ISBN:
9783642544842
Language:
English
Pages:
1 Online-Ressource (x, 429 Seiten)
,
Illustrationen
Series Statement:
Media convergence handbook Vol. 1
Parallel Title:
Erscheint auch als Media convergence handbook ; Vol. 1: Journalism, broadcasting, and social media aspects of convergence
DDC:
658
Keywords:
Business
;
Industrial management
;
Management
;
Information technology
;
Business Data processing
;
Management science
;
Electronic books
;
Medienwirtschaft
;
Journalismus
;
Social Media
;
Technischer Fortschritt
;
Geschäftsmodell
Abstract:
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors
Description / Table of Contents:
PrefaceMedia Convergence - Some Introductory Perspectives.- Convergence Challenges in Journalism and Publishing -- Convergence and Broadcast Media.- Social Media Aspects of Convergence.
Note:
Description based upon print version of record
Permalink
