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  • Grimm, Jacob
  • Safari, an O’Reilly Media Company
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  • World Bank
  • Economics  (27)
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  • 1
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : O'Reilly Media, Inc. | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (58 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Yablonski, Jon Laws of UX
    RVK:
    Keywords: Electronic books ; local ; Webdesign ; Gebrauchsgrafik ; Mensch-Maschine-Kommunikation ; Benutzerfreundlichkeit ; Verhaltenspsychologie
    Abstract: Every designer today should learn the fundamentals of psychology. Instead of forcing users to conform to a product design or experience, designers need to learn how users behave and interact with various digital interfaces. This guide provides some key principles from psychology to help you design more intuitive, human-centered products and experiences. Humans have an underlying blueprint for how we perceive and process the world around us, and through simple lessons in psychology, this guide will help you define this blueprint.
    Note: Online resource; Title from title page (viewed April 25, 2020)
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  • 2
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (384 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Taddy, Matt Business data science
    DDC: 658.4/033
    RVK:
    Keywords: Data Analytics ; Statistische Methodenlehre ; Operations Research ; Künstliche Intelligenz ; Electronic books ; local ; Management ; Entscheidung ; Maschinelles Lernen
    Abstract: Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Use machine learning to understand your customers, frame decisions, and drive value The business analytics world has changed, and Data Scientists are taking over. Business Data Science takes you through the steps of using machine learning to implement best-in-class business data science. Whether you are a business leader with a desire to go deep on data, or an engineer who wants to learn how to apply Machine Learning to business problems, you’ll find the information, insight, and tools you need to flourish in today’s data-driven economy. You’ll learn how to: •Use the key building blocks of Machine Learning: sparse regularization, out-of-sample validation, and latent factor and topic modeling •Understand how use ML tools in real world business problems, where causation matters more that correlation •Solve data science programs by scripting in the R programming language Today’s business landscape is driven by data and constantly shifting. Companies live and die on their ability to make and implement the right decisions quickly and effectively. Business Data Science is about doing data science right. It’s about the exciting things being done around Big Data to run a flourishing business. It’s about the precepts, principals, and best practices that you need know for best-in-class business data science.
    Note: Online resource; Title from title page (viewed August 23, 2019)
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  • 3
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    ISBN: 9781119495727
    Language: English
    Pages: 1 online resource (672 pages)
    Edition: 10th edition
    Parallel Title: Erscheint auch als Grant, Robert M., 1948 - Contemporary strategy analysis
    DDC: 658.4012
    RVK:
    Keywords: Unternehmen ; Strategisches Management ; Wettbewerbsstrategie ; Strategic planning ; Electronic books ; local ; Planification stratégique ; Strategic planning ; Lehrbuch ; Strategisches Management ; Strategisches Management ; Strategische Planung
    Abstract: Now in its tenth edition, Contemporary Strategy Analysis continues its tradition of accessibility, practicality, and real-world relevance to graduate and undergraduate students around the world. Focusing on strategic analysis, value creation, and implementation, this book provides a rigorous grounding in essential principles while offering up-to-date perspectives based on practices used at leading companies across industries and borders. Comprehensive coverage merges theory and application through new and updated cases, and the discussion surrounding business policy, business strategy, and the business environment links concept to context for a holistic understanding of the mechanisms at work. To keep pace with the field’s constant evolution, this new edition has been revised to reflect the current business landscape with expanded coverage of critical topics including disruption, innovation, technology, and other factors impacting strategic planning and implementation. Global perspectives throughout highlight the dynamic nature of strategic management in the face of borderless business, equipping students with the well-rounded knowledge base the future of business demands.
    Note: Online resource; Title from title page (viewed November 12, 2018)
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  • 4
    ISBN: 9780821389270 , 9780821389287
    Language: English
    Pages: Online-Ressource (p. cm)
    Edition: 2014 World Bank eLibrary
    DDC: 332
    RVK:
    Keywords: Financial institutions ; Microfinance ; Poor Finance, Personal ; Financial institutions ; Microfinance ; Poor Finance, Personal ; Financial institutions ; Microfinance ; Poor ; Mikrofinanzierung ; Kreditmarkt
    Note: Includes bibliographical references
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 5
    Online Resource
    Online Resource
    Washington DC : World Bank
    ISBN: 9780821387146 , 9780821387153
    Language: English
    Pages: Online-Ressource (p. cm)
    Edition: 2015 World Bank eLibrary
    Series Statement: Human development perspectives
    DDC: 658.3/124
    RVK:
    RVK:
    Keywords: Employees Training of ; Manpower policy ; Occupational training ; Vocational education ; Employees Training of ; Manpower policy ; Occupational training ; Vocational education ; Employees ; Manpower policy ; Training of ; Occupational training ; Vocational education ; Entwicklungsländer ; Berufliche Fortbildung ; Training on the job ; Arbeitsmarktpolitik
    Note: Includes bibliographical references
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 6
    Online Resource
    Online Resource
    Washington, D.C : World Bank
    ISBN: 0821385453 , 0821386573 , 9780821385456 , 9780821386576
    Language: English
    Pages: Online-Ressource (xix, 261 p) , ill., maps , 23 cm
    Edition: 3rd ed
    Edition: 2013 World Bank eLibrary
    DDC: 332.1/532
    RVK:
    Keywords: World Bank Group ; World Bank Group ; Economic assistance ; Economic development ; Economic assistance ; Economic development ; World Bank Group ; Economic assistance ; Economic development ; Developing countries ; Developing countries Economic conditions ; Developing countries Economic conditions
    Description / Table of Contents: How the World Bank Group is organizedHow the World Bank Group operates -- World Bank Group countries and regions -- Topics in development.
    Note: Includes bibliographical references and index
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 7
    ISBN: 0821387634 , 9780821387634
    Language: English
    Pages: Online-Ressource (xxii, 319 p) , ill , 23 cm
    Edition: 2011 World Bank eLibrary
    Parallel Title: Erscheint auch als Special economic zones
    DDC: 338.8/7
    RVK:
    Keywords: Sonderwirtschaftszone ; Entwicklungsländer ; Economic zoning ; Enterprise zones ; Export processing zones ; Foreign trade promotion ; Free ports and zones ; Economic zoning ; Enterprise zones ; Export processing zones ; Foreign trade promotion ; Free ports and zones ; Economic zoning ; Enterprise zones ; Export processing zones ; Foreign trade promotion ; Free ports and zones ; Developing countries ; Developing countries Economic policy ; Developing countries Economic policy ; Aufsatzsammlung ; Entwicklungsländer ; Freie Wirtschaftszone
    Description / Table of Contents: Introduction / Thomas Farole and Gokhan AkinciThe thin end of the wedge : unlocking comparative advantage through EPZs in Bangladesh / Mustafizul Hye Shakir and Thomas Farole -- Success and statis in Honduras' free zones / Michael Engman -- China's investment in special economic zones in Africa / Deborah Brautigam and Tang Xiaoyang -- Partnership agreements in the China-Singapore (Suzhou) industrial park : lessons for joint economic zone development / Min Zhao and Thomas Farole -- SEZs in the context of regional integration : creating synergies for trade and investment / Naoko Koyama -- When trade preferences and tax breaks are no longer enough : the challenge of adjustment in the Dominican Republic's free zones / Jean-Marie Burgaud and Thomas Farole -- Fostering innovation in developing economies through SEZs / Justine White -- Early reform zones : catalysts for dynamic market economies in Africa / Richard Auty -- Planned obsolescence? : export processing zones and structural reform in Mauritius / Claude Baissac -- The gender dimensions of special economic zones / Sheba Tejani -- Low-carbon, green special economic zones / Han-Koo Yeo and Gokhan Akinci.
    Note: Includes bibliographical references and index
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 8
    ISBN: 0821380850 , 082138130X , 0821381822 , 9780821380857 , 9780821381304 , 9780821381823
    Language: English
    Pages: Online-Ressource (xxiii, 289, [7] p) , col. ill , 26 cm
    Edition: 2010 World Bank eLibrary
    DDC: 338.7
    RVK:
    Keywords: Street-railroads Finance ; Street-railroads Case studies Finance ; Urban transportation Finance ; Urban transportation Case studies Finance ; Street-railroads Finance ; Street-railroads Case studies Finance ; Urban transportation Finance ; Urban transportation Case studies Finance ; Street-railroads ; Street-railroads ; Urban transportation ; Urban transportation ; Fallstudiensammlung ; Fallstudiensammlung
    Note: "Public-Private Infrastructure Advisory Facility , Includes bibliographical references (p. [291]-[295])
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 9
    Online Resource
    Online Resource
    [Washington, D.C] : World Bank
    Language: English
    Pages: Online-Ressource
    Edition: Online-Ausg. World Bank E-Library Archive Also available in print
    Series Statement: Policy research working paper 4797
    Parallel Title: Hoekman, Bernard M Trade policy, trade costs, and developing country trade
    RVK:
    Keywords: Free trade ; Free trade ; Developing countries Commercial policy ; Developing countries Commercial policy
    Abstract: "This paper briefly reviews new indices of trade restrictiveness and trade facilitation that have been developed at the World Bank. The paper also compares the trade impact of different types of trade restrictions applied at the border with the effects of domestic policies that affect trade costs. Based on a gravity regression framework, the analysis suggests that tariffs and non-tariff measures continue to be a significant source of trade restrictiveness for low-income countries despite preferential access programs. This is because the value of trade preferences is quite limited: a new measure of the relative preference margin developed in the paper reveals that this is very low for most country-pairs. Most countries with very good (duty-free) access to a market generally have competitors that have the same degree of access. The empirical analysis suggests that measures to improve logistics performance and facilitate trade are likely to have the greatest positive effects in expanding developing country trade, increasing the trade impacts of lowering remaining border barriers by a factor of two or more. "--World Bank web site
    Note: Includes bibliographical references , Title from PDF file as viewed on 5/8/2009 , Also available in print.
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 10
    Language: English
    Pages: Online-Ressource
    Edition: Online-Ausg. World Bank E-Library Archive Also available in print
    Series Statement: Policy research working paper 4796
    Parallel Title: Ahmed, Sadiq Global food price inflation
    DDC: 330
    RVK:
    Keywords: Food prices ; Food prices
    Abstract: "The surge in global commodity prices of the past few years has presented a tremendous development challenge for South Asian countries. The large loss of income from the terms of trade shock has worsened macroeconomic balances, fueled rapid inflation, and hurt growth. Although commodity prices have come down recently, the benefits are being clouded by the emergence of a severe global financial crisis. The adverse consequences of the food price hike for the poor are large; the global financial crisis could further worsen the situation due to falling economic opportunities and government revenues. South Asian countries need to accelerate reforms to avoid facing a serious downturn in economic activity, investment, exports, and income. Governments in South Asia have responded by stabilizing domestic food prices through a number of short-term measures, tightened monetary policy to reduce inflation, and increased spending on a range of safety net programs for the poor. Some of the policies employed, such as export bans, are not consistent with the long-term welfare of the country or the region. Safety net interventions need to be made consistent with a longer-term poverty reduction strategy and fiscal sustainability. Most importantly, policy attention now needs to shift toward efforts to increase farm productivity, improve rural infrastructure, and lower the vulnerability of the poor. "--World Bank web site
    Note: Includes bibliographical references , Title from PDF file as viewed on 5/8/2009 , Also available in print.
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 11
    Online Resource
    Online Resource
    Washington D.C : World Bank
    ISBN: 9780821372258 , 9780821372265
    Language: English
    Pages: Online-Ressource (xii, 144 p) , ill , 23 cm
    Edition: Online-Ausg. World Bank E-Library Archive
    Series Statement: Environment and development (Washington, D.C.)
    DDC: 382
    RVK:
    Keywords: Climatic changes Economic aspects ; International trade Environmental aspects ; Climatic changes Economic aspects ; International trade Environmental aspects ; Climatic changes ; International trade ; Welthandel ; Klimaschutz ; World Trade Organization ; Klimaänderung
    Note: Includes bibliographical references (p. 133-138) and index
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 12
    Online Resource
    Online Resource
    Washington, D.C : World Bank
    ISBN: 082136958X , 9780821369586
    Language: English
    Pages: 1 Online-Ressource (xv, 191 p) , ill , 27 cm
    Edition: Online-Ausgabe World Bank E-Library Archive Sonstige Standardnummer des Gesamttitels: 041181-4
    Series Statement: WBI development studies
    Parallel Title: Reproduktion von Building knowledge economies
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    DDC: 303.48/33
    RVK:
    Keywords: Information technology ; Economic aspects ; Knowledge management ; Technological innovations ; Economic aspects
    Note: Includes bibliographical references (p. 183-191) , Erscheinungsjahr in Vorlageform:c2007
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 13
    ISBN: 0821373501 , 9780821373507
    Language: English
    Pages: Online-Ressource (lxxx, 144 p) , ill , 27 cm
    Edition: Online-Ausg. World Bank E-Library Archive
    DDC: 338.1/81
    RVK:
    Keywords: World Bank ; World Bank ; Agricultural assistance ; Agricultural development projects ; Agricultural assistance ; Agricultural development projects ; World Bank ; Agricultural assistance ; Agricultural development projects
    Note: Includes bibliographical references (p. 135-144)
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 14
    Online Resource
    Online Resource
    Washington, D.C : International Bank for Reconstruction and Development/World Bank
    ISBN: 0821367471 , 082136748X , 9780821367476 , 9780821367483
    Language: English
    Pages: Online-Ressource (xv, 365 p) , ill., maps , 24 cm
    Edition: Online-Ausg. World Bank E-Library Archive
    DDC: 338.95
    RVK:
    RVK:
    Keywords: East Asia ; East Asia ; East Asia Economic conditions ; East Asia Economic policy ; East Asia Economic conditions ; East Asia Economic policy
    Note: Includes bibliographical references and index
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 15
    Online Resource
    Online Resource
    Washington, D.C : World Bank
    ISBN: 082136796X , 9780821367964
    Language: English
    Pages: Online-Ressource (xiii, 107 p) , ill., col. map , 26 cm.
    Additional Material: 1 CD-ROM (4 3/4 in.)
    Edition: Online-Ausg. World Bank E-Library Archive
    Series Statement: A World Bank country study
    DDC: 338.964
    RVK:
    Keywords: Morocco ; Morocco ; Morocco ; Morocco Commerce ; Morocco Economic conditions ; Morocco Economic policy ; Morocco Commerce ; Morocco Economic conditions ; Morocco Economic policy
    Description / Table of Contents: v. 1. Synthesis (book) -- v. 2. Background studies (on CD).
    Note: Includes bibliographical references (p. 97-107)
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 16
    Online Resource
    Online Resource
    [Washington, D.C] : World Bank
    Language: English
    Pages: Online-Ressource
    Edition: Online-Ausg. World Bank E-Library Archive Also available in print
    Series Statement: Policy research working paper 3607
    Parallel Title: Anderson, Kym Agricultural trade reform and the Doha development agenda
    RVK:
    Keywords: World Trade Organization ; World Trade Organization ; Doha Development Agenda ; Doha Development Agenda ; Agricultural subsidies ; Free trade ; Tariff ; Agricultural subsidies ; Free trade ; Tariff
    Abstract: "Anderson and Martin examine the extent to which various regions, and the world as a whole, could gain from multilateral trade reform over the next decade. They use the World Bank's linkage model of the global economy to examine the impact first of current trade barriers and agricultural subsidies, and then of possible outcomes from the World Trade Organization's Doha round. The results suggest moving to free global merchandise trade would boost real incomes in Sub-Saharan Africa and Southeast Asia (and in Cairns Group countries) proportionately more than in other developing countries or high-income countries. Real returns to farm land and unskilled labor and real net farm incomes would rise substantially in those developing country regions, thereby alleviating poverty. A Doha partial liberalization could take the world some way toward those desirable outcomes, but more so the more agricultural subsidies are disciplined and applied tariffs are cut. "--World Bank web site
    Note: Includes bibliographical references , Title from PDF file as viewed on 5/13/2005 , Also available in print.
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  • 17
    Online Resource
    Online Resource
    [Washington, D.C] : World Bank
    Language: English
    Pages: Online-Ressource
    Edition: Online-Ausg. World Bank E-Library Archive Also available in print
    Series Statement: Policy research working paper 3640
    Parallel Title: Murgai, Rinku Is a guaranteed living wage a good anti-poverty policy?
    RVK:
    Keywords: Casual labor ; Minimum wage ; Poverty ; Transfer payments ; Casual labor ; Minimum wage ; Poverty ; Transfer payments ; Indien ; Garantiertes Mindesteinkommen
    Abstract: "Minimum wages are generally thought to be unenforceable in developing rural economies. But there is one solution - a workfare scheme in which the government acts as the employer of last resort. Is this a cost-effective policy against poverty? Using a microeconometric model of the casual labor market in rural India, the authors find that a guaranteed wage rate sufficient for a typical poor family to reach the poverty line would bring the annual poverty rate down from 34 percent to 25 percent at a fiscal cost representing 3-4 percent of GDP when run for the whole year. Confining the scheme to the lean season (three months) would bring the annual poverty rate down to 31 percent at a cost of 1.3 percent of GDP. While the gains from a guaranteed wage rate would be better targeted than a uniform (untargeted) cash transfer, the extra costs of the wage policy imply that it would have less impact on poverty. "--World Bank web site
    Note: Includes bibliographical references , Title from PDF file as viewed on 8/23/2005 , Also available in print.
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 18
    Online Resource
    Online Resource
    [Washington, D.C] : World Bank
    Language: English
    Pages: Online-Ressource
    Edition: Online-Ausg. World Bank E-Library Archive Also available in print
    Series Statement: Policy research working paper 3415
    Parallel Title: Anderson, Kym The challenge of reducing subsidies and trade barriers
    RVK:
    Keywords: Free trade ; International trade ; Subsidies ; Free trade ; International trade ; Subsidies
    Abstract: "This is one of 10 studies for the Copenhagen Consensus Project that sought to evaluate the most feasible opportunities to improve welfare globally and alleviate poverty in developing countries. Anderson argues that phasing out distortionary government subsidies and barriers to international trade will yield an extraordinarily high benefit-cost ratio. A survey is provided of recent estimates using global economywide simulation models of the benefits of doing that by way of the current Doha round of multilateral trade negotiations. Even if adjustment costs are several times as large as suggested by available estimates, the benefit-cost ratio from seizing this opportunity exceeds 20. That is much higher than the rewards from regional or bilateral trade agreements or from providing preferential access for least-developed countries' exports to high-income countries. Such reform would simultaneously contribute to alleviating several of the other key challenges reflected in the United Nation's Millennium Development Goals. This paper a product of the Trade Team, Development Research Group is part of a larger effort in the group to better understand the likely consequences of further trade liberalization for global economic welfare and its distributional effects, particularly for the poor in developing countries"--World Bank web site
    Note: Includes bibliographical references , Title from PDF file as viewed on 9/23/2004 , Also available in print.
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  • 19
    ISBN: 9781845421496
    Language: English
    Pages: 1 Online-Ressource (xvi, 398 p) , ill
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Available in another form
    Parallel Title: Elektronische Reproduktion von Saleth, R. Maria, 1955 - The institutional economics of water
    DDC: 333.91
    RVK:
    RVK:
    Keywords: Ressourcenökonomik ; Wasserversorgung ; Wasserwirtschaft ; Wasserpolitik ; Institutionenökonomik ; Water resources development Economic aspects ; Water-supply Political aspects ; Water resources development Political aspects ; Water-supply Economic aspects ; Electronic books ; Wasserreserve ; Wasserversorgung ; Volkswirtschaft ; Wasserwirtschaft ; Wirtschaftsreform
    Abstract: This outstanding new book provides the most detailed and comprehensive evaluation of water reform and water sector performance from the perspectives of institutional economics and political economy
    Abstract: 1. Water challenge : an institutional diagnosis -- 2. Understanding institutions : nature, performance, and change -- 3. Existing literature : approaches, attempts, and limitations -- 4. Evaluating institutional linkages : towards an alternative methodology -- 5. Analytical framework and empirical models -- 6. empirical context : description and justification -- 7. Institutional changes in the water sector : a cross-country review -- 8. Institution-performance linkages : evidence and evaluation -- 9. Institution-performance linkages : robustness and contextuality -- 10. Institutional sequencing and packaging -- 11. Conclusions with implications for theory and policy
    Note: "A co-publication with the World Bank , Includes bibliographical references and index
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 20
    Online Resource
    Online Resource
    Washington, D.C : World Bank
    ISBN: 0821354167
    Language: English
    Pages: 1 Online-Ressource , Illustrations
    DDC: 306.2/09172/4
    RVK:
    Note: "Prepared by the Public Sector Governance Board, Poverty Reduction and Economic Management Network (PREM), under the direction of Cheryl Gray"--P. vii , Includes bibliographical references
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  • 21
    ISBN: 0821354167
    Language: English
    Pages: 1 Online-Ressource (xiii, 166 Seiten) , ill , 24 cm
    Edition: Online-Ausg
    DDC: 306.2/09172/4
    RVK:
    Keywords: Public administration ; Developing countries / Politics and government
    Note: "Prepared by the Public Sector Governance Board, Poverty Reduction and Economic Management Network (PREM), under the direction of Cheryl Gray"--P. vii , Includes bibliographical references
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 22
    ISBN: 0821348221
    Language: English
    Pages: Online-Ressource (xviii, 493 p) , ill , 23 cm
    Edition: Online-Ausg. World Bank E-Library Archive
    Parallel Title: Erscheint auch als New ideas about old age security
    DDC: 331.25/2/0973
    RVK:
    Keywords: Altersvorsorge ; Gesetzliche Rentenversicherung ; Rentenreform ; Welt ; Economic security ; Old age assistance ; Old age pensions ; Older people Economic conditions ; Retirement income ; Economic security ; Old age assistance ; Old age pensions ; Older people Economic conditions ; Retirement income ; Economic security ; Old age assistance ; Old age pensions ; Older people ; Retirement income ; Economic conditions ; Aufsatzsammlung ; Alter ; Lohn ; Altersversorgung ; Wirtschaftliche Stabilität
    Note: Includes bibliographical references and index
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 23
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (213 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Ries, Al Positioning
    Parallel Title: Erscheint auch als Ries, Al Positioning
    DDC: 659.1
    RVK:
    RVK:
    Keywords: Electronic books ; local ; Produktpositionierung ; Produkt ; Werbung
    Abstract: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
    Note: Online resource; Title from title page (viewed January 3, 2001)
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  • 24
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    ISBN: 9780071473170
    Language: English
    Pages: 1 online resource (14946 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Ries, Al Positioning
    Parallel Title: Erscheint auch als Ries, Al Positioning
    DDC: 659.1
    RVK:
    RVK:
    Keywords: Audiobooks ; local ; Audiobooks ; Produktpositionierung ; Produkt ; Werbung
    Abstract: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when, and why, less is more Analyze recent trends that effect your positioning Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required listening for anyone in business today.
    Note: Online resource; Title from title page (viewed December 13, 2000)
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  • 25
    Online Resource
    Online Resource
    Washington, DC : World Bank
    ISBN: 0821348752
    Language: English
    Pages: 1 Online-Ressource , Illustrations
    DDC: 306.2/09172/4
    RVK:
    Keywords: Politische Institution ; Öffentliche Einrichtung ; Reform ; Regierung ; Unterstützung
    Note: Includes bibliographical references
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  • 26
    Online Resource
    Online Resource
    New York : Published for the World Bank, Oxford University Press
    ISBN: 0195211243 , 0195211251
    Language: English
    Pages: Online-Ressource (ix, 300 p) , col. ill., col. map , 27 cm
    Edition: Online-Ausg.] World Bank E-Library Archive
    DDC: 337
    RVK:
    RVK:
    RVK:
    Keywords: Decentralization in government ; Economic development ; Economic indicators ; Free trade ; International finance ; International trade ; Investments, Foreign ; Urbanization Economic aspects
    Note: "This report has been prepared by a team led by Shahid Yusuf"--P. iv , "World Bank 2000"--Cover , Accompanied by:Entering the 21st century summary. iv, 11 p. :ill. ; 27 cm. 2000 , Includes bibliographical references (p. 190-211) and index
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 27
    ISBN: 0195201493 , 0195201507
    Language: English
    Pages: XVIII, 360 S.
    Series Statement: A joint World Bank-Unesco study
    DDC: 338.4/7/91
    RVK:
    RVK:
    RVK:
    Keywords: Konferenzschrift ; Tourismus ; Entwicklungsländer ; Tourismus ; Entwicklungspolitik ; Entwicklungsländer ; Tourismus ; Wirtschaftsentwicklung
    Note: Enthält Aufsätze
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