of Thou Shall Prosper: The 10 Commandments for Making Money "Lee provides a valuable handbook for anyone wishing to understand what drives Chinese attitudes toward money." -- Dong Tao, Ph.D., Chief China Economist, Credit Suisse For centuries, the Chinese have managed to survive and thrive in virtually every part of the world. From nineteenth-century emigrants to twenty-first-century "tiger moms," they have shown remarkable resilience and determination in achieving their goals even under the most challenging of circumstances. What is the secret behind their enduring success? It's The Chinese Way to Wealth and Prosperity --a timeless combination of ancient wisdom and modern strategy that anyone can apply: Learn, then earn. Get mobile and go global. Make connections and return favors. Reduce debt and release your capital. Play financial defense. Defer gratification. Love the land. Avoid unrewarded risks. This inspiring and eminently practical guide shows you how to enrich your life, as well as enhance your fortunes. You'll discover the Chinese philosophy of "Sow early, sow often,"--reaping the rewards of consistently saving year after year. You'll learn how to honor and practice the time-tested wisdom of previous generations, keeping your priorities in check, placing a value on what matters most, and bringing prosperity into all aspects of your life. You'll find helpful charts detailing h...
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071788724/?ar
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    The shopper economy : the new way to achieve marketplace success by turning behavior into currency (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071787185 , 0071787186
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Consumer behavior ; Customer loyalty ; Internet marketing ; Electronic books ; Electronic books ; local
    Abstract: GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The value of these shoppers' attention is soaring, and The Shopper Economy gives you the framework for capturing and monetizing this valuable commodity. Liz Crawford, a leading marketing innovator and consumer behavior analyst, gives a fast-paced and comprehensive look at how the unprecedented availability of information is a boon to brands, because it lets shoppers perform the labor of marketing when they watch and share ads, recommend products, and interact with brands and each other. Crawford presents interviews with marketers and shoppers, and case studies of how brands like 7-Eleven, Carnival Cruises, and Kia are using Shopkick, foursquare, and other platforms to stay ahead of accelerating changes in consumer empowerment by encouraging and rewarding everyday activities--entering a store, messaging, recommending, "Liking," playing, and more. From these examples you will learn how to Accurately measure and assess the value of shoppers' activities Translate the four key shopper behaviors--attention, participation, advocacy, and loyalty--into "Shopper Currency," real and virtual rewards that have measurable value to buyers and sellers Improve your business's ROI in shopper marketing by avoiding activity-foractivity's- sake and other common pitfalls Align your brand more seamlessly with your shoppers' own personal "brands" The Shopper Economy provides you with a high-level strategy that makes every shopper interaction a valuable transaction. It offers invaluable insights about today's rapidly evolving marketing landscape and proven solutions for how your brand can turn "path-to-purchase" models and consumer reward programs into lasting and profitable relationships with shoppers everywhere. PRAISE FOR THE SHOPPER ECONOMY "Every ten years, Consumer Marketing reinvents itself. If the 1990s were about Category Management, Shopper Insights has been the driver of the moment. Liz Crawford deconstructs the movement with precision." -- Paco Underhill, CEO Envirosell Inc., and author of Why We Buy ""A fascinating account of the present and future direction of marketing to shoppers. It is a brave new world that Liz Crawfo...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071787178/?ar
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    Relentless innovation : what works, what doesn't--and what that means for your business (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071786812 , 0071786813
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Technological innovations ; Management ; Creative ability in business ; New products ; Electronic books ; Electronic books ; local
    Abstract: You can't ask for more than efficient, effective operations. Or can you? Given today's business landscape-increasing customer demand, global competition, lower trade barriers-being good isn't enough. This groundbreaking guide provides the knowledge and tools you need to transform your organization from a well-run company to a relentlessly innovative company. Innovation expert Jeffrey Phillips has helped businesses around the world achieve the dream-the implementation of innovation as a consistent business discipline. In Relentless Innovation , he reveals his secrets for the first time. Phillips argues that today's typical business models actually impede innovation because they place so much focus on efficiency, cost cutting, and short-term gain. Does this describe your business model? If it does, you need to revisit your approach and redefine your idea of what success actually is. You may find that your "business as usual" processes actively reject innovation efforts. Relentless Innovation has everything you need to strike the right balance between efficiency and innovation. Striking that balance will help your firm: Become proactive instead of reactive Create a more engaged workforce Establish deeper capabilities to define and achieve strategic goals Increase revenues and profits while retaining efficient cost management Sustain market differentiation Improve your public reputation Increase your ability to leverage internal knowledge and external partnerships Offering the broadest view to date of the relationship between innovation and business strategy, Relentless Innovation provides you with the information and tools you need to transform innovation from an infrequent activity to a core capability in your organization. PRAISE FOR RELENTLESS INNOVATION "A thoughtful, intelligent, and practical manifesto by a highly experienced innovation professional. Phillips demonstrates with clarity and insight how organizations can assess their current innovation potential, identify vulnerabilities, and most important, create a systemic innovation-as-usual culture that can make the difference between also-ran and yes-we-can." -Tim Hurson, author of Think Better " Relentless Innovation is a must read for innovation junkies and executives who want practical ideas on creating an innovation business-as-usual culture. Phillips has worked in the innovation trenches and shares big-win ideas on how to unleash trapped middle management potential." -Saul Kaplan, F...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071786805/?ar
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    Tail risk killers : how math, indeterminacy, and hubris distort markets (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071784917 , 0071784918
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Investment analysis ; Financial risk management ; Asset-liability management ; Electronic books ; Electronic books ; local
    Abstract: Reshape your investing strategy for an increasingly uncertain world "An engrossing, fast-paced, terrific read for anyone interested in the financial imbalances due to too much reliance on math and too little respect for indeterminacy." -Tyler Durden, ZeroHedge.com The world does not unfold according to a fixed set of rules. It is a dynamical system whose evolution looks like a bell curve with fat "tails." The same is true of financial markets. However, every day we rely on the certainty and precision of mathematical strategies that assume the contrary to control and grow wealth in markets. Tail Risk Killers shows you how the rigidity of model-based thinking has led to the fragility of today's global financial marketplace, and it explains how to use adaptive trading strategies to mitigate risk in impending market conditions. Risk management veteran Jeff McGinn pokes holes in prevalent assumptions about how financial markets act that tend to underestimate the likelihood of occurrence of extreme events. Through clear, conversational writing, real-world anecdotes, and easy-tofollow formulas, he provides a glimpse into the way tomorrow's successful traders are viewing financial markets-with an eye for probability distributions. While illustrating how to protect your assets from tail risk, he shows you how to: Implement the six axioms for risk management Prepare for the unintended consequences of central banks suppressing tail risk Identify and avoid the dark risks hidden in today's derivative-laden financial system Anticipate the fate of credit default swaps that may not face extinction McGinn argues that the intervention of central banks has robbed global markets of their opportunities to adapt, but this highly relevant book shows you that it is not too late to adapt your portfolio to survive the extreme events that happen more often than popular financial models suggest. Tail Risk Killers helps you discover useful information and processes beyond the focus of industry standards, helps you connect the dots of evolving trading strategies and time your next trade for maximum profitability.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071784900/?ar
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    Perfect phrases for icebreakers : hundreds of ready-to-use phrases to set the stage for productive conversations, meetings, and events (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071783835 , 0071783830
    Language: English
    Pages: 1 online resource (1 v.)
    Series Statement: Perfect phrases series
    Parallel Title: Erscheint auch als
    Keywords: Business communication ; Electronic books ; Electronic books ; local
    Abstract: The Right Phrase for Every Situation . . . Every Time You know that how you begin a business conversation or meeting sets the stage for success. But coming up with just the right words can be another matter. Perfect Phrases for Icebreakers has hundreds of ready-to-use phrases to get your interactions off on the right foot. From jump-starting meetings to motivating teams to turning any situation into a positive networking event, this streamlined guide provides you with the right words to: Highlight important topics in meetings or conversations Motivate people to share resources and support Add levity to personal or group interactions Inspire collaboration and creativity Pique curiosity about your message
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071783828/?ar
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  • 187
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    Economics demystified (2012)
    New York : McGraw-Hill
    Details
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Economics ; Study and teaching ; Economics ; Electronic books ; Electronic books ; local
    Abstract: All the information you need-quick, easy, and ON THE MONEY ECON. Do these letters make you sweat? You're not alone. From college freshmen to PhD students, economics tops the list of panic-inducing classes. But help has arrived. Economics DeMYSTiFieD is a curriculum-based, self-teaching guide that makes learning this important business topic easier than ever. Filled with illustrations, plain-English explanations, and real-life examples, it starts with the fundamentals and eases you into the more complicated theories, concepts, and mathematical formulas. When it comes to making this complex topic easy to grasp, Economics DeMYSTiFieD corners the market. This fast and easy guide features: Expert overviews of key topics, including supply and demand, macro- and microeconomics, consumer price index, and monetary policy Chapter-ending quizzes and a final exam for charting your progress Math equations you can work out to bolster your comprehension Special-focus chapters on the environment, healthcare, and insurance Simple enough for a beginner, but challenging enough for an advanced student, Economics DeMYSTiFieD is your shortcut to mastery of this otherwise perplexing subject.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071782838/?ar
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  • 188
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    The outstanding organization : generate business results by eliminating chaos and building the foundation for everyday excellence (2012)
    New York : McGraw-Hill
    Details
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Organizational effectiveness ; Organizational behavior ; Electronic books ; Electronic books ; local
    Abstract: Winner of The Shingo Research and Professional Publication Award! After two decades in the trenches of helping companies design and build better, more efficient operations, Karen Martin has pinpointed why performance improvement programs usually fail: Chaos, the sneaky but powerful force that frustrates customers, keeps business leaders awake at night, and saps company morale. In The Outstanding Organization , Karen offers a toolbox for combating chaos by creating the organizational conditions that will allow your improvement efforts to return greater gains. Proven, practical, and surprisingly simple, Karen's system focuses on four key behaviors for organizational excellence--Clarity, Focus, Discipline, Engagement--that, once instilled into a company's DNA, open the door to sustainable growth and profit. This well-organized, inviting-to-read guide reveals everything you need to know about: How the lack of clarity and focus adds millions of dollars of unnecessary labor expense and slows progress on all fronts How you can gain a competitive edge by adopting the type of disciplined behaviors typically found in the military, science, law enforcement, sports, and the arts Why you should stop worrying about employee satisfaction--and start concerning yourself with employee engagement Why adopting various improvement approaches without building a foundation for success won't solve your problems--and will likely create more chaos Although you don't like the chaos that you're currently coping with, you've probably come to accept it. You don't have to if you follow the path Karen lays out. This no-nonsense book helps you get to the crux of the problem, so you can inject the sensible, disciplined calm that enables the levels of performance and innovation mandated by today's business environment--and help your organization become truly outstanding. Praise for The Outstanding Organization "Too often, outstanding performance seems out of reach. Karen Martin explains, with elegant simplicity, why so many organizations 'can't get there from here.' Better yet, she provides clear, actionable advice on building a foundation that will allow anyone to achieve excellence." -Matthew E. May, author, The Laws of Subtraction "This fast-moving book gives managers a series of practical, proven strategies and tools to improve performance to get better results immediately." -Brian Tracy, author, Full Engagement! "It is within our grasp to create an outstanding organization...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071782371/?ar
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  • 189
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    Learn your way to success : how to customize your professional learning plan to accelerate your career (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071782265 , 0071782265
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Employer-supported education ; Employees ; Training of ; Employees ; Education (Continuing education) ; Self-managed learning ; Electronic books ; Career development ; Electronic books ; local
    Abstract: What did you learn at work today? "Every employee who wants to succeed in business should read Tobin's new book." -Marshall Goldsmith, million-selling author of the New York Times bestsellers Mojo and What Got You're Here Won't get You There "Nothing less than a survival plan for a rewarding, relevant career. Read it if you are responsible for the careers and performance of others. Read it if you want to propel your own career. . . In any case, read it as part of your own commitment to learning." -Edward T. Reilly, President and CEO, American Management Association International In today's highly competitive work environment, continuous learning is an absolute necessity-a requirement to keep up with the latest innovations in your field and increase your productivity. Learn Your Way to Success helps you launch your career to new heights by being an "active learner." It provides invaluable tools for: Planning your personal learning agenda Applying what you learn in a practical way Using online learning resources to "learn what you need to learn" Maximizing your learning at conferences or trade shows Taking advantage of the unique learning opportunities of working in a team Keeping track of what you have learned-and what you want to learn
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071782258/?ar
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  • 190
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    Visualizing data with Microsoft Power View (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071780834 , 0071780831
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Microsoft Power View ; Business intelligence ; Computer programs ; Electronic books ; Electronic books ; local
    Abstract: Reveals how to build rich BI reports with just a few clicks using Crescent, Microsoft's newest BI tool Technical review by Microsoft's Crescent team and Foreword by Group Program Manager for Crescent Complete, practical examples are immediately usable to readers in a commercial environment CD-ROM contains 30+ reusable reports, all code samples, and supporting animations that walk thru each example
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071780827/?ar
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  • 191
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    Oracle Exalogic Elastic Cloud handbook (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071778299 , 0071778292
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Oracle Exalogic ; Cloud computing ; Handbooks, manuals, etc ; Internet programming ; Handbooks, manuals, etc ; Electronic books ; Electronic books ; local
    Abstract: Achieve Extreme Application Performance for a Private Cloud with Oracle Exalogic Elastic Cloud Transition to a private cloud computing infrastructure and achieve unmatched levels of performance with help from this Oracle Press guide. Oracle Exalogic Elastic Cloud Handbook shows you how to plan, implement, and maintain a private cloud. Find out how to set up components, deploy Java applications, maximize redundancy and throughput, and migrate legacy workloads. Examples, screenshots, and diagrams are included throughout this comprehensive resource. Configure Oracle Exalogic Elastic Cloud nodes and racks Optimize Java EE application performance on Oracle WebLogic Server Provision and administer a highly scalable private cloud Build, debug, and manage custom Java applications Secure, monitor, and tune using Oracle Enterprise Manager Leverage capabilities from Oracle Fusion Middleware Consolidate Oracle and third-party application workloads
    Note: "Oracle Press.". - "Extreme application performance for a private cloud"--Cover. - Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071778282/?ar
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  • 192
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    Leading through turbulence : how a values-based culture can build profits and make the world a better place (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071777094 , 0071777091
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Success in business ; Corporate culture ; Values ; Tourism ; Management ; Electronic books ; Leadership ; Teams in the workplace ; Organizational behavior ; Electronic books ; local
    Abstract: Focus on PEOPLE and PROFITS will follow "Alan and Harriet Lewis and Grand Circle Corporation demonstrate that emerging company owners are the true corporate heroes . . . the leading edge of a new approach to philanthropy and competitiveness." -Michael E. Porter, Harvard Business School The travel industry has been one of the hardest hit by the recent recession. Yet Boston-based Grand Circle Corporation has been increasing profitability-and growing at a rate of nearly 20 percent per year-for the last two decades. Now, co-owners Alan and Harriet Lewis share the fascinating inside story of Grand Circle: how they grew their business into an international powerhouse, how they integrated their values and philanthropy into a working business model, and how they realized their dream of creating a different kind of company that profits everyone involved. In Leading Through Turbulence , the Lewises show you how to: Adapt and thrive in times of change and crisis Create a corporate culture that promotes talent and growth Invest in leadership at all levels-and in people with potential Give back to the world through good works and philanthropy Whether you're an executive, a manager, a business owner, or an entrepreneur, you'll find real inspiration and insight in the Lewises' incredible story. You'll learn how one company navigated the highs and lows of a changing global market-and how you can, too. You'll discover practical ways to balance risk and reward, profits and losses, and personal values with professional ethics. You'll see how the travel industry bounced back after the 9/11 attacks and how one company rose to meet the challenge of new online competitors. Most important, you'll enjoy a deeper, more satisfying level of success by staying true to yourself, your coworkers, and your community at large. Life is a journey. Leading Through Turbulence shows you how to reach your destination. Safely. Smoothly. Successfully.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071777100/?ar
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  • 193
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    Winning the customer : turn consumers into fans and get them to spend more (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071775298 , 0071775293
    Language: English
    Pages: 1 online resource (xxi, 214 p.)
    Parallel Title: Erscheint auch als
    Keywords: Marketing ; Consumer satisfaction ; Customer services ; Creative ability in business ; Electronic books ; Electronic books ; local
    Abstract: Build Customer Relationships and Win Big Revenue! "Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers' trust and grow your revenues, I suggest you read Winning the Customer and you will win." -Bob Reynolds, President & CEO, Putnam Investments "Lou Imbriano rescues the word 'winning' from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying 'no,' it's all there . . . lazy, unmotivated people, this is not for you. . . ." -Steve Levy, ESPN SportsCenter anchor "Imbriano definitely made his mark in the NFL and now he's an MVP again with his new book, Winning the Customer . Lou's down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer ." -Michael O'Hara Lynch, Head of Global Sponsorship, Visa "At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers." -Lucien Boyer, President & Global CEO, Havas Sports & Entertainment About the Book: During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue-perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat. Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer , Lou delivers his original strategies for both short- and long-term financial success: The Marketing Playbook: how to identify those who are ...
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071775267/?ar
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  • 194
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    Homeland security : a complete guide (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071775106 , 0071775102
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Terrorism ; United States ; Prevention ; Terrorism ; United States ; Prevention ; Citizen participation ; Terrorism ; Government policy ; United States ; Civil defense ; United States ; Emergency management ; United States ; Electronic books ; Information technology ; Security measures ; Computer security ; Management ; Computer networks ; Security measures ; Data protection ; Electronic books ; local
    Abstract: The definitive guide to Homeland Security-updated with critical changes in the department's mission, tactics, and strategies Critical reading for government officials, diplomats, and other government officials, as well as executives and managers of businesses affected by Homeland Security activities Provides the most comprehensive coverage available on anti-terrorism intelligence, maritime security, and border security Updates include recent changes in the structure of the Homeland Security department, its new role in natural-disaster response, and new strategies and analytical tools
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071774000/?ar
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  • 195
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    360 degrees of influence : get everyone to follow your lead on the way to the top (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071773898 , 0071773894
    Language: English
    Pages: 1 online resource (xvii, 282 p.)
    Parallel Title: Erscheint auch als
    Keywords: Influence (Psychology) ; Leadership ; Persuasion (Psychology) ; Electronic books ; Electronic books ; local
    Abstract: SPREAD YOUR INFLUENCE FOR TRUE LEADERSHIP SUCCESS "The extraordinary power of influence is now within everyone's reach. Recent graduates, executive assistants, project managers, and business leaders can all benefit from Monarth's simple steps for 'getting everyone to follow your lead.'" -MARSHALL GOLDSMITH, million-selling author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There "Monarth's monograph is must reading for everyone who needs to build their personal brand and sell themselves-which is, of course, everybody." -JEFFREY PFEFFER, Ph.D., professor, Stanford Graduate School of Business, and author of Power: Why Some People Have It-and Others Don't "Your ability to influence and persuade others is the single most important skill for success in business and leadership-and this book shows you how with simple, powerful, practical, and proven techniques." -BRIAN TRACY, author of Full Engagement "Finally! A book about influence that doesn't tell you how to impose your position on others but rather illuminates ways to build authentic relationships that are mutually beneficial. Truly a 21st-century approach to a critical skill." -LOIS P. FRANK EL, Ph.D., author of Nice Girls Don't Get the Corner Office and Nice Girls Just Don't Get It " 360 Degrees of Influence breaks new ground. Harrison Monarth writes with fl air, passion, and insight. Even seasoned professionals will fi nd his advice practical and invaluable." -HARRY MILLS, Managing Director of The Mills Group and author of Artful Persuasion and The StreetSmart Negotiator About the Book: Leadership doesn't have to be a top-down proposition. In fact, the best leaders influence those who are below and above them, as well as people external to the organization, such as customers and partners. This 360 degrees of influence is what separates the good leader from the great leader. Founder of the global executive coaching firm GuruMaker, Harrison Monarth makes a living helping top figures in business and politics hone their influencing, communication, persuasion, impression management, and media skills. He teaches leaders how to operate without relying on spin or manipulation. Now, in 360 Degrees of Influence , Monarth provides everything you need to gain the trust and respect of those around you-no matter where they're positioned in the organizational hierarchy-and expand your influence well beyond your immediate environment. Providing valuable insight into human emoti...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071773553/?ar
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    The well-balanced leader : interactive learning techniques to help you master the 9 simple behaviors of outstanding leadership (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071772563 , 0071772561
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Leadership ; Psychological aspects ; Electronic books ; Leadership ; Electronic books ; local
    Abstract: Empower your people, your company-and yourself-with leadership egolibrium egolibrium : the ability to toggle between egocentric and "other-centric" attitudes, values, and behaviors for organizational success There's no doubt about it: the very best leaders are deeply in tune with their behavior and understand the impact it has on others. As one of the world's top trainers in the field of accelerated experiential learning, Ron Roberts understands this more keenly than anyone, and in The Well-Balanced Leader , he helps you re-envision your own behavior to become the best leader you can be. Roberts makes the process of finding the perfect leadership balance-what he calls egolibrium-personally enriching and easy to achieve. He begins by identifying the nine human behavioral dichotomies that most affect the quality of leadership: Nonjudgmental / Judgmental Nondefensive / Defensive Relinquishing Control / Controlling Openness to learning / Know it all Doing the right thing / Doing whatever you want Patience / Impatience Letting go / Holding on Acceptance / Resistance Other-centric / Egocentric Everyone's behaviors fall somewhere between each dichotomy. Using the activities, action steps, games, and thought exercises included for each pair, you'll figure out exactly where your behaviors land, and then learn how to move that position in one direction or the other to find the right balance or your specific needs. When you transcend your personal needs and focus on the needs of others and of the organization, everyone benefits-including you. The result is not only greater job satisfaction for people at all levels, but greater productivity- regardless of the organization's field, product, or service. The Well-Balanced Leader gives you the tools for making the small, incremental changes in behavior that lead to big changes in awareness-and huge changes in your leadership effectiveness.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071772440/?ar
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    Managing product management : empowering your organization to produce competitive products and brands (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071770057 , 0071770054
    Language: English
    Pages: 1 online resource (xiii, 271 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Product management ; New products ; Electronic books ; Electronic books ; local
    Abstract: Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services. Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071769976/?ar
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    Oracle database 11g & MySQL 5.6 developer handbook (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071768863 , 0071768866
    Language: English
    Pages: 1 online resource (xxvi, 578 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: MySQL (Electronic resource) ; Electronic books ; Oracle (Computer file) ; Database management ; Relational databases ; Electronic books ; local
    Abstract: Master Application Development in a Mixed-Platform Environment Build powerful database applications in a mixed environment using the detailed information in this Oracle Press guide. Oracle Database 11g & MySQL 5.6 Developer Handbook lays out programming strategies and best practices for seamlessly operating between the two platforms. Find out how to migrate databases, port SQL dialects, work with Oracle MySQL databases, and configure effective queries. Security, monitoring, and tuning techniques are also covered in this comprehensive volume. Understand Oracle Database 11 g and MySQL 5.6 architecture Convert databases between platforms and ensure transactional integrity Create tables, sequences, indexes, views, and user accounts Build and debug PL/SQL, SQL*Plus, SQL/PSM, and MySQL Monitor scripts Execute complex queries and handle numeric and date mathematics Merge data from source tables and set up virtual directories
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071768856/?ar
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    The social media strategist : build a successful program from the inside out (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071768559 , 0071768556
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Social media ; Economic aspects ; Online social networks ; Economic aspects ; Public relations ; Electronic books ; Social media ; Electronic books ; local
    Abstract: Build a powerful social media strategy to increase buzz-and the bottom line In today's fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program-and it all starts with a key strategist who can best organize and leverage all of the organization's resources to cut through the bureaucracy and get real-time results. This is where The Social Media Strategist comes in. Before tackling specific social media programs, you first have to get your own organization-and everyone in it-on board with making social media a business strategy priority. Christopher Barger, the award-winning former social media director at General Motors and IBM's former "blogger-in-chief," describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm. The Social Media Strategist teaches you how to: Manage internal office politics, from your legal team to the policy makers to the human resource department Present new ideas to lawyers and executives in a compelling, convincing way Teach your employees the guidelines and protocols they'll need to represent your company Turn your organization into a true media outlet, publishing content that is generated by in-house employees and is truly engaging to an outside audience "Telling a company from the outside what it should do is one thing," writes Barger. "Actually making it happen from the inside is quite another." Here, he takes the bold step of starting where all successful endeavors begin: by planning well, by putting all the moving parts in the right place, by constructing a solid foundation. Consult The Social Media Strategist and build the best-suited social media infrastructure for your company. Then, and only then, can you begin to raise your profile, connect with customers, and increase your profits using the most powerful new business tool.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071768252/?ar
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    Power sales writing : using communication to turn prospects into clients (2012)
    New York : McGraw-Hill
    Details
    ISBN: 9780071770804 , 0071770801
    Language: English
    Pages: 1 online resource (xiii, 225 p.) , ill.
    Edition: Expanded 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Advertising copy ; Sales letters ; Business writing ; Electronic books ; Electronic books ; local
    Abstract: High-impact language for today's lightning-fast world of sales Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you're not highly skilled with the latest communication platforms, you're missing sales opportunities. Power Sales Writing will get you there in no time! "Your customers can ignore your correspondence or you can read this book. It's that simple!" -Larry Winget, television personality and #1 bestselling author of Shut Up, Stop Whining & Get a Life "If you can't write well, you can't sell. Power Sales Writing shows you how to be crisp, clear, and communicate at the highest levels." -Tim Sanders, author of Today We Are Rich "Can't get enough! It's so refreshing to find a resource that offers easy-to-use tools to help our sales teams deliver a compelling and engaging message that sets us apart from our competition." -Robin Farrell, Director of Corporate Sales Training, North America Operations, Hyatt Hotels and Resorts
    Note: "Featuring all new online and social media tactics"--Cover. - Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780071770149/?ar
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