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  • Safari, an O’Reilly Media Company.  (5)
  • Cohen, Steven
  • [Erscheinungsort nicht ermittelbar] : Ascent Audio  (5)
  • [Erscheinungsort nicht ermittelbar] : RIBA Publishing
  • BUSINESS & ECONOMICS / General  (5)
  • 1
    Online Resource
    Online Resource
    No B.S. Guide to Direct Response Social Media Marketing (2020)
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    Details
    ISBN: 9781469081212
    Language: English
    Pages: 1 online resource (27068 pages)
    Edition: 1st edition
    Keywords: Business ; Audiobooks ; BUSINESS & ECONOMICS / General ; Business ; Downloadable audio books ; Affaires ; Audiobooks ; Livres audio
    Abstract: Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time. You'll learn: six direct-response principles that must be applied to social media marketing; the most powerful marketing tactic (per Google); how to get riches with niches and become a magnet to your customers; the monetizing magic of crafting effective emails; the number-one way to prevent wasted marketing dollars; five ways to grow your list for free (before spending a dime on advertising); how to turn passive content into an active conversion tool; how to create raving fans who introduce you to their networks; how to turn niches into riches, laser in on your perfect prospects, and ignore the "tire kickers"; and how to harness the biggest secret in social media-offline. Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
    Note: Online resource; Title from title page (viewed June 30, 2020) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    HBR's 10 Must Reads on Boards (2020)
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    Details
    ISBN: 9781469079646
    Language: English
    Pages: 1 online resource (28014 pages)
    Edition: 1st edition
    DDC: 658.4/22
    Keywords: Business ; Audiobooks ; BUSINESS & ECONOMICS / General ; Business ; Downloadable audio books ; Affaires ; Audiobooks ; Livres audio
    Abstract: Serving on a board is like having a second full-time job. Earning a seat on a board is a rite of passage for senior leaders. Serving on a board is an opportunity to share your skills and extend your reach beyond your own organization as you help select, appoint, and review the performance of an organization's senior leadership team, determine compensation and incentive plans, approve strategic decisions, and ensure the financial well-being of the organization in both the short- and long-term. But in today's increasingly complex business environment, serving on a board also means working to address detailed issues such as increasing diversity on the board itself and in the organization, ensuring a risk-mitigation plan that prepares the organization for everything from hackers to sexual predators, and navigating big-picture challenges such as the unprecedented pace of change and disruption-all while managing financials and shareholder expectations. We've combed through hundreds of articles in the Harvard Business Review archive and selected the ten most important ones to help you address classic challenges such as increasing diversity, ensuring a culture that reflects company values, and providing strategic oversight while also addressing emerging issues such as shareholder activism, cybersecurity, and ever-shifting regulations.
    Note: Online resource; Title from title page (viewed July 7, 2020) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Startup Communities (2020)
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    Details
    ISBN: 9781469078007
    Language: English
    Pages: 1 online resource (27424 pages)
    Edition: 1st edition
    DDC: 658.11
    Keywords: Business ; Audiobooks ; BUSINESS & ECONOMICS / General ; Business ; Downloadable audio books ; Affaires ; Audiobooks ; Livres audio
    Abstract: First published in 2012, Startup Communities became a blueprint for what it takes to build a supportive entrepreneurial community. Now regarded as a classic, the "Boulder Thesis" created and popularized by Feld within the book generated enormous media attention nearly a decade ago. At that time, Boulder was an emerging startup laboratory-a hub of innovation building new tech businesses. It quickly accelerated into a world-class ecosystem for entrepreneurs. Boulder's entrepreneurial density, combined with the geographic concentration of entrepreneurial activity around the Boulder downtown core, made it a hotbed of startup activity. Thanks in part to the book, what happens in Boulder now leaves Boulder. Rapidly growing startup communities in Atlanta, Detroit, Denver, Kansas City, Nashville, and Indianapolis are just a few examples. Startup communities continue to pop up across the US and around the world, prompting fresh new revelations and stories from Feld about what's happened over the last decade. Startup Communities 2nd Edition describes what makes a startup community ecosystem first click, then hum, and in time, excel. The book also discusses the necessary dynamics and pre-conditions of building communities of entrepreneurs who can feed off each other's talent, creativity, and support.
    Note: Online resource; Title from title page (viewed October 20, 2020) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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    Online Resource
    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    Feeding the Dragon (2020)
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    Details
    ISBN: 9781469083285
    Language: English
    Pages: 1 online resource (33709 pages)
    Edition: 1st edition
    DDC: 330.951
    Keywords: Business ; Audiobooks ; BUSINESS & ECONOMICS / General ; Business ; Downloadable audio books ; Affaires ; Audiobooks ; Livres audio
    Abstract: A deeply revealing memoir of big wins and hard lessons from a seasoned executive caught smack in the middle of the trillion-dollar soft power struggle pitting China against Hollywood, the NBA, and American business. "Paced like a thriller, . . . Chris Fenton's bracingly candid business memoir Feeding the Dragon takes [listeners] deep behind the scenes of Hollywood's shaky foothold in China. Dealing at the highest levels with Chinese government officials and major American brands like Disney, Marvel, and the NBA, [Fenton] defied authorities on both sides of the superpower divide to make billions-and history. Thanks to a brisk, [engaging] storytelling style and an evenhanded, insider-level perspective . . ., Feeding the Dragon manages to be both timeless and timely. Captivating details on Robert Downey Jr., LeBron James, Kurt Cobain, [and] Michael Phelps, . . . (among others) will enthrall average fans and aspiring moguls alike. But the beating narrative heart remains Fenton's down-to-earth recounting of a headline-making journey. Ultimately, the intrepid exec builds a compelling case for the power of "cultural diplomacy": mutually-beneficial, soft power-sharing exchanges as a better way forward than the hardliner battle lines being drawn across Beijing, Washington, and Los Angeles." -Jamie Bryan, Fast Company contributor
    Note: Online resource; Title from title page (viewed October 6, 2020) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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  • 5
    Online Resource
    Online Resource
    Bulleit Proof (2020)
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    Details
    ISBN: 9781469075525
    Language: English
    Pages: 1 online resource (26702 pages)
    Edition: 1st edition
    Keywords: Business ; Audiobooks ; BUSINESS & ECONOMICS / General ; Business ; Downloadable audio books ; Affaires ; Audiobooks ; Livres audio
    Abstract: The compelling story of how one man took a 150-year-old family recipe and disrupted the entire liquor industry one sip, one bottle, one handshake at a time Tom Bulleit stood on a stage before a thousand people inside a tent the size of a big-top. It was both his thirtieth wedding anniversary and his birthday. But there was another thing to celebrate: the dedication of the new Bulleit Distillery in Shelbyville, Kentucky. His great-great-grandfather, Augustus, created his first batch of Bulleit Bourbon around 1830. A century and a half later, Tom fulfilled his lifelong dream, revived the old family bourbon recipe, and started Bulleit Distilling Company. Eventually, Tom was named a member of the Honorable Order of Kentucky Colonels, and elected to the Kentucky Bourbon Hall of Fame. Thinking back on all his achievements, Tom was overcome by a wave of emotion. He looked into the sea of faces and said, "I don't believe our lives are told in years . . . or months . . . or weeks. I believe we live our lives in moments." Tom's book Bulleit Proof is just that-a life told in moments. Moments of joy, triumph, hardship, persistence, and success. His is a story of survival: in war, in business, in life. Tom faced death twice: in a foxhole and in a cancer ward. In Bulleit Proof, Tom reveals all, pulls no punches, and lets you into his heart.
    Note: Online resource; Title from title page (viewed June 9, 2020) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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