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  • 2005-2009  (4)
  • 2008  (4)
  • Edward Elgar Publishing
  • Safari, an O’Reilly Media Company
  • Allgemeines  (4)
Datenlieferant
Materialart
Sprache
Erscheinungszeitraum
  • 2005-2009  (4)
Jahr
  • 1
    Online-Ressource
    Online-Ressource
    Cheltenham, UK : Edward Elgar Publishing
    ISBN: 9781781008508
    Sprache: Englisch
    Seiten: 1 Online-Ressource (xi, 119 pages)
    Paralleltitel: Erscheint auch als
    Paralleltitel: Erscheint auch als
    Paralleltitel: Erscheint auch als Creedy, John, 1949 - Research without tears
    DDC: 001.4
    RVK:
    RVK:
    RVK:
    Schlagwort(e): Wissenschaftliches Arbeiten ; Wissenschaftler ; Dissertations, Academic Handbooks, manuals, etc ; Research Handbooks, manuals, etc Methodology ; Doctor of philosophy degree ; Wissenschaftliches Arbeiten ; Wissenschaftliches Manuskript
    Kurzfassung: Research Without Tears provides a concise and fascinating guide for those starting their first research project and writing a paper, report or thesis. John Creedy, a widely published writer himself in both journals and books, argues that the process of planning and executing a research project, and producing a research paper which communicates results in a clear and succinct way, is far from self-evident even to those with extensive experience of writing other types of report or essay. This unique and invaluable book therefore sets down explicitly some of those points that even experienced researchers often take for granted. The book covers topics including: planning a first research project; writing a first research paper; writing a thesis and the relationship with a supervisor; the differences between journal and book publishing and what to expect from editors of both publishing formats. It also offers invaluable advice on structure, writing clearly and pitfalls to avoid as well as the processes involved in publishing. This highly interesting and valuable book will be essential reading for students and academics in economics and other related disciplines
    Beschreibung / Inhaltsverzeichnis: Contents: Preface -- Part I: Introduction -- 1. Introduction and outline -- Part II: A first research paper -- 2. Starting research -- 3. Writing a research paper -- Part III: Working on a phd -- 4. The phd journey -- Part IV: Publishing research -- 5. Books and journals compared -- 6. Publishing in journals -- Bibliography -- Index.
    Anmerkung: Includes bibliographical references (pages 109-111) and index
    URL: Inhaltsverzeichnis  (lizenzpflichtig)
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 2
    Online-Ressource
    Online-Ressource
    Cheltenham, UK : Edward Elgar Publishing
    ISBN: 9781781959275
    Sprache: Englisch
    Seiten: 1 Online-Ressource (320 pages)
    Paralleltitel: Erscheint auch als
    Paralleltitel: Erscheint auch als Management and innovation in the media industry
    DDC: 302.23
    RVK:
    Schlagwort(e): Mediensektor ; Innovation ; Innovationsmanagement ; Medienwirkung ; Mass media Technological innovations ; Management ; Organizational change ; Mass media Management ; Mass media and technology ; Technological innovations ; Medienwirtschaft ; Massenmedien ; Technischer Fortschritt ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Medienwirtschaft ; Management ; Massenmedien ; Technischer Fortschritt
    Kurzfassung: This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms. This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management
    Beschreibung / Inhaltsverzeichnis: Contents: Introduction -- Part I: Innovation perspectives -- 1. Innovation and creativity in the media industry: What? Where? How? / Lucy Küng -- 2. Understanding innovation in new and young media firms / Alexander McKelvie and Johan Wiklund -- 3. Applying intellectual property rights theory to the analysis of innovation competition in mass media content markets - a general framework and a theoretical application to media formats / Frank Lobigs and Gabriele Siegert -- Part II: Innovation research -- 4. Towards a methodological foundation of media innovation research / Frank Habann -- 5. Promises and challenges of innovation surveys: The German record industry / Christian Handke -- Part III: Strategy and innovation performance -- 6. Transformations in the media industry: Customization and branding as strategic choices for media firms / Ana Andjelic -- 7. Strategies to exploit the advantages of new targeting technologies: Realizing the advertising revenue potential of media audiences / Steven S. Wildman -- 8. Media organizational culture and innovative performance / Richard van der Wurff and Mark Leenders -- 9. Innovation through external sourcing activities: An overview of major trends and patterns of the telecommunications service provider industry / Hans van Kranenburg, Jaqueline Pennings, Cinzia Dal Zotto and John Hagedoorn -- Part IV: Innovation management -- 10. Diffusion of innovation in news organizations: Action research of middle managers in danish mass media / Anker Brink Lund -- 11. Decision making by newspaper editors: Understanding values and change / George Sylvie and J. Sonia Huang -- 12. Social piloting as testing methodology for media innovations / Andreas E. Tasch and Tobias Fredberg -- 13. Managing innovation in audience measurement: The us case studies of bookscan and the local people meter / Philip M. Napoli and Kurt Andrews -- Index.
    Anmerkung: Includes bibliographical references and index
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 3
    Online-Ressource
    Online-Ressource
    Cheltenham, U.K : Edward Elgar
    ISBN: 9781848442924 , 9781845428365
    Sprache: Englisch
    Seiten: 1 Online-Ressource (xix, 615 p) , ill
    Serie: Edward Elgar E-Book Archive
    Paralleltitel: Available in another form
    Paralleltitel: Erscheint auch als Handbook of research on global corporate citizenship
    RVK:
    RVK:
    RVK:
    Schlagwort(e): Corporate Social Responsibility ; Unternehmensethik ; Global Governance ; Theorie ; Social responsibility of business ; International business enterprises Social aspects ; Corporations Public relations ; Unternehmen ; Soziale Verantwortung ; Globalisierung ; Aufsatzsammlung ; Electronic books ; Aufsatzsammlung ; Unternehmen ; Soziale Verantwortung ; Globalisierung
    Kurzfassung: This volume provides a comprehensive overview of current research and theory about why and how corporations should play a more active role in fulfilling their global citizenship obligations and responsibilities
    Kurzfassung: pt. 1. History and conceptual groundwork -- pt. 2. Contemporary issues and challenges -- pt. 3. Actors, institutions and global governance -- pt. 4. Disciplinary perspectives on corporate citizenship -- pt. 5. Implications for management theory building -- pt. 6. Critical perspectives -- pt. 7. The future of corporate citizenship
    Anmerkung: Includes bibliographical references and index
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 4
    ISBN: 9781035305643
    Sprache: Englisch
    Seiten: 1 Online-Ressource (xiii, 173 pages) , illustrations
    Paralleltitel: Erscheint auch als
    Paralleltitel: Erscheint auch als Lütken, Søren Ender Corporate strategies and the clean development mechanism
    DDC: 363.738/74091724
    RVK:
    RVK:
    Schlagwort(e): Klimaschutz ; Clean Development Mechanism ; Umweltmanagement ; Umweltabkommen ; EU-Staaten ; China ; Indien ; Sustainable development ; Social responsibility of business ; Emissions trading ; Kyoto-Übereinkommen ; Clean Development Mechanism ; Umweltzertifikathandel ; Westliche Welt ; Entwicklungsländer ; Kyoto-Übereinkommen 1973 Mai 18 ; Clean Development Mechanism ; Umweltzertifikathandel ; Westliche Welt ; Entwicklungsländer
    Kurzfassung: This book assesses the structure of projects under the Clean Development Mechanism (CDM) of the Kyoto Protocol. It explains why, instead of the expected bilateral structure where a company from an industrialized country invests in a project in a developing country and receives the emission reduction credits in return, a unilateral structure prevails whereby a company from a developing country finances the emission reduction project itself and sells the emission reduction credits. The book arrives at three fundamental, interconnected, conclusions: CDM is logically a unilaterally driven investment activity; CDM investment is an irrelevant compliance instrument for companies from industrialised countries and that this state of affairs is unlikely to change post 2012; and CDM thrives in less equal and less ambitious post-2012 climate regimes. Unique in its analysis of corporate views on investment in CDM projects, this book will find widespread appeal amongst climate policy analysts, company representatives involved in developing CDM acquisition strategies and climate policymakers. It will also be of interest to anyone involved in the study of climate change, emissions reduction and trading and carbon markets
    Beschreibung / Inhaltsverzeichnis: Contents: Foreword by hans jürgen stehr -- Introduction -- 1. Introduction to global climate policy -- 2. The clean development mechanism's role in global climate policy -- 3. Corporate strategic responses to emissions reduction -- 4. A unilateral future for the cdm? -- 5. Perspectives for cdm post 2012 - will it survive? -- References -- Index.
    Anmerkung: Includes bibliographical references (pages 169-191) and index
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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