ISBN:
9780415839532
Language:
English
Pages:
Online-Ressource (263 p)
Edition:
Online-Ausg. 2013 Electronic reproduction; Available via World Wide Web
Series Statement:
Routledge Library Editions: Television
Parallel Title:
Print version The Use and Abuse of Television : A Social Psychological Analysis of the Changing Screen
DDC:
302.2345
Keywords:
Electronic books
Abstract:
A critical review of the harms and benefits of television that also examines systems for maximizing television's benefits. The author breaks away from the conventional jargon of audience measurement and other traditional research methods, proposing instead new and alternative European and Australian methods of evaluating programming. Typical characterizations of the television screen - broadly defined to include television, home video, movies, games, programs and computers - as either the root of all social ills or the potential savior of society are reexamined. Wober's ultimately optimisti
Description / Table of Contents:
Cover; The Use and Abuse of Television; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Chapter 1 The One Hand Clap? Or a Sounder Way of Understanding Television; Introduction: Exploring the Nature of the Screen at Home; The Grass Root Response; Scales Before the Eyes of Industry: Audience Weighed as a Commodity; The Consumerist View: Subjectivity; Critical Studies: Television as a ""New Literature""; The World of Effects, Sought, Avoided, and Achieved; Summary: Five Different Communities of Assessors; Concepts Explored in This Chapter
Description / Table of Contents:
Chapter 2 The Drive-In Screen and What People Will Pay to Entertain ItIntroduction: Television as a Valued Part of the Family; The Size of the Market as an Indicator of the Screen's Value; Absence as an Organized Pointer to Screen Value: The Tale of Peter Tavy; Methods of Paying for Screen Services; Payment Methods and an Economic Perspective; Payment Systems and Transborder Program Flows; Payment Systems and Further Economic Aspects; Payment Systems and Cultural Perceptions; The Philosophies Embodied in Different Payment Systems; Payment Systems and a Psychological Perspective; Summary
Description / Table of Contents:
Concepts Explored in This ChapterChapter 3 Types of Programs as Produced, Partaken, and Perceived; Introduction: The Needs for and Uses of Categorization of Fare; A Sociological Approach to Discerning Program Types; The Cognitive Perspective on Program Types; Motivation-Based Methods of Typing Television Contents; Behavioral Evidence on Patterning in the Use of Television; Subjective Evaluation of Viewing as an Assessment Perspective; From One Dimension of Appreciation to Two; Summary: Drawing the Maps of Television Together; Concepts Explored in This Chapter
Description / Table of Contents:
Chapter 4 Challengers: Opponents of the Screen Itself or of Its ContentsIntroduction: Three Perspectives on the Value of Television; Challengers: Important Objectors to Television; Screens, Speakers, and Waves in the Brain; From Moments to Ages: The Fight for Boundaries; From Ages to Eternity: Is Television a Religion?; Television the Cultivator: Uncultured Itself or Controlled?; The Plight of Womankind on Screen: Not Their Big Apple?; The Modeling of War and Managing Its Outcome; The Melting Screen as a Threat to Ethnic Minorities?; The Slippery Screen: A Worthy Target for Control?
Description / Table of Contents:
Directions and Mechanisms of Challenge: An OverviewConcepts Explored in This Chapter; Chapter 5 Champions: The Prophets of the Power of the Screen; Introduction: The Nature of Description and Prescription; Champions: Scientific and Other Advocates of Television; A Prophetic Message Delivered on Television; Champions of Their Industry, and Allies; The Screen as a Rung in a Ladder of Skills; Summary: Champions of the Screen; Concepts Explored in This Chapter; Chapter 6 The Changing Screen and a Changing Viewer; Introduction: The Empires of Print and Screen
Description / Table of Contents:
A Taxonomy of Skills Involved in Sending and Receiving Information
Note:
Description based upon print version of record
,
Electronic reproduction; Available via World Wide Web
Permalink
