ISBN:
9780134194677
,
0134194675
Language:
English
Pages:
viii, 294 Seiten
,
Diagramme
,
23 cm
Edition:
Second edition
Uniform Title:
The entertainment revolution
DDC:
302.230688
Keywords:
Mass media Marketing
;
Mass media Marketing
Abstract:
This text covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more. It reflects powerful trends ranging from smartphones to globalization. It demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution. By industry insiders with decades of experience as leaders and consultants. Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it is changing at breakneck speed. This text shows how to transform content into profits today and tomorrow, any content, on any platform, in any market, worldwide
Note:
Previous edition published as: The entertainment marketing revolution : bringing the moguls, the media, and the magic to the world, 2002. - Includes bibliographical references and index
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