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  • 1
    Online Resource
    Online Resource
    The Freaks Shall Inherit the Earth : Entrepreneurship for Weirdos, Misfits, and World Dominators (2014)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (208 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe, but then it fills you with fear and anxiety, so you think maybe I'll just pay it safe? But what is safe? The factory job? The cubicle job? Factories all over have been converted to open spaces for startups. Skyscrapers have entire floors open for lease because the "same as everyone else" class of jobs have dried up. Many of us were raised to seek out a job that required us to fit in, to conform, to adapt until we fit the mold. The Freaks Shall Inherit The Earth is a guide for the kind of person who wouldn't normally pick up a business book. The personal business revolution is upon us. Here's your recipe book for starting your revolutionary business, including some of what you will learn: How to be as weird as you want while providing a viable business structure to support it What most people are missing from the basic frameworks of doing business How to turn passions into businesses How to build out the Digital Channel What Kickstarter and Square mean for the future of business) Take the plunge. Learn to fail and then win. Dare to do something that "everyone else" doesn't. The Freaks Shall Inherit the Earth will help. Bestselling author and successful entrepreneur Chris Brogan explains step-by-step how to build your business from the ground up, all without compromising the unique mindset and personal values that make you a freak in the first place.
    Note: Online resource; Title from title page (viewed April 21, 2014)
    URL: https://learning.oreilly.com/library/view/-/9781118800317/?ar
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    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Google+ for business : how Google's social network changes everything (2012)
    Indianapolis, Ind. : Que Pub.
    Details
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Keywords: Google+ ; Social media ; Marketing ; Online social networks ; Social networks ; Computer network resources ; Electronic books ; Electronic books ; local
    Abstract: The Complete Business Guide to Google+, Today's Hottest New Social Network! Every week, millions more people sign up for Google+: Suddenly, it's today's hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else--and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time--and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won't just master innovative new tools like Circles and Hangouts: You'll use them to generate more customers and more cash! Make the right first moves after you've signed up for Google+ Take advantage of links between Google+ and Google search Define the best Google+ strategy and tactics for your business Create a business page that attracts new paying customers Integrate Google+ into your current online/digital strategies Learn how your customers are using Google+--and give them what they're looking for Use Circles to organize your contacts and interactions more effectively Create Google+ posts that draw attention and spark conversations Master warm selling on Google+ Build a simple, low-cost content strategy around Google+ Grow your audience and share others' valuable content Discover new ways to derive even more value from Google+
    Note: Cover title
    URL: https://learning.oreilly.com/library/view/-/9780132917964/?ar
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    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Trust Agents, 10th Edition (2020)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    ISBN: 9781119665960
    Language: English
    Pages: 1 online resource (336 pages)
    Edition: 10th edition
    Keywords: Electronic books ; local
    Abstract: The 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents , social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th Anniversary Edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace. Celebrating a decade in print, this New York Times bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of Artificial Intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide: Provides expert advice on creating and growing brand influence Features specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more Discusses the six main tenets of trust agents and their use Explores online tools that foster better relationships, increased sales, and greater profits Explains the relationship between trust, social capital, and media The 10th Anniversary Edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a valuable source of knowledge for any organization operating in the Digital Age.
    Note: Online resource; Title from title page (viewed July 21, 2020) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    Trust agents : using the web to build influence, improve reputation, and earn trust (2009)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    Language: English
    Pages: 1 online resource (xvi, 271 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Internet marketing ; Online social networks ; Economic aspects ; Social media ; Economic aspects ; Electronic books ; local
    Abstract: Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.
    Note: Description based on print version record. - Includes index
    URL: https://learning.oreilly.com/library/view/-/9780470743089/?ar
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    Online Resource
    MPI Ethno. Forsch.
  • 5
    Online Resource
    Online Resource
    Social media 101 : tactics and tips to develop your business online (2010)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    Language: English
    Pages: 1 online resource (xiv, 337 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Internet marketing ; Social media ; Economic aspects ; Customer relations ; Management ; Information technology ; Management ; Electronic books ; local
    Abstract: 100 ways to tap into social media for a more profitable business In Social Media 101 , social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
    Note: Description based on print version record. - Includes bibliographical references and index
    URL: https://learning.oreilly.com/library/view/-/9780470563410/?ar
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    MPI Ethno. Forsch.
  • 6
    Online Resource
    Online Resource
    Google+ for business : how Google's social network changes everything (2013)
    Indianapolis, Ind. : Que Pub.
    Details
    ISBN: 9780133114218 , 013311421X
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Keywords: Google+ (Electronic resource) ; Social media ; Marketing ; Online social networks ; Social networks ; Computer network resources ; Electronic books ; Electronic books ; local
    Abstract: The 100% Updated, Start-to-Finish Guide to Profiting from Google+! Google+ is quickly maturing into an incredibly valuable channel for profitable business--and, because many of your competitors haven't discovered it yet, it offers you huge new opportunities. Google+ for Business, Second Edition, will help you grab those opportunities right now. Top social media speaker and business advisor Chris Brogan will help you get great results fast, without wasting time or money. This fully updated second edition distills the experiences of leading-edge Google+ business adopters into powerful tactical recipes for everything from lead generation and nurturing to direct sales. Packed with new examples and case studies, it guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and much more. From start to finish, the focus is on results: generating more customers and more cash at the lowest possible cost! Make the right first moves after you've signed up for Google+ Leverage the newest Google+ features to drive even more business value Take advantage of deepening links between Google+ and Google Search Implement today's most effective Google+ strategies and tactics Use Google+ to drive more traffic to your main site and improve its searchability and discovery Shorten the buying cycle through better prospecting, lead generation, and nurturing Build a vital Google+ community around your products, services, and people Integrate Google+ into your current online/digital strategies Use Google+ video and videoconferencing to deepen relationships, solve problems, and make sales Organize contacts and interactions more effectively with Google+ Circles Create Google+ posts that draw attention and spark conversations
    Note: "Updated and expanded edition.". - Includes index. - Description based on online resource; title from PDF title page (Safari, viewed Mar. 20, 2013)
    URL: https://learning.oreilly.com/library/view/-/9780133114218/?ar
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  • 7
    Online Resource
    Online Resource
    Social media für Quereinsteiger : best Practice für Marketing, Vertrieb and PR (2011)
    Weinheim : Wiley-VCH
    Details
    ISBN: 9783527506064
    Language: German
    Pages: 1 online resource (1 v.)
    Edition: 1. Aufl.
    Parallel Title: Erscheint auch als
    Keywords: Internet marketing ; Social media ; Economic aspects ; Online social networks ; Economic aspects ; Electronic books ; Electronic books ; local
    Abstract: Wer sich mit Social Media beschäftigt muss viel beachten und ausprobieren. Eine sinnvolle Social-Media-Strategie ist kein Thema, das in einem Tag zu bewältigen ist. Für alle, die die Techniken von Chris richtig anwenden, wird sich die Mühe mit Sicherheit auszahlen.
    Note: Originally published in English under title: Social media 101: tactics and tips to develop your business online by Wiley, c2010. Cf. Copyright page. - Includes bibliographical references and index. - Description based on online resource; title from title page (Safari, viewed July 18, 2013)
    URL: lizenzpflichtig
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