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  • Barlow, Mike  (2)
  • Brogan, Chris  (2)
  • Hoboken, N.J. : J. Wiley & Sons  (4)
  • Electronic books ; local  (4)
  • Deskribierung zurückgestellt
  • 1
    ISBN: 9781118005231 , 1118005236
    Language: English
    Pages: 1 online resource (1 v.)
    Series Statement: Wiley & SAS business series
    Parallel Title: Erscheint auch als
    Keywords: Business enterprises ; Computer networks ; Strategic planning ; Computer networks ; Social media ; Economic aspects ; Online social networks ; Economic aspects ; Electronic books ; Electronic books ; local
    Abstract: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: Cover
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  • 2
    Online Resource
    Online Resource
    Hoboken, N.J. : J. Wiley & Sons
    Language: English
    Pages: 1 online resource (xiv, 337 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Internet marketing ; Social media ; Economic aspects ; Customer relations ; Management ; Information technology ; Management ; Electronic books ; local
    Abstract: 100 ways to tap into social media for a more profitable business In Social Media 101 , social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
    Note: Description based on print version record. - Includes bibliographical references and index
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  • 3
    Language: English
    Pages: 1 online resource (xvi, 271 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Internet marketing ; Online social networks ; Economic aspects ; Social media ; Economic aspects ; Electronic books ; local
    Abstract: Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.
    Note: Description based on print version record. - Includes index
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  • 4
    Online Resource
    Online Resource
    Hoboken, N.J. : J. Wiley & Sons | Boston, Mass. :Safari Books Online
    ISBN: 9780470122440 , 0470122447
    Language: English
    Keywords: Chief information officers ; Information technology ; Economic aspects ; Information technology ; Management ; Electronic books ; local
    Abstract: CIOs spend more than $1.2 trillion on software and hardware each year. Partnering with the CIO looks at IT sales from the CIO's perspective, revealing what needs to be changed and expressing their fears, concerns, warnings, and advice. Based on in-depth interviews with CIOs at major international firms and organizations such as Citigroup, First Data Corp., Priceline.com, Pitney Bowes, PricewaterhouseCoopers, Time Inc., World Wildlife Fund, Accenture, and the CIO Executive Council, among many others, Partnering with the CIO is a practical and much-needed guide to the current state of IT sales and leadership.
    Note: Includes bibliographical references and index
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