ISBN:
9781461947332
,
1461947332
,
0262317699
,
9780262317696
Language:
English
Pages:
Online Ressource (x, 200 pages)
,
illustrations.
Series Statement:
MIT press essential knowledge series
Series Statement:
The MIT Press essential knowledge series
Parallel Title:
Erscheint auch als Shifman, Limor, 1974- Memes in digital culture
DDC:
302
Keywords:
Internet Social aspects
;
Social evolution
;
Memes
;
Culture diffusion
;
Memetics
;
Internet Social aspects
;
COMPUTERS ; Digital Media ; General
;
Culture diffusion
;
Internet ; Social aspects
;
Memes
;
Memetics
;
Social evolution
;
Computervirus
;
Digitalisierung
;
Information
;
Mem
;
Internet
;
Neue Medien
;
Verbreitung
;
PSYCHOLOGY ; Social Psychology
;
Electronic books
;
Electronic books
Abstract:
Introduction --A telegraphic biography of a conceptual troublemaker --When memes go digital --Defining Internet memes --Memes versus virals --Unpacking viral and memetic success --Meme genres --May the excessive force be with you : memes as political participation --When Internet memes go global --Future directions for Internet meme research.
Abstract:
In December 2012, the exuberant video 'Gangnam Style' became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video: 'Mitt Romney Style,' 'NASA Johnson Style,' 'Egyptian Style,' and many others. 'Gangnam Style' (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the Web in various iterations and becomes a shared cultural experience. In this book, the author investigates Internet memes and what they tell us about digital culture. She discusses a series of well-known Internet memes, including 'Leave Britney Alone,' the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's 'We Are the 99 Percent.' She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization. Memes, the author argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book, the author makes a compelling argument for taking them seriously.--adapted from publisher's description
Note:
Includes bibliographical references and index. - Description based on print version record
URL:
Volltext
(lizenzpflichtig)
URL:
Volltext
(URL des Erstveröffentlichers)
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