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  • Boca Raton, FL : CRC Press  (26)
  • New York : McGraw-Hill  (12)
  • Computer graphics  (22)
  • New products
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  • 1
    ISBN: 9781000946857 , 1000946851 , 9781003400912 , 1003400914 , 9781000940176 , 1000940179
    Language: English
    Pages: 1 online resource (416 pages) , illustrations
    Edition: Eighth edition.
    Keywords: Blender (Computer file) ; Computer animation ; Three-dimensional display systems ; Computer graphics ; Blender (Computer file) ; COMPUTERS / Computer Graphics / General ; COMPUTERS / Computer Animation ; Computer animation ; Computer graphics ; Three-dimensional display systems
    Abstract: BlenderTM is a free Open-Source 3D Computer Modeling and Animation Suite incorporating Character Rigging, Particles, Real World Physics Simulation, Sculpting, Video Editing with Motion Tracking and 2D Animation within the 3D Environment. Blender is FREE to download and use by anyone for anything. The Complete Guide to Blender Graphics: Computer Modeling and Animation, Eighth Edition is a unified manual describing the operation of the program, updated with reference to the Graphical User Interface for Blender Version 3.2.2, including additional material covering Blender Assets, Geometry Nodes, and Non-Linear Animation. Divided into a two-volume set, the book introduces the program’s Graphical User Interface and shows how to implement tools for modeling and animating characters and created scenes with the application of color, texture, and special lighting effects.
    Note: Includes index
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  • 2
    ISBN: 9781000552027 , 1000552020 , 9781000551976 , 1000551970 , 9781003226420 , 1003226426
    Language: English
    Pages: 1 online resource (626 pages) , illustrations
    Edition: Seventh edition.
    Parallel Title: Erscheint auch als
    DDC: 777/.7
    Keywords: Blender (Computer file) ; Computer animation ; Three-dimensional display systems ; Computer graphics ; Computer Graphics ; Animation par ordinateur ; Affichage tridimensionnel ; Infographie ; computer animation ; three-dimensional ; computer graphics ; Electronic books
    Abstract: BlenderTM is a free Open Source 3D Computer Modeling and Animation Suite incorporating Character Rigging, Particles, Real World Physics Simulation, Sculpting, Video Editing with Motion Tracking and 2D Animation within the 3D Environment. Blender is FREE to download and use by anyone for anything. The Complete Guide to Blender Graphics: Computer Modeling and Animation, Seventh Edition is a unified manual describing the operation of the program with reference to the Graphical User Interface for Blender Version 3.0.0, including nearly 100 pages of completely new content. The book introduces the program's Graphical User Interface and shows how to implement tools for modeling and animating characters and created scenes with the application of color, texture and special lighting effects. Key Features: The book provides instruction for New Users starting at the very beginning. Instruction is presented in a series of chapters incorporating visual reference to the program's interface. The initial chapters are designed to instruct the user in the operation of the program while introducing and demonstrating interesting features of the program. Chapters are developed in a building block fashion providing forward and reverse reference to relevant material. The book is also available in a discounted set along with Blender 2D Animation: The Complete Guide to the Grease Pencil.
    Note: Includes bibliographical references and index
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  • 3
    ISBN: 9781260135244 , 1260135241
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Edition: Second edition.
    Keywords: Product management ; New products ; Electronic books ; Electronic books ; local
    Abstract: Advance in your product management career and create innovative products that customers love! Regardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager's Survival Guide brings you fully up to date on what you need to succeed as a product manager. For your professional future, you'll learn it's not the development technique that will help you get ahead, it's how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy. The Product Manager's Survival Guide, Second Edition features brand new material, including: •A product management acumen assessment •Action planning ideas at the end of each chapter •Techniques to earn empowerment •Tools to develop product strategies and roadmaps •Methods to deploy and release products •Metrics to assess product performance Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times.
    Note: Includes index. - Description based on online resource; title from title page (Safari, viewed May 31, 2019)
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  • 4
    ISBN: 9781351816144 , 1351816144 , 9781315212593 , 1315212595
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Edition: Fourth edition.
    Keywords: Computer graphics ; Real-time data processing ; Rendering (Computer graphics) ; Electronic books ; Electronic books ; local ; Computer graphics ; Real-time data processing ; Rendering (Computer graphics) ; Infographie ; COMPUTERS ; General ; Computer graphics ; Temps réel (Informatique) ; Rendu (Infographie)
    Abstract: Thoroughly updated, this fourth edition focuses on modern techniques used to generate synthetic three-dimensional images in a fraction of a second. With the advent of programmable shaders, a wide variety of new algorithms have arisen and evolved over the past few years. This edition discusses current, practical rendering methods used in games and o
    Note: "An A K Peters Book.". - Includes bibliographical references and index. - Description based on online resource; title from cover (Safari, viewed March 4, 2019)
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  • 5
    ISBN: 9781315112701 , 1315112701 , 9781351622820 , 135162282X
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Edition: Fourth edition.
    Parallel Title: Erscheint auch als
    Keywords: Blender (Computer file) ; Computer animation ; Three-dimensional display systems ; Computer graphics ; Electronic books ; Electronic books ; local
    Abstract: Blender is a free and open source graphics program for computer modeling and animation incorporating Photorealstic Rendering, Realistic Materials, Character Rigging, Sculpting, UV Unwrapping, Compositing, Simulation, Camera and Object Tracking, Game Creation and Video Editing. The program is comprehensive. The interface is extensive. The creative experience is fantastic. The Complete Guide to Blender Graphics: Computer Modeling and Animation is a unified learning manual for beginners and a reference for advanced users. The manual introduces the basic components of the Blender program with reference to the interface using written instruction in conjunction with illustrations and examples. In this fourth edition of The Complete Guide to Blender Graphics the author has included changes to the program which eventuate as Blender is developed and improved. New subject matter has been added with examples. Key Features: Contents are structured in a building-block fashion, using content covered in early chapters to explain more complex content in later chapters. Describes the basic operations of the interface and the majority of its functions with visual references and practical examples Significantly expands discussion of advanced features providing the reader with a guide to the full potential of the program.
    Note: Includes bibliographical references and index. - Description based on print version record
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  • 6
    ISBN: 9781351170765 , 1351170767 , 9781351170741 , 1351170740
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Parallel Title: Erscheint auch als
    Keywords: Production control ; Lean manufacturing ; Card system in business ; New products ; Electronic books ; Electronic books ; local
    Abstract: POLCA ( P aired-cell O verlapping L oops of C ards with A uthorization) is a card-based visual control system that manages the flow of jobs through the shop floor: at each operation, it controls which job should be worked on next to meet delivery targets. POLCA ensures that upstream operations use their capacity effectively by working on jobs that are needed downstream, while at the same time preventing excessive work-in-process (WIP) build-ups when bottlenecks appear unexpectedly. POLCA is particularly suited to companies manufacturing high-mix, low-volume and customized products. Such companies struggle with long lead times, late deliveries, and daily expediting to meet delivery dates. ERP systems are not designed to deal with this highly variable environment, and add-on software such as Finite Capacity Scheduling systems can require complex installation. Also, the Kanban system does not work well with low-volume or custom production. POLCA has delivered impressive results in such environments. It does not require any complex software implementation: it can be used without an ERP system or it can seamlessly complement an existing ERP system. This book: Provides a step-by-step roadmap on how to implement POLCA; invaluable for both companies that wish to implement POLCA as well as consultants and academics advising such companies. Explains the concepts in practical and easy-to-understand terms by showing detailed shop-floor examples. Includes more than 100 illustrations for understanding how POLCA works as well as for elaborating on details of the implementation steps. Contains case studies written by company owners and executives documenting their POLCA implementation process and the results achieved in various industries in six countries.
    Note: "A Productivity Press book"--Cover. - Includes bibliographical references and index. - Description based on print version record
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  • 7
    Online Resource
    Online Resource
    Boca Raton, FL : CRC Press
    ISBN: 9781482264623 , 1482264625
    Language: English
    Pages: 1 online resource (xvii, 553 pages) , illustrations
    Keywords: Rendering (Computer graphics) ; Graphics processing units ; Programming ; Computer graphics ; Real-time data processing ; Digital video ; Electronic books ; Electronic books ; local
    Abstract: The latest edition of this bestselling game development reference offers proven tips and techniques for the real-time rendering of special effects and visualization data that are useful for beginners and seasoned game and graphics programmers alike. Exploring recent developments in the rapidly evolving field of real-time rendering, GPU Pro 6 : Advanced Rendering Techniques assembles a high-quality collection of cutting-edge techniques for advanced graphics processing unit (GPU) programming. It incorporates contributions from more than 45 experts who cover the latest developments in graphics programming for games and movies. The book covers advanced rendering techniques that run on the DirectX or OpenGL runtimes, as well as on any other runtime with any language available. It details the specific challenges involved in creating games across the most common consumer software platforms such as PCs, video consoles, and mobile devices. The book includes coverage of geometry manipulation; rendering techniques, handheld devices programming, effects in image space, shadows, 3D engine design, graphics-related tools, and environmental effects. It also includes a dedicated section on general purpose GPU programming that covers CUDA, DirectCompute, and OpenCL examples. In color throughout, GPU Pro 6 presents ready-to-use ideas and procedures that can help solve many of your daily graphics programming challenges. Example programs with downloadable source code are also provided on the book's CRC Press web page.
    Note: "An A.K. Peters book.". - Includes bibliographical references. - Description based on online resource; title from title page (Safari, viewed December 14, 2015)
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  • 8
    ISBN: 9781498728706 , 1498728707
    Language: English
    Pages: 1 online resource (xxxv, 603 pages) , illustrations
    Parallel Title: Erscheint auch als
    Keywords: Quality assurance ; New products ; Electronic books ; local ; Electronic books
    Abstract: Although regularly introducing new products or services is the lifeblood of most industries, bringing them to market can be fraught with peril. Timing, cost, and quality all play important roles in a successful product launch and avoiding expensive- often in more than just dollars- recalls and redesigns. Quality Assurance: Applying Methodologies fo
    Note: Includes bibliographical references. - Description based on print version record
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  • 9
    Online Resource
    Online Resource
    Boca Raton, FL : CRC Press
    ISBN: 9781482252316 , 1482252317
    Language: English
    Pages: 1 online resource (xviii, 232 pages) , illustrations
    Parallel Title: Erscheint auch als
    Keywords: Computer graphics ; Computer games ; Design ; Electronic books ; Electronic books ; local
    Abstract: Is the art for your video game taking too long to create? Learning to create Pixel Art may be the answer to your development troubles. Uncover the secrets to creating stunning graphics with Pixel Art for Game Developers . The premier how-to book on Pixel Art and Pixel Art software, it focuses on the universal principles of the craft. The book provides an introduction to Pixel Art, its utility, foundational elements, and concepts such as light and shadow. It offers tutorials on creating animations and serves as a functional guide for the most common methodology in 2D game development. Gamers love the retro feel of Pixel Art, and lucky for you it is easy to create. You'll love the tiny file sizes that will reduce compile times and help your game run faster. Providing you with the skills to create the characters and environments needed for 2D games, this book will help you: Create tilesets to build game environments Understand light and shadow Work efficiently with pixels Use atmospheric and linear perspective Create professional-quality Pixel Art This book has chapters dedicated to theory as well as step-by-step tutorials, both of which describe the process explicitly. Whether you are an artist, programmer, indie developer, or certified public accountant, after reading this book, you'll understand the steps necessary to create production-quality Pixel Art graphics. Praise for the Book: Pixel Art and Pixel Art games are very popular and the technique is a great way for independent creators to create very good-looking games with limited resources. It's frankly shocking that there hasn't been a resource like this before ... a very timely book. -Chris Totten, George Mason University, Washington, DC, USA
    Note: Includes bibliographical references (pages 227-228). - Description based on print version record
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  • 10
    Online Resource
    Online Resource
    Boca Raton, FL : CRC Press
    ISBN: 9781466586956 , 1466586958
    Language: English
    Pages: 1 online resource (xxiv, 204 pages) , illustrations
    Parallel Title: Erscheint auch als
    Keywords: Computer animation ; Computer graphics ; Computer games ; Design ; Computer games ; Social aspects ; Human mechanics ; Computer simulation ; Electronic books ; Electronic books ; local
    Abstract: Advances in technology have enabled animators and video game designers to design increasingly realistic, human-like characters in animation and games. Although it was intended that this increased realism would allow viewers to appreciate the emotional state of characters, research has shown that audiences often have a negative reaction as the human likeness of a character increases. This phenomenon, known as the Uncanny Valley, has become a benchmark for measuring if a character is believably realistic and authentically human like. This book is an essential guide on how to overcome the Uncanny Valley phenomenon when designing human-like characters in digital applications. In this book, the author provides a synopsis of literature about the Uncanny Valley phenomenon and explains how it was introduced into contemporary thought. She then presents her theories on its possible psychological causes based on a series of empirical studies. The book focuses on how aspects of facial expression and speech can be manipulated to overcome the Uncanny Valley in character design. The Uncanny Valley in Games and Animation presents a novel theory that goes beyond previous research in that the cause of the Uncanny Valley is based on a perceived lack of empathy in a character. This book makes an original, scholarly contribution to our current understanding of the Uncanny Valley phenomenon and fills a gap in the literature by assessing the biological and social roots of the Uncanny Valley and its implications for computer-graphics animation.
    Note: Includes bibliographical references. - Description based on print version record
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  • 11
    ISBN: 9781439852804 , 1439852804 , 9781482236330 , 1482236338
    Language: English
    Pages: 1 online resource (xxxii, 366, [16] pages) , illustrations.
    Parallel Title: Erscheint auch als
    Keywords: Computer graphics ; Electronic books ; Electronic books ; local
    Abstract: Teach Your Students How to Create a Graphics Application Introduction to Computer Graphics: A Practical Learning Approach guides students in developing their own interactive graphics application. The authors show step by step how to implement computer graphics concepts and theory using the EnvyMyCar (NVMC) framework as a consistent example throughout the text. They use the WebGL graphics API to develop NVMC, a simple, interactive car racing game. Each chapter focuses on a particular computer graphics aspect, such as 3D modeling and lighting. The authors help students understand how to handle 3D geometric transformations, texturing, complex lighting effects, and more. This practical approach leads students to draw the elements and effects needed to ultimately create a visually pleasing car racing game. The code is available at www.envymycarbook.com
    Note: Includes bibliographical references (pages 363-366). - Description based on print version record
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  • 12
    Online Resource
    Online Resource
    Boca Raton, FL : CRC Press
    ISBN: 9781466585287 , 1466585285 , 9781466585270 , 1466585277 , 9781482253610 , 1482253615
    Language: English
    Pages: 1 online resource (xii, 598 pages) , illustrations.
    Edition: Second edition.
    Parallel Title: Erscheint auch als
    Keywords: Computer graphics ; Information visualization ; Electronic books ; Electronic books ; local
    Abstract: Designing a complete visualization system involves many subtle decisions. When designing a complex, real-world visualization system, such decisions involve many types of constraints, such as performance, platform (in)dependence, available programming languages and styles, user-interface toolkits, input/output data format constraints, integration wi
    Note: Includes bibliographical references (pages 575-598). - Description based on print version record
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  • 13
    Online Resource
    Online Resource
    Boca Raton, FL : CRC Press
    ISBN: 9781482258424 , 1482258420 , 9781482258417 , 1482258412 , 9781482258400 , 1482258404
    Language: English
    Pages: 1 online resource (xxxi, 894 pages) , illustrations
    Edition: Second edition.
    Parallel Title: Erscheint auch als
    Keywords: OpenGL ; Computer graphics ; Microcomputers ; Programming ; Electronic books ; Electronic books ; local
    Abstract: From geometric primitives to animation to 3D modeling to lighting, shading, and texturing, Computer Graphics Through OpenGL: From Theory to Experiments, Second Edition presents a comprehensive introduction to computer graphics that uses an active learning style to teach key concepts. Equally emphasizing theory and practice, the book provides an und
    Note: "An A.K. Peters book.". - Includes bibliographical references (pages 885-894). - Description based on print version record
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  • 14
    ISBN: 9781482209082 , 148220908X
    Language: English
    Pages: 1 online resource (xx, 395 pages) , illustrations
    Parallel Title: Erscheint auch als
    Keywords: Entrepreneurship ; New business enterprises ; New products ; Success in business ; Electronic books ; Electronic books ; local
    Abstract: Whether you work for an established company and want to trailblaze new products (intrapreneurship), or want to establish your own new venture (entrepreneurship), The Guide to Entrepreneurship: How to Create Wealth for Your Company and Stakeholders supplies invaluable guidance along with concrete action plans. In contrast to academic publications that merely emphasize accounting methods, this guide to intrapreneurship and entrepreneurship focuses squarely on the entrepreneur. Demystifying the process of starting a company from scratch, the book provides aspiring entrepreneurs with detailed guidance that is written in plain English. It explores what constitutes entrepreneurial timber and the leadership skills required to raise all the needed capital. If you are thinking of starting your own company or have already decided to take the plunge, this book will help you determine: If you have what it takes to become a successful entrepreneur The value of your idea before funding If you and your team possess the skills required to gain a market advantage How to raise capital effectively Explaining the critical importance of intellectual property to investors, the book covers the fundamentals of business valuations. It also explains how to write winning business proposals. While each chapter is designed to stand on its own, the book chapters are arranged in a manner that makes it easy for experienced entrepreneurs to jump from chapter to chapter as they please. Identifying the unique set of characteristics that are shared by successful entrepreneurs, this guide will be especially helpful to anyone looking to start new ventures that require a high degree of scientific knowledge.
    Note: Includes bibliographical references. - Description based on print version record
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  • 15
    Online Resource
    Online Resource
    Boca Raton, FL : CRC Press
    ISBN: 9781498724517 , 1498724515 , 9781498727419 , 1498727417
    Language: English
    Pages: 1 online resource (xiii, 140 pages) , illustrations
    Parallel Title: Erscheint auch als
    Keywords: Blender (Computer file) ; Computer animation ; Computer graphics ; Three-dimensional display systems ; Electronic books ; Electronic books ; local
    Abstract: Bringing concrete examples from industry to light, this book explains how to use Blender to create visual effects for video/film production. It supplies readers with a practical way to learn how to use Blender's tools across a wide range of scenarios in video/film production, including setting up cameras on a stage, lighting, and other production p
    Note: "An A K Peters book"--Cover. - Includes index. - Description based on print version record
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  • 16
    ISBN: 9781482216646 , 1482216647 , 9781482216639
    Language: English
    Pages: 1 online resource (xxi, 513 pages) , illustrations
    Edition: 2nd edition.
    Parallel Title: Erscheint auch als
    Keywords: Blender (Computer file) ; Computer animation ; Three-dimensional display systems ; Computer graphics ; Blender (Computer file) ; COMPUTERS ; General ; Computer animation ; Computer graphics ; Three-dimensional display systems ; Electronic books
    Abstract: Smoothly Leads Users into the Subject of Computer Graphics through the Blender GUIBlender, the free and open source 3D computer modeling and animation program, allows users to create and animate models and figures in scenes, compile feature movies, and interact with the models and create video games. Reflecting the latest version of Blender, The Complete Guide to Blender Graphics: Computer Modeling & Animation, 2nd Edition helps beginners learn the basics of computer animation using this versatile graphics program. This edition incorporates many new features of Blender, including developments.
    Note: "An A K Peters book.". - "Introducing Blender version 2.70"--Cover. - Includes bibliographical references (page 509). - Print version record
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  • 17
    ISBN: 9781482243826 , 1482243822 , 1482243814 , 9781482243819 , 9781482243819
    Language: English
    Pages: 1 online resource
    Parallel Title: Erscheint auch als
    Keywords: Computer animation ; Computer graphics ; Three-dimensional imaging ; COMPUTERS ; General ; Three-dimensional imaging ; Computer animation ; Computer graphics ; Electronic books ; Electronic books
    Abstract: As much as we need computer graphics to generate artificial images (e.g., alien weapons, talking hamsters), we also need digital models of real-world objects for a variety of applications (e.g., digitized cities for online maps, food for commercials, planes for film stunts, cars for virtual reality). This book presents the state-of-the-art research into how complex, real-world scenes are digitized to create realistic virtual worlds. It covers the entire pipeline from acquisition, data processing, and modeling to content editing, photorealistic rendering, and user interaction.
    Note: Includes bibliographical references and index. - Online resource; title from PDF title page (CRCnetBASE, viewed on May 6, 2015)
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  • 18
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Automation and control engineering 49
    Parallel Title: Erscheint auch als
    Keywords: Automatic control ; Computer graphics ; Electronic books ; local ; Electronic books
    Abstract: Consumers today expect extremely realistic imagery generated in real time for interactive applications such as computer games, virtual prototyping, and scientific visualisation. However, the increasing demands for fidelity coupled with rapid advances in hardware architecture pose a challenge: how do you find optimal, sustainable solutions to accommodate both speed of rendering and quality? Real-Time Rendering: Computer Graphics with Control Engineering presents a novel framework for solving the perennial challenge of resource allocation and the trade-off between quality and speed in interactive computer graphics rendering. Conventional approaches are mainly based on heuristics and algorithms, are largely application specific, and offer fluctuating performance, particularly as applications become more complex. The solution proposed by the authors draws on powerful concepts from control engineering to address these shortcomings. Expanding the horizon of real-time rendering techniques, this book: Explains how control systems work with real-time computer graphics Proposes a data-driven modelling approach that more accurately represents the system behaviour of the rendering process Develops a control system strategy for linear and non-linear models using proportional, integral, derivative (PID) and fuzzy control techniques Uses real-world data from rendering applications in proof-of-concept experiments Compares the proposed solution to existing techniques Provides practical details on implementation, including references to tools and source code This pioneering work takes a major step forward by applying control theory in the context of a computer graphics system. Promoting cross-disciplinary research, it offers guidance for anyone who wants to develop more advanced solutions for real-time computer graphics rendering.
    Note: Includes bibliographical references. - Description based on print version record
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  • 19
    ISBN: 9781482215571
    Language: English
    Pages: 1 online resource (xxiii, 530 p.) , ill.
    Series Statement: Chapman & Hall/CRC computer graphics, geometric modeling, and animation series
    Parallel Title: Erscheint auch als
    Keywords: Computer graphics ; Computer graphics ; Mathematics ; Electronic books ; Electronic books ; local
    Abstract: Complete Coverage of the Current Practice of Computer Graphics Computer Graphics: From Pixels to Programmable Graphics Hardware explores all major areas of modern computer graphics, starting from basic mathematics and algorithms and concluding with OpenGL and real-time graphics. It gives students a firm foundation in today's high-performance graphics. Up-to-Date Techniques, Algorithms, and API The book includes mathematical background on vectors and matrices as well as quaternions, splines, curves, and surfaces. It presents geometrical algorithms in 2D and 3D for spatial data structures using large data sets. Although the book is mainly based on OpenGL 3.3, it also covers tessellation in OpenGL 4.0, contains an overview of OpenGL ES 2.0, and discusses the new WebGL, which allows students to use OpenGL with shaders directly in their browser. In addition, the authors describe a variety of special effects, including procedural modeling and texturing, fractals, and non-photorealistic rendering. They also explain the fundamentals of the dominant language (OpenCL) and platform (CUDA) of GPGPUs. Web Resource On the book's CRC Press web page, students can download many ready-to-use examples of C++ code demonstrating various effects. C++ wrappers for basic OpenGL entities, such as textures and programs, are also provided. In-Depth Guidance on a Programmable Graphics Pipeline Requiring only basic knowledge of analytic geometry, linear algebra, and C++, this text guides students through the OpenGL pipeline. Using one consistent example, it leads them step by step from simple rendering to animation to lighting and bumpmapping.
    Note: Description based on print version record
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  • 20
    Online Resource
    Online Resource
    Boca Raton, FL : CRC Press
    ISBN: 9781482203615
    Language: English
    Pages: 1 online resource (xxv, 383 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: New products ; New products ; Marketing ; Marketing research ; Product design ; Electronic books ; Electronic books ; local
    Abstract: It's no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfully design and launch new products and services in today's global market. It begins by providing the foundation required to understand the role of new product development in the innovating organization. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of sustainability in innovation, open innovation strategies, and international co-development efforts of new products and services. Explaining how to manage the development and marketing of new products and services, this book will teach you how to: Select a new product strategy that matches the needs of your organization Set up a disciplined process for new product development Define target market opportunities and search out high potential ideas Understand customer needs, structure them, and prioritize the needs to clearly define the benefits and values that your product will deliver Integrate marketing, engineering, R&D, and production resources to design a high-quality product that satisfies customer needs and delivers value Forecast sales before market launch based on testing of the product and the marketing plan The concepts discussed in the book can help to boost innovation and improve the performance of any type of organization. Some of the concepts presented are generic and others must be modified for each application. Together, they can lead to greater profitability and reduced risk in the new product development activities within your organization.
    Note: Includes bibliographical references. - Description based on print version record
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  • 21
    Online Resource
    Online Resource
    New York : McGraw-Hill
    ISBN: 9780071827508 , 0071827501
    Language: English
    Pages: 1 online resource (1 v.)
    Series Statement: Thinkers 50
    Parallel Title: Erscheint auch als
    Keywords: Leadership ; Strategic planning ; Electronic books ; Creative ability in business ; Creative thinking ; Technological innovations ; New products ; Electronic books ; local
    Abstract: The World's Leading Business Minds on Today's Most Critical Challenges The most innovative ideas from the rising stars on the Thinkers50 Guru Radar Globalization, increasing competition, and the rapid pace of innovation are changing business best practices faster and faster. If you have long-term success in mind, you need to stay a step ahead of the competition. Creators of Thinkers50--the world's most respected ranking of business thinkers--Des Dearlove and Stuart Crainer bring you the very latest thinking on the future of business. Thinkers50 Future Thinkers reveals groundbreaking ideas from Thinkers50 Future Thinker award winner Nilofer Merchant; Monika Hamori, professor at Spain's IE Business School; groundbreaking leadership thinker Gianpiero Petriglieri; the cocreator of Jugaad Innovation, Navi Radjou; as well as bestselling authors Adam Grant, James Allworth, and Dorie Clark. Chapters include: What the Future Looks Like The Reinvention of Leadership Understanding Organizations Understanding Working Life Innovation Now Sustaining the Future Each book in the Thinkers50 series provides authoritative explanations of the concepts, ideas, and practices that are making a difference today, including specific examples and cases drawn from the original sources. "If management is a technology, then getting the next update early can be a competitive advantage," the authors write. "And where better to look for the next big idea than to the thinkers of the future?" Business success is no longer a result of finding the most effective way of doing things and sticking with it. The only best practice guaranteed to work is this: embrace change. Read Thinkers50 Future Thinkers and learn how to apply the best ideas from the brightest minds in the business world today. The first-ever global ranking of management thought leaders, Thinkers50 is the most prestigious and influential listing of its kind. Created in 2001 by Stuart Crainer and Des Dearlove, Thinkers50 has broadened its impact to include identifying, ranking, and sharing the best management thinking in the world. Today, Thinkers50 is recognized as the world's definitive ranking of the top 50 business thinkers, and the Thinkers50 Distinguished Achievement Awards are widely regarded as the "Oscars of management thinking." Now, the ideas and insights of the world's top business figures are right at your fingertips. The Thinkers50 series culls the best of the very best, delivering the latest concepts an...
    Note: Includes bibliographical references and index. - Description based on print version record
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  • 22
    Language: English
    Pages: 1 online resource (xxvii, 495 p.) , ill.
    Edition: 3rd ed.
    Parallel Title: Erscheint auch als
    Keywords: Computer games ; Programming ; Computer games ; Design ; Computer graphics ; Electronic books ; Electronic books ; local
    Abstract: Create the Digital Games You Love to PlayDiscover an exercise-driven, non-technical approach to game design without the need for programming or artistic expertise using Game Design Workshop, Third Edition.Author Tracy Fullerton demystifies the creative process with a clear and accessible analysis of the formal and dramatic systems of game design. E
    Note: Includes bibliographical references. - Description based on print version record
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  • 23
    ISBN: 9780071805476 , 0071805478
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Electronic books ; Product management ; New products ; Product differentiation ; Electronic books ; local
    Abstract: FORGE A POWERFUL STRATEGY TO BECOME A PRODUCT MANAGER WHO DELIVERS RESULTS The world of business is moving at breakneck speed. More is being demanded of everyone--with fewer resources than ever. In no profession is this more apparent than Product Management. Written by one of today's leading Product Management thought-leaders, Steven Haines, The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience--whether you're a novice product manager or seasoned Product Management leader--you'll find everything you need to make consistent positive impacts on your business. With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that is noticeable and measurable. The Product Manager's Survival Guide is conveniently organized into four sections: I. Getting Your Bearings: Map out your plan to begin the journey to success II. Learning the Product's Business: Go beyond features and functions to become the product expert, customer advocate, and domain expert III. Getting Work Done: Synchronize and orchestrate the work of others to help everyone maintain focus on company goals IV. Moving Forward: Round out your experience to take the next critical steps in your Product Management career The only way to excel as a product manager is to develop a strategy for the long run. Start formulating one now and you will be well ahead of your competition--internally and externally. The Product Manager's Survival Guide gives you the tools and insight you need to start putting the pieces in place now--so you can succeed well into the future.
    Note: Includes index. - Description based on print version record
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  • 24
    ISBN: 9780071795623 , 0071795626
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Success in business ; Simplicity ; Electronic books ; Creative ability in business ; Creative thinking ; Technological innovations ; New products ; Electronic books ; local
    Abstract: Winner of a 2013 Small Business Book Award for Economics The world is more overwhelming than ever before. Our work is deeper and more demanding than ever. Our businesses are more complicated and difficult to manage than ever. Our economy is more uncertain than ever. Our resources are scarcer than ever. There is endless choice and feature overkill in all but the best experiences. Everybody knows everything about us. The simple life is a thing of the past. Everywhere, there's too much of the wrong stuff and not enough of the right. The noise is deafening, the signal weak. Everything is too complicated and time-sucking. Welcome to the age of excess everything. Success in this new age looks different and demands a new skill: Subtraction. Subtraction is defined simply as the art of removing anything excessive, confusing, wasteful, unnatural, hazardous, hard to use, or ugly . . . or the discipline to refrain from adding it in the first place. And if subtraction is the new skill to be acquired, we need a guide to developing it. Enter The Laws of Subtraction . Through a dozen of the most compelling stories of breakthrough innovation culled from 2,000 cases and bolstered by uniquely personal essays contributed by over 50 of the most creative minds in business today, The Laws of Subtraction outlines six simple rules for winning in the age of excess everything, and delivers a single yet powerful idea: When you remove just the right things in just the right way, something very good happens. The Laws of Subtraction features contributions by over 50 highly regarded thinkers, creatives, and executives. On Law #1: What Isn't There Can Often Trump What Is "When you reduce the number of doors that someone can walk through, more people walk through the one that you want them to walk through." -- SCOTT BELSKY, founder and CEO of Behance and author of Making Ideas Happen On Law #2: The Simplest Rules Create the Most Effective Experience "Keeping it simple isn't easy. By exploiting subtraction in innovation, we've been able to create an environment of freedom and creativity that allows us to thrive." -- BRAD SMITH, CEO, Intuit On Law #3: Limiting Information Engages the Imagination "Subtraction can mean the difference between a highly persuasive presentation and a long, convoluted, and confusing one. Why say more when you can say less?" -- CARMINE GALLO, author of The Apple Experience On Law #4: Creativity Thrives Under Intelligent Constraints "Here's the key to th...
    Note: Includes bibliographical references and index. - Description based on print version record
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  • 25
    ISBN: 9780071778541 , 0071778543
    Language: English
    Pages: 1 online resource (xxviii, 226 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Diffusion of innovations ; Strategic alliances (Business) ; Strategic planning ; Electronic books ; New products ; Creative thinking ; Technological innovations ; Creative ability in business ; Electronic books ; local
    Abstract: Combat flat sales, capture new markets, and drive innovation using the Business Genome approach The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future. In Find Your Next , Business Genome creator Andrea Kates explains how to ensure growth and prosperity in years to come. She provides the tools you need to create you business "genome," or DNA-your company's unique position in today's market based on strengths, challenges, industry trends, and other factors-match it to that of a successful company in another industry, then model your own decisions on those of the matching company.
    Note: Includes bibliographical references and index. - Description based on print version record
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  • 26
    ISBN: 9780071770057 , 0071770054
    Language: English
    Pages: 1 online resource (xiii, 271 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Product management ; New products ; Electronic books ; Electronic books ; local
    Abstract: Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services. Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.
    Note: Includes bibliographical references and index. - Description based on print version record
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  • 27
    ISBN: 9780071752473 , 0071752471
    Language: English
    Pages: 1 online resource (302 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Zappos.com (Firm) ; Management ; Customer services ; Mail-order business ; Management ; Electronic commerce ; Management ; Retail trade ; Management ; Electronic books ; Creative ability in business ; Creative thinking ; Technological innovations ; New products ; Electronic books ; local
    Abstract: Make every day a WOW day for your customers, your staff-and your bottom line! "In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a little more of that Zappos magic." -Eric Ryan, method cofounder and person against dirty "If you're looking for an inspirational path for creating a likable, trustworthy, and wow! organization, you've hit the mother lode." -Guy Kawasaki, former chief evangelist of Apple and author of Enchantment: The Art of Changing Hearts, Minds, and Actions "This book provides a roadmap to a successful business by taking inspiration and examples from one of the most innovative, progressive companies of our time. Don't just read it; use it." -Tony Hawk, professional skateboarder and author of HAWK -Occupation: Skateboarder and How Did I Get Here? The Ascent of an Unlikely CEO "Thanks to Joseph Michelli, you can learn exactly how Zappos hit it big and how you can too. By using the five principles Joseph has distilled, you can supercharge your efforts and start down the path to legendary success." -Mark Sanborn, President, Sanborn & Associates, Inc., and author of The Fred Factor and You Don't Need a Title to Be a Leader "Often, business owners look at media darlings like Zappos with their mouths agape, full of awe but unable to take action. For those eager to do more than watch, Joseph Michelli deconstructs the Zappos story and makes it attainable." -Seth Godin, author of Poke the Box About the Book: ZAPPOS. The name has come to stand for a new standard of customer service, an amazing online shopping experience, a great place to work, and the most impressive transformational business success story of our time. Simply put, Zappos is revolutionizing business and changing lives. Now, Joseph Michelli, author of the internationally bestselling business books Prescription for Excellence and The Starbucks Experience , explains how Zappos does it-and how you can do it in your industry. The Zappos Experience takes you through-and beyond-the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-today basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years-with almost no advertising. ...
    Note: Includes bibliographical references (p. 278-285) and index. - Description based on print version record
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  • 28
    Online Resource
    Online Resource
    Boca Raton, FL : CRC Press
    ISBN: 9781439893777
    Language: English
    Pages: 1 online resource (xxxi, 672 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: OpenGL ; Computer graphics ; Rendering (Computer graphics) ; Electronic books ; Electronic books ; local
    Abstract: Get Real-World Insight from Experienced Professionals in the OpenGL Community With OpenGL, OpenGL ES, and WebGL, real-time rendering is becoming available everywhere, from AAA games to mobile phones to web pages. Assembling contributions from experienced developers, vendors, researchers, and educators, OpenGL Insights presents real-world techniques for intermediate and advanced OpenGL, OpenGL ES, and WebGL developers. Go Beyond the Basics The book thoroughly covers a range of topics, including OpenGL 4.2 and recent extensions. It explains how to optimize for mobile devices, explores the design of WebGL libraries, and discusses OpenGL in the classroom. The contributors also examine asynchronous buffer and texture transfers, performance state tracking, and programmable vertex pulling. Sharpen Your Skills Focusing on current and emerging techniques for the OpenGL family of APIs, this book demonstrates the breadth and depth of OpenGL. Readers will gain practical skills to solve problems related to performance, rendering, profiling, framework design, and more.
    Note: Includes bibliographical references. - Description based on print version record
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  • 29
    Language: English
    Pages: 1 online resource (xxviii, 485 p.) , ill.
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: OpenGL ; Computer graphics ; Three-dimensional display systems ; Electronic books ; Electronic books ; local
    Abstract: Graphics Shaders: Theory and Practice is intended for a second course in computer graphics at the undergraduate or graduate level, introducing shader programming in general, but focusing on the GLSL shading language. While teaching how to write programmable shaders, the authors also teach and reinforce the fundamentals of computer graphics. The second edition has been updated to incorporate changes in the OpenGL API (OpenGL 4.x and GLSL 4.x0) and also has a chapter on the new tessellation shaders, including many practical examples. The book starts with a quick review of the graphics pipeline, emphasizing features that are rarely taught in introductory courses, but are immediately exposed in shader work. It then covers shader-specific theory for vertex, tessellation, geometry, and fragment shaders using the GLSL 4.x0 shading language. The text also introduces the freely available glman tool that enables you to develop, test, and tune shaders separately from the applications that will use them. The authors explore how shaders can be used to support a wide variety of applications and present examples of shaders in 3D geometry, scientific visualization, geometry morphing, algorithmic art, and more. Features of the Second Edition: Written using the most recent specification releases (OpenGL 4.x and GLSL 4.x0) including code examples brought up-to-date with the current standard of the GLSL language. More examples and more exercises A chapter on tessellation shaders An expanded Serious Fun chapter with examples that illustrate using shaders to produce fun effects A discussion of how to handle the major changes occurring in the OpenGL standard, and some C++ classes to help you manage that transition The authors thoroughly explain the concepts, use sample code to describe details of the concepts, and then challenge you to extend the examples. They provide sample source code for many of the book's examples at www.cgeducation.org
    Note: Includes bibliographical references (p. 483-485). - Description based on print version record
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  • 30
    Language: English
    Pages: 1 online resource (xxi, 824 p.) , col. ill.
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Three-dimensional display systems ; Mathematics ; Computer graphics ; Computer games ; Programming ; Computer science ; Mathematics ; Electronic books ; Electronic books ; local
    Abstract: This engaging book presents the essential mathematics needed to describe, simulate, and render a 3D world. Reflecting both academic and in-the-trenches practical experience, the authors teach you how to describe objects and their positions, orientations, and trajectories in 3D using mathematics. The text provides an introduction to mathematics for
    Note: Includes bibliographical references (p. 801-805). - Description based on print version record
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  • 31
    ISBN: 9780071786812 , 0071786813
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Technological innovations ; Management ; Creative ability in business ; New products ; Electronic books ; Electronic books ; local
    Abstract: You can't ask for more than efficient, effective operations. Or can you? Given today's business landscape-increasing customer demand, global competition, lower trade barriers-being good isn't enough. This groundbreaking guide provides the knowledge and tools you need to transform your organization from a well-run company to a relentlessly innovative company. Innovation expert Jeffrey Phillips has helped businesses around the world achieve the dream-the implementation of innovation as a consistent business discipline. In Relentless Innovation , he reveals his secrets for the first time. Phillips argues that today's typical business models actually impede innovation because they place so much focus on efficiency, cost cutting, and short-term gain. Does this describe your business model? If it does, you need to revisit your approach and redefine your idea of what success actually is. You may find that your "business as usual" processes actively reject innovation efforts. Relentless Innovation has everything you need to strike the right balance between efficiency and innovation. Striking that balance will help your firm: Become proactive instead of reactive Create a more engaged workforce Establish deeper capabilities to define and achieve strategic goals Increase revenues and profits while retaining efficient cost management Sustain market differentiation Improve your public reputation Increase your ability to leverage internal knowledge and external partnerships Offering the broadest view to date of the relationship between innovation and business strategy, Relentless Innovation provides you with the information and tools you need to transform innovation from an infrequent activity to a core capability in your organization. PRAISE FOR RELENTLESS INNOVATION "A thoughtful, intelligent, and practical manifesto by a highly experienced innovation professional. Phillips demonstrates with clarity and insight how organizations can assess their current innovation potential, identify vulnerabilities, and most important, create a systemic innovation-as-usual culture that can make the difference between also-ran and yes-we-can." -Tim Hurson, author of Think Better " Relentless Innovation is a must read for innovation junkies and executives who want practical ideas on creating an innovation business-as-usual culture. Phillips has worked in the innovation trenches and shares big-win ideas on how to unleash trapped middle management potential." -Saul Kaplan, F...
    Note: Includes bibliographical references and index. - Description based on print version record
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  • 32
    Online Resource
    Online Resource
    Boca Raton, FL : CRC Press
    Language: English
    Pages: 1 online resource (xxvii, 505 pages ) , illustrations, maps.
    Edition: Second edition.
    Series Statement: R Series
    Parallel Title: Erscheint auch als
    Keywords: Computer graphics ; R (Computer program language) ; Electronic books ; Electronic books ; local
    Abstract: Extensively updated to reflect the evolution of statistics and computing, the second edition of the bestselling R Graphics comes complete with new packages and new examples. Paul Murrell, widely known as the leading expert on R graphics, has developed an in-depth resource that helps both neophyte and seasoned users master the intricacies of R graph
    Note: Includes bibliographical references (pages 497-505). - Description based on print version record
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  • 33
    ISBN: 9781439879122 , 1439879125 , 9781466550117 , 1466550112 , 9781466559233 , 1466559233 , 1138434795 , 9781138434790
    Language: English
    Pages: 1 online resource
    Parallel Title: Erscheint auch als
    Keywords: New products ; Production management ; BUSINESS & ECONOMICS ; Production & Operations Management ; TECHNOLOGY & ENGINEERING ; Industrial Engineering ; TECHNOLOGY & ENGINEERING ; Industrial Technology ; New products ; Production management ; Kwaliteitsverbetering ; Kwaliteitszorg ; Productiemanagement ; Electronic books
    Note: Includes bibliographical references and index. - Print version record
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  • 34
    ISBN: 9780071748742 , 0071748741
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Parallel Title: Erscheint auch als
    Keywords: Jobs, Steve ; 1955-2011 ; New products ; Creative thinking ; Technological innovations ; Success in business ; Electronic books ; Electronic books ; local
    Abstract: A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace. THE INNOVATION SECRETS OF STEVE JOBS Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way. When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor. These are the Seven Principles of Innovation, inspired by the master himself: Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match-and beat-the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms-to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs . An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.
    Note: Includes bibliographical references and index. - Description based on print version record
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  • 35
    Online Resource
    Online Resource
    New York : McGraw-Hill | Boston, Mass. :Safari Books Online,
    ISBN: 9780071591348 , 0071591346
    Language: English
    Pages: xxxix, 704 p , ill. , 25 cm
    Parallel Title: Erscheint auch als
    Keywords: Product management ; Handbooks, manuals, etc ; Marketing ; Handbooks, manuals, etc ; Business forecasting ; Product differentiation ; New products ; Product management ; Electronic books ; local
    Abstract: Grab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. The Product Manager's Desk Reference uses the progression of the practitioner across the career cycle as well as the progression of the product across its life cycle to establish clear guidelines as to what must be done, when, by whom, and with what level of expertise.
    Note: Includes bibliographical references (p. 685-688) and index
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  • 36
    ISBN: 9781466561762 , 1466561769 , 9781439865293 , 1439865299
    Language: English
    Pages: 1 online resource (xviii, 1027 pages) , illustrations
    Edition: Third edition.
    Parallel Title: Erscheint auch als
    Keywords: Computer graphics ; Real-time data processing ; Electronic books ; Electronic books ; local
    Abstract: Thoroughly revised, this third edition focuses on modern techniques used to generate synthetic three-dimensional images in a fraction of a second. With the advent of programmable shaders, a wide variety of new algorithms have arisen and evolved over the past few years. This edition discusses current, practical rendering methods used in games and other applications. It also presents a solid theoretical framework and relevant mathematics for the field of interactive computer graphics, all in an approachable style. The authors have made the figures used in the book available for download for fair use.:Download Figures.
    Note: Includes bibliographical references and index. - Description based on print version record
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  • 37
    Online Resource
    Online Resource
    New York : McGraw-Hill | Boston, Mass. :Safari Books Online,
    ISBN: 9780071477840 , 0071477845
    Language: English
    Pages: xiv, 208 p , 22 cm
    Keywords: Starbucks Coffee Company ; Success in business ; Handbooks, manuals, etc ; Creative ability in business ; Creative thinking ; Technological innovations ; New products ; Electronic books ; local
    Abstract: "The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there - the "partners" - and the special experience they create for each customer. Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this book takes you deep inside one of the most talked-about companies in the world today."--BOOK JACKET.
    Note: Includes bibliographical references (p. 183-193) and index
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  • 38
    ISBN: 9780071501538 , 0071501533 , 9780071451468
    Language: English
    Pages: 1 online resource (xv, 608 pages) , illustrations
    Edition: 4th ed.
    Parallel Title: Erscheint auch als
    DDC: 006
    Keywords: LabVIEW ; Scientific apparatus and instruments Computer simulation ; Computer graphics ; LabVIEW ; LabVIEW ; Appareils et instruments scientifiques ; Simulation par ordinateur ; Infographie ; computer graphics ; Scientific apparatus and instruments ; Computer simulation ; Computer graphics ; Computer graphics ; Scientific apparatus and instruments ; Computer simulation
    Abstract: Written in a highly accessible and readable style; this book illustrates basic LabVIEW programming techniques as well as advanced programming concepts. --
    Note: Includes bibliographical references and index. - Print version record
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