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  • 2020-2024  (25)
  • Dixon, Walter  (24)
  • Därr-Expeditionsservice
  • Safari, an O'Reilly Media Company.
  • Audiobooks  (25)
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Material
Language
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  • 1
    ISBN: 9781663726810 , 1663726817
    Language: English
    Pages: 1 online resource (1 audio file (4 hr., 42 min.))
    Edition: [First edition].
    DDC: 658.812
    Keywords: Consumer behavior Auditing ; Consumer behavior Research ; Marketing research ; Auditing ; Customer relations ; Auditing ; Consumer behavior ; Research ; Customer relations ; Marketing research ; Audiobooks ; Audiobooks
    Abstract: As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent reflecting on the fact that these revenues are generated by actual customers-the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base. A customer-base audit is a systematic review of the buying behavior of a firm's customers using data captured by its transaction systems. It will help you answer questions such as: How healthy is your customer base? How realistic are your growth objectives?; How do your customers differ in terms of their behavior and value?; How has the quality of your customers changed over time?; What changes in customer behavior lie behind period-to-period changes in firm performance?; What is important to your high-value customers?; and Which products help you acquire and retain your best customers?
    Note: Online resource; title from title details screen (O'Reilly, viewed March 28, 2023)
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  • 2
    ISBN: 9781663729279 , 1663729271
    Language: English
    Pages: 1 online resource (1 audio file (5 hr., 54 min.))
    Edition: [First edition].
    DDC: 658.15224
    Keywords: New business enterprises Finance ; Audiobooks
    Abstract: Too often, thanks to multiple rounds of equity investment, company founders wind up with only a small fraction of the businesses they start. But this situation isn't inevitable. The intelligent use of a variety of financing options-including debt financing-can help to maintain, or even grow, a founder's stake. In All Money Is Not Created Equal, renowned Silicon Valley veteran David Spreng delivers an expert guide for entrepreneurs and founders seeking to maintain as much ownership stake as possible in the companies they create as they move through the various stages of the financing process. The book draws on the author's decades of experience as a venture capitalist, venture debt lender, and CEO of a publicly traded company in Silicon Valley, as well as interviews with entrepreneurs, board members, investors, and bankers. Listeners will also find: a well-rounded and insightful perspective on the financing process informed by industry veterans; an informal and accessible exploration of a complex topic that remains critical to the success of entrepreneurs and founders; and discussions of alternatives to equity financing, including debt financing, in the growth phase of startups.
    Note: Online resource; title from title details screen (O'Reilly, viewed August 8, 2023)
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  • 3
    ISBN: 9798765092910
    Language: English
    Pages: 1 online resource (1 audio file (13 hr., 43 min.))
    Edition: Third edition.
    DDC: 658.4/04
    Keywords: Scrum (Computer software development) ; Agile software development ; Project management ; Audiobooks
    Abstract: Learn how scrum can help in every part of your life Scrum-an organizing approach that exposes work progress and quality-is used all over the place in software development, but it's not just for coders. Scrum For Dummies shows you how scrum can improve performance regardless of your industry or project. You can even use scrum to get tangible results in your personal projects-prepare for retirement, organize travel, and much more. Plan goals, releases, and sprints for all aspects of business and life. With Dummies, you'll learn how to work flexibility and collaboration into anything you're doing. This book is packed with helpful information to empower you to set up your first scrum project, organize the scrum team, integrate scrum into your agile project management strategy, and just make things work better. - Learn the ins and outs of scrum - Discover how scrum can help you manage projects in any industry and even in your personal life - Organize your scrum team and set up your first project - Integrate scrum into your agile project management strategy This updated edition of Scrum For Dummies is written to make scrum useful for everyone-especially you.
    Note: Online resource; title from title details screen (O'Reilly, viewed February 21, 2023)
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  • 4
    Online Resource
    Online Resource
    [Place of publication not identified] : Ascent Audio
    ISBN: 9781663726216 , 1663726213
    Language: English
    Pages: 1 online resource (1 audio file (3 hr., 18 min.)).
    Edition: [First edition].
    Series Statement: Insights you need from HBR
    DDC: 658.30084
    Keywords: Conflict of generations in the workplace Management ; Work environment Social aspects ; Intergenerational relations ; Age and employment ; Organizational behavior ; Audiobooks
    Abstract: Generational distrust and ageism are seeping into organizations worldwide. Differences over communication style, technology preferences, identity, and politics are fueling harmful stereotypes and hurting team performance. It doesn't need to be this way. Smart leaders are harnessing age diversity and encouraging mutual learning, cross-generational collaboration, and a culture that embraces both similarities and differences across age groups. Multigenerational Workplace: The Insights You Need from Harvard Business Review will help you bridge divides, reduce prejudice, and unlock the benefits of age-diverse teams. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues-blockchain, cybersecurity, AI, and more-each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.
    Note: Online resource; title from title details screen (O'Reilly, viewed September 26, 2023)
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  • 5
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Tantor Media, Inc. | Boston, MA : Safari
    ISBN: 9781666199536
    Language: English
    Pages: 1 online resource (44308 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: The literature of ideas. When author Pamela Sargent used those words to describe science fiction in 1975, the genre had exploded into the literary mainstream. As a literature of ideas, science fiction has proven to be a powerful metaphor for the world around us, offering a rich tapestry of imagination through which to explore how we lead, how we think, and how we interact. To Boldly Go assembles more than thirty writers from around the world to help us better understand ourselves through the lens of science fiction. Each chapter of To Boldly Go draws out the lessons that we can learn from science fiction, drawing on classic examples of the genre. A chapter on the burdens of leadership by Ghost Fleet author August Cole launches readers into the cosmos with Captain Avatar aboard the space battleship Yamato. In another chapter, the climactic Battle of the Mutara Nebula from The Wrath of Khan weighs the advantages of experience over intelligence in the pursuit of strategy. Whether using Star Trek: Deep Space Nine to explore the nuances of maritime strategy or The Expanse to better understand the threat posed by depleted natural resources, To Boldly Go provides thoughtful essays on relevant subjects that will appeal to business leaders, military professionals, and fans of science fiction alike.
    Note: Online resource; Title from title page (viewed January 25, 2022) , Mode of access: World Wide Web.
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  • 6
    ISBN: 9781663719942 , 1663719942 , 9781663719959 , 1663719950
    Language: English
    Pages: 1 online resource (1 sound file (6 hr., 52 min., 49 sec.))
    DDC: 658.4/21
    Keywords: Entrepreneurship Moral and ethical aspects ; Entrepreneuriat ; Aspect moral ; Entrepreneurship ; Moral and ethical aspects ; Downloadable audio books ; Audiobooks ; Audiobooks ; Livres audio
    Abstract: Are you an entrepreneur, manager, employee, or business student seeking to lead in a people-centered way? The Art of Principled Entrepreneurship is an insightful, practical guide to how businesses can and should be run to be both virtuous and profitable. Art Ciocca orchestrated the creation of the largest wine brand that has dominated the industry for over twenty years. It is an achievement that even the best entrepreneurs can only dream of, yet perhaps you've never even heard his name. Inspired by Art, Andreas Widmer crafts a practical model of principled entrepreneurship that anyone can adopt in their work. Widmer outlines five pillars that form the foundation of an entrepreneurial mindset that places the human person at the center of work: (1) The Economy Exists for People, Not People for the Economy; (2) To Work Is to Create; To Create Is to be Human; (3) Culture Eats Strategy for Breakfast; (4) Principled Business Creates Win-Win Solutions; (5) Always Think Like an Entrepreneur. The Art of Principled Entrepreneurship is your guide to getting started today on developing the habits that can enable you to do good, create value, and empower others to achieve excellence.
    Note: Vendor-supplied metadata
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  • 7
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781663719034
    Language: English
    Pages: 1 online resource (23564 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Get inspired to start your own successful business! Bob Schlegel grew up on a struggling family farm, and like his entrepreneurial father, he took charge of his destiny by starting his own businesses-often more than one at a time. He and his wife Myrna partnered together in their early endeavors and raised a family of entrepreneurs. Their diverse startups included a chain of fifteen superior nursing and retirement centers, as well as the nation's leading manufacturer of paving stones and landscaping materials. Though they faced substantial challenges and even near-bankruptcy, they persevered and built highly profitable enterprises with the help of "angels"-both earthly and heavenly. Bob shares his experiences-his failures as well as his successes-with the goal of inspiring others to start their own businesses.
    Note: Online resource; Title from title page (viewed March 8, 2022) , Mode of access: World Wide Web.
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  • 8
    Online Resource
    Online Resource
    [Place of publication not identified] : McGraw Hill-Ascent Audio
    ISBN: 9781638411819 , 1638411816
    Language: English
    Pages: 1 online resource (1 audio file (08 hr.))
    Edition: Third edition.
    DDC: 332.63/22
    Keywords: Stocks ; Stocks ; Downloadable audio books ; Audiobooks ; Audiobooks
    Abstract: There's never been a better time to get into stocks. New technologies provide tools and equipment for novices that previous generations of investors and traders didn't even dream of. The go-to guide for beginners, Understanding Stocks, provides everything you need to start out strong. From opening an account, to evaluating stocks, to making trades, it covers all the fundamentals-market language, players, rules, strategies, and environment-and helps you build a solid portfolio by developing the right balance between risk and reward. This updated third edition includes brand-new chapters on: risk management; identifying winning stocks; testing your trading strategy; Bitcoin and alternative investments; ways to read the market quickly and accurately; technical and fundamental analysis; and short-term trading and long-term investing. In addition, this comprehensive resource brings you fully up to date on pattern day trading rules and zero commissions; strategies for both bull and bear markets; the influence of computer algorithms; and preparing for the market open. You don't need a fortune to make a fortune. Michael Sincere explains everything you need to succeed as an investor or trader.
    Note: Online resource; title from title details screen (O'Reilly, viewed May 18, 2022)
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  • 9
    Online Resource
    Online Resource
    [Place of publication not identified] : Ascent Audio
    ISBN: 9781663723116 , 1663723117
    Language: English
    Pages: 1 online resource (1 audio file (09 hr.))
    Edition: Emerging leader edition.
    DDC: 658.4/092
    Keywords: Leadership ; Organizational effectiveness ; Downloadable audio books ; Audiobooks
    Abstract: In True North: Emerging Leaders Edition, renowned leadership expert Bill George and Millennial tech entrepreneur Zach Clayton issue the challenge to emerging leaders-from Gen X to Millennials and Gen Z-to lead their organizations authentically through never-ending crises to make this world a better place for everyone. The Emerging Leader Edition is filled with stories from successful leaders such as Microsoft's Satya Nadella and Merck's Ken Frazier to PepsiCo's Indra Nooyi and General Motors' Mary Barra, and emerging leaders like OneTrust's Kabir Barday and Kanbrick's Tracy Britt Cool on how they overcame great challenges to build highly successful organizations. The book offers concrete suggestions for: becoming an authentic leader, equipped to lead inclusively with moral clarity through challenges and crises; cultivating regular introspection to ground yourself with self-awareness, live your values, and use your unique strengths; integrating all aspects of your life-including who you are at home, at work, and in the community; understanding how Millennials are leading more effectively in today's world; being an inclusive leader prepared to take on fraught issues like stakeholder challenges, racial and sexual equality, and sexual misconduct; and knowing when-and how-leaders should speak out on today's complex public issues.
    Note: Online resource; title from title details screen (O'Reilly, viewed September 20, 2022)
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  • 10
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : McGraw Hill-Ascent Audio | Boston, MA : Safari
    ISBN: 9781638410317
    Language: English
    Pages: 1 online resource (32874 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: The business landscape is littered with the wreckage of companies that crashed and burned when an apocalypse came-in the shape of new competitive technologies, upstart entrants, demographic shifts, and new world orders. Who can feel safe in firestorm change? The authors of The Phoenix Encounter Method don't advise safety. In fact, their method of leadership thinking requires you to imagine burning your business to the ground-throwing yourself into a firestorm change-and turning the upheaval to your organization's advantage. It can then rise, phoenix-like, from the ashes, stronger and more powerful than ever. Written with a sense of urgency and purposefully radical provocation, The Phoenix Encounter Method represents the forward thinking of legendary business guru Ram Charan and professors from the senior global leadership program of INSEAD, one of the world's top graduate business schools. The resulting methodology, based on analysis of thousands of articles, studies, reports, and academic and business practice, was field tested in real-life Phoenix Encounters conducted with more than fifteen hundred senior executives-from startups and family businesses to legacy companies-representing a broad range of industry and sectors in both developed and developing economies.
    Note: Online resource; Title from title page (viewed June 29, 2021) , Mode of access: World Wide Web.
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  • 11
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469082707
    Language: English
    Pages: 1 online resource (21114 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Cyber Intelligence-Driven Risk provides a solution to one of the most pressing issues that executives and risk managers face: How can we weave information security into our business decisions to minimize overall business risk? In today's complex digital landscape, business decisions and cyber event responses have implications for information security that high-level actors may be unable to foresee. What we need is a cybersecurity command center capable of delivering, not just data, but concise, meaningful interpretations that allow us to make informed decisions. Building, buying, or outsourcing a CI-DR program is the answer. In his work with executives at leading financial organizations and with the US military, author Richard O. Moore III has tested and proven this next-level approach to Intelligence and Risk. This book is a guide to: building, buying, or outsourcing a cyber intelligence-driven risk program; understanding the functional capabilities needed to sustain the program; using cyber intelligence to support Enterprise Risk Management; reducing loss from cyber events by building new organizational capacities; and supporting mergers and acquisitions with predictive analytics.
    Note: Online resource; Title from title page (viewed February 9, 2021) , Mode of access: World Wide Web.
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  • 12
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781663711618
    Language: English
    Pages: 1 online resource (14667 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Punch Above Your Weight Class When Selling Your Business Every owner must part with their business one day. Many will close their doors, realizing little for their life's work-while a select few will become fabulously wealthy. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is the last in a trilogy of books by author John Warrillow on building value. The first, Built to Sell, encouraged small business owners to begin thinking about their business as more than just a job. The Automatic Customer tagged recurring revenue as the core element in a valuable company and provided a blueprint for transforming almost any business into one with an ongoing annuity stream. Warrillow completes the set with The Art of Selling Your Business. This essential guide to monetizing a business is based on interviews the author conducted on his podcast, Built to Sell Radio, with hundreds of successfully cashed-out founders.
    Note: Online resource; Title from title page (viewed January 12, 2021) , Mode of access: World Wide Web.
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  • 13
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469081540
    Language: English
    Pages: 1 online resource (25851 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing. Drawing on four years of global research, authors Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world; and executives must rework their brand to be (2) unscripted, (3) in-process, and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, Adidas, GoDaddy, and others.
    Note: Online resource; Title from title page (viewed November 1, 2020) , Mode of access: World Wide Web.
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  • 14
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Tantor Media, Inc. | Boston, MA : Safari
    ISBN: 9781705240731
    Language: English
    Pages: 1 online resource (45023 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Your hands-on guide to calculating-and understanding-business value Business Valuation For Dummies is filled with expert guidance that business owners, managers at all levels, investors, and students can use when determining the value of a business. It contains a solid framework for valuation, including advice on analyzing historical performance, evaluating assets and income value, understanding a company's financial statements, estimating the cost of capital, business valuation models, and how to apply those models to different types of businesses.
    Note: Online resource; Title from title page (viewed July 28, 2020) , Mode of access: World Wide Web.
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  • 15
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469077840
    Language: English
    Pages: 1 online resource (18271 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry-and what they have been hearing about for some time is how the business needs to use data and analytics to their advantage. To really address the data concerns of today's enterprise, they wanted to find a way to help enterprises achieve the success they seek. Not as a prescriptive process-but a methodology to become agile and leverage data and analytics to drive a competitive advantage. You know, it's amazing what can happen when two people with very different perspectives get together to solve a big problem. This evolutionary guide resulted from the a-ha moment between these two influencers at the top of their fields-one, an academic researcher and consultant, and the other, a longtime analytics practitioner and chief product officer at Teradata. Together, they created a powerful framework every type of business can use to connect analytic power, business practices, and human dynamics in ways that can transform what is currently possible.
    Note: Online resource; Title from title page (viewed May 12, 2020) , Mode of access: World Wide Web.
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  • 16
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469082561
    Language: English
    Pages: 1 online resource (38899 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: An industry-specific guide to the applications of Advanced Analytics and AI to the banking industry Artificial Intelligence (AI) technologies help organizations to get smarter and more effective over time-ultimately responding to, learning from, and interacting with human voices. It is predicted that by 2025, half of all businesses will be using these intelligent, self-learning systems. Across its entire breadth and depth, the banking industry is at the forefront of investigating Advanced Analytics and AI technology for use in a broad range of applications, such as customer analytics and providing wealth advice for clients. AI and the Future of Banking provides new and established banking industry professionals with essential information on the implications of data and analytics on their roles, responsibilities, and personal career development. This accessible guide is designed to be easily understood by any banking professional with limited or no IT background. Chapters focus on practical guidance on the use of analytics to improve operational effectiveness, customer retention, and finance and risk management. Theory and published case studies are clearly explained, while considerations such as operating costs, regulation, and market saturation are discussed in real-world context.
    Note: Online resource; Title from title page (viewed August 25, 2020) , Mode of access: World Wide Web.
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  • 17
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio
    ISBN: 1469082446 , 9781469082448
    Language: English
    Pages: 1 online resource
    Edition: 1st edition.
    Series Statement: HBR's 10 must reads
    DDC: 658
    Keywords: Management ; Business ; Success in business ; Industrial management ; Diversity in the workplace ; Gestion ; Affaires ; management ; Business ; Management ; Downloadable audio books ; Livres audio ; Audiobooks ; Audiobooks ; Audiobooks
    Abstract: A year's worth of management wisdom, all in one place. We've combed through the ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the relevant concepts driving business today. Discover new ideas and sample the latest thinking of our vast array of management experts. Revisit these topics now to make sure your organization is incorporating the best, most up-to-date practices, or keep this book as a reference so you can turn to these memorable pieces when you need them the most. The collection includes articles on leadership, strategy, and innovation, as well as articles that will help you manage yourself and others.
    Note: Online resource; Title from title page (viewed October 6, 2020)
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  • 18
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Tantor Media, Inc. | Boston, MA : Safari
    ISBN: 9781705215159
    Language: English
    Pages: 1 online resource (36888 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Ten leading private investors share their secrets to maximum profitability In The Masters of Private Equity and Venture Capital, the pioneers of the industry share the investing and management wisdom they have gained by investing in and transforming their portfolio companies. Based on original interviews conducted by the authors, this book is filled with colorful stories on the subjects that most matter to the high-level investor, such as selecting and working with management, pioneering new markets, adding value through operational improvements, applying private equity principles to non-profits, and much more.
    Note: Online resource; Title from title page (viewed March 17, 2020) , Mode of access: World Wide Web.
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  • 19
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Tantor Media, Inc. | Boston, MA : Safari
    ISBN: 9781705257715
    Language: English
    Pages: 1 online resource (30368 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Are you ready for the leadership moment? Learn valuable lessons from the stories of: - Merck's Roy Vagelos, who commits millions of dollars to develop a drug needed only by people who can't afford it - Eugene Kranz, who struggles to bring the Apollo 13 astronauts home after an explosion rips through their spacecraft - Arlene Blum, who organizes the first women's ascent of one of the world's most dangerous mountains - Nancy Barry, who leads Women's World Banking in the fight against Third World poverty - Wagner Dodge, who faces the decision of a lifetime as a fast-moving forest fire overtakes his firefighting crew - And more
    Note: Online resource; Title from title page (viewed August 25, 2020) , Mode of access: World Wide Web.
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  • 20
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781663711670
    Language: English
    Pages: 1 online resource (26871 pages)
    Edition: 1st edition
    DDC: 658.4/06
    Keywords: Audiobooks ; Audiobooks ; Livres audio ; Audiobooks
    Abstract: Build resilience in your company to weather the greatest crises. We've combed through hundreds of Harvard Business Review articles and selected the ten most important ones to help your company prepare for and overcome disruption, social upheaval, and disaster. This book will inspire you to: reposition your core business while launching a separate, disruptive business; build the ability to continually anticipate and adjust to emerging trends; prepare for the business implications of climate change; learn about the risks of hyperefficient businesses; develop organizational grit; rebound from a recession faster than your competitors; and lead your company through any kind of crisis.
    Note: Online resource; Title from title page (viewed December 29, 2020) , Mode of access: World Wide Web.
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  • 21
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469076362
    Language: English
    Pages: 1 online resource (27873 pages)
    Edition: 1st edition
    DDC: 658.4/063
    Keywords: Business Technological innovations ; Marketing research ; Creative ability in business ; Consumers Research ; Success in business ; Business ; Audiobooks ; Marketing ; Recherche ; Créativité dans les affaires ; Consommateurs ; Recherche ; Succès dans les affaires ; Affaires ; Business ; Business ; Technological innovations ; Consumers ; Research ; Creative ability in business ; Marketing research ; Success in business ; Affaires ; Innovations ; Downloadable audio books ; Audiobooks ; Audiobooks ; Livres audio
    Abstract: Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage.
    Note: Online resource; Title from title page (viewed April 21, 2020) , Mode of access: World Wide Web.
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  • 22
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469083407
    Language: English
    Pages: 1 online resource (26738 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: You may never visit the Gettysburg battlefield, but understanding historic lessons from Battle Tested! will have a profound influence on not only your leadership abilities, but also your life, organizations, and career. In order to be a truly effective leader, it is necessary to learn as much as possible from the examples of history-the disasters as well as the triumphs. At Gettysburg, Union and Confederate commanders faced a series of critical leadership challenges under the enormous stress of combat. The fate of the nation hung in the balance. These leaders each responded in different ways, but the concepts and principles they applied during those traumatic three days contain critical lessons for today's leaders that are both useful and applicable-whether those leaders manage operations at a large corporation, supervise a public institution, lead an athletic team, or govern a state or municipality. In the twenty-first century, leadership is the indispensable quantity that separates successful organizations from failures. Successful leaders communicate vision, motivate team members, and inspire trust. One must move both people and the collective organization into the future while, at the same time, dealing with the past. A leader must learn to master the dynamic requirements of decision-making and change.
    Note: Online resource; Title from title page (viewed September 8, 2020) , Mode of access: World Wide Web.
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  • 23
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469073637
    Language: English
    Pages: 1 online resource (33047 pages)
    Edition: 1st edition
    Keywords: Business ; Audiobooks ; businesses (business enterprises) ; Business ; Affaires
    Abstract: On-going coaching and development that can be a "game changer" for all employees! All great coaches know how to ask good open-ended questions and how to give effective feedback. They keep a balanced and honest perspective that separates the person from the problem or issue; coaching to leverage their unique strengths and helping them improve weaknesses with a mindset focused on continuous improvement. This ongoing coaching and development can be a "game changer" for all people and teams with access to it. But what about the teams and players that aren't empowered-or even allowed-to expand their roles? Or the team members whose careers don't inspire or play to their natural gifts, talents, and strengths? It's painful for any organization or manager when people on their team aren't given the tools to succeed; and more painful still when the team member doesn't yet realize it. But by coaching through leadership, any manager of any organization can create a supportive structure that helps assign the right roles, resources, tools, and career opportunities that will best leverage their strengths.
    Note: Online resource; Title from title page (viewed February 18, 2020) , Mode of access: World Wide Web.
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  • 24
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469075785
    Language: English
    Pages: 1 online resource (23716 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: In business, school, romance, or your neighborhood, it is valuable to know what attracts people, what repels them, and what makes them tick. How do people see you? And how do you see others? In Get People to Do What You Want, you'll find the practical answers to these questions and in the process, discover how to win people over. You will gain an upper hand in your interaction with others that translates into higher starting salaries, greater productivity, and better relationships in which you are never the victim. You'll learn about: one-on-one interaction, group dynamics, the projection of leadership, instinctual trust and mistrust of others, and other elements of human behavior that must be understood to win people over for more than a few moments. Get People to Do What You Want is the perfect, modern complement to Dale Carnegie's 1937 classic work on the topic. This book teaches you skills honed in years of interrogation and expanded by use in the business world. By combining these skills with your unique background, you will easily attract the people you want and get rid of the ones you don't.
    Note: Online resource; Title from title page (viewed January 31, 2020) , Mode of access: World Wide Web.
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  • 25
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    ISBN: 9781469082400
    Language: English
    Pages: 1 online resource (27605 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Women are at a disadvantage in the workplace, where they deal with unequal pay, sexual harassment, lack of credit for their contributions, and more. And while organizations are looking to address these issues, too many gender-inclusion initiatives focus exclusively on how women should respond, leaving men out of the equation. Such efforts reinforce the perception that these are "women's issues" and that men-often the most powerful stakeholders in an organization-don't need to be involved. As gender-in-the-workplace experts David G. Smith and W. Brad Johnson show in this important book, men have a crucial opportunity to promote gender equality at work. Research shows that when men are deliberately engaged in gender-inclusion programs, ninety-six percent of women in those organizations perceive real progress in gender equality, compared with only thirty percent of women in organizations without strong male engagement. Good Guys is the first book to provide a practical, research-based guide for how to be a male ally to women in the workplace. Filled with firsthand accounts from both men and women, as well as tips for getting started, the book shows how men can partner with their female colleagues to advance women's leadership and equality.
    Note: Online resource; Title from title page (viewed October 13, 2020) , Mode of access: World Wide Web.
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